Mind Makers
Mind Makers is a Belo Horizonte-based educational publisher (SOMOS Educação/Cogna) that licenses Computational Thinking and Creative Entrepreneurship disciplines, a proprietary platform, and teacher training to 375+ K-12 schools across Brazil.
- Company typePrivate
- Founded2016
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mind Makers does
Mind Makers is a Brazilian educational publisher headquartered in Belo Horizonte, founded in 2016 and operating as a branded solution under SOMOS Educação (part of the Cogna group). The company develops and licenses two core disciplines — Pensamento Computacional (Computational Thinking) and Empreendedorismo Criativo (Creative Entrepreneurship) — covering the full Basic Education spectrum from Early Childhood (ages 4–5) through High School, with age-tiered variants (PC MINI, PC KIDS, PC TEENS, and the New High School Empreendedorismo Criativo track).
The product stack centers on a proprietary digital platform (Plataforma Mind Makers) that handles facilitator training and continuing education, class and cohort management, student portfolio hosting, and automated post-class notifications to parents. Supporting the platform are fully digital lesson plans, multi-level technology kits for hands-on project-based learning, and a content library aligned with Brazil's BNCC (Base Nacional Comum Curricular). Reach metrics disclosed by the company include 375+ partner schools, 134,000+ students impacted, and 900+ trained facilitators across Brazil.
Mind Makers operates a B2B licensing model: schools pay recurring fees for access to the methodology, the platform, teacher training, and ongoing pedagogical coaching. Distribution runs through a consultative direct sales motion targeting private and public school administrators, supplemented by a parent-driven referral program ('Indique uma escola'), content marketing (blog, e-books, LinkedIn, YouTube testimonials), and inside-sales channels via WhatsApp and phone. Mind Makers has 11–50 employees and does not currently disclose revenue.
Mind Makers firmographics
Firmographics- Name
- Mind Makers
- Legal name
- Mind Makers
- Website
- https://mindmakers.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mind Makers is a Belo Horizonte-based educational publisher (SOMOS Educação/Cogna) that licenses Computational Thinking and Creative Entrepreneurship disciplines, a proprietary platform, and teacher training to 375+ K-12 schools across Brazil.
- Ownership category
- akta.pro rank
Mind Makers industry classification
Industry- Product category
- K-12 Educational Technology & Curriculum Publishing
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM)
- akta.pro secondary industries
- Innovation & Design Thinking Programs (EDAMAHAD), Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC)
Keywords
Where Mind Makers is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mind Makers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- School Partnership Licensing: Mind Makers licenses its disciplines (Computational Thinking and Creative Entrepreneurship), methodology, and platform to partner schools. Schools pay for the complete educational solution including teacher training, ongoing pedagogical support, and platform access.
- Teacher Training and Methodology Transfer: Mind Makers provides teacher training programs and ongoing pedagogical coaching as part of the school partnership package, ensuring proper implementation of the disciplines.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Mind Makers product offering
Product offeringCore offering
Mind Makers develops and licenses two proprietary K-12 disciplines — Pensamento Computacional (Computational Thinking) and Empreendedorismo Criativo (Creative Entrepreneurship) — to private and public schools across Brazil. Schools receive exclusive methodology, fully digital lesson plans, age-segmented technology kits, teacher training and ongoing pedagogical coaching, plus access to the proprietary Mind Makers digital platform for class management, student portfolios, and automated parent communication.
Product overview
Mind Makers is an educational publisher from Belo Horizonte, Brazil, offering a portfolio of two core disciplines — Pensamento Computacional (Computational Thinking) and Empreendedorismo Criativo (Creative Entrepreneurship) — for the full Basic Education spectrum (Early Childhood through High School). Pensamento Computacional is offered in three variants: PC MINI for ages 4-5, PC KIDS for Elementary 1 (ages 6-10), and PC TEENS for Elementary 2 (ages 11-14). Each uses age-appropriate technology kits, project-based learning, and gamification aligned with BNCC. Empreendedorismo Criativo targets New High School starting from 9th grade, running 3 years with 6 semester modules. The company provides a proprietary digital platform for teacher training, class management, student portfolios, and automated parent communication. Supporting materials include complete digital lesson plans, technology kits, and a library of free educational e-books. The platform is built exclusively for partner schools and does not expose a public API.
Differentiator
Problem solved
Functional benefit
Products and services
- Pensamento Computacional (Computational Thinking) Interdisciplinary discipline combining computer science concepts, digital technologies, and Maker practices to solve problems. Aligned with BNCC, it covers programming, robotics, digital electronics, Internet of Things, and artificial intelligence through project-based learning from Early Childhood through Elementary School 2. Sold to schools as a licensed curriculum offering.
- Pensamento Computacional KIDS Computational Thinking program tailored for Elementary School 1 students ages 6-10, containing 10 semester modules with 16 classes per module, designed for regular school shifts with technology kits of varying complexity levels.
- Pensamento Computacional TEENS Computational Thinking program for Elementary School 2 students ages 11-14, containing 8 semester modules designed for the curriculum matrix with hands-on technology activities.
