Zimoco
Zimoco is Zimbabwe's sole authorized distributor for Mercedes-Benz, Jeep, Mitsubishi, GWM, FUSO, and Freightliner vehicles, operating showrooms, service centers, and a body repair facility in Harare to serve affluent individual buyers and commercial fleet operators.
- Company typePrivate
- Founded1974
- HeadquartersHarare, Zimbabwe
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Zimoco does
Zimoco is Zimbabwe's sole authorized general distributor for a portfolio of premium passenger and commercial vehicle brands, including Mercedes-Benz (passenger and commercial trucks), Jeep, Fiat, Alfa Romeo, Great Wall Motors (with sub-brands Haval, Tank, P-Series, and ORA), Mitsubishi, FUSO, and Freightliner. The company was founded in 1974 and has operated continuously for over 50 years, building its position on exclusive territorial distribution contracts that no competitor in Zimbabwe holds for these marques. Zimoco serves two primary customer segments: affluent individual buyers of luxury passenger vehicles (with vehicles priced from approximately $32,000 for the ORA 300 to $195,000 for the Mercedes-Benz GLE 450 D) and commercial fleet operators sourcing trucks for logistics and transportation.
The company's operational footprint in Harare comprises a head office and state-of-the-art workshop at 24 Douglas Road, Workington; a showroom at Sam Levy's Village in Borrowdale; a second service center in Pomona; and a 30-year operational Body Repair Centre at the Workington industrial site. Its technology stack centers on OEM-provided Star diagnostic equipment that maintains a constant online link with manufacturers for fault-code identification and performance history, supplemented by an in-house e-commerce platform and active social media channels across Facebook, Twitter, YouTube, Instagram, and WhatsApp.
Zimoco's revenue model is anchored in one-time new vehicle sales across multiple brands and price tiers, supplemented by recurring after-sales service revenue (workshop, maintenance, genuine parts), 24-hour vehicle recovery, body repair work, and an in-house vehicle financing department that facilitates stress-free purchase solutions. Distribution is concentrated in Zimbabwe with vehicles delivered fully registered throughout the country. The company's competitive position rests on exclusive OEM distribution rights, multi-decade brand reputation, and an integrated sales-plus-aftermarket service offering that creates switching costs for vehicle owners within its brand portfolio.
Zimoco firmographics
Firmographics- Name
- Zimoco
- Legal name
- ZIMOCO
- Website
- https://zimoco.co.zw
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zimoco is Zimbabwe's sole authorized distributor for Mercedes-Benz, Jeep, Mitsubishi, GWM, FUSO, and Freightliner vehicles, operating showrooms, service centers, and a body repair facility in Harare to serve affluent individual buyers and commercial fleet operators.
- Ownership category
- akta.pro rank
Where Zimoco is headquartered
LocationHeadquarters
- HQ city
- Harare
- HQ country
- Zimbabwe
- HQ region
- Africa
Offices4 records
Markets served
Zimoco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new passenger and commercial vehicles across multiple authorized brands including Mercedes-Benz, Jeep, Mitsubishi, GWM, FUSO, and Freightliner. One-time transaction revenue from vehicle purchases.
- After-Sales Service and Workshop: Vehicle maintenance and repair services using manufacturer-approved equipment and genuine parts. Regular servicing ensures optimal vehicle performance, comfort, and safety.
- Parts and Accessories Sales: Sale of genuine vehicle parts, filters, oils, and accessories through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Sedans - Mercedes-Benz C200 at $100,200, E200 at $120,000, GLB250 4Matic at $85,000 |
| Unit Pricing | Pay-as-you-go | GWM and Haval SUVs - Tank 500 at $85,000, Tank 300 at $69,000, P-Series from $57,500, H6 from $42,000, H7 from $47,200 |
| Unit Pricing | Pay-as-you-go | Mitsubishi vehicles - ASX from $38,500, Outlander Sport from $33,700, Triton from $32,800-$62,200 |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Zimoco product offering
Product offeringCore offering
Zimoco is the sole authorized general distributor of Mercedes-Benz passenger and commercial vehicles, Jeep, Fiat, Alfa Romeo, Great Wall Motors (including Haval, Tank, and ORA sub-brands), Mitsubishi, FUSO, and Freightliner in Zimbabwe. The company sells new vehicles through Harare showrooms and an online shop, and provides authorized after-sales servicing using Mercedes-Benz Star diagnostic equipment, genuine parts, body repair, 24-hour recovery, and in-house vehicle financing.
Product overview
Zimoco is an automotive dealership and the sole authorized distributor of multiple luxury and commercial vehicle brands in Zimbabwe, including Mercedes-Benz (passenger and commercial), Jeep, Mitsubishi, Great Wall Motors (GWM) with sub-brands Haval, Tank, and ORA, Mercedes-Benz Trucks, FUSO, Fiat, Alfa Romeo, and Freightliner. The company operates as a multi-brand vehicle distributor offering new vehicle sales, after-sales service and maintenance (including a workshop with Star diagnostic equipment), body repair services, 24-hour recovery, and vehicle financing. The portfolio spans luxury sedans (Mercedes-Benz C-Class, E-Class), SUVs (Mercedes GLB, GLE, GLS; Jeep; Haval; Tank), commercial trucks (Mercedes Actros, Arocs; FUSO), and electric vehicles (ORA). The business model combines franchise distribution with ancillary automotive services.
Differentiator
Problem solved
Functional benefit
Brands
- ZIMOCO Body Repair Centre: Vehicle body repair center located at 24 Douglas Road, Workington, specializing in accident damage restoration.
Products and services
- Mercedes-Benz Passenger Vehicles Distribution and sale of Mercedes-Benz luxury passenger sedans, SUVs, and coupes in Zimbabwe through Zimoco showrooms and online shop.
- Mercedes-Benz Trucks Distribution of Mercedes-Benz commercial trucks for long-distance haulage and construction applications in Zimbabwe.
- Jeep Vehicles Distribution of Jeep sport utility vehicles in Zimbabwe through Zimoco's authorized dealership network.
- Mitsubishi Vehicles Distribution of Mitsubishi vehicles including ASX compact SUV, Outlander Sport, and Triton pickup trucks in various configurations in Zimbabwe.
- GWM (Great Wall Motors) Vehicles Distribution of Great Wall Motors brand vehicles including the P-Series bakkie range, Tank SUVs, and ORA electric vehicles in Zimbabwe.
- FUSO Commercial Vehicles Distribution of FUSO commercial vehicles in Zimbabwe including the eCanter electric, Canter, Fighter, and Super Great truck models.
- Vehicle Service Centre State-of-the-art workshop with manufacturer-trained technicians using Star diagnostic equipment for repair and maintenance of passenger and commercial vehicles in Zimbabwe.
- Body Repair Centre Professional vehicle body repair facility located at 24 Douglas Road, Workington, restoring accident-damaged vehicles to pre-accident condition, operating for 30 years.
- 24 Hour Recovery Service Round-the-clock vehicle recovery service available to customers as part of Zimoco's after-sales support.
- Vehicle Financing In-house stress-free finance department offering financial solutions to assist customers with vehicle purchases at Zimoco.
- Genuine Vehicle Parts and Accessories Sale of genuine vehicle parts, oils, filters, and accessories for Mercedes-Benz and other distributed brands via the Zimoco online shop.
Companies that use Zimoco
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Zimoco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zimoco partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Mercedes-BenzcoreOnly official distributor of Mercedes-Benz passenger and commercial vehicles in Zimbabwe. Provides vehicle sales, after-sales service, and genuine parts supply as the authorized general distributor.
- JeepcoreOnly official distributor of Jeep vehicles in Zimbabwe. Authorized sales and service for Jeep brand vehicles.
- FiatcoreOfficial distributor of Fiat vehicles in Zimbabwe as part of the authorized brand portfolio.
- Alfa RomeocoreOfficial distributor of Alfa Romeo vehicles in Zimbabwe as part of the authorized luxury brand portfolio.
- Great Wall Motors (GWM)coreOfficial distributor of GWM vehicles including Haval, Tank, ORA, and P-Series in Zimbabwe. Authorized sales and service for the complete GWM brand range.
- MitsubishicoreOnly official distributor of Mitsubishi vehicles in Zimbabwe. Authorized sales, service, and parts for Mitsubishi brand vehicles including Triton, ASX, and Outlander.
- FUSOcoreOfficial distributor of FUSO commercial vehicles in Zimbabwe, including eCanter, Canter, FA/FI, Fighter, FJ, FO, FZ, and Super Great models.
- FreightlinercoreOnly official distributor of Freightliner commercial vehicles in Zimbabwe as part of the Daimler Truck portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Zimoco competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Zimoco social profiles
Digital presenceZimoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zimoco leadership team
Management profileNumber of profiles
Zimoco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zimoco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zimoco
What does Zimoco do?
Zimoco is the sole authorized general distributor of Mercedes-Benz passenger and commercial vehicles, Jeep, Fiat, Alfa Romeo, Great Wall Motors (including Haval, Tank, and ORA sub-brands), Mitsubishi, FUSO, and Freightliner in Zimbabwe. The company sells new vehicles through Harare showrooms and an online shop, and provides authorized after-sales servicing using Mercedes-Benz Star diagnostic equipment, genuine parts, body repair, 24-hour recovery, and in-house vehicle financing.
Is Zimoco a public or private company?
Zimoco is a private company. It is classified as unknown and is currently operating.
When was Zimoco founded?
Zimoco was founded in 1974. It employs 101 to 250 people.
Where is Zimoco based?
Zimoco is headquartered in Harare, Zimbabwe, in the Africa region.
How does Zimoco make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Service and Workshop and parts and Accessories Sales.
Does Zimoco have an API?
No public API is recorded for Zimoco.