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The Performance Institute

Full company profile

uuid000g9wl

Namestring
The Performance Institute
Legal namestring
The Performance Institute
Company typeenum
Private
Founded yearint
1999
Descriptiontext

The Performance Institute is a private, Service-Disabled Veteran-Owned Small Business founded in 1999 and headquartered in McLean, Virginia, that delivers training, certification, and consulting services focused exclusively on government performance management. Its core product is the three-tier Certified Government Performance Manager (CGPM) program (Associate, Professional, and Advanced), covering strategic planning, logic models, performance measurement, data analytics, benchmarking, and performance-based budgeting, with all courses accredited for NASBA Continuing Professional Education (CPE) credits and delivered via virtual-live instructor-led sessions, on-demand self-paced modules, and customized group formats. Adjacent offerings include the GovEd Talks thought-leadership video series, a Resource Center of articles and whitepapers, and tailored consulting engagements designed to build internal performance-management capacity within agencies.

The company serves U.S. federal, state, local, and First Nations government agencies, with named clients spanning the Office of the Director of National Intelligence, FDA, USDA, CDC, GSA, IRS, NASA, the Federal Reserve, multiple state and county governments, and select international organizations including the International Monetary Fund and the Saudi Ministry of Health. Revenue is generated through per-course fees ranging from approximately $1,130 to $5,282, bundled certification discounts of 15%, group-training rates, and quote-based consulting engagements, distributed via a self-serve online catalog, student LMS, partner portal, and direct federal contract vehicles including GSA Schedule and SF-182 procurement support. Marketing combines content channels (website, blog, resource center, GovEd Talks), email, events such as the City and County Performance Forum, social media, and partnerships with organizations including NAPA, AGA, Partnership for Public Service, Deloitte, and Qlik.

Short descriptiontext

The Performance Institute is a Service-Disabled Veteran-Owned Small Business that delivers government performance management training, a three-tier CGPM certification program, and consulting to U.S. federal, state, local, and First Nations agencies, plus select international public-sector clients.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWashington, United States
HQ citystring
Washington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
government performance training, performance management certification, public sector consulting, professional development courses, workforce training services
Industry4 codes
1Government & Public Sector
CodeEDABALAMPrimaryYes
2Operational Excellence (OPEX) & Performance Management (KPI/OKR)
CodeEDABAKAHPrimaryNo
3Central Government Policy, Strategy & Performance (incl. OMB-style functions)
CodeBPAIAAABPrimaryNo
4Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)
CodeEDAAALAMPrimaryNo
NAICS code1 code
  • Professional and Management Development Training61143
SIC code2 codes
  • Services-Educational Services8200
  • Services-Management Consulting Services8742
Product category
Professional Training and Certification
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Certification Programs
TypeOne Time License
Description

Revenue from three-tier Government Performance Manager (CGPM) certification program - Associate, Professional, and Advanced levels with fees ranging from $1,130 to $5,282 per course or bundled programs

performanceinstitute.org
2Individual Training
TypeOne Time License
Description

Individual course enrollment for government professionals including live virtual and on-demand training options with per-course pricing

performanceinstitute.org
3Group Training
TypeProfessional Services
Description

Customized team training for government agencies with group discounts available, serving multiple employees from same organization

performanceinstitute.org
4Consulting Services
TypeProfessional Services
Description

Strategic consulting services to build capacity within government entities for performance management competencies

performanceinstitute.org
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details5 tiers
1Associate Level CGPM - Individual Courses
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Strategic Planning: $1,646; Logic Model: $1,130; Developing Performance Measures: $1,646 (Federal pricing; Local Sector pricing shown)

performanceinstitute.org
2Professional Level CGPM Certification
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$3,895 Standard pricing; $3,982 Credit card pricing. Requires Associate Level Certification prerequisite plus 40 CPE credits of coursework

performanceinstitute.org
3Advanced Level CGPM Certification
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$5,195 Standard pricing; $5,282 Credit card pricing. Requires Professional Level Certification plus 80 CPE credits and capstone project

performanceinstitute.org
4Individual Course - Performance-Based Budgeting
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$1,646 USD - 8 CPE Credits, 2 Days (16 Hours). Includes digital badge and certificate upon completion

performanceinstitute.org
5Bundle Discount
ModelSubscriptionBilling cadenceAnnual
Notes