- Pensamento Computacional MINI Computational Thinking program for Early Childhood Education students ages 4-5, containing 4 semester modules using age-appropriate technology kits that can be deployed in standard classrooms.
- Empreendedorismo Criativo (Creative Entrepreneurship) Practical discipline for the New High School (starting 9th grade) that develops entrepreneurial skills through real projects solving school, society, and world problems. Covers cocreation, idea generation, and hands-on execution aligned with BNCC formative itineraries over 3 years with 6 semester modules.
- Plataforma Mind Makers Proprietary digital platform for partner schools providing teacher training and continuing education, class and cohort management, student portfolio access, and automated parent/guardian notifications after each class. Access is restricted to licensed partner schools.
Quantifiable outcome
- 134,000+ students impacted by Mind Makers disciplines
- +2 more outcomes
Companies that use Mind Makers
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Mind Makers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mind Makers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOMOS EducaçãocoreSOMOS Educação is the parent company of Mind Makers. Mind Makers operates as 'Uma solução da SOMOS Educação' (A SOMOS Educação solution), indicating they are part of the SOMOS Educação educational portfolio. SOMOS Educação is a major educational publisher and solutions provider in Brazil.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Mind Makers competitors and assessment
Company assessmentEmerging players
- Code.org: US-based nonprofit providing free computational thinking curricula to schools worldwide; a credible free/lower-cost alternative to Mind Makers' licensed programs, particularly in the public-school vertical Mind Makers is entering.
- Tynker: Global K-8 coding/computational thinking platform sold to schools and families; comparable to Mind Makers' Pensamento Computacional product on methodology and age band, though a software-only offering without Mind Makers' hardware kits.
- BeeVeryCreative (Beecreative): Portugal-based maker education provider offering STEAM curricula and 3D printing/maker kits to schools; comparable to Mind Makers in product/maker angle but operates primarily in Portuguese-speaking markets outside Brazil.
Broad incumbents
- SOMOS Educação: Mind Makers' parent company and one of Brazil's largest K-12 educational publishers; comparable as a broad incumbent in curriculum content and school-platform delivery, of which Mind Makers is one solution line.
- April Educação: Major Brazilian K-12 publishing and solutions group; competes broadly with Mind Makers for school-district curriculum budgets across multiple subjects including technology and entrepreneurship.
- Pearson Brasil: Global educational publisher with a Brazilian K-12 footprint; overlaps with Mind Makers in supplemental curriculum and learning content for basic education, particularly in STEM and 21st-century skills.
Direct peers
- Tecfinite / Geek Education: Brazilian K-12 edtech offering programming, robotics, and maker education programs licensed to schools; directly comparable to Mind Makers' age-banded computational thinking portfolio and B2B school motion.
- CodeKids: Brazil-based provider of computational thinking and programming curricula for private schools, targeting the same BNCC-aligned K-12 supplement market as Mind Makers with school partnerships and teacher enablement.
- ClickSchool (Yeba / Escola do Click): Brazilian maker/STEAM education provider offering technology kits and project-based curricula to schools; competes with Mind Makers in the supplemental computing/maker curriculum space for basic education.
- Happy Code: Brazilian operator of in-school coding, robotics, and computational thinking programs for K-12; offers licensed methodology and teacher training to partner schools, making it the closest direct competitor to Mind Makers' Pensamento Computacional line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mind Makers social profiles
Digital presenceMind Makers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind Makers leadership team
Management profileNumber of profiles
Profiles2 records
Mind Makers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind Makers
What does Mind Makers do?
Mind Makers develops and licenses two proprietary K-12 disciplines — Pensamento Computacional (Computational Thinking) and Empreendedorismo Criativo (Creative Entrepreneurship) — to private and public schools across Brazil. Schools receive exclusive methodology, fully digital lesson plans, age-segmented technology kits, teacher training and ongoing pedagogical coaching, plus access to the proprietary Mind Makers digital platform for class management, student portfolios, and automated parent communication.
Is Mind Makers a public or private company?
Mind Makers is a private company. It is classified as corporate owned and is currently operating.
When was Mind Makers founded?
Mind Makers was founded in 2016. It employs 11 to 50 people.
Where is Mind Makers based?
Mind Makers is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Mind Makers make money?
Two revenue lines are on record. School Partnership Licensing is the primary driver. The others are teacher Training and Methodology Transfer.
Who are Mind Makers's main competitors?
Emerging players on record are Code.org, Tynker and BeeVeryCreative (Beecreative). Broad incumbents are SOMOS Educação, April Educação and Pearson Brasil. Direct peers are Tecfinite / Geek Education, CodeKids, ClickSchool (Yeba / Escola do Click) and Happy Code.
Does Mind Makers have an API?
No public API is recorded for Mind Makers.
What industry is Mind Makers in?
Mind Makers's product category is K-12 Educational Technology & Curriculum Publishing. Its primary akta.pro industry code is EDAMADAM, Teacher Training & Curriculum Providers (Robotics/Maker Education), with a secondary code of EDAMAHAD, Innovation & Design Thinking Programs. Its NAICS code is 611430 and its SIC code is 2731.