MotoRad

What MotoRad does

MotoRad (legal entity: M.A.P Motorad Automotive Parts Ltd.) is a private, Israel-headquartered manufacturer and supplier of engine and thermal management components founded in 1958. The company operates across four markets — the United States (offices in Mount Carmel, IL and Alpharetta/Roswell, GA), Israel (manufacturing and headquarters in the Bar-Lev Industrial Park, Misgav), Germany (Erftstadt), and Mexico (manufacturing in Apodaca, Nuevo Leon). Its product portfolio is organized into three primary lines plus a dedicated racing sub-brand: (1) Thermostats, including standard automotive, Fail-Safe, UltraStat, coolant housing, integrated housing, and racing variants; (2) Powertrain Controls, covering knock sensors, throttle position sensors, coolant temperature sensors/senders, VVT solenoids, MAF sensors, ignition coils, and cam/crank sensors; and (3) Caps and EVAP system components, including tethered fuel caps, coolant caps, oil caps, fuel caps, DEF caps, oil filter caps, a coolant system tester, plus a complete evaporative-emissions valve and canister portfolio (vapor canister vent valves, purge solenoids/valves, canisters, shut-off valves, fuel tank vent valves, and leak detection pumps). The Spec-R sub-brand targets motorsport and high-performance applications. Components are designed for Internal Combustion Engine, Hybrid, Plug-In Hybrid, and Battery Electric Vehicle platforms, with in-house capabilities spanning CAD design, heat transfer and dynamic flow analysis, proprietary die and mold tooling, and an ISO 9001/QS/TS-certified quality lab.

The company runs a hybrid go-to-market model. On the OEM side, MotoRad sells design-ready thermal management components directly to global automobile manufacturers and Tier-1 suppliers; disclosed OEM customers include BMW, Audi, Volkswagen, FCA, and General Motors (the latter awarding a Supplier Quality Excellence Award). On the aftermarket side, it distributes through distributor and wholesaler networks, with named relationships including Advance Auto Parts (recognized MotoRad as 2025 Content Vendor of the Year) and AutoZone (WITTDTIR Award). Pricing is quote-based and not publicly disclosed, with custom product development offered as a professional services line for OEMs requiring tailored thermal management solutions. Distribution is supported by regional partner portals for Israel, Germany, USA, and Mexico that provide account management, shipment tracking, and product return status.

MotoRad is independently owned with no disclosed parent, institutional investor, or holding structure identified in the source data. The company is led by CEO Matt Buchholz and Global VP of Marketing and Product Brandon Kight. Operations are certified to ISO 14001 (environmental management) and ISO 45001 (occupational health and safety) globally, and the company holds a 70/100 EcoVadis sustainability score (80th percentile globally, 12 points above the European industry benchmark of 58). 2025 industry recognition includes the MEMA Workplace Excellence Award, an ACPN Gold Award, multiple AAPEX awards, and EcoVadis, Advance Auto Parts, and AutoZone recognitions.

Name

MotoRad

Legal name

M.A.P Motorad Automotive Parts Ltd.

Website

https://motorad.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

MotoRad is a private, Israel-headquartered manufacturer of automotive thermal management and emissions components — including thermostats, caps, sensors, and EVAP system valves — sold to global OEMs (BMW, Audi, VW, FCA, GM) and the aftermarket through multi-region operations in the USA, Israel, Germany, and Mexico.

Ownership category

akta.pro rank

Product category

Automotive Thermal Management Components

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Passenger Vehicle Thermal, Cooling & HVAC Manufacturing (ICE) (IMACAAAL)

akta.pro secondary industries

Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE), Automotive Thermal Management for Electrified Powertrains (Battery/Inverter/Motor Cooling) (IMACALAD), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive thermal management
• Engine thermostat manufacturing
• Automotive emissions components
• EVAP system parts
• OEM aftermarket parts

Headquarters

HQ city

Misgav

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Parts Manufacturing: MotoRad designs and manufactures thermal management and emerging technology automotive products including thermostats, caps, sensors, and EVAP system components for OEM and aftermarket applications
2. Custom Product Development: Bespoke engineering and product development services for OEM customers requiring tailored thermal management solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MotoRad designs, manufactures, and supplies thermal management and emerging technology automotive components—including thermostats, caps, sensors, and EVAP system components—for global OEM/Tier-1 manufacturers and the automotive aftermarket. Products are engineered for Internal Combustion Engine, Hybrid, Plug-In Hybrid, and Battery Electric Vehicle applications, with a dedicated Spec-R sub-brand for high-performance racing use and industrial/marine thermal management variants.