15% discount available on bundled certification programs. Cannot combine with colleague discount or other promotional offers

performanceinstitute.org
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1GovEd Talks
Description

A video series featuring conversations with industry leaders in government performance and management, featuring practitioners and scholars sharing insights.

performanceinstitute.org
Core offering1 text field

The Performance Institute provides training, certification, and consulting services focused on government performance management. Its flagship offering is the Certified Government Performance Manager (CGPM) program delivered across three certification levels, supplemented by live courses, on-demand training, group training engagements, and advisory consulting for public-sector organizations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 70% of clients return for services
+2 more records
Product overview1 text field

The Performance Institute offers a unified training and certification platform focused on government performance management. The core offering is the Certified Government Performance Manager (CGPM) Certification Program—a three-tier credentialing system (Associate, Professional, Advanced levels) covering strategic planning, performance measurement, data analytics, benchmarking, and performance-based budgeting. This certification is delivered through multiple formats: virtual-live instructor-led courses, on-demand self-paced training, and group training programs. Supporting offerings include GovEd Talks (a video series featuring government performance thought leaders), consulting services for organizational capacity building, and a Resource Center with research materials. All programs award CPE credits and are accredited by NASBA.

Product and service5 records
1Certified Government Performance Manager (CGPM) Certification Program
CategoryProfessional Certification
Description

A proprietary multi-level certification program (three levels) for government performance management professionals, validating competency in planning, measurement, and performance improvement within public-sector organizations. Designed for federal, state, and local government personnel and the consultants who support them.

2Live Training Courses
CategoryLive Professional Training
Description

Instructor-led classroom-style courses delivered on scheduled dates to cohorts of government professionals covering performance management topics. Targeted at public-sector employees and teams seeking structured, time-bound training.

3On-Demand Training Courses
CategoryOnline Self-Paced Training
Description

Self-paced online video courses covering government performance management topics, allowing individual learners to complete modules asynchronously at their own pace.

4Group Training Programs
CategoryCustom Group Training
Description

Customized cohort-based training engagements delivered to teams within a single government agency or organization, designed to upskill groups of public-sector professionals on a shared curriculum.

5Government Performance Consulting Services
CategoryManagement Consulting
Description

Advisory consulting engagements that help government agencies improve performance management practices, drawing on the firm's proprietary frameworks and the CGPM body of knowledge. Sold to federal, state, and local public-sector clients.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
1AGA (Association of Government Accountants)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Organizational partnership supporting government performance and accountability professionals through membership collaboration

performanceinstitute.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership supporting evidence-based policy and performance initiatives

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Collaboration to promote evidence-based approaches in government performance management

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership promoting data transparency in government performance reporting

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic partnership to advance government excellence and public service performance

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership supporting data-driven results in government performance

Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership supporting next-generation government leadership development

Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership supporting senior government executives in professional development

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic partnership with premier public administration academy for thought leadership and research

Strategic tierMinorTypeGTM or Marketing Partner
Description

Commercial partner providing consulting and professional services sponsorship

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers24 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Performance Institute

Professional Training and Certificationperformanceinstitute.org

The Performance Institute is a Service-Disabled Veteran-Owned Small Business that delivers government performance management training, a three-tier CGPM certification program, and consulting to U.S. federal, state, local, and First Nations agencies, plus select international public-sector clients.

What The Performance Institute does

The Performance Institute is a private, Service-Disabled Veteran-Owned Small Business founded in 1999 and headquartered in McLean, Virginia, that delivers training, certification, and consulting services focused exclusively on government performance management. Its core product is the three-tier Certified Government Performance Manager (CGPM) program (Associate, Professional, and Advanced), covering strategic planning, logic models, performance measurement, data analytics, benchmarking, and performance-based budgeting, with all courses accredited for NASBA Continuing Professional Education (CPE) credits and delivered via virtual-live instructor-led sessions, on-demand self-paced modules, and customized group formats. Adjacent offerings include the GovEd Talks thought-leadership video series, a Resource Center of articles and whitepapers, and tailored consulting engagements designed to build internal performance-management capacity within agencies.

