Bluebik

What Bluebik does

Bluebik Group Public Company Limited (SET: BBIK) is a Bangkok-headquartered digital transformation consultancy that sells AI-led enterprise transformation services to large organizations. Its nine-line service portfolio spans AI Experience & Digital Development (AX), Big Data & AI, Cybersecurity & Digital Trust, Digital Excellence & Delivery, Dynamics 365 Finance and Supply Chain Implementation, Experience Design, Management Consulting, SAP ERP Advisory & Implementation, and Strategic PMO. The firm complements these services with three proprietary products — HumanOS (HR management), Creden Data (enterprise data platform) and Creden E-Sign (electronic signature) — listed under its product brand. Bluebik is the first SAP Data Intelligence implementer in Thailand and a multi-year Microsoft Thailand Partner of the Year (including the 2024 AI Innovation award), giving it privileged delivery status on the two dominant enterprise platforms in the region.

The company operates through several wholly owned subsidiaries: Bluebik Global (international consulting and delivery), Bluebik Vulcan (digital platforms and architectures, the Kong APJ Partner of the Year 2025), Bluebik Titans, Bluebik Digital (the 2026 subsidiary staffed with 500+ tech talents focused on THB 100M–1B+ mega-projects), GMVPI, Blue Parking, and Orbit Digital, plus the jointly controlled Sauce Skills (corporate training JV with THE STANDARD). Headcount exceeds 1,000 tech talents across Thailand, the United Kingdom, India (Mumbai technology center) and Vietnam (Hanoi). Named enterprise customers span banking and finance (InnovestX), insurance (Muang Thai Life Assurance), retail (Central Marketing Group, Big C Supercenter, Central Retail Digital), energy (PTT Oil and Retail Business), and manufacturing (Thai Yamaha Motor, Carnival Supply).

The revenue model is primarily project-based professional services delivered through multi-year enterprise consulting and implementation contracts, with stated intent to expand recurring income. 2025 audited revenue was THB 1,545M with net profit of THB 347M (22.5% net margin); Q1 2026 revenue reached THB 371M with THB 81M profit, consistent with the management's 20% growth target for 2026. Distribution is direct enterprise field sales, supported by content marketing, thought leadership on AI (notably the joint-venture Thailand's AI-Driven Leadership Report with over 100 surveyed executives), and multi-channel social media presence. The company is publicly listed on the Stock Exchange of Thailand after transferring from the mai board in 2025, was included in the FTSE Global Equity Index Series Micro Cap from March 20, 2026, and approved a THB 0.48 per share dividend (50.90% payout) at its 2026 AGM.

Name

Bluebik

Legal name

Bluebik Group Public Company Limited

Website

https://bluebik.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bluebik Group is a Thai publicly-listed digital transformation consultancy delivering AI-led enterprise transformation services — including SAP and Dynamics 365 implementation, big data, cybersecurity, and strategic PMO — to large organizations across banking, insurance, retail, manufacturing, energy, healthcare, and government in Thailand, the UK, India, and Vietnam.

Ownership category

akta.pro rank

Product category

Management and Technology Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Digital transformation consulting
• Enterprise IT consulting
• SAP ERP implementation
• Data analytics services
• Cybersecurity consulting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Digital transformation consulting and implementation services delivered to enterprise clients
2. Recurring Income: Plans to expand recurring income streams for stable returns to stakeholders

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bluebik is an AI-led enterprise digital transformation consultancy that sells professional consulting and implementation services — strategy, big data & AI, cybersecurity, SAP ERP, Microsoft Dynamics 365, experience design, and program management — to large enterprises. Alongside services, it offers three proprietary software products: HumanOS (HR platform), Creden Data (data platform), and Creden E-Sign (e-signature). Revenue is generated primarily through multi-year project engagements, with a growing recurring income stream from products and managed services.

Product overview

Bluebik is a leading AI-Led Enterprise Digital Transformation consultancy operating primarily in Thailand, the UK, India, and Vietnam. Its service portfolio centers on end-to-end digital transformation and includes nine core consulting and implementation services: AI Experience & Digital Development (AX), Big Data & Artificial Intelligence, Cybersecurity & Digital Trust, Digital Excellence & Delivery, Dynamics 365 Finance and Supply Chain Implementation, Experience Design, Management Consulting, SAP ERP Advisory & Implementation, and Strategic PMO. Bluebik also maintains three named products — HumanOS (an HR management platform), Creden Data (enterprise data platform), and Creden E-Sign (electronic signature tool) — offered alongside its consulting services. The company recently launched Bluebik Digital as a subsidiary focused on large-scale projects (100M–1B+ THB), and operates the joint venture Sauce Skills with THE STANDARD for corporate digital skills training.

Differentiator

Problem solved

Functional benefit

Brands

• HumanOS: HR management platform
• Creden Data
• Creden E-Sign

Products and services

• AI Experience & Digital Development (AX) Consulting and implementation service focused on AI-powered customer and employee experience design and digital development for enterprise clients.
• Big Data & Artificial Intelligence
• Cybersecurity & Digital Trust
• Digital Excellence & Delivery
• Dynamics 365 Finance and Supply Chain Implementation
• Experience Design
• Management Consulting
• SAP ERP Advisory & Implementation
• Strategic PMO
• HumanOS
• Creden Data
• Creden E-Sign

Quantifiable outcome

• Selected for FTSE Global Equity Index Series Micro Cap category (March 2026)
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• THE STANDARDcoreStrategic or Co-development Partner · 3 April 2023Joint venture with THE STANDARD and Sauce Skills to publish Thailand's AI-Driven Leadership Report, providing in-depth insights from over 100 Thai executives on AI adoption and leadership transformation.
• Sauce SkillscoreStrategic or Co-development PartnerPartnership with Sauce Skills as part of the joint venture with THE STANDARD to develop Thailand's AI-Driven Leadership Report and digital skills programs.
• SAP ThailandcoreTechnology or IntegrationBluebik is the first SAP DI (Data Intelligence) implementer in Thailand, trusted by SAP Thailand to deploy SAP DI solutions for enterprise clients including Central Marketing Group.
• Microsoft ThailandcoreTechnology or IntegrationMicrosoft Thailand Partner of the Year awards recipient multiple times including AI Innovation award in 2024. Deep partnership for cloud and AI solutions delivery.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services firm with a large-scale digital, cloud and AI transformation practice across Southeast Asia. Directly comparable as a top-tier competitor for the largest Thai enterprise transformation RFPs that Bluebik's Bluebik Digital unit targets.
• Deloitte Consulting: Global 'Big Four' consulting arm offering strategy, technology implementation and AI-led enterprise transformation. Competes with Bluebik for C-suite mandates from the same Thai banking, insurance and energy clients.
• Tata Consultancy Services (TCS): Large Indian-headquartered systems integrator with deep presence in Thailand and ASEAN. Comparable in offering end-to-end SAP, cloud and AI delivery with offshore cost leverage, particularly via regional delivery centers.
• Infosys: Global IT services and consulting firm with established Thai enterprise client base and Indian offshore delivery. Comparable as a multi-vertical, AI-and-data-led transformation provider competing for the same wallet share.
• NTT Data: Global systems integrator with strong Japanese/Asian roots and growing Thai enterprise presence. Comparable in offering SAP, cloud and digital transformation services to large regional clients.

Direct peers

• Thoughtworks: Specialist technology consultancy focused on digital transformation, software engineering and AI. Highly comparable on service model, engineering depth and bluebik-style end-to-end delivery; Martin Simpson, Director of Bluebik Global, is a former Thoughtworks leader.

Regional players

• MFEC: Thai-headquartered IT services and system integrator whose digital delivery unit was acquired by Bluebik in 2022. Directly comparable as a domestic Thai enterprise IT provider and as the source of Bluebik's expanded delivery capacity.
• FPT Software: Vietnam-headquartered IT services and digital transformation firm with regional ASEAN delivery scale. Comparable as a Southeast Asian peer pursuing cross-border digital transformation mandates.
• G-Able: Thai-based IT services and digital transformation consultancy serving enterprise customers across banking, insurance and retail — directly overlapping with Bluebik's core Thai verticals and GTM motion.

Emerging players

• Slalom: US-headquartered, region-focused consulting firm specializing in technology and AI-led transformation for mid-to-large enterprises. Comparable in delivery model (regional, end-to-end, vendor-partner-led) as a benchmark for what Bluebik is scaling toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluebikgroup
• LinkedInlinkedin.com/company/bluebikgroup
• Instagraminstagram.com/bluebikgroup
• TikToktiktok.com/@bluebikgroup
• Xx.com/bluebik

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebik