Ecobnb

What Ecobnb does

Ecobnb is a privately held Italian web-based marketplace that connects travelers seeking sustainable tourism experiences with eco-certified accommodation providers. Founded in 2014 and headquartered in Trento, Italy, the platform operates across at least six countries (Italy, France, Croatia, Portugal, UK, and Cambodia) and is localized in five languages (English, Italian, German, French, Spanish). Its core product is a booking website (ecobnb.com) that curates a catalog of 3,500+ properties — including hotels, farm stays, B&Bs, glamping sites, and eco-resorts — that have been verified against a proprietary 10-point sustainability framework requiring at least 5 criteria to be met (e.g., renewable energy, organic food, water flow reducers, 80%+ waste recycling, rainwater recovery, solar thermal, green building certification).

The underlying technology is a multi-language, mobile-responsive web booking engine augmented by a content layer (editorial blog, special-offers merchandising) and a community-driven Green Itineraries map featuring slow-travel routes. A partnership with HowManyTrees (in place since April 2016) provides per-stay environmental-impact quantification (8kg CO2, 302L water, 295 trees equivalent per guest-night), which is surfaced across listings and aggregated into a cumulative platform counter of 3,719,916 trees saved. The platform also operates the Reconnect loyalty program and a gift-card shop (Travel and Forest Gift Cards).

Ecobnb monetizes through a three-tier host membership model: BASIC (free listing, 10% commission on bookings), PRO (€12.50/month + VAT annual, no commission, up to 3 offers), and PLUS (€29/month + VAT annual, no commission, unlimited offers). Additional revenue streams include gift-card sales (including B2B corporate gifting) and ancillary product offerings. Go-to-market is product-led and content-driven: SEO-optimized blog content, organic social media (50,000+ followers), earned media coverage in major Italian outlets (Il Sole 24 Ore, Corriere Innovazione), and a regional partnership with Trentino Region Tourism drive top-of-funnel demand, while the loyalty program supports repeat engagement. The company operates with 1–10 employees and has not disclosed external funding rounds, M&A activity, or revenue figures.

Name

Ecobnb

Legal name

Ecobnb

Website

https://ecobnb.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecobnb is an Italian web marketplace that connects eco-conscious travelers with 3,500+ sustainability-verified accommodations across Europe and beyond, monetizing via host subscriptions, booking commissions, and gift cards.

Ownership category

akta.pro rank

Product category

Eco-Tourism Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM)

akta.pro secondary industries

Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Sustainable accommodations
• Eco-friendly hotels
• Green tourism platform
• Eco-certified stays
• Slow travel itineraries

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Host Membership Subscriptions: Three-tier membership model for hosts: BASIC (free listing with 10% commission on bookings), PRO (€12.50/month + VAT annual, up to 3 offers), PLUS (€29/month + VAT annual, unlimited offers). Commission-based revenue for BASIC tier, subscription revenue for PRO and PLUS tiers.
2. Commission on Bookings: BASIC tier hosts pay 10% commission on completed bookings. PRO and PLUS tiers have no commission costs.
3. Gift Card Sales: Sale of Travel Gift Cards and Forest Gift Cards to travelers and businesses for incentive programs. Gift cards can be redeemed for stays at any Ecobnb accommodation or for planting trees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ecobnb operates a multi-language web marketplace where travelers search, compare, and book eco-certified accommodations worldwide. Properties are verified against 10 sustainability criteria (renewable energy, organic food, water saving, waste recycling, green building, etc.) before being listed. The platform monetizes through tiered host memberships (BASIC free with commission, PRO and PLUS subscription tiers) and ancillary revenue such as gift cards.

Product overview

Ecobnb operates as a unified web platform for discovering and booking sustainable accommodations globally. The core offering consists of the main booking platform supplemented by the Reconnect loyalty program, gift card products (both travel experiences and forest donations), and an interactive map of green itineraries. Host-facing membership tiers (BASIC, PRO, PLUS) provide different levels of listing visibility and commission structures. Additional services include a curated Special Offers section, an editorial blog for sustainable tourism content, a tree-planting compensation program, and a Green Suppliers Catalog for host network support.

Differentiator

Problem solved

Functional benefit

Brands

• Reconnect: Loyalty program that rewards sustainable stays and green actions with points redeemable for travel gift cards or forest gift cards.

Products and services

• Ecobnb Booking Platform

Quantifiable outcome

• 8kg CO2 avoided per guest per night
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HowManyTreescoreStrategic or Co-development Partner · 1 April 2016Partnership with HowManyTrees (a project by two engineers quantifying ecological costs) to calculate CO2 emissions saved and trees equivalent for Ecobnb stays. Provides the scientific basis for environmental impact claims (8kg CO2, 302L water, 295 trees per night). The calculation methodology is used across the platform for transparency.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fairbnb.coop: Italian-founded community-based short-term rental platform with a values-driven (sustainability, local impact) model. Directly comparable to Ecobnb in geography, target audience (ethical travelers), and marketplace model, though positioned around community impact rather than environmental verification specifically.
• Bookdifferent.com: Booking meta-search that ranks accommodations by sustainability scores and CO2 footprint. Highly comparable as a sustainable accommodation discovery layer with quantified impact metrics, competing for the same eco-conscious traveler and host segments.
• Bio Hotels: Cooperative of certified organic/eco hotels across Europe. A direct peer on the supply side (curated eco-lodging) and demand side (sustainability-minded travelers), with overlapping 100% renewable energy, organic food, and ecological criteria.
• Green Pearls: Curated collection of unique green hotels and sustainable accommodations in Europe. Competes for the same niche eco-conscious traveler with a vetted, small-inventory model similar to Ecobnb's verification approach.
• Responsible Travel: UK-based marketplace for holidays and accommodations from travel companies screened against sustainability criteria. Direct peer in the verified sustainable travel space, with overlapping target customers (eco-conscious travelers) and host/seller onboarding model.

Broad incumbents

• Airbnb: Global short-term rental marketplace that has added eco-friendly stay filters and sustainability tagging. Overlaps with Ecobnb's marketplace model and traveler base, but at vastly greater scale and with weaker verification depth.
• Booking.com: World's largest OTA, which has rolled out the Travel Sustainable Badge program across its inventory. Overlaps with Ecobnb's accommodation discovery and booking flow, applying sustainability labels across millions of properties versus Ecobnb's verified niche.
• Tripadvisor: Global travel guidance and meta-search platform. Competes for the eco-conscious traveler's discovery and review-driven decision moment, with a broader (less verified) green travel content layer.
• Hostelworld: Leading hostel-focused booking platform with growing eco-hostel inventory. Comparable on the budget/sustainable-accommodation intersection that Ecobnb addresses through its backpacker/eco-hostel listings.
• Trip.com Group: Global travel services group operating multiple accommodation brands. A broad incumbent in the online lodging booking space with increasing sustainability content relevant to Ecobnb's traveler audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecobnb
• Instagraminstagram.com/ecobnb
• Xx.com/ecobnb
• LinkedInlinkedin.com/company/ecobnb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecobnb