Ws Interactive

What Ws Interactive does

WS Interactive is a Toulouse-based digital web agency that has been operating for approximately 25 years, delivering custom digital services to B2B businesses primarily within the Toulouse region of France. The firm's offering is organized around four core service lines: Création de Sites Web (custom website design, creation, and redesign), Création d'Applications Mobiles (mobile application development), Accompagnement SEO (search engine optimization), and UX/UI et Accessibilité (user experience and interface design with accessibility focus). These are complemented by a supporting Stratégie de Contenu (digital content strategy) capability. The technology foundation is built on WordPress with Gutenberg and Drupal full-stack, targeting bespoke, tailor-made projects rather than templated or productized solutions.

The firm operates a professional services revenue model with quote-based pricing, multi-year contracts, and direct sales executed through its website contact form, phone line (05 62 30 80 70), and in-person consultation at its Toulouse headquarters. Distribution is regional and direct, supported by an active content marketing presence (blog covering web strategy, UX/UI, and eco-responsible digital practices) and organic social media activity on LinkedIn, Instagram, Twitter, and Facebook. Customer segmentation is hybrid, targeting B2B enterprises as the primary segment and local Toulouse/France businesses as a secondary segment; Apenday (a B2B WordPress Gutenberg showcase site focused on conversion) is featured as a public reference.

WS Interactive is privately held with no disclosed funding, ownership structure beyond founder Alex McCardell (Founder, CEO & International Consultant on Digital Strategy), or revenue figures. As of January 2026 the agency was actively recruiting Front-end, Back-end, and Drupal full-stack developers, signaling ongoing capacity expansion within a boutique headcount band of 11-50 employees. The firm maintains a French-language primary site with a parallel English version, though its operating geography is stated as Toulouse/France only.

Name

Ws Interactive

Legal name

WS Interactive

Website

https://ws-interactive.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

WS Interactive is a Toulouse-based web agency with 25 years of operation, providing custom website creation, mobile app development, SEO, and UX/UI design services to B2B businesses primarily in the Toulouse region of France.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Graphic Design Services (541430), Information (51)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Web development services
• Website design agency
• Mobile app development
• Search engine optimization
• UX UI design

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Development Services: Custom website and application development projects, including creation and redesign services
2. Digital Marketing Services: SEO, content strategy, and digital marketing consulting services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

WS Interactive is a Toulouse-based web agency that designs, develops, and redesigns websites and mobile applications for businesses, primarily on WordPress (Gutenberg) and Drupal full-stack stacks. It also delivers SEO, UX/UI design with accessibility, and digital content strategy services, packaged as bespoke projects for B2B and local/regional clients.

Product overview

Ws Interactive is a web agency based in Toulouse, France, operating for 25 years. The company offers a comprehensive suite of digital services organized into four core offerings: Création de Sites Web (website creation and redesign), Création d'Applications Mobiles (mobile application development), Accompagnement SEO (search engine optimization), and UX/UI et Accessibilité (user experience/interface design with accessibility focus). These core services are complemented by digital marketing strategy capabilities, providing clients with end-to-end web solutions from design through optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation (Création de Sites Web) Custom website design, development, and redesign services tailored to client needs, typically built on WordPress (Gutenberg) or Drupal full-stack, for B2B and local businesses seeking a professional digital presence.
• Mobile Application Creation (Création d'Applications Mobiles) Mobile application development services for creating native or cross-platform applications, offered to businesses alongside WS Interactive's website offering.
• SEO Support (Accompagnement SEO) Search engine optimization services to improve website visibility and organic search rankings, delivered to business clients as a recurring consulting service.
• UX/UI Design and Accessibility (UX/UI et Accessibilité) User experience and interface design services with a focus on accessibility and user-centered design principles, supporting new websites, redesigns, and mobile applications.
• Content Strategy (Stratégie de Contenu) Digital content strategy services to support marketing and web presence goals, delivered as a complementary offering to business clients.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Eskimoz: France-based SEO and digital marketing agency offering SEO, content strategy, web development, and SMO to B2B clients. Directly comparable on SEO-led GTM and B2B mid-market customer profile.
• Smile: French open-source digital agency offering web development, mobile apps, SEO, UX/UI, and content strategy for B2B clients. Comparable end-to-end digital service portfolio and similar CMS/open-source technology orientation.
• The Brains: French digital/UX agency offering web design, development, and SEO services to B2B clients. Comparable on UX-led value proposition and mid-market customer profile.
• Junto: French B2B digital agency providing web development, SEO, UX/UI design, and digital strategy. Comparable boutique positioning, B2B focus, and project-based engagement model.
• 1min30: French digital agency focused on SEO, content marketing, web development, and inbound marketing for B2B clients. Comparable service mix and customer segmentation, though typically larger in headcount.
• Kaliop: French open-source web and digital agency specialized in Drupal, eZ Publish, and CMS implementations with offices in France. Highly comparable on technology stack (Drupal full-stack) and B2B service mix of web, mobile, SEO, and UX.

Broad incumbents

• Globant: Global digital and technology services firm offering web/app development, UX/UI, and digital marketing at enterprise scale. Overlapping capabilities but operates at vastly larger scale and across geographies.
• Capgemini Engineering: Global IT services and digital transformation provider with web, mobile, UX, and SEO capabilities. Tangential overlap on digital services but addresses enterprise transformation mandates WS Interactive cannot serve at its current scale.
• WebFX: Large US-based digital marketing agency with deep SEO, web design, and content services for B2B clients. Comparable service portfolio but at materially larger scale and with US-centric client base.

Regional players

• FCR Media: European multi-country digital agency group offering web development, SEO, and digital marketing. Comparable service offering, primarily operating in Belgium/Luxembourg rather than France, so does not directly compete in Toulouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ws_interactive
• Facebookfacebook.com/wsinteractive
• LinkedInlinkedin.com/company/ws-interactive
• Instagraminstagram.com/ws_interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ws Interactive