Heart Math Tutoring

What Heart Math Tutoring does

Heart Math Tutoring is a 501(c)(3) nonprofit organization headquartered in Charlotte, NC, that became a standalone entity in 2013 after a 2010 pilot by Social Venture Partners Charlotte. The organization provides free, one-on-one, volunteer-delivered math tutoring to elementary school students (grades K-5) who are performing one to three years below grade level. Tutoring sessions occur during the school day at partner elementary schools, with each school typically serving around 50 students. In the 2025/26 school year, the organization served over 1,500 students across 33 schools in Charlotte NC, Charleston SC, Winston-Salem NC, and Cabarrus County NC, supported by 1,300+ weekly volunteer tutors.

The core product is an activity-based, structured curriculum targeting foundational number sense skills (counting, decomposition to 10, ten-frame addition and subtraction, place value, and related concepts). The curriculum is district-approved, Common Core-aligned, and specifically designed for use by volunteers without prior math or teaching experience. Tutoring is supplemented by pre/post assessments adapted from Kathy Richardson's "Assessing Math Concepts" framework, measuring student growth across twelve foundational math concepts. The organization operates a custom Salesforce platform for volunteer management, student tracking, and program operations, and offers virtual tutoring sessions using Pencil Spaces and Google Sheets at select Charlotte school sites. Dedicated on-site Program Coordinators at each school train volunteers, coordinate with school staff, and supervise sessions.

Heart Math Tutoring operates a donation-funded business model with the program provided at no cost to families or schools. Revenue streams include individual donations (one-time and recurring, via credit card, PayPal, Venmo, or stock gifts, with a Multipliers Circle recognizing gifts of $10,000 or more), foundation grants (including a $250,000 grant from Accelerate in 2023 and a $100,000 grant from Trane Technologies Foundation in 2025), and corporate philanthropic support. The go-to-market model is community-led: outreach to school administrators and district offices secures school partnerships, while volunteer recruitment draws from local colleges, professionals, and retirees willing to commit one hour per week. The organization maintains direct partnerships with three named school districts — Charlotte-Mecklenburg Schools, Charleston County School District, and Winston-Salem/Forsyth County Schools — and offers a "Bring Heart Math Tutoring to Your City" replication program for external communities.

Name

Heart Math Tutoring

Legal name

Heart Math Tutoring, Inc.

Website

https://heartmathtutoring.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Math Tutoring is a 501(c)(3) nonprofit that provides free, one-on-one, volunteer-delivered math tutoring to underperforming elementary students (grades K-5) during the school day across 33 schools in the Carolinas.

Ownership category

akta.pro rank

Product category

Educational Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA)

akta.pro secondary industries

K–12 Remedial Math & Numeracy Intervention (EDANAJAB), Math Intervention & Numeracy Support Programs (EDAJAGAG), Math Remediation & Numeracy Intervention (EDAKADAB)

Keywords

• Volunteer math tutoring
• Elementary math intervention
• School-day tutoring
• Nonprofit education services
• Foundational math skills

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, including online donations, stock gifts, and bequests. Donation form allows one-time or recurring gifts designated to specific regions.
2. Foundation Grants: Grants from foundations including $250,000 from Accelerate (2023) and $100,000 from Trane Technologies Foundation (2025).
3. Multipliers Circle: Donor recognition program for gifts of $10,000 or more that sustain Heart's mission in the current fiscal year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Heart Math Tutoring provides free, one-on-one, volunteer-delivered math tutoring to elementary school students (grades K-5) during the school day using a proprietary, activity-based curriculum targeting foundational number sense skills. Tutoring is delivered on-site at partner elementary schools twice per week in 30-minute sessions, supported by dedicated Program Coordinators who train and supervise volunteers. The program is provided at no cost to families and schools, funded entirely through donations and grants.