The company serves U.S. federal, state, local, and First Nations government agencies, with named clients spanning the Office of the Director of National Intelligence, FDA, USDA, CDC, GSA, IRS, NASA, the Federal Reserve, multiple state and county governments, and select international organizations including the International Monetary Fund and the Saudi Ministry of Health. Revenue is generated through per-course fees ranging from approximately $1,130 to $5,282, bundled certification discounts of 15%, group-training rates, and quote-based consulting engagements, distributed via a self-serve online catalog, student LMS, partner portal, and direct federal contract vehicles including GSA Schedule and SF-182 procurement support. Marketing combines content channels (website, blog, resource center, GovEd Talks), email, events such as the City and County Performance Forum, social media, and partnerships with organizations including NAPA, AGA, Partnership for Public Service, Deloitte, and Qlik.

The Performance Institute firmographics

Firmographics
Name
The Performance Institute
Legal name
The Performance Institute
Website
https://performanceinstitute.org
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
The Performance Institute is a Service-Disabled Veteran-Owned Small Business that delivers government performance management training, a three-tier CGPM certification program, and consulting to U.S. federal, state, local, and First Nations agencies, plus select international public-sector clients.
Ownership category
akta.pro rank

The Performance Institute industry classification

Industry
Product category
Professional Training and Certification
NAICS
Professional and Management Development Training (61143)
SIC
Services-Educational Services (8200), Services-Management Consulting Services (8742)
akta.pro primary industry
Government & Public Sector (EDABALAM)
akta.pro secondary industries
Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Central Government Policy, Strategy & Performance (incl. OMB-style functions) (BPAIAAAB), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

  • Government performance training
  • Performance management certification
  • Public sector consulting
  • Professional development courses
  • Workforce training services

Where The Performance Institute is headquartered

Location

Headquarters

HQ city
Washington
HQ country
United States
HQ region
North America

Offices3 records

Markets served

The Performance Institute business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Certification Programs: Revenue from three-tier Government Performance Manager (CGPM) certification program - Associate, Professional, and Advanced levels with fees ranging from $1,130 to $5,282 per course or bundled programs
  2. Individual Training: Individual course enrollment for government professionals including live virtual and on-demand training options with per-course pricing
  3. Group Training: Customized team training for government agencies with group discounts available, serving multiple employees from same organization
  4. Consulting Services: Strategic consulting services to build capacity within government entities for performance management competencies

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goAssociate Level CGPM - Individual Courses
One time/ perpetual licensePay-as-you-goProfessional Level CGPM Certification
One time/ perpetual licensePay-as-you-goAdvanced Level CGPM Certification
Unit PricingPay-as-you-goIndividual Course - Performance-Based Budgeting
SubscriptionAnnualBundle Discount

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

The Performance Institute product offering

Product offering

Core offering

The Performance Institute provides training, certification, and consulting services focused on government performance management. Its flagship offering is the Certified Government Performance Manager (CGPM) program delivered across three certification levels, supplemented by live courses, on-demand training, group training engagements, and advisory consulting for public-sector organizations.

Product overview

The Performance Institute offers a unified training and certification platform focused on government performance management. The core offering is the Certified Government Performance Manager (CGPM) Certification Program—a three-tier credentialing system (Associate, Professional, Advanced levels) covering strategic planning, performance measurement, data analytics, benchmarking, and performance-based budgeting. This certification is delivered through multiple formats: virtual-live instructor-led courses, on-demand self-paced training, and group training programs. Supporting offerings include GovEd Talks (a video series featuring government performance thought leaders), consulting services for organizational capacity building, and a Resource Center with research materials. All programs award CPE credits and are accredited by NASBA.

Differentiator

Problem solved

Functional benefit

Brands

  • GovEd Talks: A video series featuring conversations with industry leaders in government performance and management, featuring practitioners and scholars sharing insights.

Products and services

  • Certified Government Performance Manager (CGPM) Certification Program A proprietary multi-level certification program (three levels) for government performance management professionals, validating competency in planning, measurement, and performance improvement within public-sector organizations. Designed for federal, state, and local government personnel and the consultants who support them.
  • Live Training Courses Instructor-led classroom-style courses delivered on scheduled dates to cohorts of government professionals covering performance management topics. Targeted at public-sector employees and teams seeking structured, time-bound training.
  • On-Demand Training Courses Self-paced online video courses covering government performance management topics, allowing individual learners to complete modules asynchronously at their own pace.
  • Group Training Programs Customized cohort-based training engagements delivered to teams within a single government agency or organization, designed to upskill groups of public-sector professionals on a shared curriculum.
  • Government Performance Consulting Services Advisory consulting engagements that help government agencies improve performance management practices, drawing on the firm's proprietary frameworks and the CGPM body of knowledge. Sold to federal, state, and local public-sector clients.

Quantifiable outcome

  • 70% of clients return for services
  • +2 more outcomes

Companies that use The Performance Institute

Customer profile

Named customers24 records

Segments6 records

Ideal customer profiles1 record

The Performance Institute technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

The Performance Institute partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

  • AGA (Association of Government Accountants)coreStrategic or Co-development PartnerOrganizational partnership supporting government performance and accountability professionals through membership collaboration
  • AmericaForwardminorGTM or Marketing PartnerPartnership supporting evidence-based policy and performance initiatives
  • Coalition for Evidence-Based PolicyminorStrategic or Co-development PartnerCollaboration to promote evidence-based approaches in government performance management
  • Data Transparency CoalitionminorStrategic or Co-development PartnerPartnership promoting data transparency in government performance reporting
  • Partnership for Public ServicecoreStrategic or Co-development PartnerStrategic partnership to advance government excellence and public service performance
  • Results for AmericaminorStrategic or Co-development PartnerPartnership supporting data-driven results in government performance
  • Young Government Leaders (YGL)minorGTM or Marketing PartnerPartnership supporting next-generation government leadership development
  • Senior Executive AssociationminorGTM or Marketing PartnerPartnership supporting senior government executives in professional development
  • NAPA (National Academy of Public Administration)coreStrategic or Co-development PartnerStrategic partnership with premier public administration academy for thought leadership and research
  • DeloitteminorGTM or Marketing PartnerCommercial partner providing consulting and professional services sponsorship

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

The Performance Institute competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

The Performance Institute social profiles

Digital presence

The Performance Institute compliance and trust

Trust signal

Compliance4 records

The Performance Institute financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Performance Institute leadership team

Management profile

Number of profiles

Profiles1 record

The Performance Institute funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Performance Institute M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Performance Institute

What does The Performance Institute do?

The Performance Institute provides training, certification, and consulting services focused on government performance management. Its flagship offering is the Certified Government Performance Manager (CGPM) program delivered across three certification levels, supplemented by live courses, on-demand training, group training engagements, and advisory consulting for public-sector organizations.

Is The Performance Institute a public or private company?

The Performance Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Performance Institute founded?

The Performance Institute was founded in 1999. It employs 11 to 50 people.

Where is The Performance Institute based?

The Performance Institute is headquartered in Washington, United States, in the North America region.

How does The Performance Institute make money?

Four revenue lines are on record. Certification Programs are the primary driver. The others are individual Training, group Training and consulting Services.

Does The Performance Institute have an API?

No public API is recorded for The Performance Institute.

What industry is The Performance Institute in?

The Performance Institute's product category is Professional Training and Certification. Its primary akta.pro industry code is EDABALAM, Government & Public Sector, with a secondary code of EDABAKAH, Operational Excellence (OPEX) & Performance Management (KPI/OKR). Its NAICS code is 61143 and its SIC code is 8200.

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