Prowers Medical Center

What Prowers Medical Center does

Prowers Medical Center is a Critical Access Hospital located in Lamar, Colorado, operated by the Prowers County Hospital District since 1967. The facility is the sole hospital serving Prowers County and portions of Baca County in southeastern Colorado, delivering a comprehensive continuum of care that includes 24/7 emergency services, acute inpatient care, primary care, maternal and newborn services, general and orthopedic surgery, cardiopulmonary care, infusion therapy, home health, rehabilitation, laboratory, and diagnostic imaging (digital mammography, CT, MRI, digital X-ray). A Specialty Clinic hosts visiting physicians from Denver, Colorado Springs, and Pueblo, extending cardiology, oncology, pulmonology, orthopedics, and general surgery access to a rural catchment area that would otherwise lack these services.

The hospital is staffed by 254 team members, including 7 employed providers, 4 specialty clinic providers, 11 emergency room physicians, 5 hospitalists, 3 CRNAs, 2 OB/GYNs, 2 general surgeons, 1 orthopedic surgeon, 87 nurses/CNAs/MAs, and 132 support staff. The campus comprises 25 private patient rooms, 4 family birthing rooms in the New Beginnings Birth Center, state-of-the-art operating rooms, an advanced radiology department, a large rehabilitation gym, and a special care unit. Technology infrastructure includes the MyCareCorner patient portal (records access, messaging, bill pay) and a telemedicine platform for remote specialty consultations, supported by 24-hour language interpreter services and in-house qualified medical interpreters.

The business model is public-district healthcare delivery. The hospital is owned and governed by the Prowers County Hospital District, with a five-member elected board; there is no private equity, venture capital, or corporate parent ownership. Revenue is generated through fee-for-service acute inpatient care, emergency department visits, outpatient services, primary care visits, specialty clinic consultations, and ancillary services (imaging, lab, rehab). Patient financial services include a 40% self-pay discount for prompt payment, tiered payment plans (up to $1,200 at $75/month; $1,200–$3,000 over 15 months; $3,001+ over 24 months), and participation in Colorado's Hospital Discounted Care (HDC) program for uninsured and underinsured patients. The hospital holds CMS Critical Access Hospital certification, DNV-GL accreditation, and was named a Top 100 Critical Care Hospital in 2020.

Name

Prowers Medical Center

Legal name

Prowers Medical Center

Website

https://prowersmedical.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Prowers Medical Center is a Critical Access Hospital in Lamar, Colorado, operated by the Prowers County Hospital District, serving Prowers County and parts of Baca County with comprehensive inpatient, emergency, primary, surgical, and specialty care delivered by a 254-person team.

Ownership category

akta.pro rank

Product category

Rural Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Public/County Primary Care Clinics (HLAFAGAI)

Keywords

• Rural hospital services
• Critical access hospital
• Emergency medical care
• Primary care clinic
• Diagnostic imaging services

Headquarters

HQ city

Lamar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Acute Inpatient Hospital Care: Hospital inpatient services with 25 private patient rooms and 4 family birthing rooms
2. Emergency Services: 24/7 emergency department services for acute care needs
3. Outpatient Services: Cardiopulmonary care, home health, infusion therapy, rehabilitation, diagnostic imaging, laboratory services, and swing bed skilled nursing care
4. Primary Care Clinic: Family medicine, convenient care clinic, pediatrics, and women's health services
5. Specialty Clinic Services: Visiting specialists from Denver, Colorado Springs, and Pueblo providing cardiology, oncology, pulmonology, orthopedics, general surgery, and other specialty services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Prowers Medical Center is a Critical Access Hospital operating a 25-bed inpatient facility with a 24/7 emergency department, family birthing center, primary care clinic, and visiting specialty clinic. It provides the full continuum of acute, outpatient, surgical, rehabilitation, home health, imaging, laboratory, and infusion services to residents of Prowers County and parts of Baca County in rural southeastern Colorado.

Product overview

Prowers Medical Center is a Critical Access Hospital offering a comprehensive range of inpatient, outpatient, and emergency healthcare services. The hospital provides primary care through its Clinic and Family Medicine practices, specialized surgical services including general surgery and orthopedics, maternal care through the New Beginnings Birth Center, and diagnostic services including imaging and laboratory. Outpatient services include cardiopulmonary care, rehabilitation, infusion therapy, home health, and telemedicine. The hospital campus includes 25 private patient rooms, 4 family birthing rooms, state-of-the-art operating rooms, advanced emergency services, a rehabilitation gym, and digital radiology. A patient portal (MyCareCorner) provides online access to health records and bill payment. Financial services include payment plans, discounts for uninsured patients, and Colorado Hospital Discounted Care Program enrollment assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Inpatient Hospital Care Inpatient hospital care for patients requiring overnight stay and medical supervision, delivered in 25 private rooms at the Lamar, CO campus.
• Emergency Services 24/7 emergency department providing emergency medical care for acute illness and injury in southeastern Colorado.
• New Beginnings Birth Center Maternal and childbirth services including labor, delivery, and postpartum care, delivered through 4 family birthing rooms.
• Prowers Medical Center Clinic Primary care clinic providing comprehensive family medicine and routine healthcare services for residents of the service area.
• Convenient Care Clinic Urgent care clinic providing same-day care for recent-onset symptoms within 1-2 days.
• General Surgery Surgical procedures performed by general surgeons at Prowers Medical Center.
• Surgical Services State-of-the-art operating rooms for general, orthopedic, OB/GYN, and other inpatient and outpatient surgical procedures.
• Orthopedics Bone, joint, and musculoskeletal care including surgery, delivered by the orthopedic surgeon on staff.
• Women's Health Obstetric and gynecologic services, including care delivered by 2 OB/GYN providers.
• Family Medicine Primary care services for patients of all ages, including preventive care and chronic disease management.
• Pediatrics Healthcare services for infants, children, and adolescents.
• Specialty Clinic Visiting specialists from Denver, Colorado Springs, and Pueblo providing cardiology, oncology, pulmonology, and other specialty services to local patients.
• Imaging Services Diagnostic imaging including digital mammography, CT scan, MRI, digital X-ray, and ultrasound in the advanced radiology department.
• Laboratory Services Clinical laboratory testing and diagnostic services for inpatient, outpatient, and emergency care.
• Cardiopulmonary Care Diagnostic and treatment services for heart and lung conditions.
• Infusion Therapy Oncology and infusion therapy services, including chemotherapy and other IV treatments, delivered locally.
• Rehabilitation Services Physical therapy, occupational therapy, and rehabilitation programs delivered from the hospital's large rehabilitation gym.
• Home Health Skilled Services Skilled nursing and medical care delivered to patients in their homes.
• Swing Bed - Transition of Care Skilled nursing care for patients transitioning from hospital to home or long-term care.
• Occupational Health / Workers' Compensation Occupational health services for work-related injuries and workers' compensation cases for local employers.
• Telemedicine Virtual healthcare visits allowing patients to consult with providers remotely without leaving the community.
• Language Access Services Free language access services including in-person, telephone, TTY/TDD, and ASL video interpretation for non-English speaking patients.
• Nutrition Counseling Dietary counseling and nutritional education services for patients.
• MyCareCorner Patient Portal Secure online patient portal providing access to health records, messaging providers, viewing appointments, managing prescriptions, and paying bills.
• Patient Financial Services Billing, payment processing, financial counseling, and financial assistance programs including the Colorado Hospital Discounted Care program.

Quantifiable outcome

• Top 100 Critical Care Hospital designation in 2020
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Prowers County Hospital DistrictcoreOthersThe hospital district includes all of Prowers County and parts of Baca County. The district is governed by a board of five directors elected by citizens residing in the hospital district. As a public hospital, board meetings are open to the public.
• City of LamarcoreStrategic or Co-development PartnerProwers Medical Center is located within the city limits of Lamar, CO. Lamar is the county seat and most populous municipality of Prowers County. Partnership on community health initiatives and events.
• Lamar Chamber of CommerceminorGTM or Marketing PartnerActive member coordinating on community activities throughout the year including Oktoberfest and Enchanted Forest events.
• Lamar Community CollegecoreStrategic or Co-development PartnerProvides clinical training for nursing students, serves on advisory board, shares athletic trainer who attends sporting events and high school games.
• Lamar Public SchoolscoreStrategic or Co-development PartnerSupports with sports physicals, health fairs, and athletic training during school sports. Shared athletic trainer with community college.
• KLMR (Cherry Creek Radio, LLC)minorGTM or Marketing PartnerClassic Country AM and Classic Hits FM radio station. Active guest appearances on morning radio show 'Anything Goes' on the 3rd Friday of each month for community outreach.
• KVAY-FM (Beacon Broadcasting, LLC)minorGTM or Marketing PartnerSoutheast Colorado's Best Country Radio Station. Active guest appearances on morning radio program on the 4th Thursday of each month.
• Prowers County Public Health & EnvironmentcoreStrategic or Co-development PartnerConducts community-wide health needs assessment every three years to determine the community's most pressing health needs and action plans.
• Southeast Health GroupcoreStrategic or Co-development PartnerPartners on community health needs assessment and regional health initiatives.
• High Plains Community Health CentercoreStrategic or Co-development PartnerPartners on community health needs assessment and regional health initiatives. Hospital added primary care clinics including High Plains Community Health Center and Holly Medical Clinic.
• Lamar Parks and Recreation DepartmentminorStrategic or Co-development PartnerCoordinates and partners on variety of events throughout the year including Annual Spring Sprint co-hosted in May.
• The Prowers JournalminorGTM or Marketing PartnerPrimary source website and print edition newsletter for community-oriented information. Prowers Medical Center is an active sponsor.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Banner Health: Large multi-state non-profit health system that operates multiple rural and community hospitals across Colorado, including facilities similar in scope to Prowers. Sets the competitive reference point for what a scaled rural/community operator looks like in the same geography.
• LifePoint Health: National operator specializing in community and rural hospitals, including facilities in Colorado and the broader Mountain West. Representative of the broader private-operator rural hospital model against which Prowers' public-district structure is differentiated.
• UCHealth: Colorado-headquartered academic health system operating a network of hospitals and clinics including rural sites. Represents the dominant tertiary/quaternary referral destination for Prowers patients requiring higher-acuity care beyond the local CAH scope.
• CommonSpirit Health: Large national Catholic health system (formed via merger of Catholic Health Initiatives and Dignity Health) operating Centura Health and other Colorado hospitals. A broad incumbent competing for rural Colorado referrals and partner-of-choice for tertiary transfers.

Others

• High Plains Community Health Center: Federally Qualified Health Center in Prowers County explicitly named as a community partner and primary care referral source for Prowers Medical Center. Adjacent rather than competing — provides outpatient primary care that complements the hospital's acute care services.

Direct peers

• Arkansas Valley Regional Medical Center: Critical Access / community hospital in La Junta, Colorado (~80 miles from Lamar), serving a similar rural southeastern Colorado population with a comparable acute care, emergency, surgical, and primary care service mix. Directly comparable in scale, payer mix, and CAH reimbursement model.
• Mt. San Rafael Hospital: Community hospital in Trinidad, Colorado serving a rural southern Colorado catchment with similar acute inpatient, emergency, primary care, and visiting-specialist service lines. Operates as a comparable small rural hospital with shared CAH-style funding dynamics.
• Grand River Health: Rural Colorado community hospital system based in Rifle serving Garfield and surrounding counties. Comparable in offering a broad inpatient/outpatient service line in a rural catchment, with visiting-specialist and telemedicine models similar to Prowers.
• Pioneers Medical Center: Critical Access Hospital in Meeker, Colorado serving a rural western Colorado population. Comparable scale and service mix (acute inpatient, emergency, primary care, visiting specialty clinics) under a similar rural reimbursement model.
• Southeast Colorado Hospital District: Public hospital district serving Baca County (the very county Prowers partially serves) and surrounding rural southeastern Colorado communities. Closest geographic and governance peer — similar public-district ownership model and rural CAH operating profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prowersmedicalcenter
• LinkedInlinkedin.com/company/prowers-medical-group
• Instagraminstagram.com/prowersmedicalcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prowers Medical Center