Bethany College
Bethany College is a private classical liberal arts college in Bethany, West Virginia, founded in 1840, offering 40+ undergraduate majors and graduate programs online. It serves approximately 1,000-1,500 students via a four-year residential campus with NCAA Division III athletics and personalized instruction.
- Company typePrivate
- Founded1840
- HeadquartersBethany, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Bethany College does
Bethany College is a private, nonprofit classical liberal arts college founded in 1840, located in Bethany, West Virginia. The institution serves approximately first-time undergraduates, graduate students, transfer students, international students, and veterans, offering 26 departmental and 6 interdisciplinary majors plus 33 minors across arts, sciences, business, education, healthcare, and humanities. It operates as a four-year residential college with a 9:1 student-faculty ratio, five residence halls, NCAA Division III athletics (the Bison), and over 50 student organizations. The institution extends its academic reach through online graduate programs (Bethany Online) and study abroad partnerships including the University of Oxford's Oriel College.
The college's core academic infrastructure is built on Canvas LMS, deployed for the FastPass pre-arrival orientation program, with a virtual campus tour for prospective students and a student-run Bethany Broadcast Network for media production. Technology stack is otherwise commodity: Google Analytics for web behavior, 451.io for embedded forms, Cashnet commerce for billing, BKCstr for the bookstore, and Aramark for dining services. Specialized academic programs include the AAQEP-affiliated Teacher Preparation Program with approximately 650 classroom hours of pre-graduation practice, and a Cybersecurity program among newer offerings.
The business model is tuition-dependent, with financial aid packages exceeding $25,000 per filer through federal Title IV programs (School Code 003808), grants, scholarships, and work-study. Ancillary revenue streams include room and board (required for residential students), conference and event hosting on campus facilities, and alumni giving managed through the Office of Advancement. Marketing is distributed across college fairs, high school visits, virtual tours, organic social (Facebook, Instagram, TikTok, X), and event-driven recruitment (Becoming a Bison Day). The institution is governed by a Board of Trustees with no parent company, no venture capital, and no disclosed acquisition or merger activity.
Bethany College firmographics
Firmographics- Name
- Bethany College
- Legal name
- Bethany College
- Website
- https://bethanywv.edu
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Short description
- Bethany College is a private classical liberal arts college in Bethany, West Virginia, founded in 1840, offering 40+ undergraduate majors and graduate programs online. It serves approximately 1,000-1,500 students via a four-year residential campus with NCAA Division III athletics and personalized instruction.
- Ownership category
- akta.pro rank
Bethany College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industry
- Residential Liberal Arts Colleges (EDAHACAH)
Keywords
Where Bethany College is headquartered
LocationHeadquarters
- HQ city
- Bethany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bethany College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Undergraduate Tuition and Fees: Tuition revenue from undergraduate students pursuing bachelor's degrees across 40+ areas of study. Financial aid packages include grants, scholarships, and work-study awards of $25,000 or more.
- Graduate Programs: Revenue from graduate degree programs offered through Bethany Online platform
- Room and Board: Residential life fees for on-campus housing in multiple residence halls (Campbell Village, Cochran Hall, Goodnight, Harlan Hall, Woolery) with required meal plans through Aramark dining services
- Conference and Event Hosting: Campus facilities rental for external conferences, camps, retreats, and special events. Venues include lecture halls, athletic facilities, residence halls, dining services, and outdoor spaces
- Alumni Giving and Donations: Development office manages alumni engagement, annual giving campaigns, and major gift fundraising through the Office of Advancement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comprehensive Financial Aid Package |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Bethany College product offering
Product offeringCore offering
Bethany College is a private liberal arts college delivering four-year residential undergraduate education, online graduate programs, and continuing education across 26 departmental majors, 6 interdisciplinary majors, and 33 minors. The college combines traditional on-campus instruction with student services including residential housing, dining, health and wellness, NCAA Division III athletics, career services, and study abroad opportunities.
Product overview
Bethany College is a private liberal arts institution offering a unified educational experience combining undergraduate and graduate programs. The core academic offerings include over 40 undergraduate majors and minors spanning business, sciences, healthcare, humanities, and technology disciplines, delivered through traditional on-campus instruction and online graduate programs. Student life products include residential housing across five residence halls, comprehensive health and wellness services (medical care, counseling, suicide prevention), career services, and NCAA Division III athletics (the Bison). The college provides specialized programs including a Teacher Preparation Program affiliated with AAQEP, study abroad partnerships (including University of Oxford), and conference/event hosting services. Supporting infrastructure includes Canvas LMS for FastPass orientation, library resources, and dining services through Aramark. The institution operates as a four-year residential college requiring students to live on campus unless commuting from home or meeting specific exceptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Admissions Traditional four-year residential college experience offering undergraduate degree programs across 26 departmental and 6 interdisciplinary majors, as well as 33 minors. Targets recent high school graduates seeking a personalized liberal arts education.
- Graduate Studies (Bethany Online) Online graduate programs and continuing education offerings for working professionals seeking advanced degrees with flexible scheduling.
- Academic Programs (Over 40 Areas of Study) Over 40 areas of study including Accounting, Biology, Business Administration, Computer Science, Cybersecurity, Esport Gaming Management, Game Development, Healthcare Administration, Nursing Partnership, Psychology, and Social Work. Spans arts, sciences, business, education, healthcare, and humanities disciplines.
- Athletics (Bison) NCAA Division III athletic programs featuring 20+ sports including basketball, cross country, football, golf, lacrosse, soccer, softball, swimming & diving, tennis, track & field, volleyball, wrestling, and equestrian. The home teams are the Bison, competing in the Presidents' Athletic Conference.
- Student Housing (Residence Life) Four-year residential college experience with multiple residence hall options including Campbell Village (co-ed), Woolery (male), Cochran Hall (co-ed), Goodnight (female), and Harlan Hall (renovated, male). Special housing options include substance-free living and intense study floors. Required meal plans provided through Aramark dining services.
- Health & Wellness Services On-campus Health Center providing medical care, mental health counseling services, and suicide prevention resources. Located in the Health and Wellness Center, available to all students.
- Career Services Career counseling, job search assistance, and professional development resources for students and recent graduates. Part of the Student Success Center.
- Study Abroad Programs International study opportunities including partnerships with institutions such as the University of Oxford (Oriel College) for semester and short-term study abroad experiences across multiple countries.
- Teacher Preparation Program Professional educator preparation program offering majors in Elementary Education (K-6) and Interdisciplinary Psychology and Education, with approximately 650 classroom hours before graduation. Affiliated with the Association for Advancing Quality in Educator Preparation (AAQEP).
- Conference & Event Hosting Campus facilities available for external conferences, camps, retreats, and special events. Includes lecture halls, residence halls, athletic facilities, theatre spaces, and outdoor areas.
- Library Services T.W. Phillips Memorial Library providing research resources, study spaces, and academic support for students and faculty.
- Bethany Broadcast Network Student-run media network providing broadcasting and media production opportunities for students interested in communications and media arts.
- Financial Aid Services Comprehensive financial aid services including grants, scholarships, work-study, and loan programs. Awarding $25,000 or more in scholarships, grants, and work-study to eligible students who complete FAFSA. Federal School Code: 003808.
Quantifiable outcome
- 96% of graduates employed within one year of graduating
- +3 more outcomes
Companies that use Bethany College
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Bethany College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Bethany College partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Association for Advancing Quality in Educator Preparation (AAQEP)coreThe Teacher Preparation Program is affiliated with AAQEP, which provides professional accreditation and quality standards for educator preparation programs. This affiliation ensures the program meets national standards for teacher certification preparation.
- Wheeling HospitalminorLocated 16.5 miles from campus, Wheeling Hospital provides emergency medical services and healthcare referrals for students, with the Sexual Assault Help Center offering victim advocacy support.
- Weirton Medical CenterminorLocated 20.5 miles from campus, Weirton Medical Center serves as an additional healthcare resource for students requiring medical attention beyond campus Health Center capabilities.
- Washington Hospital (PA)minorLocated 22.5 miles from campus in Pennsylvania, Washington Hospital provides medical services for students in the western region of the college's service area.
- Oglebay InstituteminorNearby cultural and recreational partner offering arts programming, classes, and community events accessible to students and campus community.
- Oglebay StablesminorEquestrian facility partner offering horseback riding and lessons, supporting Bethany's equestrian club program and related outdoor activities.
- Brooke Hills ParkminorNearby recreational park offering golf, swimming, batting cages, arcade, boat rides, fishing, miniature golf, and driving range for student and campus community activities.
- Highland Springs Golf CourseminorGolf facility partner providing golfing opportunities for student athletes and campus community recreation.
- Brooke Hills PlayhouseminorNearby community theater partner offering cultural entertainment and potential collaborative performance opportunities for theater students.
- University of Oxford (Oriel College)coreStudy abroad partnership allowing Bethany students to study at Oriel College, one of the constituent colleges of Oxford University, with primary tutorials in psychology of education and secondary tutorials in medieval history.
- Institute for Violence, Abuse and TraumaminorAnnual conference provider where Bethany students present research; Amelia Scott presented research on impact of race, culture, ethnicity and socioeconomic status on adverse childhood experiences.
- National Student Loan Data System (NSLDS)coreFederal database through which Bethany College and students track federal student loan information, ensuring compliance with student loan regulations and financial aid administration.
- U.S. Department of EducationcoreFederal oversight agency providing Pell Grants, federal student loans, and Title IV funding; Bethany participates in federal student aid programs with Federal School Code 003808.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bethany College competitors and assessment
Company assessmentDirect peers
- Randolph-Macon College: Private liberal arts college in Ashland, VA with NCAA Division III athletics and similar residential, undergraduate-focused mission.
- Waynesburg University: Private Christian university in southwestern Pennsylvania with undergraduate and graduate programs; comparable in size, regional recruitment, and NCAA Division III athletics.
- Eastern Mennonite University: Small private liberal arts university in Harrisonburg, VA with residential and online programs and a faith-affiliated identity; comparable in scale and program breadth.
- West Virginia Wesleyan College: Private liberal arts college in Buckhannon, WV, closely comparable to Bethany in size, mission, NCAA Division III athletics, and rural West Virginia setting.
- Davis & Elkins College: Small private liberal arts college in Elkins, WV, with residential campus, NCAA Division II athletics, and similar undergraduate-focused program mix.
- University of Charleston: Private university in Charleston, WV offering undergraduate and graduate programs with NCAA Division II athletics; comparable in private institution status and regional West Virginia market.
- Wheeling University: Private Catholic university in Wheeling, WV (near Bethany), offering liberal arts and professional programs with NCAA Division II athletics.
- Alderson Broaddus University: Former private university in Philippi, WV with similar program and market position; provides direct comparison for small private institutions in the same geography.
- Washington & Jefferson College: Private liberal arts college in Washington, PA with residential four-year model, NCAA Division III athletics, and the sort of small-college personalization Bethany competes on.
Broad incumbents
- Southern New Hampshire University: Large private university with one of the largest online programs in the U.S.; competes with Bethany Online for graduate and adult learners and represents the scale-disadvantaged competitor for small liberal arts colleges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bethany College social profiles
Digital presenceBethany College compliance and trust
Trust signalCompliance3 records
Bethany College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethany College leadership team
Management profileNumber of profiles
Profiles7 records
Bethany College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethany College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethany College
What does Bethany College do?
Bethany College is a private liberal arts college delivering four-year residential undergraduate education, online graduate programs, and continuing education across 26 departmental majors, 6 interdisciplinary majors, and 33 minors. The college combines traditional on-campus instruction with student services including residential housing, dining, health and wellness, NCAA Division III athletics, career services, and study abroad opportunities.
Is Bethany College a public or private company?
Bethany College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bethany College founded?
Bethany College was founded in 1840.
Where is Bethany College based?
Bethany College is headquartered in Bethany, United States, in the North America region.
How does Bethany College make money?
Five revenue lines are on record. Undergraduate Tuition and Fees are the primary driver. The others are graduate Programs, room and Board, conference and Event Hosting and alumni Giving and Donations.
Who are Bethany College's main competitors?
Direct peers on record are Randolph-Macon College, Waynesburg University, Eastern Mennonite University, West Virginia Wesleyan College, Davis & Elkins College, University of Charleston, Wheeling University, Alderson Broaddus University and Washington & Jefferson College. Southern New Hampshire University is listed as a broad incumbent.
Does Bethany College have an API?
No public API is recorded for Bethany College.
What industry is Bethany College in?
Bethany College's product category is Higher Education. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.