Product overview

Heart Math Tutoring operates as a single, unified nonprofit tutoring program that provides one-on-one, volunteer-delivered math tutoring to elementary students (grades K-5). The core product is the Heart Math Tutoring Program, which combines structured curriculum with volunteer coordination and on-site support. The offering includes two delivery modalities: In-Person Tutoring at partner elementary schools and Virtual Tutoring using Pencil Spaces and Google Sheets. Supporting components include the HMT Volunteer Portal (with curriculum and lesson guides), Student Assessment Program (pre/post assessments), Program Coordinator Support, Family Resources, Donation Portal, and a National Expansion Program enabling other communities to replicate the model. The program is free to families and focuses on students 2-3 years below grade level who lack access to private tutoring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% of 7,000+ students have shown meaningful growth in math on program pre/post assessments
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Kathy RichardsoncoreStrategic or Co-development PartnerHeart Math Tutoring uses pre/post assessments adapted with permission from Kathy Richardson's Assessing Math Concepts, a recognized math assessment framework for measuring student progress in foundational math concepts.
• Charlotte-Mecklenburg Schools (CMS)coreStrategic or Co-development PartnerCMS is the primary school district partner in Charlotte, NC. Teachers nominate students for the program, and HMT operates within CMS schools. The partnership includes data-sharing agreements for program evaluation.
• Charleston County School District (CCSD)coreStrategic or Co-development PartnerCCSD is the school district partner in Charleston, SC where HMT operates tutoring programs in multiple elementary schools.
• Winston-Salem/Forsyth County Schools (WS/FCS)coreStrategic or Co-development PartnerWS/FCS is the school district partner in Winston-Salem, NC where HMT operates tutoring programs in multiple elementary schools.
• Communities In SchoolssupportingStrategic or Co-development PartnerHeart Math Tutoring worked with Communities In Schools during the original pilot program (2010-2013) to identify curriculum resources and format for the tutoring program.
• UNC CharlottesupportingStrategic or Co-development PartnerUNC Charlotte collaborated with Heart Math Tutoring to help establish program targets under guidance from math specialists at UNC Charlotte and Charlotte-Mecklenburg Schools.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Mathnasium: Franchise-based commercial math tutoring center targeting K-12 students. Comparable on math-only subject focus and foundational skill development; differs as a fee-based retail model competing for the same end customer (parents of struggling math students).
• City Year: Large AmeriCorps-funded nonprofit placing young adults in schools to support attendance, social-emotional learning, and academic outcomes including math. Overlaps on in-school volunteerism model and K-12 equity mission; broader scope than HMT's math-only focus.
• Citizen Schools: Nonprofit partnering with middle schools to expand learning time through volunteer-led enrichment and academic support. Comparable on volunteer mobilization and district partnerships; differs in grade band (middle school) and programming mix.
• BellXcel (formerly Bellwether Education Partners' nonprofit arm): National nonprofit that partners with schools and youth-serving organizations to deliver evidence-based out-of-school-time programming and capacity-building. Comparable as a fellow education nonprofit serving under-resourced K-12 populations via structured program models.
• Tutor.com (part of The Princeton Review): Large online tutoring platform providing on-demand 1:1 instruction across subjects including math to K-12 and college students. Overlaps with HMT on tutoring delivery and outcome measurement but uses a paid online model rather than volunteer in-school.
• Varsity Tutors: Commercial online and in-person tutoring platform owned by Nerdy, with strong K-12 math tutoring offerings. Comparable on math tutoring focus and outcome tracking; differs as a for-profit consumer-facing service rather than school-embedded volunteer model.

Direct peers

• Saga Education: Nonprofit that delivers high-dosage math tutoring to high school students in under-resourced schools using near-peer tutors. Directly comparable on mission (math intervention for underperforming students), school-district partnerships, and outcome measurement, though Saga uses paid AmeriCorps tutors rather than volunteers.
• Reading Partners: National nonprofit that mobilizes volunteer tutors to provide one-on-one literacy instruction to K-5 students during the school day, with direct school partnerships and regional expansion. Closest comparable to Heart Math Tutoring's volunteer-led, district-partnered, in-school tutoring model — only the subject area differs.

Emerging players

• Khan Academy: Free online learning platform with deep K-12 math content, personalized practice, and Khanmigo AI tutor. Comparable as a free, scalable math learning resource for under-resourced students; differs as a self-serve digital product rather than in-person volunteer tutoring.
• Schoolhouse.world: Sal Khan's free peer-tutoring platform connecting students with certified peer tutors for math and other subjects. Comparable on volunteer/peer-led tutoring philosophy and free-to-student model; serves as a digital-native alternative for schools and districts evaluating tutoring approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeartTutoring
• Facebookfacebook.com/hearttutoring
• LinkedInlinkedin.com/company/5028265
• Instagraminstagram.com/heartmathtutoring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles33 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Math Tutoring