Conrade Insurance Group

What Conrade Insurance Group does

Conrade Insurance Group is an independent, family-owned insurance agency headquartered in Newton, Kansas, founded in 2006. The firm operates from two offices (Newton headquarters and Wichita) with a team of over 50 professionals organized into specialized divisions covering Commercial Lines, Employee Benefits, Personal Lines, and Community Business. Conrade earns revenue through commissions from placing commercial insurance, personal insurance, and employee benefits coverage on behalf of clients, working as an independent agent that shops across multiple A++ rated carriers including Chubb, Travelers, Berkshire Hathaway, and Cincinnati Insurance.

The agency's product portfolio spans three core lines: Business Insurance (including specialized programs for hospitals, senior living, construction, manufacturing, education, public entities, behavioral health, home health and hospice, nonprofits, and community businesses); Employee Benefits (health, dental, vision, HSA/FSA, indemnity, life and disability, long-term care, and voluntary benefits); and Personal Insurance (auto, home, recreational, pet, umbrella, dwelling fire, and life). Conrade holds preferred-broker designations with the Kansas Hospital Association (KHA/KHSC) and the Kansas Association of School Boards (KASB) Risk Management team, and runs a specialized Kansas Township Program covering all 105 Kansas counties.

The business model is sales-led and relationship-driven, combining a direct-sales force of risk consultants with self-service digital tools including the Conrade Connect client portal, online payment processing via AppliedPay, online notary bond issuance via Westbend Surety, and benefits enrollment integration with Employee Navigator. The go-to-market emphasizes deep vertical specialization within Kansas rather than geographic expansion, and Conrade insures more hospitals and school districts in Kansas than any other agency according to its own claims, supported by 108+ verified customer reviews and consecutive Best Practices Agency recognition in 2024 and 2025.

Name

Conrade Insurance Group

Legal name

Conrade Insurance Group, Inc.

Website

https://conradeinsurance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Conrade Insurance Group is a family-owned independent insurance agency based in Newton, Kansas, offering commercial, employee benefits, and personal insurance with deep specialization in healthcare, education, senior living, and Kansas public entity verticals statewide.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Nonprofit / Social Services BOP (FSAJAFAM), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Personal insurance coverage
• Risk management services
• Independent insurance agency

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Conrade Insurance Group earns revenue through commissions from insurance carriers for placing business insurance, personal insurance, and employee benefits coverage for clients. They represent multiple carriers and shop across companies to find the best coverage options for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Conrade Insurance Group is an independent insurance agency that brokers commercial insurance, employee benefits, and personal insurance lines for clients throughout Kansas. The agency places coverage across multiple carriers including Chubb, Travelers, Berkshire Hathaway, and Cincinnati Insurance, and develops specialized programs for hospitals, public school districts, senior living facilities, public entities/townships, manufacturers, construction firms, behavioral health providers, nonprofits, and individuals. Risk consultants deliver tailored coverage recommendations and ongoing account management supported by a proprietary client portal (Conrade Connect) and online payment/notary bond services.

Product overview

Conrade Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products and employee benefits services. The core offerings consist of three main product lines: Business Insurance (commercial coverage including general liability, workers' compensation, commercial auto, and specialized industry programs for healthcare/hospitals, senior living, construction, manufacturing, behavioral health, education, public entities, nonprofits, and community businesses), Employee Benefits (health, dental, vision, HSA/FSA, indemnity benefits, life & disability, long-term care, and voluntary benefits), and Personal Insurance (auto, home, recreational vehicles, pet, umbrella, and dwelling fire coverage). The company also provides individual life insurance products (term, whole, universal, variable, and survivorship life) and specialty services including Kansas notary bonds. Client-facing digital tools include Conrade Connect (24/7 account portal) and online payment processing. The agency serves clients throughout Kansas from offices in Newton and Wichita, with a focus on risk management and insurance advisory services rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance brokerage covering general liability, workers' compensation, commercial auto, property, and industry-specific programs for organizations across healthcare, education, construction, manufacturing, public entities, and nonprofits.
• Employee Benefits Employee benefits advisory and brokerage covering group health, dental, vision, HSA/FSA administration, indemnity plans, life and disability, long-term care, and voluntary benefits for employer clients.
• Personal Insurance Personal insurance coverage for individuals and families including auto, home, recreational vehicles (motorcycles, boats, RVs), pet, umbrella, and dwelling fire insurance.
• Hospital Insurance Specialized insurance and risk management for hospitals including property, general liability, professional liability (medical malpractice), cyber liability, and Health Care Stabilization Fund navigation for Critical Access Hospitals, PPS hospitals, and nonprofit/for-profit institutions.
• Senior Living Insurance Insurance solutions for Kansas senior living communities covering independent living, assisted living, skilled nursing, memory care, and CCRCs with enhanced coverage options.
• Manufacturing Insurance Insurance for manufacturers including product liability, workers' compensation, Manufacturer's Errors & Omissions, Product Recall, and international/Foreign Product Liability exposures.
• Construction Insurance Insurance for construction firms including Contractor's Errors & Omissions, Pollution Liability, Railroad Protective coverage, alternative risk financing solutions (self-insurance, captive programs, high-deductible plans), and surety program optimization.
• Behavioral Health Insurance Insurance and risk management for behavioral healthcare providers covering inpatient psychiatric care, addiction treatment, and outpatient counseling, with HIPAA compliance, tele-health risk management, and contracted provider coverage.
• Educational Insurance Insurance solutions for public school districts and educational institutions covering cyber security, campus violence risks, and comprehensive risk management; over 40 Kansas school districts served.
• Public Entity Insurance Insurance for public sector entities covering fleet management, data security, worker safety, utility services, law enforcement, and emergency services, including Kansas Tort Claims Act compliance.
• Kansas Township Program Custom risk management solution for Kansas townships covering property/casualty insurance, automobile, equipment floater/inland marine, board liability, and worker's compensation for all 105 Kansas counties.
• Nonprofit Insurance Insurance coverage for nonprofit organizations including general liability, commercial auto, Business Owners Policy (BOP), and workers' compensation.
• Home Health & Hospice Insurance Insurance for home care and hospice providers covering private duty care, Family Managed Services (FMS), Medicare, hospice, and pediatric services, including professional liability and medical malpractice on occurrence form.
• Community Business Insurance Small business insurance policies protecting against property damage, lawsuits, and employee injuries, including general liability and workers' compensation.
• Group Health Insurance Group health insurance advisory for employees covering medical services, prescription drugs, preventative care, emergency care, and mental health services.
• Group Dental Benefits Group dental insurance including preventative care, basic procedures, major procedures, orthodontic care, and periodontal services.
• Group Vision Benefits Group vision insurance covering routine eye exams, prescription eyewear/contact lenses, refractive surgery, vision therapy, and eye disease management.
• HSA & FSA Administration Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for employees, allowing pre-tax contributions for out-of-pocket healthcare expenses.
• Indemnity Benefits Plans Voluntary benefits including accident insurance, critical illness insurance, and hospital indemnity insurance providing lump-sum payments for specified health events.
• Group Life & Disability Insurance Group life insurance products including group life, AD&D, individual life, executive benefit/key person life, and disability insurance (short-term and long-term options).
• Long-Term Care Insurance Long-term care insurance covering assisted living/nursing home care, home healthcare, and hospice care services.
• Voluntary Benefits Voluntary employee benefits including supplemental life insurance, disability coverage, mental health support, financial planning services, childcare/elder care assistance, identity theft insurance, legal services, and pet insurance.
• Personal Auto Insurance Personal auto insurance including liability, collision, comprehensive coverage, personal injury protection, medical payments, and additional options like rental car coverage.
• Home Insurance Homeowners insurance covering liability, structural damage, personal property, and additional living expense coverage.
• Recreational Insurance Insurance for recreational vehicles including motorcycles (liability, collision, comprehensive), boats (hull insurance, medical payments), and RVs (collision/comprehensive, full-time coverage).
• Pet Insurance Pet health insurance covering illnesses, accidental injuries, wellness procedures, and end-of-life care for dogs, cats, and other pets.
• Personal Umbrella Insurance Personal umbrella insurance providing additional liability protection beyond homeowners and auto insurance policy limits, including broader coverage for legal defense fees.
• Dwelling Fire Insurance Property insurance for non-primary residences including vacation homes, vacant homes, seasonal homes, rental properties, and older homes.
• Personal Life Insurance Personal life insurance products including term life, whole life, universal life, variable life, and survivorship life insurance policies.
• Kansas Notary Bonds Online Kansas notary bond purchasing with instant digital bond delivery upon approval.
• Conrade Connect Client Portal 24/7 online customer portal for account access, certificates of insurance, and policy management.
• Online Premium Payment Service Online payment service allowing credit card and ACH payments for policy premiums through the AppliedPay platform.

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Kansas Association of School Boards (KASB)coreStrategic or Co-development Partner · 1 January 2011Proud endorsed partner of the KASB Risk Management team since 2011, actively collaborating to provide guidance and consultation to members and helping school districts navigate legislative changes and emerging risk trends.
• Kansas Hospital Association (KHA/KHSC)coreStrategic or Co-development PartnerSelected by KHA/KHSC as a preferred insurance broker. Conrade develops and facilitates the KHSC Hospital Property Insurance Program with Chubb Insurance Group and the KHSC Management Liability Insurance Program with Cincinnati Insurance Company. They are also KAMMCO's largest broker partner for general, professional, and cyber liability products.
• Kansas Adult Care Executives (KACE)coreGTM or Marketing PartnerConrade Insurance Group is a proud member of KACE, supporting the senior living industry in Kansas.
• LeadingAge KansascoreGTM or Marketing PartnerConrade is a proud member of LeadingAge Kansas, demonstrating commitment to the senior living and aging services community.
• TRUE Network of AdvisorsminorStrategic or Co-development PartnerConrade participates in the TRUE Network of Advisors monthly webinar series hosted by employee benefits legal experts from Maynard Nexsen, discussing DOL audit best practices and ERISA compliance.
• Chubb InsurancecoreChannel Partner/ Reseller/ DistributorKey insurance carrier partner for public entity and hospital insurance programs. Chubb holds AM Best A++ rating and is featured in Conrade's public entity insurance offerings.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for public entity insurance specializing in public risk with superior financial strength (AM Best A++).
• Berkshire Hathaway InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for public entity insurance programs with AM Best A++ financial strength rating.
• Cincinnati Insurance CompanycoreChannel Partner/ Reseller/ DistributorCarrier partner for KHSC Management Liability Insurance Program developed with Conrade and KHA/KHSC.
• KAMMCOcoreChannel Partner/ Reseller/ DistributorKHA's endorsed partner for general, professional, and cyber liability products. Conrade is KAMMCO's largest broker partner, providing loss prevention programs for clients.
• Association of Community Mental Health Centers of Kansas (ACMHCK)minorGTM or Marketing PartnerConrade proudly supports and partners with ACMHCK to help behavioral healthcare providers deliver their mission through effective insurance protection.
• National Alliance on Mental Illness (NAMI) - Wichita ChapterminorGTM or Marketing PartnerConrade supports and partners with NAMI Wichita Chapter to assist behavioral health providers.
• Mental Health Association of South Central Kansas (MHASCK)minorGTM or Marketing PartnerConrade supports and partners with MHASCK for behavioral healthcare business insurance.
• Kansas Home Care and Hospice Association (KHCHA)minorGTM or Marketing PartnerConrade Insurance is proud to support the Kansas Home Care and Hospice Association.
• Kansas Association of Centers for Independent Living (KACIL)minorGTM or Marketing PartnerConrade supports and partners with KACIL, demonstrating commitment to home care providers and independent living services.
• Kansas Municipal Electric (KMEA)minorGTM or Marketing PartnerAssociation partner referenced in public entity insurance section.
• Kansas Municipal Utilities (KMU)minorGTM or Marketing PartnerAssociation partner referenced in public entity insurance section.
• Kansas Municipal Insurance Trust (KMIT)minorChannel Partner/ Reseller/ DistributorInsurance trust association partner for public entity insurance programs.
• InterhabminorGTM or Marketing PartnerAssociation partnership displayed in Conrade's association logos section.
• National Association of Professional Insurance Agents (Big-I)minorGTM or Marketing PartnerAssociation membership displayed in company associations section.
• Trusted ChoiceminorGTM or Marketing PartnerIndependent insurance agency alliance partnership providing access to resources and carrier options.
• Conrade ConnectcoreTechnology or IntegrationProprietary client portal providing 24/7 access to accounts, policy documents, and service requests through customer portal integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The IMA Group: Mid-sized independent insurance agency providing commercial, benefits, personal, and surety products with regional concentration, sharing Conrade's relationship-driven agency model and emphasis on vertical expertise.
• Holmes Murphy & Associates: Midwestern independent insurance brokerage of comparable size with similar multi-line commercial, benefits, and personal coverage focus and vertical specialization in healthcare, education, construction, and manufacturing — directly comparable to Conrade's Kansas-centric model.
• Higginbotham: Texas-headquartered independent insurance and financial services firm of similar scale, offering commercial, employee benefits, and personal lines with vertical specialization — directly comparable independent agency model and multi-carrier approach.
• Heffernan Insurance Brokers: Mid-sized independent broker offering commercial, benefits, and personal insurance with strong vertical specialization in healthcare, education, and nonprofits — directly comparable industry mix and mid-market agency model.
• Woodruff-Sawyer & Co. Independent insurance brokerage delivering commercial and personal lines, with comparable size, multi-carrier access, and emphasis on advisory-led client service similar to Conrade's risk-consultant approach.

Broad incumbents

• AssuredPartners: PE-backed national broker built via roll-up of regional independents like Conrade; directly relevant as a potential acquirer and competitor for Kansas-based talent and books of business.
• Brown & Brown, Inc. Large publicly traded insurance brokerage with national reach; competes across all of Conrade's lines of business but operates at much greater scale across many states and segments.
• Marsh McLennan Agency: Middle-market arm of global broker Marsh; competes for Kansas hospital, education, and public-entity accounts as part of a much larger national platform with broader resources.
• USI Insurance Services: Large national brokerage with significant mid-market and benefits presence; competes with Conrade for Kansas employers and public entities but offers a broader product suite and proprietary risk analytics.

Regional players

• TrueNorth Companies: Midwest-headquartered insurance and risk-management firm serving commercial, benefits, and personal lines — comparable agency model but concentrated in Iowa and surrounding states rather than Kansas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conradeinsurance
• LinkedInlinkedin.com/company/conrade-insurance-group-inc
• Instagraminstagram.com/conradeig
• Xx.com/ConradeInsGrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conrade Insurance Group