Wayne Insurance Group
Wayne Insurance Group is a consortium of three mutual property and casualty insurance companies headquartered in Wooster, Ohio, offering personal, commercial, and farm coverage through independent agents to policyholders in Ohio and Indiana.
- Company typePrivate
- Founded1878
- HeadquartersWooster, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wayne Insurance Group does
Wayne Insurance Group is a consortium of three mutual property and casualty insurance companies headquartered in Wooster, Ohio, serving individual, small business, and farm policyholders primarily in Ohio and, since a 2024 affiliation agreement, in Indiana. The group's three subsidiaries — Wayne Mutual Insurance Company (founded 1910), Washington Mutual Insurance Association (founded 1878), and Mid-State Farmers Mutual Insurance Company (founded 1878) — collectively offer personal lines (homeowners, auto, renters, mobile homeowners, umbrella, identity theft, family cyber), commercial lines (property and liability, businessowners program, artisan contractor, commercial auto, rental dwellings, commercial umbrella), and farm lines (farmowners, farm properties, farm umbrella, farm identity theft, farm cyber). Products are sold exclusively through a statewide network of independent agents in Ohio, with policyholder self-service enabled through the Wayne PolicyPlus online portal and one-time payment via Wayne Quick-Pay. Agents access a separate AgentNET portal for quoting, application submission, and document management.
The company operates on a recurring subscription-based premium revenue model, with monthly billing supported by Electronic Funds Transfer, Account Bill consolidation across multiple policies, and one-time payment options. Premium pricing is not publicly disclosed and is determined per policy based on credit-based insurance scores, motor vehicle reports, claims history, and application information. The mutual ownership structure means the company is owned by its policyholders rather than external shareholders, aligning capital deployment with policyholder interests rather than equity returns. As mutual insurers, the group maintains an AM Best A (Excellent) financial strength rating, indicating strong ability to meet ongoing insurance obligations. The company emphasizes agricultural heritage, community engagement through local nonprofits, and prompt claims service as core elements of its value proposition.
Strategically, Wayne Insurance Group's most significant recent move was the 2024 affiliation with Mid-State Farmers Mutual, which expanded the group's footprint into Indiana while preserving separate corporate identities under shared board leadership. The company has continued to extend its product portfolio into emerging risk categories such as cyber protection and identity theft, and has invested in digital infrastructure for both agents and policyholders. Distribution remains anchored in the independent agent channel, with digital tools serving as a complementary layer rather than a replacement. Revenue is not publicly disclosed, and the company has no external venture, private equity, or public ownership.
Wayne Insurance Group firmographics
Firmographics- Name
- Wayne Insurance Group
- Legal name
- Wayne Insurance Group
- Website
- https://wayneinsgroup.com
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wayne Insurance Group is a consortium of three mutual property and casualty insurance companies headquartered in Wooster, Ohio, offering personal, commercial, and farm coverage through independent agents to policyholders in Ohio and Indiana.
- Ownership category
- akta.pro rank
Wayne Insurance Group industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Nonprofit / Social Services BOP (FSAJAFAM)
Keywords
Where Wayne Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Wooster
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wayne Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property and Casualty Insurance Premiums: Wayne Insurance Group operates as mutual insurance companies collecting recurring premiums from policyholders. The group offers personal lines (homeowners, auto, renters, umbrella), commercial lines (property, liability, businessowners), and farm insurance. Premiums are collected through various billing options including monthly EFT, account billing, and one-time payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium pricing varies based on individual risk assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wayne Insurance Group product offering
Product offeringCore offering
Wayne Insurance Group is a mutual insurance company group that underwrites and delivers property and casualty insurance products across three operating subsidiaries: Wayne Mutual Insurance Company, Washington Mutual Insurance Association, and Mid-State Farmers Mutual Insurance Company. The group offers personal lines (homeowners, auto, renters, mobile home, identity theft, umbrella, family cyber), commercial lines (property & liability, artisan contractor, businessowners, commercial auto, rental dwellings, commercial umbrella), and farm insurance (farmowners, farm properties, umbrella, identity theft, cyber). Products are distributed through a statewide network of independent insurance agents, with digital self-service capabilities through the Wayne PolicyPlus portal.
Product overview
Wayne Insurance Group is a mutual insurance company group offering property and casualty insurance products through independent agents. The company provides personal lines (homeowners, renters, auto, identity theft, umbrella, cyber protection), commercial lines (property & liability, artisan contractor, businessowners, commercial auto, rental dwellings, umbrella), and farm insurance (farmowners, farm properties, umbrella, identity theft, cyber protection). The product portfolio includes core insurance policies, add-on coverage modules (umbrella policies, identity theft, cyber protection), and customer service platforms including Wayne PolicyPlus (online customer portal), AgentNET (agent portal), Wayne Quick-Pay (one-time payments), Account Bill (consolidated billing), and Electronic Funds Transfer (automated payments).
