Norrmejerier

What Norrmejerier does

Norrmejerier is a Swedish dairy cooperative (Norrmejerier ekonomisk förening) headquartered in Umeå, Sweden, owned by approximately 500 dairy farmers across the four northern counties of Norrbotten, Västerbotten, Västernorrland and Jämtland. It is the northernmost dairy cooperative in Sweden and positions its portfolio on 100% Norrländsk raw-milk sourcing, with processing concentrated in two plants at Umeå and Burträsk and a cheese warehousing facility at Ånäset. The cooperative processes more than 200 million kilograms of milk annually and reported turnover of approximately 1.8 billion SEK in its English overview.

The company markets a broad dairy portfolio across multiple sub-brands: the core Norrmejerier yoghurt, milk, cream and cooking ranges; the health-focused Verum line featuring the proprietary Lactobacillus rhamnosus LB21 probiotic culture and full lactose-free coverage; the heritage trademarks Fjällfil and Fjällyoghurt drawn from the fjäll mountain region; and Västerbottensost, Sweden's most famous cheese and a protected-designation-of-origin product produced exclusively at Burträsk. Recent product extensions include Norrloumi (grill cheese) and Norrskensfil (Northern Lights-themed cultured milk). Distribution is primarily through Swedish grocery retail with a secondary foodservice/industrial segment, supported by a retailer customer center, consumer forum and dedicated member portal for farmer-owners.

Revenue mechanics are classic consumer-packaged-goods: the cooperative sells finished dairy products to retailers at prices set within grocery channels, while farmer-members are paid a milk price that is rebated from cooperative earnings. The model carries no external venture or strategic shareholders. In 2025, Norrmejerier reported record results and the highest milk price ever paid to its farmer-owners. Marketing emphasizes regional authenticity, sustainability and provenance through digital channels, recipe content and a brand ambassador partnership with Clara Lidström (Underbara Clara).

Name

Norrmejerier

Legal name

Norrmejerier ekonomisk förening

Website

https://norrmejerier.se

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Norrmejerier is a Swedish dairy cooperative owned by about 500 northern Swedish farmers, processing over 200 million kg of milk annually into yoghurts, cheeses, milk and probiotic products sold through Swedish grocery retail under brands including Västerbottensost and Verum.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Cheese Manufacturing (311513)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Drinkable Yogurt & Cultured Dairy Beverages (Lassi, Ayran, Probiotic Dairy) (AFAFAEAC), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB)

Keywords

• Dairy cooperative
• Dairy processing
• Cheese production
• Milk manufacturing
• Probiotic yogurt

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy product sales: Norrmejerier processes milk from member farmers into dairy products including milk, yogurt, cheese, cream, and fermented products, which are sold through retail channels across Sweden. The cooperative model means revenue is derived from product sales to consumers via grocery retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Norrmejerier is a farmer-owned dairy cooperative that processes milk sourced exclusively from its approximately 500 member dairy farms in northern Sweden (Norrbotten, Västerbotten, Västernorrland, and Jämtland) into a full range of dairy products. Its portfolio includes fresh and lactose-free milk, yoghurts, filmjölk, cream and cooking products, butter, and specialty cheeses, with flagship brands such as Västerbottensost® cheese and the probiotic Verum® line, distributed through Swedish grocery retailers.

Product overview

Norrmejerier is a dairy co-operative owned by approximately 500 northern Swedish farmers, processing over 200 million kilos of milk annually. The company offers a comprehensive portfolio of dairy products organized under multiple brands: the core Norrmejerier® brand (yoghurts, milk, cream, cheese), the health-focused Verum® sub-brand (probiotic-enriched products with Lactobacillus rhamnosus LB21 cultures, available in lactose-free variants), the trademark brands Fjällfil® and Fjällyoghurt®, and the renowned Västerbottensost® cheese brand. Products include yoghurts in various styles (plain, fruit-flavored, Greek, Turkish, cooking), milk and filmjölk (cultured milk), lactose-free product lines, cooking products (cream, crème fraiche, matyoghurt), and new innovations like Norrloumi (grilling cheese) and Norrskensfil. The company also offers sponsorship programs and operates sustainability initiatives for Norrland.

Differentiator

Problem solved

Functional benefit

Brands

• Verum: Health and wellness focused dairy sub-brand offering filmjölk, yoghurt and quark products with probiotic cultures and vitamin D, marketed for digestive health and wellbeing.
• Västerbottensost
• Fjällfil
• Fjällyoghurt

Products and services

• Norrmejerier Yoghurt A broad range of yoghurts made from northern Swedish milk, including plain, flavored, Greek-style, Turkish-style, and cooking yoghurts in multiple fat contents with lactose-free variants; sold through Swedish grocery retailers to household consumers.
• Verum Health-focused dairy sub-brand featuring products with the proprietary Lactobacillus rhamnosus LB21 probiotic culture, enriched with vitamins and calcium. Includes filmjölk, yoghurts, and yoghurtkvarg with lactose-free variants; targeted at health-conscious consumers seeking digestive-wellness functional dairy.
• Fjällfil Traditional dairy brand trademark inspired by the fjäll mountains region of northern Sweden, sold through Swedish grocery retailers.
• Fjällyoghurt Traditional yoghurt brand trademark under the Norrmejerier portfolio, inspired by the fjäll mountains region of northern Sweden.
• Västerbottensost Sweden's most famous cheese brand, a premium aged cheese with protected designation origin produced by Norrmejerier at the Burträsk dairy; sold through Swedish grocery retailers and used by foodservice operators.
• Laktosfri produkter (Lactose-free line) Complete line of lactose-free dairy products including milk, filmjölk, yoghurt, crème fraîche, and vispgrädde (whipping cream), all made from 100% northern Swedish milk; targeted at lactose-intolerant Swedish consumers.
• Matlagning products (Cooking line) Cooking and culinary dairy products including vispgrädde (whipping cream), köksgrädde (cooking cream), crème fraîche, gräddfil (sour cream), matyoghurt (cooking yoghurt), and turkisk yoghurt; available in organic and lactose-free variants and used by household cooks and foodservice operators.
• Norrloumi Swedish grill cheese made from northern Swedish milk, part of Norrmejerier's new grilling and cooking product line; sold through grocery retailers for household grilling applications.
• Norrskensfil Extra creamy and flavorful fil (cultured milk) inspired by the Northern Lights, featuring new flavor variants; targeted at consumers seeking premium cultured milk experiences.
• Mjölkprodukter (Core milk and dairy range) Complete range of dairy products from northern Swedish farms including fresh milk, cultured milk, yoghurt, cheese, cream, and butter products; the cooperative's core consumer offering sold through Swedish grocery retailers.

Quantifiable outcome

• Highest milk price ever achieved in 2025
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Underbara Clara (Clara Lidström)minorGTM or Marketing Partner · 27 February 2025Clara Lidström, known as Underbara Clara, serves as brand ambassador for Norrmejerier. She is an author, known from radio and TV, and runs Sweden's most read blog. As ambassador, she promotes the company and its product range.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valio: Valio is a Finnish dairy cooperative and one of the largest in the Nordics, with strong positions in cheese, yogurt, and functional dairy. It is comparable to Norrmejerier as a farmer-owned Nordic cooperative with branded cheese and fermented dairy portfolios competing in overlapping retail channels.
• Emmi Group: Emmi is a major Swiss dairy processor with strong positions in cheese, fresh dairy, and ready meals across Europe. Comparable to Norrmejerier as a premium-cheese-and-fresh-dairy-focused mid-sized European dairy, with similar brand-led positioning and exposure to health/functional consumer trends.
• Skånemejerier: Skånemejerier is a Swedish dairy company owned by Swedish farmers, producing milk, yogurt, and cheese under brands such as Bravo and President. It is a direct cooperative-style peer competing with Norrmejerier in southern and national Swedish retail, with a similar farmer-owned value chain.
• Müller Dairy: Müller is a UK-headquartered dairy company known for yogurt, cream, and chilled desserts, with growing presence in European markets. Comparable to Norrmejerier on branded chilled-dairy category focus (yogurt, cream, desserts) and on retail-led GTM through grocery channels.

Others

• Tetra Pak: Tetra Pak is a global food packaging and processing solutions provider, deeply embedded in the dairy value chain through carton packaging, processing equipment, and traceability systems. Comparable as a dairy-industry ecosystem participant whose packaging and processing technology underpins Norrmejerier's branded dairy operations.

Emerging players

• Oatly: Oatly is a leading Swedish-origin plant-based dairy-alternative brand with strong Nordic retail presence. It is comparable to Norrmejerier as a head-to-head shelf competitor for yogurt, cream, and milk occasions in Swedish grocery, and represents the principal plant-based substitution threat to Norrmejerier's core categories.

Broad incumbents

• Arla Foods: Arla Foods is the largest dairy cooperative in Scandinavia and Europe-wide, and the dominant Swedish dairy supplier with brands like Arla® and Lactavia. It is the most direct competitive overlap for Norrmejerier across fluid milk, cheese, yogurt, and butter at Swedish grocery shelves, though at far greater scale and geographic breadth.
• Danone: Danone is a global dairy and plant-based major with leading positions in yogurt, probiotic functional dairy (e.g., Actimel, Activia), and a growing alt-dairy portfolio. Comparable to Norrmejerier's Verum probiotic and lactose-free positioning, while operating at vastly greater scale and category breadth.
• Lactalis: Lactalis is the world's largest dairy company by revenue, with deep cheese portfolios (including Président and Galbani) and broad dairy coverage. It competes with Norrmejerier in cheese categories via private-label and branded supply to Swedish retailers, and represents the upper bound of dairy scale economics.
• FrieslandCampina: FrieslandCampina is one of the world's largest dairy cooperatives, with broad portfolios in cheese, butter, milk, and functional dairy. As a global cooperative peer, it benchmarks Norrmejerier on cooperative governance, member pricing, and brand portfolio management, and competes indirectly via international cheese and ingredient supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NorrmejerierFilm
• Facebookfacebook.com/norrmejerier
• Instagraminstagram.com/norrmejerier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norrmejerier