NS System

What NS System does

NS System is a Danish textile branding company founded in 1965 and headquartered in Frederikshavn, Denmark. It manufactures and distributes proprietary logo printing transfers — water-based formulations including ElastoSoft (stretchable), UltraFlex (industrial-grade durable), DigiBlock (digital blocker for sublimation fabrics), and Reflex (EN ISO 20471-certified reflective material) — alongside embroidery services (Broderi) and plotter-cut names and numbers. Production capability is stated at 5+ million logo prints, 350,000+ heat applications, and 60,000+ orders annually. The company is OEKO-TEX STANDARD 100 Class 1 (annex 6, certificate 1776-277), EN ISO 20471, ISO 14001:2015, and CPSIA certified, and products are marketed with lifetime guarantees on the flagship ElastoSoft and UltraFlex offerings.

NS System serves enterprise and government customers across workwear, corporate wear, sportswear, and merchandise segments, with named reference customers including Adidas, Ford, Grundfos, Salling Group, Aarhus Kommune, Dokk1, and Carl-Ras. The go-to-market is dealer-led: an authenticated portal at shop.nssystem.com hosts designer tools, a pricing calculator, and a proofing center for registered distributors, and dealer onboarding is managed through a 'Become a Dealer' application flow. Revenue comes from three streams: per-unit logo printing and embroidery services, sales of machines and consumables (heat presses, plotters, Mimaki CG-60SL, compressors, Flex and Reflex material rolls), and recurring NS Service Agreements covering inspections and maintenance of the installed machine base. Geographic focus is the Nordic region, centered on Denmark.

Operating characteristics include 51–100 employees, a private A/S (Danish public limited company) legal form (NS System A/S), and a sustainability posture that includes wind-power electricity since 2021, a 2026 target for all-electric company cars, ISO 14001:2015 certification, and partnerships supporting forest restoration (Knivholt), wild-nature preservation (Danmark redder jord), and marshland restoration (Hals Mose, Naturfonden). There are no disclosed funding rounds, acquisitions, parent companies, or subsidiaries.

Name

NS System

Legal name

NS System A/S

Website

https://nssystem.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

NS System is a Danish textile branding company that manufactures proprietary OEKO-TEX certified logo transfers (ElastoSoft, UltraFlex, Reflex) and embroidery services, distributed through a dealer portal to Nordic workwear, sportswear, corporate wear, and merchandise customers.

Ownership category

akta.pro rank

Product category

Textile Printing Services

SIC

Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYIMAOACAC

Printing Operations (Rotary/Flat/Digital/Sublimation)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile Finishing & Dyeing (Printing/Coating/Lamination)

Keywords

• Textile logo printing
• Heat transfer printing
• Embroidery services
• Workwear branding
• Corporate apparel printing

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Logo Print and Embroidery Services: NS System produces custom logo prints and embroidery on textiles for dealers and businesses. They manufacture transfers (ElastoSoft, UltraFlex, etc.) and apply them to customer-provided textiles or their own merchandise. Revenue is generated through per-unit pricing for logo prints, heat applications, and embroidery services. Same-day dispatch available for stock items.
2. Machines and Equipment Sales: Sale of heat presses, plotter machines, compressors, and accessories to dealers and textile businesses. Includes spare parts and consumables like Flex materials, teflon sheets, and heat tape.
3. Service Agreements: NS Service Agreement packages covering ongoing maintenance, inspections, spare parts, and technical support for machinery. Aims to minimize downtime and maximize productivity for customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NS System manufactures and supplies custom logo prints and embroidery for textiles, using proprietary water-based heat-transfer technologies (ElastoSoft, UltraFlex, DigiBlock, Reflex, Plotter) and embroidery for workwear, corporate apparel, sportswear, and merchandise. The company also sells heat presses, plotters, compressors, and consumables, paired with recurring NS Service Agreements for machine maintenance and support, primarily through a dealer network in Denmark and the Nordics.

Product overview

NS System is a textile printing and branding company offering a comprehensive portfolio of logo printing and embroidery services for various textile types. The core product portfolio consists of six main transfer/printing products: ElastoSoft (stretchable all-round transfer), UltraFlex (industrial-grade durable transfer), DigiBlock (digital blocker for sublimation), Reflex (reflective material for workwear), Plotter (cut numbers/names), and Broderi (embroidery). These are offered alongside machine sales, service agreements, and printing services for workwear, corporate wear, sportswear, and merchandise. The company operates primarily as a B2B distributor-focused business with a dealer webshop (shop.nssystem.com) and maintains strong environmental certifications including OEKO-TEX® and ISO 14001:2015.

Differentiator

Problem solved

Functional benefit

Products and services

• ElastoSoft water-based logo transfer Thin, soft, extremely stretchable water-based logo transfer suitable for all textiles including stretchable sportswear and workwear; prints details as small as 1mm; delivered on transparent foil with lifetime guarantee.
• UltraFlex industrial-wash logo transfer Extremely durable, soft, comfortable logo print transfer designed for workwear and textiles subject to industrial washing and tumble drying; no preheating or reheating required.
• DigiBlock digital blocker print Digital blocker print providing 100% coverage on softshell and sublimation-dyed polyester, with photographic-quality colors and sharp fine details.
• Reflex EN ISO 20471 reflective transfer Reflective logo transfer certified to EN ISO 20471 for workwear safety, with high opacity and good wear resistance, suitable for workwear, running shirts and T-shirts.
• Plotter foil-cut names and numbers Foil-cut names and numbers for sport jerseys and workwear, available in Block, Glitter and Flex materials from 1 unit and from 5–25cm in height.
• Broderi (Embroidery) logo service Logo embroidery service providing high-opacity, durable embroidery using 100% chlorine-resistant polyester thread that can withstand industrial washing, used for workwear, knitted beanies, and premium garments.
• Workwear logo printing service Custom logo printing service for workwear using ElastoSoft and UltraFlex transfers plus Reflex reflective printing for high-visibility workwear, including OEKO-TEX certified options.
• Profiltøj / Corporate Wear logo printing Custom logo printing for corporate apparel including T-shirts, polo shirts, sweatshirts, hoodies, and jackets, with single- or unlimited-color logo prints and OEKO-TEX certified options.
• Sportstøj / Sportswear logo printing Custom logo printing service for sportswear and player jerseys using ElastoSoft for stretchable, sweat-wicking textiles, including player names and back and chest numbers.
• Merchandise logo printing Custom logo printing and embroidery service for merchandise including T-shirts, tote bags, bucket hats, caps and beanies, with unlimited color options and OEKO-TEX certified logo prints.
• NS Serviceaftale (Service Agreement) Recurring service package providing inspections, wear-part checks, lubrication, frame tightening, support, repairs, and complaint handling for heat-press and plotter machinery to minimize downtime.
• Maskiner (Heat presses, plotters, compressors and accessories) Range of textile-branding machinery including Mimaki CG-60SL plotter machines, HIX and Perma heat presses, Flairmo compressors, accessories, and spare parts sold to dealers and textile businesses.
• Flex, Glitter & Reflex consumable materials Material rolls for plotter cutting including Flex in standard, gold/silver, neon and Block variants, OEKO-TEX certified PU Flex, CPSIA-certified Glitter, and EN ISO 20471-certified Reflex.

Quantifiable outcome

• 5+ million logo prints produced annually
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Knivholt Hovedgård (Knivholt Estate)minorStrategic or Co-development PartnerNS System supports the Knivholt forestry project, contributing to the establishment of 6 hectares of new forest. This aligns with NS System's environmental sustainability goals and UN Sustainable Development Goal 15 (Life on Land).
• Danmark redder jordminorStrategic or Co-development PartnerNS System supports the 'Denmark saves land' initiative, which works to preserve wild nature and create habitats for animal and plant species in Denmark. Supports UN SDG 15.
• Naturfonden (Nature Fund) - Hals Mose ProjectminorStrategic or Co-development PartnerNS System supports the restoration of 180 hectares of marshland (Hals Mose) in North Jutland, creating habitats for wildlife and plant species. Supports UN SDG 15.
• Danish Wind Turbines (Energy Provider)coreOthersSince 2021, NS System uses only electricity produced by wind turbines. All electrical power comes from Danish wind turbines, supporting climate action (UN SDG 13) and environmental sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chemica: Chemica is a French manufacturer specializing in heat-sealable films and transfers for textile marking, including OEKO-TEX certified products. It directly overlaps with NS System's transfer and reflective (Reflex) product lines and serves European workwear, sportswear, and corporate wear customers.
• Poli-Tape Group: Poli-Tape is a German manufacturer of heat transfer vinyl, plotter films, and printable textile media. Its portfolio (including Poli-Flex and printable Flex lines) competes with NS System's Flex, Plotter, and digital print transfer products, and is widely distributed through European apparel decoration dealers.
• Stahls': Stahls' is a leading US-based manufacturer and distributor of heat transfer materials, custom transfers, and digital printing solutions for apparel decoration. It directly competes with NS System's ElastoSoft/UltraFlex transfer products and serves the same workwear, sportswear, and corporate wear segments.
• Hexis: Hexis is a French manufacturer of self-adhesive and heat-transfer films for signage, vehicle wrapping, and textile decoration. Its printable textile films and reflective product lines compete with NS System's transfer materials, particularly in workwear safety and promotional applications.
• SEF Textile (SEF France): SEF Textile is a French manufacturer of embroidery threads, heat-seal films, and transfer products for apparel decoration. It overlaps with NS System's Broderi (embroidery) and transfer offerings and serves similar European workwear, sportswear, and corporate wear customers.
• Siser: Siser is an Italian manufacturer of heat transfer vinyl (HTV) and printable films used for apparel decoration. It competes directly with NS System's Flex, Glitter, and Plotter consumables, and operates a global distribution network similar in concept to NS System's dealer portal model.

Broad incumbents

• Avery Dennison: Avery Dennison is a global materials science company producing reflective films, heat transfer materials, and apparel branding solutions. Its reflective and graphic films overlap with NS System's Reflex product line and compete at the high-volume, certified workwear tier, though Avery operates across a much broader industrial portfolio.
• 3M Reflective Solutions: 3M is a global diversified manufacturer whose Reflective Solutions division supplies certified retroreflective materials for high-visibility workwear meeting EN ISO 20471. It competes with NS System's Reflex line at the certification-grade workwear segment, though 3M's scope extends across many other industrial markets.

Others

• PrintFactory: PrintFactory is a Dutch software and RIP solutions provider for digital printing workflows, including textile and apparel decoration. While not a direct product competitor, it is an enabling technology provider adjacent to NS System's DigiBlock and digital transfer operations and shares the European B2B textile printing customer base.

Regional players

• Doro Tape: Doro Tape is a Swedish manufacturer of heat transfer films, flock, and reflective materials for textile decoration. It is geographically adjacent to NS System in the Nordic market and offers a comparable product range for workwear and sportswear branding.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NSSystemAS
• Facebookfacebook.com/p/NS-System-AS-100083321321731
• LinkedInlinkedin.com/company/ns-system-a-s/?originalSubdomain=dk
• Instagraminstagram.com/ns_system

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NS System