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
- Personal Auto Insurance
- Renters Insurance
- Mobile Homeowners Insurance
- Dwelling Properties Insurance
- Vacant Properties Insurance
- Personal Umbrella Policy
- Identity Theft Protection
- Family Cyber Protection
- Property & Liability Insurance (Commercial)
- Artisan Contractor Insurance
- Businessowners Program
- Commercial Auto Program
- Rental Dwellings Insurance
- Commercial Umbrella Policy
- Farmowners Insurance
- Farm Properties Insurance
- Farm Umbrella Policy
- Farm Identity Theft Protection
- Farm Cyber Protection
- Wayne PolicyPlus Online Portal
- AgentNET Agent Portal
Quantifiable outcome
- 15% premium credit issued to personal auto policyholders during COVID-19 pandemic
Companies that use Wayne Insurance Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Wayne Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wayne Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mid-State Farmers Mutual Insurance CompanycoreMid-State Farmers Mutual signed an affiliation agreement with Wayne Mutual Insurance Company in 2024, authorizing the existing Wayne Mutual board of directors and company officers to lead both companies. The companies operate as separate entities while working closely together. Mid-State Farmers Mutual represents Wayne's expansion into Indiana, offering opportunities to provide policyholders of both companies with a broader range of insurance products and services. Mid-State Farmers Mutual was originally founded in 1878 as Farmers Mutual Fire Insurance Association of Allen County.
Scale indicators4 records
Recent moves8 records
Expansion highlights3 records
Wayne Insurance Group competitors and assessment
Company assessmentRegional players
- Grange Insurance: Columbus, Ohio mutual insurer writing personal, commercial, and farm lines via independent agents but at far larger multi-state scale than Wayne.
- Encova Insurance (Motorists Mutual): Ohio-rooted mutual super-regional P&C insurer using independent agents; comparable model and heritage but substantially larger multi-state footprint.
- Frankenmuth Insurance: Michigan-based mutual insurer offering personal, business, and farm P&C coverage through independent agents, a similar mutual model in an adjacent Midwest geography.
Broad incumbents
- Westfield Insurance: Large Ohio-based mutual P&C carrier with strong farm and commercial heritage distributed through independent agents; overlapping lines but national scale.
- Erie Insurance: Regional-to-national P&C carrier selling personal, commercial, and life products through independent agents across the Midwest and East, an incumbent competitor in Wayne's markets.
- Auto-Owners Insurance: Large Michigan-based mutual P&C insurer distributing personal, commercial, and farm lines exclusively via independent agents; same channel and product breadth at national scale.
Direct peers
- Ohio Mutual Insurance Group: Ohio-domiciled mutual insurance group writing personal and commercial P&C via independent agents, directly comparable in structure, footprint, and distribution.
- Indiana Farmers Insurance: Indiana-based mutual insurer specializing in farm, home, auto, and business coverage through independent agents, overlapping with Wayne's farm niche and its Indiana expansion.
- Central Insurance (Central Mutual): Van Wert, Ohio mutual P&C carrier offering personal and commercial lines through independent agents, a close regional and structural peer.
- Celina Insurance Group: Ohio-based mutual P&C insurer distributing personal, commercial, and farm lines through independent agents across the Midwest, closely mirroring Wayne's model and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayne Insurance Group social profiles
Digital presenceWayne Insurance Group compliance and trust
Trust signalCompliance1 record
Wayne Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayne Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Wayne Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wayne Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayne Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayne Insurance Group
What does Wayne Insurance Group do?
Wayne Insurance Group is a mutual insurance company group that underwrites and delivers property and casualty insurance products across three operating subsidiaries: Wayne Mutual Insurance Company, Washington Mutual Insurance Association, and Mid-State Farmers Mutual Insurance Company. The group offers personal lines (homeowners, auto, renters, mobile home, identity theft, umbrella, family cyber), commercial lines (property & liability, artisan contractor, businessowners, commercial auto, rental dwellings, commercial umbrella), and farm insurance (farmowners, farm properties, umbrella, identity theft, cyber). Products are distributed through a statewide network of independent insurance agents, with digital self-service capabilities through the Wayne PolicyPlus portal.
Is Wayne Insurance Group a public or private company?
Wayne Insurance Group is a private company. It is classified as unknown and is currently operating.
When was Wayne Insurance Group founded?
Wayne Insurance Group was founded in 1878. It employs 11 to 50 people.
Where is Wayne Insurance Group based?
Wayne Insurance Group is headquartered in Wooster, United States, in the North America region.
How does Wayne Insurance Group make money?
One revenue line is on record: property and Casualty Insurance Premiums.
Who are Wayne Insurance Group's main competitors?
Regional players on record are Grange Insurance, Encova Insurance (Motorists Mutual) and Frankenmuth Insurance. Broad incumbents are Westfield Insurance, Erie Insurance and Auto-Owners Insurance. Direct peers are Ohio Mutual Insurance Group, Indiana Farmers Insurance, Central Insurance (Central Mutual) and Celina Insurance Group.
Does Wayne Insurance Group have an API?
No public API is recorded for Wayne Insurance Group.
What industry is Wayne Insurance Group in?
Wayne Insurance Group's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAFAM, Nonprofit / Social Services BOP. Its NAICS code is 524126 and its SIC code is 6331.