Demand Gen Report

What Demand Gen Report does

Demand Gen Report is a B2B marketing news and trends publication founded in 2006 and operated by Emerald X, LLC. The company delivers editorial content, podcasts, webinars, research reports, and flagship events (notably the B2B Marketing Exchange / B2BMX conferences, B2BMX Summer Camp, the Campaign Optimization Series, and the Strategy & Planning Series) aimed at an audience of 85,000+ B2B marketing professionals including CMOs, VPs of Marketing, and Demand Generation leaders. Its content library spans ABM/ABX, demand generation, content strategy, go-to-market strategy, personalization, predictive marketing, revenue operations, and sales enablement, supplemented by annual research outputs such as the B2B Trends Research Report and the ABM Benchmark Survey.

The underlying technology is a digital publishing platform with a content management system, email delivery infrastructure, webinar and event management capabilities (delivered in part via ON24), and podcast and video distribution (YouTube). There are no disclosed proprietary APIs, SDKs, or AI/ML models; the platform is a standard trade-media stack rather than a technology product.

Demand Gen Report is free to readers and monetizes through advertising and sponsorships. Revenue streams comprise display advertising, sponsored content, webinars and white papers, and event sponsorships and registrations for B2BMX conferences and webinar series. Distribution is direct-to-consumer via the website, email newsletter, and social channels (LinkedIn, X/Twitter, YouTube, Facebook, Instagram), supplemented by event-driven engagement. The company operates as part of the Emerald Media Network under Emerald X, LLC, with a lean team of 1-10 employees based in Hasbrouck Heights, NJ, and a New York contact office.

Name

Demand Gen Report

Legal name

Emerald X, LLC

Website

https://demandgenreport.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Demand Gen Report is a B2B marketing trade publication and events company, reaching 85,000+ marketing leaders with editorial content, research reports, webinars, and the B2BMX conference series, monetized through advertising and event sponsorships under parent Emerald X, LLC.

Ownership category

akta.pro rank

Product category

B2B Marketing Media and Events

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising Agencies (541810)

SIC

Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B marketing news
• Demand generation insights
• Account based marketing
• B2B marketing research
• B2B marketing events

Headquarters

HQ city

Hasbrouck Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Services: Display advertising, sponsored content, and branded content opportunities targeting 85,000+ B2B marketing professionals including CMOs, VPs of Marketing, and Demand Generation leaders.
2. Event Sponsorships and Registrations: Revenue generated from B2B Marketing Exchange (B2BMX) events, Campaign Optimization Series, Strategy & Planning Series webinars, and Summer Camp events with sponsorship packages and paid registrations.
3. Sponsored Content and Webinars: Sponsored articles, webinars, white papers, e-books, and research reports that provide advertising value to B2B technology and marketing solution providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Demand Gen Report is a B2B marketing news publication that delivers industry news, feature articles, opinion pieces, case studies, and blogs covering topics such as ABM/ABX, demand generation, content strategy, go-to-market strategy, personalization, predictive marketing, revenue operations, and sales enablement. The company also produces annual research reports (including the B2B Trends Research Report and ABM Benchmark Survey), hosts flagship events (B2BMX conferences, Summer Camp, Campaign Optimization Series, Strategy & Planning Series webinars), and offers advertising and sponsorship opportunities for B2B marketing technology vendors.

Product overview

Demand Gen Report is a B2B marketing news publication operated by Emerald X, LLC. The company's offering consists of its core publication delivering industry news and insights, supplemented by annual research reports (including the 2026 B2B Trends Research Report and ABM Benchmark Survey), and a portfolio of event properties (B2B Marketing Exchange/B2BMX conferences, B2BMX Summer Camp, Campaign Optimization Series, and Strategy & Planning Series webinars). The publication reaches over 85,000 engaged marketing professionals including CMOs, VPs of Marketing, and Demand Generation leaders. Content spans topics such as ABM/ABX, demand generation, AI adoption, content strategy, personalization, predictive marketing, revenue operations, and sales enablement. The company also offers advertising opportunities for vendors seeking to reach this B2B marketing audience.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Marketing Exchange (B2BMX): Annual conference series focused on B2B marketing strategies and practices.
• Campaign Optimization Series (#COSeries)
• Strategy & Planning Series

