Madison Electric Company

Name

Madison Electric Company

Legal name

Standard Electric Company

Website

https://madisonelectric.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Electrical Supplies Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical supplies distribution
• Industrial automation products
• Power distribution equipment
• Lighting and controls
• Electrical contractor supplies

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Supplies Distribution: B2B distributor model selling electrical, plumbing, HVAC, and related supplies to contractors, electricians, and facilities. Revenue generated through product sales across multiple categories including wire, cables, lighting, power distribution, control systems, and tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Madison Electric Company, operating as Standard Electric Company, is a B2B distributor of electrical, plumbing, HVAC, lighting, solar, EV charging, safety, and tooling supplies sold to electrical contractors, electricians, and commercial/industrial facilities through branch locations in Michigan and Indiana and digital ordering channels. It carries 24+ product categories from manufacturers such as Square D/Schneider, Hubbell, Generac, Lithonia, Cooper Lighting, Bradford White, and Kohler.

Product overview

Madison Electric Company, operating as Standard Electric Company, is a regional electrical supplies distributor serving Michigan and Indiana. The company offers a single unified product platform comprising an extensive catalog of electrical, plumbing, and industrial supplies organized into 24 main product categories. The core offering centers on Control & Automation products (PLCs, HMIs, drives), Power Distribution equipment (circuit breakers, transformers, panelboards), Wire & Cabling solutions, Lighting & Controls, Data & Communication infrastructure, and Wiring Devices. Additional product lines include Plumbing, Electric Vehicle Charging, Solar Products, Safety Equipment, and Tools & Instruments. The company provides both a physical branch network and a mobile application for customer convenience, serving industrial, commercial, and residential markets. Featured manufacturers include Square D/Schneider, Hubbell, Generac, Lithonia, Cooper Lighting, Bradford White, and Kohler.

Differentiator

Problem solved

Functional benefit

Products and services

• Control & Automation Products Comprehensive range of industrial control and automation equipment including PLCs, HMI panels, drives, contactors, motor controls, sensors, switches, and pilot devices for manufacturing and facility automation. Sold to electrical contractors, automation specialists, and industrial facilities.
• Data & Communication Products Complete data and communications infrastructure solutions including copper and fiber optic connectivity, networking hardware, racks, enclosures, security and surveillance equipment, and audio/video systems. Sold to contractors and facilities for network installations.
• Power Distribution Products Full spectrum of power distribution equipment including busway, circuit breakers, disconnect switches, fuses, grounding products, load centers, metering equipment, panelboards, surge protection, transformers, and terminal blocks for commercial and industrial power systems.
• Lighting & Lighting Controls Extensive lighting solutions featuring indoor and outdoor fixtures, emergency lighting, exit signs, ballasts, lamps, bulbs, work lights, flashlights, and advanced lighting control systems including occupancy sensors and daylighting controls. Sold to contractors and facilities.
• Wire, Cords & Cables Complete wire and cable offerings including aluminum and copper building wires, NM cables, data comm cables, extension cords, flexible cords, machine tool wires, and metal clad/armored cables for residential, commercial, and industrial applications.
• Wiring Devices Comprehensive wiring devices including combination devices, occupancy/vacancy sensors, daylighting controls, plugs and connectors, power strips, receptacles, switches, and wall plates for residential and commercial installations.
• Plumbing Products Full plumbing inventory including valves, pumps, water coolers, water heaters (electric, gas, tankless, commercial), pipe and tubing, fittings, faucets, kitchen and bathroom fixtures, and irrigation equipment. Carried under the Wittock Kitchen & Bath offerings.
• Electric Vehicle Charging Products Electric vehicle charging equipment including chargers and accessories for residential, commercial, and fleet applications supporting the growing EV infrastructure market.
• Solar Products Solar energy system components including balance of systems, racking hardware, and wire management solutions for photovoltaic installations.
• Safety Products Complete safety product offerings including electrical safety equipment, fire safety products, first aid supplies, lockout/tagout devices, personal protective equipment, safety apparel, and traffic control products.
• Tools & Instruments Professional tools and testing instruments including abrasives, cleaning tools, fish tapes, hand tools, power tools, storage equipment, and testing meters for electrical professionals.
• Conduit, Raceway & Cable Support Comprehensive conduit and cable support products including cable tray, EMT and rigid conduit, raceway systems, strut, wireways, and wiring duct solutions for electrical installations.
• Electrical Boxes, Fittings & Enclosures Electrical enclosures, boxes, covers, and fittings including junction boxes, floor boxes, hazardous location boxes, weatherproof boxes, and industrial enclosure solutions.
• Standard Electric Mobile App Mobile application available on iOS and Android for convenient product browsing, ordering, and account management for B2B customers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Graybar: Employee-owned U.S. electrical, lighting, and communications distributor with hundreds of branch locations. Closely matches Standard Electric's branch-based contractor and facility customer model.
• Rexel USA: U.S. arm of Rexel Group, one of the world's largest electrical distributors, serving contractors, industrial, and commercial customers through a branch network. Directly comparable business model, customer base, and product breadth.
• EECOL Electric: Canadian-headquartered electrical distributor with growing U.S. branch presence, serving industrial and contractor customers with similar product categories including automation, lighting, and wire.
• Wesco International: Global electrical, communications, and utility distribution business with a sizable U.S. branch network serving contractors and industrial customers. Closely comparable in product mix, customer segments, and value-added services.
• Crescent Electric Supply: Family-owned electrical distributor with branches across the Midwest and beyond, serving contractors and industrial customers. Similar mid-size regional footprint and product portfolio.
• Border States Electric: Employee-owned regional electrical distributor serving utility, contractor, and industrial customers across the Upper Midwest and Plains. Comparable regional scope, customer mix, and product breadth.

Regional players

• North Coast Electric: Pacific Northwest and Midwest electrical distributor serving contractors and industrial customers with comparable product breadth. Similar regional distributor profile but different primary geography.
• Platt Electric Supply: Western U.S. electrical distributor serving contractors and industrial customers. Similar product mix and branch-based model, though operating primarily outside Standard Electric's Michigan/Indiana footprint.
• Schaedler Yesco Distribution: Mid-Atlantic and Great Lakes electrical distributor with a similar branch-and-contractor model and overlapping product categories. Comparable in scale and customer orientation, though operating in a different primary geography.

Broad incumbents

• Sonepar (parent): Global parent company and the 'world leader in electrical distribution,' operating dozens of similar regional banners worldwide. The relevant strategic and operational benchmark for Standard Electric's playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MadisonElectri2
• Facebookfacebook.com/madisonelectricco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Electric Company