Varahe Analytics
Varahe Analytics is an India-based political consultancy that provides data-driven campaign strategy, research, communications, and analytics services to political parties, primarily the BJP, across 18 states.
- Company typePrivate
- Founded2021
- HeadquartersChennai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
Varahe Analytics firmographics
Firmographics- Name
- Varahe Analytics
- Legal name
- Varahe Analytics
- Website
- https://varahe.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Varahe Analytics is an India-based political consultancy that provides data-driven campaign strategy, research, communications, and analytics services to political parties, primarily the BJP, across 18 states.
- Ownership category
- akta.pro rank
Varahe Analytics industry classification
Industry- Product category
- Political Consulting and Campaign Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where Varahe Analytics is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Varahe Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Political Consultancy Services: Professional consultancy services for political campaigns including strategy development, campaign management, research, and communications for political parties and candidates in India.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Varahe Analytics product offering
Product offeringCore offering
Varahe Analytics is an integrated political consulting firm that delivers end-to-end electoral campaign services for political parties and candidates in India. Its offerings span Political Intelligence, Research, Campaign Management, Media & Communication, and Analytics & Engineering, with the data-analytics capability (vote segmentation, targeting, predictive analytics, geospatial analysis) acting as a technology backbone for the other service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Political Intelligence Provides insights and strategic advice in Indian politics through seasoned analysts, researchers, and strategic advisors who gather, analyze, and interpret political data. Intended for political parties and candidates requiring ongoing political intelligence and strategic advisory support.
- Research Conducts policy and issue research, including political and policy research, issue briefs, and election manifesto analysis, to support workable legislative and policy actionables. Intended for political parties and policy stakeholders.
- Campaign Management Manages the entire campaign life cycle from ideation and monitoring to execution and reporting, expanding client outreach through interactive events and campaign strategies. Intended for political parties and candidates running state or national election campaigns in India.
- Media & Communication Assimilates, processes, and disseminates information through print, electronic, digital, and social media channels, including surprise campaigns, creative production, and media analysis and management for narrative building and crisis communication. Intended for political parties, candidates, and allied organizations.
- Analytics & Engineering Provides data infrastructure development, vote segmentation and targeting, predictive analytics, and trend analysis and pattern identification through experts in data science, statistics, and geospatial analysis. Intended for political parties and candidates seeking data-driven targeting and forecasting for electoral campaigns.
Quantifiable outcome
- 7 Successful Campaigns completed
- +1 more outcomes
Companies that use Varahe Analytics
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Varahe Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Varahe Analytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bharatiya Janata Party (BJP)coreBJP has hired RSS-backed Varahe Analytics to coordinate its electoral strategy for the 2026 Tamil Nadu assembly elections, marking the first time the agency is being used for an assembly poll. The organization previously worked with BJP during the 2024 Lok Sabha polls in Tamil Nadu with limited success.
Scale indicators3 records
Varahe Analytics competitors and assessment
Company assessmentBroad incumbents
- Hill+Knowlton Strategies: Global public-relations and communications group with a dedicated public-affairs and political communications practice; comparable to Varahe's Media & Communications service line as part of a much broader portfolio.
- Edelman: Largest independent global PR firm with political, public-affairs, and government-relations capabilities; overlapping with Varahe's narrative-building, reputation, and media-strategy work but serving a much wider client base.
- FleishmanHillard: Global public-affairs and PR firm with strong political and government-relations practice; overlaps with Varahe's communications and research services at a much larger scale and broader geographic footprint.
- Burson: Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe with significant public-affairs and political-communications practice; comparable to Varahe's Media & Communications and Research lines.
Direct peers
- I-PAC (Indian Political Action Committee): Founded by Prashant Kishor, I-PAC is India's most prominent integrated political consultancy offering strategy, campaign management, research, and data-led services to multiple parties — the closest head-to-head competitor to Varahe's full-stack political consulting model.
Regional players
- Topham Guerin: UK-headquartered political creative and digital campaigning agency serving Conservative and center-right parties; closely comparable to Varahe's media-and-communications, creative production, and digital campaigning stack but geographically separate.
Emerging players
- CVoter: India-based political research, polling, and election forecasting firm that overlaps directly with Varahe's analytics, research, and predictive-voter-intelligence service lines, though without the same campaign-management depth.
Market position
Customer concentration
Varahe Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varahe Analytics leadership team
Management profileNumber of profiles
Varahe Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varahe Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varahe Analytics
What does Varahe Analytics do?
Varahe Analytics is an integrated political consulting firm that delivers end-to-end electoral campaign services for political parties and candidates in India. Its offerings span Political Intelligence, Research, Campaign Management, Media & Communication, and Analytics & Engineering, with the data-analytics capability (vote segmentation, targeting, predictive analytics, geospatial analysis) acting as a technology backbone for the other service lines.
Is Varahe Analytics a public or private company?
Varahe Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Varahe Analytics founded?
Varahe Analytics was founded in 2021. It employs 51 to 100 people.
Where is Varahe Analytics based?
Varahe Analytics is headquartered in Chennai, India, in the Asia region.
How does Varahe Analytics make money?
One revenue line is on record: political Consultancy Services.
Who are Varahe Analytics's main competitors?
Broad incumbents on record are Hill+Knowlton Strategies, Edelman, FleishmanHillard and Burson. I-PAC (Indian Political Action Committee) is listed as a direct peer. Topham Guerin is listed as a regional player. CVoter is listed as an emerging player.
Does Varahe Analytics have an API?
No public API is recorded for Varahe Analytics.
What industry is Varahe Analytics in?
Varahe Analytics's product category is Political Consulting and Campaign Management Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 5418 and its SIC code is 7311.