Product overview

MotoRad develops, manufactures, and supplies a diversified portfolio of automotive thermal management and emerging technology solutions spanning three primary product lines: Thermostats (including standard automotive, Fail-Safe, UltraStat, coolant housing, integrated housing, and racing variants), Powertrain Controls (knock sensors, throttle position sensors, coolant temp sensors/senders, VVT solenoids, MAF sensors, ignition coils, and cam/crank sensors), and Caps/Closure products (tethered fuel caps, coolant caps, racing radiator caps, oil caps, fuel caps, DEF caps, oil filter caps, and a coolant system tester). The portfolio also includes a complete EVAP (evaporative emissions) system product line covering vapor canister vent valves, vapor canister purge solenoids, vapor canisters, leak detection pumps, vapor canister purge valves, vapor canister shut-off valves, fuel tank vent valves, and vapor canister vent solenoids. Supporting both OEM/Tier-1 suppliers and the aftermarket, the products are designed for Internal Combustion Engine, Hybrid, Plug-In Hybrid, and Battery Electric Vehicles. A dedicated racing sub-brand, Spec-R, offers specialized high-performance thermostats and radiator caps. MotoRad operates manufacturing and commercial operations across the USA (Illinois, Georgia), Israel, Germany, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Spec R (Motorad Spec Racing Development): Racing-specific product line including racing thermostats and racing radiator caps

Products and services

• Automotive Thermostats

Quantifiable outcome

• 97.81% global fill rate average
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Advance Auto PartscoreStrategic or Co-development Partner · 1 January 2025Strategic content partnership with Advance Auto Parts. MotoRad and partner Josco were recognized as 2025 Content Vendor of the Year for proactive approach, responsiveness, and dedication to quality content supporting Advance store teams and customers.
• JoscominorGTM or Marketing PartnerJoint content partnership with Josco resulting in shared Content Vendor of the Year recognition from Advance Auto Parts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Valeo: Valeo is a global Tier-1 automotive supplier with a leading thermal (HVAC and powertrain cooling) product portfolio, directly comparable to MotoRad's automotive thermal management focus and serving many of the same European OEMs.
• Continental: Continental is a global automotive Tier-1 supplier with thermal-management, sensor, and emissions product lines, overlapping MotoRad's OEM thermostat, sensor, and EVAP system content.
• Denso: Denso is a major Japanese Tier-1 automotive supplier with extensive thermal-management and sensor product lines, comparable to MotoRad's OEM thermostats and emerging engine/powertrain sensor offerings.
• Aisin: Aisin is a Japanese Tier-1 automotive supplier with thermal management and powertrain components serving global OEMs, comparable to MotoRad on thermostat and engine-side thermal content.
• BorgWarner: BorgWarner is a global Tier-1 supplier with a thermal management and powertrain components portfolio, directly overlapping MotoRad's thermostats, coolant control valves, and emerging powertrain thermal content for OEMs.
• Mahle: Mahle is a global Tier-1 automotive supplier with a large thermal-management product portfolio including thermostats, coolant pumps, and HVAC modules, competing with MotoRad on OEM thermostat supply and EV thermal-management content.
• Gates: Gates is a global automotive and industrial parts manufacturer with significant presence in cooling system components, hoses, and related thermal products, competing with MotoRad across the aftermarket and OEM channels.

Direct peers

• Nippon Thermostat: Nippon Thermostat is a specialist Japanese thermostat manufacturer serving OEM and aftermarket channels, the closest direct peer to MotoRad's core thermostat franchise.
• Stant (a Seg automotive company): Stant is a long-established North American manufacturer of automotive thermostats, fuel caps, radiator caps, and cooling system components, directly competing with MotoRad in the same product categories across OEM and aftermarket channels.
• Modine: Modine is a specialist manufacturer of automotive and industrial thermal management solutions including radiators, coolant modules, and EV battery cooling, making it a direct comparable in OEM thermal content even where MotoRad competes at the component level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MotoRadUSA
• Facebookfacebook.com/motoradusa
• LinkedInlinkedin.com/company/motorad
• Xx.com/MotoRadUSA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoRad