The Watt
The Watt is a Seoul-based EV charging platform company that converts parking stoppers into EV chargers via an electric rail system, selling EV-STOPPER hardware and the CHARGER WATT subscription app to apartment complexes, commercial buildings, and property managers.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Watt does
The Watt Co., Ltd. is a Seoul-based, privately held EV charging platform company founded in November 2021. It develops and commercializes the EV-STOPPER, a carstopper-form-factor EV charger that converts existing parking stoppers into slow-charging stations (7kW to 11kW per unit) by attaching the units to an energized electric rail raceway. A single rail system supports up to 15 EV-STOPPER units, enabling property owners and managers to deploy multi-port charging infrastructure with lighter construction work than traditional charger installation. The company's complementary CHARGER WATT mobile app provides EV drivers with real-time charging station location, availability status, low charging rates, and a subscription-based access model.
The Watt sells primarily to B2B customers including apartment complexes, commercial buildings, and property management companies through direct enterprise sales channels, with inquiries handled via website, email, and phone. The company has built a hybrid revenue model combining hardware sales (EV-STOPPER units and electric rail systems), recurring subscription revenue via the CHARGER WATT app, and usage-based platform services for real-time station information. Pricing is not publicly disclosed.
Operationally, The Watt has completed patent registration (February 2023), factory registration (March 2023), meter manufacturing business registration (August 2023), and EV charging business registration (October 2023), and was selected for the Seoul-type TIPS Technology Support Program in October 2023. Strategic partners include Kwangwoon University (wireless charging R&D), Kwangmyeong-PNC Tech (charger technology cooperation), and The Invention Lab Co., Ltd. (institutional investor via the Invention Lab-DS Networks investment association, August 2023). The company is exploring Southeast Asian markets alongside its South Korean base.
The Watt firmographics
Firmographics- Name
- The Watt
- Legal name
- The Watt Co., Ltd
- Website
- https://thewatt.co.kr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- The Watt is a Seoul-based EV charging platform company that converts parking stoppers into EV chargers via an electric rail system, selling EV-STOPPER hardware and the CHARGER WATT subscription app to apartment complexes, commercial buildings, and property managers.
- Ownership category
- akta.pro rank
The Watt industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
- akta.pro secondary industries
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where The Watt is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
The Watt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- EV-STOPPER Hardware Sales: Sale of EV-STOPPER hardware units and electric rail systems to property owners, apartment complexes, and commercial buildings for installation in parking facilities.
- CHARGER WATT Subscription Service: Subscription-based service provided through the CHARGER WATT app, offering EV users access to charging stations with low charging rates and real-time station information.
- Charging Station Platform Services: Platform services enabling real-time charging station information sharing, location tracking, and user experience reviews for electric vehicle users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Watt product offering
Product offeringCore offering
The Watt manufactures and sells the EV-STOPPER, a carstopper-type electric vehicle charger that transforms existing parking lot stoppers into EV charging stations using an energized electric rail (raceway) system, supporting up to 15 units per installation at 7kW to 11kW charging speeds. The company also operates the CHARGER WATT mobile app, which provides EV users with real-time charging station location, availability, and subscription-based access to low charging rates.
Product overview
THEWATT is a next-generation electric vehicle charging platform company that offers a unified system comprising the EV-STOPPER hardware product (a carstopper-type charger that converts parking stoppers into charging stations) and the CHARGER WATT mobile app (which provides real-time charging station information and subscription services). The company also develops the underlying energized rail technology that enables multiple chargers to be installed through a single wiring system.
Differentiator
Problem solved
Functional benefit
Brands
- EV-STOPPER: Carstopper-type electric vehicle charger that converts parking stoppers into EV charging stations, supporting up to 11kW slow charging via an energized rail system.
- CHARGER WATT
Products and services
- EV-STOPPER A carstopper-type EV charger that transforms parking stoppers installed in parking spaces into electric vehicle charging stations. Supports up to 11kW slow charging and uses an energized raceway method allowing installation of up to 15 units per rail system. Sold to property owners, apartment complexes, and commercial buildings for installation in parking facilities.
- CHARGER WATT Mobile application for electric vehicle charging that provides real-time charging station location and status information, low charging rates, and user experience reviews. Includes subscription service for EV charging access.
Quantifiable outcome
- Installation time and costs reduced dramatically compared to traditional EV charging station deployment
- +2 more outcomes
Companies that use The Watt
Customer profileSegments2 records
Ideal customer profiles2 records
The Watt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Watt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kwangwoon University Industry-Academic Cooperation GroupcoreThe Watt signed a technical cooperation contract with Kwangwoon University Industry-Academic Cooperation Group in August 2023. The partnership focuses on developing and pursuing demonstration tests for wireless charging technology using the electric rail system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Watt competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint is one of the largest EV charging network operators and hardware providers, selling Level 2 AC chargers to commercial properties, workplaces, and multi-family residences — directly overlapping The Watt's apartment-complex and commercial-building target customer base.
- Wallbox: Wallbox designs and sells compact AC EV chargers for residential and commercial use, including bi-directional units. Its Quasar and Pulsar Plus lines compete with The Watt's EV-STOPPER for the same apartment and commercial property installation slot.
- EVBox: EVBox manufactures AC and DC EV charging hardware and provides charging management software, targeting workplaces, residential, and commercial properties in Europe and globally — overlapping with The Watt's B2B charging-infrastructure value proposition.
- Blink Charging: Blink Charging operates one of the larger EV charging networks in North America, providing Level 2 AC and DC fast chargers along with networked software services — directly comparable in business model to The Watt's hardware-plus-app offering.
- FLO: FLO manufactures Level 2 and DC fast chargers and operates a charging network across North America, including significant multifamily and workplace installations — a closely comparable B2B EV charging hardware+software peer.
- Allego: Allego provides a pan-European EV charging network with proprietary charging stations and a cloud-based management platform, mirroring The Watt's integrated hardware-software-platform model for property-based deployments.
Regional players
- SK Signet: SK Signet is a Korean manufacturer of EV fast chargers (DC) supplying the domestic market. It is a relevant regional peer given The Watt's South Korea base and shared EVSE customer base of property owners and fleet operators.
Broad incumbents
- ABB E-mobility: ABB E-mobility is a global incumbent offering a broad portfolio of AC and DC EV chargers plus charging management software for commercial and utility-scale deployments, representing the larger incumbent competitive set The Watt must compete against for property-owner RFPs.
- Schneider Electric (EVlink): Schneider Electric's EVlink line provides commercial and residential EV charging solutions integrated with its broader energy management portfolio. It is a broad incumbent competing for the same property-development and building-electrification customers.
- Siemens (VersiCharge): Siemens offers VersiCharge Level 2 AC chargers and connected charging solutions targeting commercial buildings, workplaces, and multi-family housing — overlapping with The Watt's B2B apartment and commercial-building go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Watt financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Watt leadership team
Management profileNumber of profiles
Profiles1 record
The Watt funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Watt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Watt
What does The Watt do?
The Watt manufactures and sells the EV-STOPPER, a carstopper-type electric vehicle charger that transforms existing parking lot stoppers into EV charging stations using an energized electric rail (raceway) system, supporting up to 15 units per installation at 7kW to 11kW charging speeds. The company also operates the CHARGER WATT mobile app, which provides EV users with real-time charging station location, availability, and subscription-based access to low charging rates.
Is The Watt a public or private company?
The Watt is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Watt founded?
The Watt was founded in 2021.
Where is The Watt based?
The Watt is headquartered in Seoul, South Korea, in the Asia region.
How does The Watt make money?
Three revenue lines are on record. EV-STOPPER Hardware Sales are the primary driver. The others are CHARGER WATT Subscription Service and charging Station Platform Services.
Who are The Watt's main competitors?
Direct peers on record are ChargePoint, Wallbox, EVBox, Blink Charging, FLO and Allego. SK Signet is listed as a regional player. Broad incumbents are ABB E-mobility, Schneider Electric (EVlink) and Siemens (VersiCharge).
Does The Watt have an API?
No public API is recorded for The Watt.
What industry is The Watt in?
The Watt's product category is EV Charging Infrastructure. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers), with a secondary code of IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls). Its NAICS code is 335313 and its SIC code is 3600.