Honest Reporting

What Honest Reporting does

HonestReporting is a USA-based 501(c)(3) nonprofit organization founded in 2000 and headquartered in Skokie, Illinois, with between 11 and 50 employees. Its core function is monitoring mainstream journalism for bias, inaccuracy, and omission in coverage of Israel and the Arab-Israeli conflict, and publishing critiques, educational articles, and multimedia content to equip audiences with tools to identify and respond to anti-Israel media framing.

The organization's product surface is a content ecosystem built around several interconnected offerings: Media Critiques (long-form editorial articles analyzing specific news coverage), Photo Bias (analyses of how photographic framing shapes perception), The Honest Take podcast and LIVE video series, the Tunnels of Terror reference resource, and Educational Articles addressing broader themes such as cultural erasure and language bias. Content is produced by named staff and contributors and distributed through honestreporting.com and major social platforms (Instagram, YouTube, Facebook), with 583M cumulative social impressions since October 2023 and an audience skewed toward users under 45. Core technology is not publicly disclosed, and there is no application, API, or disclosed AI/ML capability; the work appears to be human-authored.

Commercially, HonestReporting operates as a donor-funded nonprofit rather than a revenue-generating business. It solicits tax-deductible charitable contributions (IRS Tax ID 06-1611859) under a Champions of Truth Society membership program, with active matching-fund campaigns (e.g., up to $150K through August 2026). Key financial partners include the Adam and Gila Milstein Family Foundation (since 2000) and the Impact Forum (since 2017). Content is provided free of charge; there are no pricing tiers, B2B customers, or enterprise contracts. The operating footprint is described as global with no geographic restrictions, served primarily through owned digital channels.

Name

Honest Reporting

Legal name

HonestReporting

Website

https://honestreporting.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HonestReporting is a US-based 501(c)(3) nonprofit that monitors mainstream journalism for bias in coverage of Israel and publishes media critiques, podcasts, and educational content for pro-Israel audiences and the general public, funded by charitable donations.

Ownership category

akta.pro rank

Product category

Media Monitoring and Journalism Advocacy

NAICS

Publishing Industries (513), Broadcasting and Content Providers (516), Periodical Publishers (51312)

akta.pro industry

PRIMARYMPAJADAF

Investigative & Nonprofit News Organizations

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJADAH

Alternative/Independent Newsweeklies & Opinion Press

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Media bias monitoring
• Journalism critique
• Israel news analysis
• Nonprofit media watchdog
• Pro-Israel advocacy

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tax-Deductible Donations: HonestReporting is a USA non-profit 501(c)(3) charitable organization (IRS Tax ID# 06-1611859). The organization operates primarily on tax-deductible donations from the public. A matching funds campaign (up to $150K) was active in August 2026, suggesting a donor-funded model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

HonestReporting monitors news coverage for bias, inaccuracy, and breaches of journalistic standards related to Israel and the Arab-Israeli conflict, and publishes editorial critiques, photo analyses, a podcast, educational articles, and a documentary resource. It is funded as a 501(c)(3) nonprofit through tax-deductible donations and offers its content free of charge to a global audience.

Product overview

HonestReporting is a non-profit media monitoring organization that operates as a unified platform offering multiple interconnected content services to expose anti-Israel media bias. The core offerings include Media Critiques and Photo Bias analysis services that examine news coverage for inaccuracies and selective framing, complemented by The Honest Take podcast for audio commentary, and the Tunnels of Terror resource for contextual documentation. The Champions of Truth Society membership program enables donor engagement, while Educational Articles provide in-depth analytical content on media narratives and Jewish identity issues. Together, these products form an integrated content ecosystem supporting the organization's mission of ensuring truth and fairness in journalism impacting Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Critiques

Quantifiable outcome

• 583M social media impressions since October 7, 2023
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Jerusalem Post: The Jerusalem Post is a major English-language Israeli newspaper that covers the same subject terrain and serves overlapping global audiences interested in Israel coverage and Jewish affairs.
• B'nai B'rith: B'nai B'rith is a longstanding Jewish service and advocacy organization that engages on antisemitism and media issues. It overlaps mission-wise with HonestReporting but operates at much larger institutional scale.
• Anti-Defamation League (ADL): ADL is a major Jewish civil rights organization that monitors antisemitism and media, including Israel coverage. It is a far larger incumbent with overlapping concerns but a much broader mandate.
• Jewish News Syndicate (JNS): JNS is a newswire and digital news outlet covering Israel and Jewish communities globally. It overlaps with HonestReporting on Israel-related editorial content but operates as a news producer rather than a media watchdog.
• Tablet Magazine: Tablet is an online Jewish magazine covering culture, politics, and opinion, with frequent Israel media analysis. It overlaps HonestReporting's opinion-and-critique format but with broader cultural and political scope.
• The Algemeiner Journal: The Algemeiner is a Jewish and Israeli-focused newspaper covering news and opinion, with content often overlapping HonestReporting's subject areas. It serves as a broader-incumbent print/digital publisher in the same reader community.
• StandWithUs: StandWithUs is a larger pro-Israel advocacy organization co-funded through the same Milstein/Impact Forum ecosystem. It overlaps in audience and donor base but focuses more on campus advocacy and education rather than media monitoring specifically.

Emerging players

• i24NEWS: i24NEWS is an international 24-hour news channel covering Israel and the Middle East. It serves overlapping audiences seeking alternative Israel-focused coverage and represents an emerging multi-platform alternative to mainstream media coverage.

Direct peers

• MEMRI (Middle East Media Research Institute): MEMRI monitors and translates Middle Eastern media, producing analyses of bias and propaganda. It is a direct peer in the media-monitoring-for-advocacy space, with overlapping editorial and translation-driven critique products.
• CAMERA (Committee for Accuracy in Middle East Reporting in America): CAMERA is a nonprofit media monitoring organization dedicated to identifying bias in Middle East coverage, particularly regarding Israel. It is the most direct functional peer to HonestReporting, operating the same watchdog-and-critique model on the same subject matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/honestreporting
• LinkedInlinkedin.com/company/honestreporting
• Instagraminstagram.com/honestreporting
• Xx.com/honestreporting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Reporting