Everyday Loans Ltd

What Everyday Loans Ltd does

Everyday Lending Limited, trading as Evlo Loans (formerly Everyday Loans), is a UK-based direct lender specialising in unsecured personal loans to sub-prime and near-prime consumers. Founded in 2006 and headquartered in Bourne End with a registered office in Slough and an additional office in Walsall, the company serves borrowers typically excluded by mainstream lenders — including those with impaired credit histories, non-homeowners, and underbanked UK residents. Reported staffing is 501–1,000 employees, and the business operates as a regulated lender (FCA Firm Reference Number 724445, Finance & Leasing Association member).

The product set is a single core product family: unsecured personal loans of £1,000–£15,000 over 18 to 60 month terms, with a representative APR of 99.9% and a headline APR band of 30.5%–252.7%. Underwriting relies on a proprietary Soft Search Technology that enables eligibility checks without leaving hard footprints on the borrower's credit file, and the business runs a hybrid distribution model combining an online application flow with a nationwide branch network. Lead acquisition is augmented by listings on major UK comparison and credit-information platforms including MoneySupermarket, Credit Karma, Credit Score, Credability and Ocean Finance.

Revenue mechanics are interest-and-fee based on the loan book, with yield reflecting the higher credit risk of the sub-prime segment. The business maintains a 4.9/5 Feefo rating across 3,656 verified reviews and supports above-the-line TV activity under a "The Friendly UK Lender" brand positioning following the transition from the Everyday Loans identity. The executive team comprises Jon Wiggins (CEO), Tom Martin (CTO) and Andrew Wayland (CMO), suggesting an active operational and technology modernisation agenda.

Name

Everyday Loans Ltd

Legal name

Everyday Lending Limited

Website

https://everyday-loans.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UK-based direct lender providing unsecured personal loans (£1,000–£15,000) to sub-prime and near-prime consumers via online and nationwide branch channels, now operating as Evlo Loans after rebranding from Everyday Loans.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

akta.pro secondary industry

Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)

Keywords

• Unsecured personal loans
• Bad credit lending
• Subprime consumer credit
• Debt consolidation loans
• Soft search loans

Headquarters

HQ city

Bourne End

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Unsecured Personal Loans: The company generates revenue through interest charged on unsecured personal loans. Loans range from £1,000 to £15,000 with fixed monthly payments over 18 to 60 months. APR ranges from 30.5% to 252.7% depending on creditworthiness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Everyday Loans Ltd (trading as Evlo Loans) is a UK-based direct lender offering unsecured personal loans ranging from £1,000 to £15,000 over terms of 18 to 60 months. The company specializes in serving lower-prime and sub-prime borrowers, including those with poor or limited credit histories who have been declined by mainstream lenders, using proprietary soft search technology to provide conditional decisions in minutes without impacting applicants' credit scores.

Product overview

Evlo Loans is a direct lending platform operated by Everyday Lending Limited (established in 2006), offering unsecured personal loans ranging from £1,000 to £15,000 over 18 to 60 months. The platform provides a portfolio of specialized loan products including Bad Credit Loans, Debt Consolidation Loans, Home Improvement Loans, Car Loans, Wedding Loans, Soft Search Loans, Long Term Loans, Personal Loans, Joint Loans, Couples Loans, Young People Loans, and Loans for People Refused Loans. The core differentiator is the company's focus on serving customers with less-than-perfect credit histories, using soft search technology for initial decisions that do not impact credit scores. Applications can be completed online or in-branch, with conditional decisions provided in minutes. Representative APR is 99.9% with rates ranging from 30.5% to 252.7%.

Differentiator

Problem solved

Functional benefit

Products and services

• Evlo Personal Loans Unsecured personal loans from £1,000 to £15,000 over 18 to 60 months with fixed monthly payments, designed for UK consumers, including those with less-than-perfect credit histories. Applications are processed with soft search technology that does not affect the applicant's credit score.
• Bad Credit Loans Personal loans for individuals with poor or limited credit histories who may have been declined by traditional lenders.
• Debt Consolidation Loans Loans intended to help borrowers consolidate existing debts into a single fixed monthly payment.
• Home Improvement Loans Unsecured personal loans for funding home renovation or improvement projects.
• Car Loans Personal loans for purchasing vehicles or financing automotive needs.
• Wedding Loans Personal loans to help cover wedding-related expenses.
• Soft Search Loans Loan applications processed using proprietary soft search technology that does not impact the applicant's credit file, providing a conditional decision in minutes.
• Long Term Loans Extended-term personal loans with repayment periods beyond standard short-term options, up to 60 months.
• Joint Loans Loans available to two applicants applying together, potentially improving approval chances for borrowers with weaker individual credit.

Quantifiable outcome

• Conditional decision in minutes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Money Super MarketminorGTM or Marketing PartnerFinancial comparison platform listing Evlo loans for customer acquisition and comparison shopping.
• Credit KarmaminorGTM or Marketing PartnerFinancial wellness platform partnered with Evlo for credit product visibility and customer referrals.
• Credit ScoreminorGTM or Marketing PartnerCredit score monitoring platform listing Evlo as a lending partner.
• CredabilityminorGTM or Marketing PartnerFinancial support platform partnered with Evlo for customer referrals.
• Ocean FinanceminorGTM or Marketing PartnerFinancial services comparison platform listing Evlo loan products.
• Finance and Leasing AssociationcoreStrategic or Co-development PartnerTrade association membership requiring adherence to the FLA Lending Code, demonstrating commitment to responsible lending practices and industry standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Provident Financial: One of the UK's largest sub-prime and home credit lenders, offering installment loans and credit products to non-prime consumers. Directly comparable business model and target customer base as Everyday Loans.
• Amigo Holdings: UK-listed guarantor and sub-prime loan provider serving borrowers with poor credit history. Comparable customer segment, loan size, and direct-to-consumer positioning, though guarantor-led.
• Oakam: Digital sub-prime installment lender serving UK borrowers with poor or thin credit history. Closely comparable product offering (£1,000-£10,000 range) and customer base, with online-first GTM.
• Bamboo Loans: UK-based online installment lender targeting near-prime and sub-prime borrowers. Comparable loan size, term range, and applicant profile; pure-play digital alternative.
• MYJAR: UK online short-term installment lender targeting sub-prime borrowers with smaller loan amounts. Comparable APR profile and customer base, with smaller-scale digital-only operations.
• Tappily: UK online lender offering installment loans to non-prime borrowers who have been refused elsewhere. Highly comparable sub-prime focus and direct-to-consumer lending model.
• Lending Works: UK peer-to-peer and direct installment lender serving near-prime and prime borrowers. Comparable product structure (fixed-term personal loans) with a slightly higher-credit customer skew.

Broad incumbents

• Vanquis Bank: UK specialist lender (subsidiary of Provident Financial) focused on sub-prime credit cards and personal loans. Overlapping non-prime customer base and loan products, but offers a broader credit product suite.
• Hitachi Capital Consumer Finance: UK branch of a large Japanese consumer finance group offering personal loans and asset finance to non-prime and near-prime customers. Comparable lending products at scale, but operates as part of a much wider financial services portfolio.

Emerging players

• Creditspring: UK subscription-based small-credit product serving customers with imperfect credit history. Comparable non-prime target audience, but a structurally different product (subscription lines rather than installment loans).

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/everyday-loans-limited
• Instagraminstagram.com/evlouk
• Facebookfacebook.com/evlouk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Loans Ltd