La Chaise Longue
La Chaise Longue is a French gift and lifestyle retailer founded in 1974, operating 98 stores across France and an e-commerce site, selling licensed and branded products across home, kitchen, wellness, kids, high-tech, lifestyle, and games categories to mass-market French consumers.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What La Chaise Longue does
La Chaise Longue is a French specialty gift and lifestyle retailer founded in 1974, operating a network of 98 physical stores across France complemented by an e-commerce website. The company serves mass-market French consumers seeking accessible, design-led products for the home and as gifts, with an assortment organized across seven categories: kitchen, home, wellness, kids, high-tech, lifestyle, and games.
The product range spans price points from €4.99 for small accessories up to €99.99 for higher-value items, positioning the retailer in the mid-market affordable lifestyle segment rather than premium or luxury. Differentiation is driven in part by licensed collaborations with recognized external brands and characters — including Hello Kitty, Monsieur Madame (Mr. Men & Little Miss), Les Vilaines Filles, and Le Fabuleux Shaman — giving the assortment a recognizable IP-led character that distinguishes it from generic gift retailers.
The business model is a traditional direct-to-consumer retail operation: revenue is generated through point-of-sale transactions in physical stores and through the e-commerce site, with seasonal promotional mechanics (e.g., summer sales with markdowns up to 60%) used to drive footfall and inventory turn. There is no evidence of B2B, wholesale, or licensing-out revenue streams, no disclosed parent company, and no public funding rounds in the input data.
La Chaise Longue firmographics
Firmographics- Name
- La Chaise Longue
- Legal name
- La Chaise Longue
- Website
- https://lachaiselongue.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- La Chaise Longue is a French gift and lifestyle retailer founded in 1974, operating 98 stores across France and an e-commerce site, selling licensed and branded products across home, kitchen, wellness, kids, high-tech, lifestyle, and games categories to mass-market French consumers.
- Ownership category
- akta.pro rank
La Chaise Longue industry classification
Industry- Product category
- Specialty Gift Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industries
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where La Chaise Longue is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Chaise Longue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from selling physical gift and household products through retail stores and e-commerce. Products include kitchen accessories, home decor, wellness items, kids products, high-tech accessories, lifestyle items, games, and licensed collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
La Chaise Longue product offering
Product offeringCore offering
La Chaise Longue is a French gift retailer that designs (via buying/curation) and distributes original, unusual, and humorous gift and home products spanning kitchen accessories, home décor, wellness, kids, high-tech accessories, lifestyle, and games categories. It sells these items alongside licensed collaboration lines (Hello Kitty, Le Fabuleux Shaman, Les Vilaines Filles, Monsieur Madame) and gift cards through 98 physical stores in France and an e-commerce website, with seasonal sales events offering discounts up to 60% and free shipping over €59.
Product overview
La Chaise Longue is a French gift retailer operating as a single unified retail concept (neither a platform nor modular system). The company sells original and creative gift products through 98 physical stores and an e-commerce website. The product portfolio spans multiple categories including Kitchen (Accessoire de cuisine, Apéro, Art de la table, Boisson & Cocktail, Pique-nique & Barbecue, Thé & Café, Vin), Home (Déco, Horloge & Réveil, Luminaire, Mobilier, Outdoor, Salle de bain, Senteur), Wellness (Beauté & Soin, Cocoon, Massage & Relaxation, Sport), Kids (Cadeau de naissance, Déco de chambre, Kawaii, Peluche), High-Tech (Accessoire high-tech, Geek corner, Smartphone & Tablette, Son), Lifestyle (Accessoire, Célébration, Entretien, Mode, Papeterie, Piscine & Plage, Sac & Pochette, Voyage), and Games (Jeu indoor, Jeu outdoor). The company also offers licensed collaboration products under 'Nos collabs'' featuring Hello Kitty, Le Fabuleux Shaman, Les Vilaines Filles, and Monsieur Madame, plus gift cards. The retail offering includes both full-price items and seasonal sale promotions with discounts up to 60%.
Differentiator
Problem solved
Functional benefit
Products and services
- La Chaise Longue Retail Assortment (Kitchen, Maison, Bien-Être, Kids, High-Tech, Lifestyle, Jeux) Curated range of original gift, home décor, kitchen accessories, wellness, kids, high-tech accessories, lifestyle, and games products sold to individual consumers through 98 French retail stores and the lachaiselongue.fr e-commerce site.
- Carte Cadeau (Gift Card) La Chaise Longue gift card available for purchase and redemption across the retailer's 98 French stores and online, usable on any product in the assortment.
- Nos collabs' Licensed Collections (Hello Kitty, Le Fabuleux Shaman, Les Vilaines Filles, Monsieur Madame) Exclusive product collections developed under license with branded partners (Hello Kitty, Le Fabuleux Shaman, Les Vilaines Filles, Monsieur Madame), sold across La Chaise Longue's 98-store retail network in France and online.
Companies that use La Chaise Longue
Customer profileSegments1 record
Ideal customer profiles1 record
La Chaise Longue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Chaise Longue partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Crystal Cabin AwardminorChaise Longue (the Spanish aerospace startup) was shortlisted for the Crystal Cabin Award 2026, selected among 85 innovations across categories including Passenger Comfort. The award recognizes innovations in aircraft cabin design.
- AirbuscoreAirbus is exploring early-stage concepts with aviation start-up Chaise Longue for a dual-level airplane seat design. The collaboration represents a notable step in development of this unconventional seating concept for the Airbus A350 widebody aircraft. Designer Alejandro Núñez Vicente sees Airbus's involvement as making this a realistic and achievable objective.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
La Chaise Longue competitors and assessment
Company assessmentBroad incumbents
- Action (Action Holding): Europe's largest non-food discount retailer with dense French footprint. Overlaps La Chaise Longue on low-priced variety gifts, home decor, and seasonal novelties, but operates at a broader extreme-value scale.
Direct peers
- Gifi: French discount variety chain selling home decor, gifts, toys, kitchen and seasonal merchandise at low pricepoints. Direct competitor on assortment breadth, value positioning, and physical-store distribution in France.
- Flying Tiger Copenhagen: Danish variety retailer specializing in original, low-priced gifts, home goods and lifestyle novelties. Highly comparable to La Chaise Longue on product curation, gift-led merchandising, and European omnichannel presence.
- Sostrene Grene: Danish variety/gift chain rapidly expanding across France. Comparable on Scandinavian-curated variety assortment, gift-and-home merchandise mix, and store-driven retail model.
- Nature & Découvertes: French specialty retailer of gifts, wellness, kids and lifestyle products. Closest domestic peer in terms of curated gift assortment, store count, and French omnichannel positioning.
- Casa France: French variety home-decor and gift retailer. Comparable on kitchen, tableware, scented products, and decorative accessories within La Chaise Longue's home and lifestyle categories.
Emerging players
- Miniso: Global variety retailer of design-led lifestyle, beauty, and home goods at value prices. Overlaps La Chaise Longue on design-forward affordable gifts, novelty merchandise, and licensed-IP collaborations.
- Temu: Cross-border ultra-discount marketplace pressuring French e-commerce on novelty, gift, and home categories. Increasingly relevant competitor as the lowest end of La Chaise Longue's assortment migrates online.
Regional players
- But (BUT.fr): French home furniture and decor retailer with nationwide store base. Overlaps on La Chaise Longue's furniture, decor, and outdoor home categories, though positioned slightly more upmarket.
- King Jouet: French toy and kids-gift specialist with ~250 stores in France. Comparable on La Chaise Longue's Kids sub-category (peluche, kawaii, deco chambre) and licensed character merchandise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
La Chaise Longue social profiles
Digital presenceLa Chaise Longue financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Chaise Longue leadership team
Management profileNumber of profiles
La Chaise Longue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Chaise Longue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Chaise Longue
What does La Chaise Longue do?
La Chaise Longue is a French gift retailer that designs (via buying/curation) and distributes original, unusual, and humorous gift and home products spanning kitchen accessories, home décor, wellness, kids, high-tech accessories, lifestyle, and games categories. It sells these items alongside licensed collaboration lines (Hello Kitty, Le Fabuleux Shaman, Les Vilaines Filles, Monsieur Madame) and gift cards through 98 physical stores in France and an e-commerce website, with seasonal sales events offering discounts up to 60% and free shipping over €59.
Is La Chaise Longue a public or private company?
La Chaise Longue is a private company. It is classified as unknown and is currently operating.
When was La Chaise Longue founded?
La Chaise Longue was founded in 2015.
Where is La Chaise Longue based?
La Chaise Longue is headquartered in Paris, France, in the Europe region.
How does La Chaise Longue make money?
One revenue line is on record: retail Product Sales.
Who are La Chaise Longue's main competitors?
Action (Action Holding) is listed as a broad incumbent. Direct peers are Gifi, Flying Tiger Copenhagen, Sostrene Grene, Nature & Découvertes and Casa France. Emerging players are Miniso and Temu. Regional players are But (BUT.fr) and King Jouet.
Does La Chaise Longue have an API?
No public API is recorded for La Chaise Longue.
What industry is La Chaise Longue in?
La Chaise Longue's product category is Specialty Gift Retail. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5940.