At Your Service

What At Your Service does

At Your Service Event Staffing Ltd. (trading as At Your Service or AYS) is a UK-based hospitality staffing agency founded in 1992 and headquartered in London, with a regional office in Oxford. The company supplies professional, temporary hospitality personnel — including waiters, waitresses, bartenders, mixologists, and front-of-house managers — to four primary use-case segments: event caterers, corporate hospitality, fine dining and banqueting, and exclusive private household functions, with secondary activity in luxury retail. Marquee clients cited include The Savoy, Harvey Nichols, Moet & Chandon, Sodexo at Royal Ascot, Newbury Racecourse, and Burghley House.

The company operates a B2B, relationship-driven go-to-market via direct enterprise engagement (website enquiries and field sales) supplemented by community-led staff acquisition through referrals and a proprietary bonus scheme. Its underlying technology consists of the AYS Sherpa mobile app (available on iOS and Android), built on the CrewPlanner workforce management platform, which enables staff to confirm availability, set location preferences, and browse upcoming events, and which the company uses internally to schedule and deploy its 251–500-person team across events.

Revenue is generated through transaction-fee-based staffing services billed to clients on a quote-based, pay-as-you-go basis, with pricing varying by event type, duration, and staffing requirements. The company reports cumulative lifetime metrics of 125,591 events completed, 1,130,325 staff bookings, and 31,667,150 guests served, with a self-claimed 100% reliability rate. AYS is privately held, bootstrapped (no disclosed external funding), ISO 9001 certified, GDPR-compliant, and holds training accreditation from the Academy of Food and Wine and the Institute of Hospitality.

Name

At Your Service

Legal name

At Your Service Event Staffing Ltd.

Website

https://atyourservice.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

At Your Service is a London-based hospitality staffing agency, founded in 1992, supplying trained waiters, bartenders, mixologists, and front-of-house managers to event caterers, corporate hospitality clients, fine dining venues, and private households across the UK and select European events.

Ownership category

akta.pro rank

Product category

Hospitality Staffing Services

NAICS

Temporary Help Services (56132)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

Hospitality & Events Temp Staffing (BPACACAN)

akta.pro secondary industries

Event Hospitality & VIP Lounge Staff (HSACAEAH), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)

Keywords

• Hospitality staffing
• Event staffing
• Waitstaff services
• Banquet staffing
• Hospitality recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hospitality Staffing Services: Provides professional hospitality staff (waiters, bartenders, mixologists, front-of-house managers) to clients on a temporary/contract basis. Revenue generated through staffing fees charged to event organizers, caterers, and corporate clients. Staff are employed by At Your Service and deployed to client events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

At Your Service supplies trained hospitality personnel — waiters, waitresses, mixologists, bar staff, and front-of-house managers — on a temporary contract basis to event caterers, corporate hospitality clients, fine dining venues, and private households across the UK. Clients hire teams by submitting requirements through the company website or direct contact, and AYS deploys its employed staff to events supported by the proprietary AYS Sherpa mobile app and CrewPlanner scheduling platform.

Product overview

At Your Service is a hospitality staffing company operating as a single unified service rather than a platform-plus-modules architecture. The core offering is professional hospitality staffing services, supplemented by the AYS App (internal mobile tool for staff availability management) and the At Your Service Sherpa mobile app for iOS/Android. Staff are provided across multiple business areas: event catering, private household events, banqueting and fine dining, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Staffing Services Professional hospitality staffing services supplying waiters, waitresses, mixologists, bar staff, and front-of-house managers to event caterers, corporate hospitality clients, fine dining venues, private households, and banqueting functions across the UK.
• AYS Sherpa Mobile App Mobile application available on iOS and Android that enables At Your Service hospitality staff to confirm their availability, set location preferences, browse upcoming events in their area, and accept assignments. Built on the CrewPlanner workforce management platform.

Quantifiable outcome

• 100% reliability rate
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PontoonminorOthersListed as 'Friends & Associations' partner in logo section of Hire Our Team page. Nature of partnership not explicitly detailed.
• SherpacoreTechnology or IntegrationTechnology integration partner providing the CrewPlanner platform used for staff management and scheduling. The AYS Sherpa app is built on this platform and available on app stores.
• Frontline ClubminorOthersListed as 'Friends & Associations' partner. Nature of relationship not explicitly detailed.
• VintnerminorOthersListed as 'Friends & Associations' partner. Nature of relationship not explicitly detailed.
• ZipcarminorOthersListed as 'Friends & Associations' partner. May provide transportation benefits for staff or clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berkeley Scott: UK specialist hospitality and events recruiter supplying chefs, waiters and bar staff on temp and permanent contracts. Closest direct competitor to AYS in the London hospitality staffing market.
• Blue Arrow: Major UK staffing agency with a dedicated hospitality and events desk covering bars, catering and front-of-house. Directly comparable temporary staffing model and customer base to AYS.
• Platinum Hospitality Staffing: London-based boutique hospitality staffing supplier focused on events, hotels and corporate functions. Competes head-to-head with AYS for premium front-of-house roles.

Broad incumbents

• Sodexo: Global facilities management and contract catering giant. Overlaps with AYS through event hospitality delivery (e.g., Royal Ascot catering) and operates its own large-scale staffing infrastructure.
• Compass Group: World's largest contract foodservice and support services company. Provides hospitality staffing as part of broader outsourced catering and event services contracts.
• CH&CO: UK premium contract caterer delivering hospitality and events across corporate, cultural and heritage venues. Comparable premium-segment positioning and front-of-house delivery model to AYS.
• Elior Group: International contract caterer with strong UK presence in corporate hospitality and events. Competes for the same enterprise catering and front-of-house staffing contracts as AYS.
• Adecco: Global staffing leader with a UK hospitality and events vertical. Comparable temporary help model though at lower price point and broader (non-specialist) positioning than AYS.
• Reed: Major UK recruitment group with hospitality and events coverage. Provides both permanent and temporary hospitality staffing, overlapping with AYS's client base and London footprint.
• Gi Group: Global staffing firm with UK hospitality and events capability. Comparable temp staffing model, particularly relevant for corporate banqueting and large-scale event deployments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aysstaff

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Your Service