Products and services

• Demand Gen Report Publication B2B marketing news publication delivering industry news, feature articles, opinion pieces, case studies, blogs, and podcasts covering topics including ABM/ABX, demand generation, go-to-market strategy, personalization, predictive marketing, revenue operations, and sales enablement. Audience includes CMOs, VPs of Marketing, and Demand Generation leaders.
• 2026 B2B Trends Research Report Annual research report surveying B2B marketers across industries to assess AI adoption, challenges, and emerging trends in B2B marketing.
• 2026 Account Based Marketing Benchmark Survey Annual survey gathering insights from B2B marketing professionals on ABM trends, challenges, and technologies including AI and predictive analytics to influence future strategies.
• B2B Marketing Exchange (B2BMX) Flagship annual conference event for B2B marketing and sales practitioners featuring keynote speakers, AI hackathons, tracks on GTM strategy, ABM, marketing technology, and marketplace expo. Held as B2BMX West and B2BMX East.
• B2BMX Summer Camp Multi-week webinar format event focused on practical B2B marketing execution covering AI, ABM, buyer influence, trust in marketing, and AI-native go-to-market workflows.
• Campaign Optimization Series (#COSeries) Annual webinar series (now in its 8th year) helping demand generation teams improve lead follow-up strategies and demand generation programs through expert speakers and practical execution strategies.
• Strategy & Planning Series Annual webinar series for marketing and sales teams to assess initiatives, identify successes and failures, and ramp up demand generation for the year ahead.
• Resources Library Collection of content assets including State Of Guides, Tactical Guides, Research, Reports, Webinars, E-books, White Papers, iPapers, and Infographics for B2B marketing professionals.

Quantifiable outcome

• Reaches 85,000+ engaged marketing professionals
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Emerald X, LLCparent_companyOthersDemand Gen Report is owned and operated by Emerald X, LLC, a company that publishes business information brands. Emerald X operates events including B2BMX (B2B Marketing Exchange West and East) and the Emerald Media Network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MarketingProfs: MarketingProfs is a B2B marketing education and content platform serving marketing professionals with articles, training, and events. It is a direct peer because it targets the same B2B marketing decision-maker audience with similar advertising, sponsored content, and event monetization.
• Chief Marketer: Chief Marketer is a trade publication covering B2B and B2C marketing leadership. It competes directly with Demand Gen Report in the B2B marketing content and events space, reaching similar CMO and demand gen audiences.
• MarTech.org (Third Door Media): MarTech.org is a leading publication covering marketing technology, operations, and stacks. It overlaps directly with Demand Gen Report on martech evaluation, martech news, and serving B2B marketing decision-makers with daily content and events.
• Content Marketing Institute (CMI): CMI publishes content marketing research, articles, and runs the Content Marketing World conference. It is a direct peer in the B2B marketing content niche, monetizing through research, events, and sponsorships targeted at marketing leaders.
• MediaPost: MediaPost publishes daily B2B marketing and media news, runs conferences, and offers newsletters to marketing and advertising professionals. It is a direct peer given its publishing, event, and sponsorship monetization model targeting marketing decision-makers.

Broad incumbents

• AdAge: AdAge is a large, established B2B advertising and marketing trade publication with broader reach than Demand Gen Report. It serves overlapping audiences (CMOs, agencies, martech) but covers the entire marketing/advertising landscape, not just demand generation.
• eMarketer / Insider Intelligence: eMarketer produces research, reports, and articles on digital marketing, advertising, and technology trends. It is a broader incumbent serving B2B marketers with subscription research and events — overlapping on the marketing decision-maker audience and research-led monetization.
• The Drum: The Drum is a global marketing media brand covering marketing, advertising, and digital industries. It is a broader incumbent in the B2B marketing media space, with a wider geographic and topical footprint than Demand Gen Report.

Regional players

• B2B Marketing (UK): B2B Marketing is a UK-focused publication, community, and training provider for B2B marketing professionals. It is comparable in audience (B2B marketing leaders) and content (demand gen, ABM, strategy) but operates primarily in the UK/EMEA market.

Others

• Salesforce Pardot / Marketing Cloud (B2B martech vendor): Salesforce's B2B marketing automation products represent the type of martech vendor that advertises with Demand Gen Report. Included as an ecosystem peer reflecting the customer/competitor-for-attention dynamic in B2B martech media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dg_report
• YouTubeyoutube.com/channel/UCXRz4sldn_k04ruaujqOAuA
• Facebookfacebook.com/DemandGenReport
• LinkedInlinkedin.com/company/demand-gen-report
• Instagraminstagram.com/dg_report

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demand Gen Report