PDAM Surya Sembada

What PDAM Surya Sembada does

Perumda Air Minum Surya Sembada Kota Surabaya is the regional government-owned municipal water utility (Perumda) of Surabaya, East Java, Indonesia, established in 1976 and operating under the Surabaya City Government. The company provides treated, potable water to residential, commercial, and social customers across Surabaya city, functioning as the regulated monopoly provider within its service territory through a pipeline distribution network with 24-hour supply availability. It employs approximately 1,800 staff across headquarters and operational facilities and serves as the primary water supplier to Indonesia's second-largest metropolitan area. Named customer categories include residential households (tiered by 450W-2,200W electrical capacity), commercial shops and boarding houses, and social institutions such as mosques, churches, temples, and community centres.

The company's core product is water distribution services, supported by physical infrastructure including Distribution Centers Putat Gede I (built 1995, 11,000 m³ capacity, 3,000 L/sec pumps) and Putat Gede II (built 2018, 10,000 m³ capacity, 2,400 L/sec pumps) serving West and North Surabaya, augmented by 29 master meters and an ISO/IEC 17025:2008 accredited water testing and meter calibration laboratory. The company has executed a multi-year digital transformation, launching the Service and Operation Command Center (SOCC) in November 2020 for real-time monitoring of production, distribution, and customer service operations, the Catat Meter Mandiri (self-meter reading) feature in March 2020, and the CIS PAM Surya Sembada customer mobile application in November 2023. It holds five ISO certifications (9001:2015 Quality, 27001:2013 Information Security, 37001:2016 Anti-Bribery, 55001:2014 Asset Management, ISO/IEC 17025:2008 Laboratory Accreditation), plus Halal certification obtained in October 2024, and has earned national recognition including HUMAS INDONESIA BUMD Reputation Awards 2026, IHCBA 2025 (three HR/AI awards), Top Digital Awards 2023, and Top 3 Smart Water Utility 2021.

Revenue is generated through volumetric water tariffs billed on a recurring basis to residential, commercial, and social customers, supplemented by new connection installation fees. Promotional connection pricing (Rp200,000-1,000,000 based on electrical capacity tier, versus a standard Rp1,750,000 fee) is used as a customer-acquisition lever. Distribution channels span walk-in customer service counters at headquarters, the CIS PAM mobile application, the pdam-sby.go.id self-service website, a 24-hour toll-free call center, WhatsApp Enterprise contact, and physical pipeline delivery from treatment plants and distribution centres. Additional commercial surfaces include the Airo Kantin MSME centre, an e-procurement portal, and a whistleblowing system aligned with ISO 37001:2016.

Name

PDAM Surya Sembada

Legal name

Perumda Air Minum Surya Sembada Kota Surabaya

Website

https://pdam-sby.go.id

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perumda Air Minum Surya Sembada Kota Surabaya is a regional government-owned municipal water utility providing treated potable water to residential, commercial, and social customers across Surabaya, Indonesia, since 1976.

Ownership category

akta.pro rank

Product category

Municipal Water Utility

NAICS

Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213), Utilities (221)

SIC

Water Supply (4941)

akta.pro primary industry

Drinking Water Distribution Network Operations (Mains, Valves, Hydrants, Service Lines) (EUANAAAE)

akta.pro secondary industry

Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)

Keywords

• Municipal water supply
• Potable water distribution
• Water utility services
• Water treatment operations
• Drinking water infrastructure

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Water Supply Distribution Services: PDAM Surya Sembada generates revenue primarily through water supply distribution services to residential, commercial, social, and industrial customers in Surabaya. Revenue is collected through water tariffs based on consumption volume (measured by water meters) and includes fixed connection fees for new service installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

PDAM Surya Sembada is a regional government-owned municipal water utility that treats and distributes potable water through treatment plants, distribution centers, and a pipeline network across the city of Surabaya, Indonesia. It serves residential households, commercial businesses, social institutions, and industrial customers with metered water supply under consumption-based tariffs, supplemented by digital customer self-service via the CIS PAM mobile app and website. Additional services include new connection installation, complaint management, water testing, meter calibration, and free water tank delivery during service disruptions.

Product overview

Perumda Air Minum Surya Sembada Kota Surabaya is a municipal water utility company operating as a Regional-Owned Enterprise (BUMD). The company offers water distribution services and customer-facing digital products centered around the CIS PAM Surya Sembada mobile application, supplemented by operational infrastructure including Distribution Centers (Putat Gede I & II), a Testing and Calibration Laboratory, and the Service and Operation Command Center (SOCC) for real-time monitoring. Additional digital services include e-procurement, whistleblowing systems, and complaint management platforms.

Differentiator

Problem solved

Functional benefit

Brands

• CIS PAM Surya Sembada: Customer Information System mobile application for facilitating PDAM customer needs including bill payment, usage monitoring, and complaint submission

Products and services

• CIS PAM Surya Sembada Mobile Application Mobile application for iOS and Android enabling customers to check bills, submit complaints, monitor complaint status, apply for new connections, pay bills, and perform self-meter reading through their mobile devices. Targets residential, commercial, and social customers of the Surabaya municipal water utility.
• Water Distribution Service via Distribution Centers (Putat Gede I & II) Treated potable water distribution service operating 24 hours a day through pipeline infrastructure from Distribution Centers Putat Gede I and II to residential, commercial, and social customers in West and North Surabaya.
• Water Testing and Meter Calibration Laboratory Services ISO/IEC 17025:2008 accredited laboratory providing water quality testing and meter calibration services for internal operations and external customers. Halal certification obtained October 29, 2024.
• Service and Operation Command Center (SOCC) Integrated facility that combines real-time monitoring of water production, distribution, and customer service operations, enabling rapid response to service disruptions and coordinating field operations across the water distribution network.
• New Connection Service (Pasang Baru) Online and offline new water connection registration service for residential, commercial, and social customers, accessible through the website and CIS PAM mobile application. Promotional pricing varies by electrical power capacity from Rp200,000 (450W) up to standard Rp1,750,000.
• Whistleblowing System (Whistle Blowing System) Internal and external reporting system for reporting irregularities, graft, or unofficial fees demanded by employees, integrated with the company's ISO 37001:2016 Anti-Bribery Management System certification.
• E-Procurement System

Quantifiable outcome

• Free water tank service (1 tank for 5-7 households) provided during service disruptions
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Kogartap III/SurabayacoreStrategic or Co-development Partner · 29 June 2026PAM Surya Sembada established a cooperation agreement with Kogartap III/Surabaya for public service delivery. Kogartap (Kolektif Gerakan Anggaran Swadaya Masyarakat) is a community organization working with PDAM to enhance public services in Surabaya.
• Canada (Kerja Sama Inovasi Pengelolaan Air)coreStrategic or Co-development Partner · 23 January 2026Canadian working visit offered cooperation in water management innovation with PDAM Surya Sembada. The collaboration aimed to exchange knowledge and technology in sustainable water resource management.
• WI Plat and PT Supra InternasionalcoreStrategic or Co-development Partner · 8 August 2023MoU signed with WI Plat and PT Supra Internasional for strategic cooperation, announced August 8, 2023.
• Balai Sertifikasi Elektronik - Badan Siber dan Sandi Negara (BSSN)coreTechnology or Integration · 17 March 2023Cooperation for utilization of electronic certificates between PDAM Surya Sembada and Indonesia's Cyber and Crypto Agency (BSSN), supporting digital security and e-government initiatives.
• ITS (Institut Teknologi Sepuluh Nopember) and DIKTIcoreTechnology or Integration · 26 January 2023Collaborative research partnership with Institut Teknologi Sepuluh Nopember (ITS) and DIKTI for development of GNSS Mobile Mapping technology to digitally catalogue and manage PDAM assets.
• PERPAMSI (Persatuan Perusahaan Air Minum Indonesia)coreStrategic or Co-development Partner · 18 November 2022Kemitraan PERPAMSI program pairing PDAM Surya Sembada with Perumdam Matawai Amahu Kabupaten Sumba Timur and Perumdam Tirta Dhaha Kota Kediri for peer learning and capacity building among Indonesian water utilities.
• Pemkot Surabaya (Surabaya City Government)coreStrategic or Co-development Partner · 7 September 2020CSR donation of Rp1.2 billion to underprivileged students coordinated through Surabaya Mayor Tri Rismaharini's MoU with 36 companies/institutions. PDAM participated as part of corporate social responsibility commitment to Surabaya residents.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PDAM Tirtanadi: Regional government-owned water utility serving Medan, North Sumatra. Comparable as a major Indonesian municipal water Perumda operating treatment plants, distribution networks, and customer billing at metropolitan scale.
• PDAM Tirta Pakuan Kota Bogor: Municipal water utility (Perumda) serving Bogor, West Java. Comparable as a peer Perumda operating potable water distribution with similar regulatory status under Indonesian regional government enterprise law.
• PAM Lyonnaise Jaya (Palyja): Operates as a private water utility concessionaire serving western Jakarta under a similar municipal water distribution model. Directly comparable as an Indonesian urban water utility operating treatment, distribution, and customer billing at metropolitan scale.
• Perumda Air Minum Tirta Kerta Raharja: Municipal water utility (Perumda) serving Tangerang and surrounding Greater Jakarta area. Comparable as an Indonesian regional government-owned enterprise operating potable water treatment and distribution with digital customer services.
• Aetra Air Jakarta: Holds the eastern Jakarta water distribution concession with comparable scope of operation: potable water treatment, distribution network, and customer billing. Closest functional peer given shared Indonesian municipal utility model.

Broad incumbents

• Manila Water Company: Concessionaire serving the east zone of Metro Manila with potable water treatment, distribution, and customer-facing digital services. Comparable as an established Southeast Asian urban water utility with metering, billing, and digital customer channels.
• Maynilad Water Services: Concessionaire serving the west zone of Metro Manila with similar metropolitan water distribution operations, including digital customer services and pipeline management. Comparable as a large-scale Southeast Asian urban water utility with regulated tariff structure.

Regional players

• Air Selangor: Malaysia's largest state water operator serving Selangor, Kuala Lumpur, and Putrajaya. Comparable as a regional-scale potable water utility in Southeast Asia with regulated tariff structure, metering, and digital customer engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PDAMSurabaya
• YouTubeinstagram.com/pdamsuryasembada
• Instagraminstagram.com/pdamsuryasembada

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDAM Surya Sembada