Circle Y of Yoakum

What Circle Y of Yoakum does

Circle Y of Yoakum is a handcrafted western saddle and equestrian tack manufacturer founded in 1960 and headquartered in Yoakum, Texas. The company produces a full portfolio of western saddles organized across disciplines — barrel racing, trail riding, ranch, roping (including PRCA-licensed professional lines), breakaway, mounted shooting, western performance, gaited horse, and youth — alongside a broad tack and accessories catalog (breast collars, headstalls, reins, flank cinches, spur straps) and branded apparel. Its core technology platform is the proprietary Flex2 tree, a flexible saddle tree that flexes only where the horse requires movement while maintaining rider stability, supplemented by Neo-Shock skirts, Impact Foam seats, ErgoBalance stirrups, Tunnel Skirt designs, Kevlar-reinforced trees, and Softee leather. All saddles and trees are handcrafted at the company's Yoakum, Texas facility using premium materials including Hermann Oak leather, with named proprietary tree designs developed in collaboration with elite athletes (Julie Goodnight, Martha Josey, Kelly Kaminski, Kenda Lenseigne).

The company generates revenue through one-time sales of saddles (priced from approximately $2,699 for entry-level trail models to $4,499 for professional PRCA-licensed competition models) and tack/accessories (ranging from $12 to $325). Its go-to-market is a dual-channel model combining an authorized dealer network across the United States — supported by a dealer locator, dealer catalogs, and a 'Become a Dealer' recruitment program — with direct-to-consumer e-commerce through circley.com. The brand is owned by Kaspar Companies through the Circle Brands portfolio, which also includes Tucker Saddles and Reinsman, providing operational synergies and cross-brand diversification within the equestrian category.

Customer segmentation is verticalized by riding discipline rather than by buyer size or industry, with primary segments spanning barrel racers, trail riders, professional ropers, ranch cowboys, and secondary segments including breakaway ropers, western performance riders, gaited horse riders, mounted shooters, and youth riders. PRCA licensing, lifetime tree warranties on premium models, and athlete co-designed product lines serve as the principal trust and differentiation signals. The company does not have a public listing and operates without disclosed external funding.

Name

Circle Y of Yoakum

Legal name

Circle Y

Website

https://circley.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle Y of Yoakum is a handcrafted western saddle and tack manufacturer founded in 1960 in Yoakum, Texas, selling proprietary Flex2 tree technology saddles and accessories across barrel racing, trail, roping, and ranch disciplines through a national dealer network and DTC e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Yoakum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Saddle Sales: Circle Y generates revenue primarily through the sale of handcrafted western saddles. Saddles are sold through authorized dealers and directly through the company website. Products range from entry-level trail saddles to professional-grade competition saddles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Circle Y of Yoakum handcrafts western saddles in Yoakum, Texas using proprietary tree technologies such as Flex2, Cobra, Freedom Fit, and Kevlar-reinforced designs across disciplines including barrel racing, trail riding, ranch work, roping (with PRCA licensing), breakaway, versatility, mounted shooting, and youth riding. The company also produces complementary equestrian tack (breast collars, headstalls, reins, flank cinches, spur straps) and branded apparel, with a signature lineup co-developed with champion riders such as Julie Goodnight, Martha Josey, Kelly Kaminski, Sarah Rose, and Kenda Lenseigne.

Product overview

Circle Y of Yoakum is a manufacturer of western saddles and equestrian tack headquartered in Yoakum, Texas. The company produces a diverse product portfolio organized across multiple saddle categories (Barrel, Trail, Ranch, Roping, Breakaway, Versatility, Training, Youth, High Horse, Mounted Shooting, All Around, Flex2 Trail, Just-B-Natural), tack accessories (breast collars, headstalls, reins, flank cinches, spur straps, tie downs), and branded apparel (belts, air fresheners, shirts, keychains, charms). The saddle lineup includes technology-focused lines like Flex2 tree saddles (featuring flexible trees that move with horses), PRCA-licensed professional roping saddles, and collaboration saddles with professional barrel racers (Kelly Kaminski, Martha Josey, Sarah Rose, Julie Goodnight, Kenda Lenseigne). All saddles and many tack items are handcrafted at the company's Yoakum, Texas facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Saddles (Flex2 and Hybrid lines including Alpine, Bluestem, River Valley, Reno, Topeka, Greenbrier, Pioneer, Omaha, Sheridan, Walnut Grove, Oakwood, Snowy River, Sunflower, Jackson, Harper Hybrid, Hadley Hybrid) Trail and endurance riding saddles with lightweight construction, impact foam seats, shock-absorbing Neo-Shock skirts, ergonomic ErgoBalance stirrups, and Flex2 tree technology. Designed for recreational trail riders and endurance riders seeking comfort over long hours in the saddle and reduced rider fatigue. Entry-level models start at $2,699.
• Barrel Racing Saddles (Cobra collection including Redwood, Bonnie, Great Oak, Montana, Maisle Freedom Fit, plus Kelly Kaminski Swift Flex2 and New Frontier Jolene, Sarah Rose Briar Rose and Coastal Rose, Tammy Fischer Blue Roan, Fischer Remuda Signature Treeless, Josey Cash Outlaw and Ultimate Cash) Competition barrel racing saddles with secure seats, deep pockets, 5-inch cantles, 15-inch swells, and aggressive locked-in feel for tight turns. Built on specialized Cobra barrel trees and signature rider trees (Kelly Kaminski, Sarah Rose, Martha Josey, Tammy Fischer). For professional and amateur barrel racers competing and training.
• PRCA-Licensed Professional Roping Saddles (PRCA Calf Roper, PRCA 1/8 Tooled Team Roper, PRCA 1/4 Tooled Team Roper, PRCA Bulldogger) Officially licensed Professional Rodeo Cowboys Association roping and bulldogging saddles with Kevlar-reinforced trees (5x stronger than steel), Hermann Oak premium leather construction, and lifetime tree warranties. Designed and approved for professional rodeo team roping, calf roping, and bulldogging competitions.
• Ranch and Working Cowboy Saddles (Hamilton Ranch Cutter, Bonham Ranch Cutter, Bandera Ranch Roper, Ultimate Cowboy Roper, Riata Ranch Roper) Versatile ranch and working cowboy saddles with Kevlar-reinforced trees offering lifetime warranties, heavy-duty construction, and in-skirt rigging for closer contact and mobility. Designed for daily ranch tasks, team penning, and versatility activities with multi-horse fit capability.
• Julie Goodnight PEAK Performance Saddles (Monarch Flex2, Wind River Flex2, Teton Flex2, Cascade Crossover Flex2 Endurance) Julie Goodnight co-designed PEAK Performance saddles for trail and arena riding featuring Flex2 tree technology, narrow seat twist suited for female riders, and close contact skirt designs. Used by western dressage, reining, cow work, and multi-use performance riders.
• Tallulah Breakaway Roper Saddle (Women's Breakaway Roping) Women's breakaway roping saddle engineered from the ground up with a narrower seat twist to keep female riders balanced and centered during breakaway roping maneuvers. Built on a breakaway reinforced tree.
• Kenda Lenseigne Mounted Shooting Saddles (Big Iron and Black Powder) Mounted shooting competition saddles co-designed by CMSA World Champion Kenda Lenseigne, featuring Flex2 technology, low forward-tilted swells, and short horns for gun clearance during timed events.
• Gaited Horse and Mule Trail Saddles (Alabama Trail Gaiter, Virginia Trail Gaiter, Kentucky Trail Gaiter) Endurance-style trail gaiter saddles designed for gaited horses and mules with short skirts, A-fork Flex2 trees, and specialized tree designs allowing freedom of movement without restricting the gaited horse's natural stride.
• Equestrian Tack - Breast Collars (Reno, Gauge, Dusty Rose, Buckskin Beaded, Cowtown, Oakwood, Straight Harper, Braided Lasso, Trail Horse Classic, Julie Goodnight matching sets) Handcrafted leather breast collars designed to match Circle Y saddle collections, featuring premium tooling, beaded patterns, stainless steel hardware, and whip-stitched edges. For western riding disciplines.
• Equestrian Tack - Headstalls and Browbands (Harper Browband, Gauge, Reno, Oakwood, Julie Goodnight Diamond, Dusty Rose, Buckskin Beaded, Braided Lasso, Cowtown Kingsley, Trail Halter Bridle, PRCA Hermann Oak Harness Leather Slide Ear) Western riding headstalls and browbands in handcrafted leather matching Circle Y saddle collections, with premium tooling, brass and silver conchos, and stainless steel hardware. Includes browband, one-ear, slide-ear, and halter-bridle configurations.
• Equestrian Tack - Reins (Harper Split Reins, Hermann Oak Split Reins, Harness Leather Split Rein, Julie Goodnight Split Reins, Kelly Kaminski Rubber Grip Contest Rein, Adjustable Trail Rein) Premium split reins and competition reins including Hermann Oak harness leather reins, soft rubber-grip contest reins, and adjustable trail reins with watering strings. Handcrafted in Yoakum, Texas.
• Equestrian Tack - Flank Cinches (3" Double Ply Smooth Flank Cinch, 1 1/2" Julie Goodnight Diamond Flank Cinch, 1 1/2" Floral Flank Cinch) Durable flank cinches with hand-tooled diamond and floral patterns, stainless steel hardware, and multiple body widths. For trail riders and ropers across western disciplines.
• Branded Apparel and Accessories (Belts, Shirts, Air Fresheners, Keychains, Charms) Branded apparel and lifestyle accessories including leather belts, shirts, keychains, charms, and leather air fresheners (in various western shapes and scents). For equestrian lifestyle customers and brand enthusiasts.
• Youth Saddles and Training Saddles Youth-appropriate western saddles designed for smaller, beginner, and young riders with age-appropriate features, sizing, and stability suited for learning riders and youth competitions.

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Circle Brands (Parent Company)coreOthersCircle Y is part of Circle Brands, a company that also owns Tucker Saddles and Reinsman. This corporate family relationship provides operational synergies and brand diversification within the equestrian industry.
• PRCA (Professional Rodeo Cowboys Association)coreStrategic or Co-development PartnerCircle Y holds official licensing agreements with PRCA for professional rodeo equipment. Several saddles are officially licensed and tested/approved by professional cowboys, including the PRCA Calf Roper, PRCA Team Roper, and PRCA Bulldogger. Products feature PRCA branding and meet professional rodeo standards.
• Julie GoodnightflagshipStrategic or Co-development PartnerJulie Goodnight, a trainer, clinician, host of Horse Master with Julie Goodnight, and Advisory Board member of Western Dressage Association of America, co-designs the PEAK Performance saddle line with Circle Y. These saddles are designed for trail riding, arena performance, and western dressage with features like Flex2 trees, narrow twists for female riders, and close contact designs.
• Martha JoseyflagshipStrategic or Co-development PartnerMartha Josey, 11-Time NFR Qualifier Barrel Racer, NFR World Champion 1980, WPRA and NBHA Champion, Olympic Gold Medalist Barrel Racer, and clinician based in Marshall, Texas, co-brands barrel racing saddles including the Josey Cash Outlaw and Josey Ultimate Cash. These saddles feature specialized Cash wood trees and are marketed as championship-level equipment.
• Kelly KaminskiflagshipStrategic or Co-development PartnerKelly Kaminski, five-time NFR qualifier and back-to-back World Champion barrel racer, co-designs the Kelly Kaminski Flex2 barrel saddle line. The proprietary Flex2 Kelly Kaminski barrel tree is named after her and features lightweight design, shock absorption, and competition-focused specifications.
• Tammy FischerminorStrategic or Co-development PartnerTammy Fischer, a barrel racer, co-designed the Tammy Fischer Blue Roan treeless barrel saddle featuring turquoise Aztec matching conchos and a hand-tooled floral design. The saddle is designed for barrel racers who prefer a distinctive style.
• Sarah RoseminorStrategic or Co-development PartnerSarah Rose co-designed barrel saddles including the Sarah Rose Briar Rose and Sarah Rose Coastal Rose. Known for her winning horse 'Bling,' Sarah designs saddles for barrel racers who want flashier options with floral tooling and distinctive conchos.
• Kenda LenseigneflagshipStrategic or Co-development PartnerKenda Lenseigne, multiple CMSA World Champion and Record Holder in mounted shooting, co-designs the Kenda Lenseigne Big Iron and Kenda Lenseigne Black Powder saddles. These competition saddles feature low forward-tilted swells, short horns for gun clearance, and Flex2 technology for mounted shooting sports.
• Hermann OakcoreTechnology or IntegrationCircle Y uses premium Hermann Oak leather in many of their professional-grade saddles. Hermann Oak is a renowned leather tannery known for quality harness and saddle leather. Several PRCA-licensed and roping saddles specifically feature Hermann Oak leather as a key material specification.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crates Saddlery: Texas-based custom western saddle maker with focus on roping and ranch disciplines. Comparable to Circle Y on premium positioning, skilled handcraft construction, and professional rodeo category focus.
• Billy Cook Saddlery: Long-established Texas custom western saddle maker serving barrel racers, ropers, and ranch riders with handcrafted saddles. Directly comparable on product, premium leather emphasis, craftsmanship model, and customer base.
• Bob's Custom Saddles: Texas custom western saddle maker known for handcrafted roping, ranch, and barrel saddles. Compares directly to Circle Y on product category, craftsmanship model, target disciplines, and Texas manufacturing heritage.
• Dale Chavez Custom Saddles: Custom western saddle maker based in New Mexico producing handcrafted saddles for cutting and reining competitors. Comparable to Circle Y on premium positioning and tier-one craftsmanship reputation.
• Martin Saddlery: Texas-based manufacturer of high-end western saddles with similar premium positioning, handcrafted construction, and focus on roping, cutting, and ranch disciplines. Direct competitor in the professional and custom western saddle category.
• Cactus Saddlery: Texas-based western saddle manufacturer producing handcrafted saddles for rodeo, ranch, and trail use with premium leather construction. Direct competitor in western performance saddles at similar price points.
• Ted Flowers Custom Saddles: Texas custom western saddle maker producing handcrafted saddles with reputation in cutting and reining. Comparable on handmade craftsmanship, premium positioning, custom build model, and Texas equestrian heritage.
• Tucker Trail: Sister brand under Circle Brands (which also owns Circle Y) that specializes in trail and endurance saddles. Most directly comparable as both sell handcrafted western saddles to overlapping equestrian customers and share corporate infrastructure.
• Western Rawhide: Western saddle and leather goods manufacturer with comparable handcrafted western saddle offerings at premium price points. Direct competitor serving overlapping western riding disciplines and distribution channels.

Others

• Reinsman Equestrian: Sister brand under Circle Brands focused on saddle pads, correction pads, and equestrian accessories. Adjacent rather than directly competitive since Reinsman's main category is saddle-fit products, complementary to Circle Y's saddles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CircleYSaddles/videos
• Facebookfacebook.com/circleysaddles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Y of Yoakum