Saint James
- Company typePrivate
- Founded1889
- HeadquartersSaint-james, France
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Saint James firmographics
Firmographics- Name
- Saint James
- Legal name
- Tricots Saint James S.A.S.
- Website
- https://fr.saint-james.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Saint James industry classification
Industry- Product category
- Heritage Knitwear and Maritime Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Saint James is headquartered
LocationHeadquarters
- HQ city
- Saint-james
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Saint James business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct retail - E-commerce: Products sold directly through owned e-commerce platforms across multiple country-specific websites (France, Europe, US, Mexico) with standard shipping and Click & Collect options.
- Physical retail boutiques: Products sold through company-owned boutiques in France, offering in-store styling services, e-reservation, and Click & Collect capabilities.
- Brand collaborations and licensing: Limited-edition capsule collections with partners such as Lilly Pulitzer, generating revenue through exclusive product lines and brand licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium wool/cotton knits and sweaters |
| Unit Pricing | Pay-as-you-go | High-end cashmere and luxury materials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Saint James product offering
Product offeringCore offering
Saint James designs, manufactures, and sells maritime-inspired French knitwear and ready-to-wear apparel under its own brand, with flagship products being pulls marins (sailor sweaters), marinières (Breton striped shirts), knitwear, dresses, outerwear (cabans/coats), and accessories across women, men, and children's lines. Production takes place in the company's Normandy workshops using traditional artisanal techniques such as remaillage and raccoutrage, with seasonal Spring/Summer and Autumn/Winter collections distributed through owned e-commerce sites, French boutiques, and international retail partners.
Product overview
Saint James is a French heritage brand (since 1889) specializing in maritime-inspired clothing and accessories. The core offering consists of traditional pulls marins (sailor sweaters) and marinières (Breton shirts), supplemented by a full ready-to-wear range including knitwear, dresses, shirts, outerwear, and accessories across women, men, and children lines. The brand operates a multi-category portfolio built around its iconic striped maritime aesthetic, with seasonal Spring/Summer and Autumn/Winter collections. Notable brand services include workshop tours, a repair atelier, Click & Collect, e-reservation, and a loyalty program. Saint James maintains an active collaboration strategy featuring institutional partners (French Navy, Élysée Palace, Eiffel Tower) and design collaborations (Atelier Tuffery, ÔBABA, Le Vent à la Française, Les P'tits Doudous, Macon & Lesquoy, Le Parapluie de Cherbourg, AVNIER). Products are manufactured in Normandy with traditional craftsmanship techniques, and the brand holds Entreprise du Patrimoine Vivant (EPV) certification.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Two weeks required to manufacture one women's pull marin in French workshops
- +2 more outcomes
Companies that use Saint James
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Saint James technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Saint James partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Lilly PulitzercoreLilly Pulitzer launched its first international collaboration with Saint James, unveiling a 10-piece limited-edition capsule collection merging Saint James' iconic Breton stripes with Lilly Pulitzer's signature prints. Inspired by the French Riviera and Palm Beach, the collection features two exclusive colorways and is priced from $129 to $289, available at both brands' retail locations. This marks Lilly Pulitzer's inaugural expansion beyond U.S. borders. Saint James CEO Luc Lesénéchal and Lilly Pulitzer Chief Creative Officer Mira Fain expressed enthusiasm for the partnership.
- Marine nationale (French Navy)coreLong-standing collaboration with the French Navy producing nautical-inspired garments and accessories, including scarves, hats, sweaters, and sailor-style jackets. The partnership celebrates 400 years of the French Navy heritage.
- L'Élysée (French Presidential Palace)coreCollaboration with the Élysée Palace producing exclusive branded garments celebrating French heritage and craftsmanship.
- La Tour Eiffel (Eiffel Tower)majorCollaboration featuring the Eiffel Tower motif on exclusive Saint James garments, including Brégançon sweaters with Lurex thread Eiffel Tower patterns.
- Atelier TufferymajorPartnership with Atelier Tuffery, a historic French jeans manufacturer, producing transmission-themed merino wool sweaters combining both houses' craftsmanship traditions.
- Le Vent à la françaiseminorCollaboration creating bracelet collections inspired by French maritime heritage.
- Les P'tits DoudousminorSolidarity collaboration producing striped charitable items, with proceeds supporting children's hospital initiatives.
- Le Mont Saint-MichelminorCollaboration celebrating the iconic Mont Saint-Michel landmark located near Saint James workshops.
- ÔBABAminorSummer beach collection featuring beach towels and beach accessories with marine-inspired designs.
- AVNIERminorStreetwear collaboration bringing contemporary urban style to Saint James' maritime heritage aesthetic.
- Isabelle BalluminorCollaboration with designer Isabelle Ballu creating exclusive maritime-inspired fashion pieces.
- Macon & LesquoyminorPartnership with the decorative enamel brooch brand creating marine-themed accessories.
- Le Parapluie de CherbourgminorCollaboration with the Cherbourg umbrella brand, a Norman institution, celebrating regional heritage.
- Tricolore collectiveminorSince 2020, Saint James joined the Tricolore collective working to rebuild a French wool industry from shearing to knitting, supporting local and sustainable textile production.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Saint James competitors and assessment
Company assessmentBroad incumbents
- A.P.C. A.P.C. is a French contemporary fashion brand with a broad premium apparel and accessories portfolio. It is comparable through premium knitwear, timeless design, international direct-to-consumer reach, and a similar style-conscious customer base.
- Woolrich: Woolrich is a long-established outerwear and lifestyle brand with a broad international assortment. It overlaps with Saint James through heritage storytelling, cold-weather products, premium positioning, and direct retail channels, although Woolrich is much broader.
- Fusalp: Fusalp is an established French heritage apparel brand with premium technical and lifestyle outerwear. It is a broader incumbent that overlaps with Saint James in premium French positioning, seasonal apparel, and sophisticated retail distribution.
Direct peers
- S.N.S. Herning: S.N.S. Herning is a Danish heritage knitwear manufacturer associated with durable fisherman-style sweaters and artisanal construction. Its product category, craftsmanship positioning, and cold-weather heritage are closely comparable to Saint James.
- Eric Bompard: Eric Bompard is a French premium knitwear specialist with a strong cashmere proposition. Although less maritime-focused, it competes for the same premium knitwear customer and overlaps with Saint James' high-end materials and price architecture.
- Petit Bateau: Petit Bateau is a French heritage apparel brand spanning knitwear and family clothing. It is comparable through its multi-category apparel offer, family customer base, trusted French brand identity, and emphasis on durable everyday garments.
- Le Minor: Le Minor is a historic French knitwear specialist strongly associated with marinière production. Its product focus, manufacturing heritage, and Breton identity make it one of Saint James' closest direct peers.
- Armor Lux: Armor Lux is a French heritage maritime apparel brand known for Breton shirts, sailor sweaters, and knitwear. It directly competes with Saint James across core products, heritage positioning, and French consumers.
- Orcival: Orcival is a French knitwear label known for robust marinière tops and sailor sweaters. It overlaps directly with Saint James' signature products, quality positioning, and heritage-driven customer proposition.
Emerging players
- Kujten: Kujten is a French premium cashmere and knitwear brand targeting quality-conscious consumers. It partially overlaps with Saint James through premium knitwear, direct online merchandising, and higher-end price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Saint James social profiles
Digital presenceSaint James compliance and trust
Trust signalCompliance1 record
Saint James financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint James leadership team
Management profileNumber of profiles
Profiles1 record
Saint James funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint James M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint James
What does Saint James do?
Saint James designs, manufactures, and sells maritime-inspired French knitwear and ready-to-wear apparel under its own brand, with flagship products being pulls marins (sailor sweaters), marinières (Breton striped shirts), knitwear, dresses, outerwear (cabans/coats), and accessories across women, men, and children's lines. Production takes place in the company's Normandy workshops using traditional artisanal techniques such as remaillage and raccoutrage, with seasonal Spring/Summer and Autumn/Winter collections distributed through owned e-commerce sites, French boutiques, and international retail partners.
Is Saint James a public or private company?
Saint James is a private company. It is classified as family owned and is currently operating.
When was Saint James founded?
Saint James was founded in 1889. It employs 251 to 500 people.
Where is Saint James based?
Saint James is headquartered in Saint-james, France, in the Europe region.
How does Saint James make money?
Three revenue lines are on record. Direct retail - E-commerce is the primary driver. The others are physical retail boutiques and brand collaborations and licensing.
Who are Saint James's main competitors?
Broad incumbents on record are A.P.C., Woolrich and Fusalp. Direct peers are S.N.S. Herning, Eric Bompard, Petit Bateau, Le Minor, Armor Lux and Orcival. Kujten is listed as an emerging player.
Does Saint James have an API?
No public API is recorded for Saint James.
What industry is Saint James in?
Saint James's product category is Heritage Knitwear and Maritime Apparel. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2253.