Restoration Parts Unlimited

What Restoration Parts Unlimited does

Restoration Parts Unlimited, Inc. (RPUI) is a privately held US manufacturer and direct-to-consumer retailer of aftermarket restoration parts for classic American vehicles, operating from a manufacturing and distribution facility at 2175 Deerfield Road in Lebanon, Ohio. Founded in 1973 and reorganized into its current parent structure around 2012, RPUI serves as the parent entity for two wholly-owned operating sub-brands: Trim Parts Inc., which produces show-quality emblems, exterior trim, lighting and lenses, interior trim, and weatherstripping for GM and Mopar applications under GM-Licensed and Mopar-Authentic manufacturing agreements; and The Right Stuff, founded in 1989, which provides disc brake conversion kits, pre-bent brake/fuel/transmission lines, and brake components for classic muscle cars and trucks.

The company's core technology stack combines in-house injection molding, die casting, stamping, and CNC-tubing capabilities with a proprietary laser scanning workflow that captures original component dimensions and feeds them into automated bending equipment for factory-spec replication of pre-bent lines. This vertical integration, combined with direct access to original GM and Mopar tooling under license, is positioned as the technical foundation for product authenticity. RPUI has historically grown through acquisition, having integrated Parts Unlimited Interiors (2013), The Right Stuff (2014), and Corvette America (2015), and has more recently added the SoffSeal weatherstripping brand to its portfolio.

RPUI monetizes through unit-priced hardware sales across two channels: a BigCommerce-powered direct-to-consumer e-commerce storefront (rpui.com) that supports vehicle garage profiles, wish lists, tiered discount codes ($25/$50/$100 off), and free shipping over $99, plus a B2B dealer/reseller program for businesses reselling to GM, Ford, and Mopar enthusiasts. Products span classic vehicles from the 1930s through the early 2000s, with disc brake conversion kits priced from approximately $400 to over $3,600 and emblem/trim pieces from under $10 to over $400. Customer acquisition is driven primarily by organic search, content marketing (how-to guides, FAQ videos, YouTube channel), and enthusiast community engagement, with the headcount of 251-500 employees supporting the combined manufacturing, distribution, and retail operation.

Name

Restoration Parts Unlimited

Legal name

Restoration Parts Unlimited, Inc.

Website

https://rpui.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Restoration Parts Unlimited is a privately held US manufacturer and DTC retailer of aftermarket restoration parts for classic American vehicles (1930s–early 2000s). It operates the Trim Parts and The Right Stuff sub-brands from Lebanon, Ohio, selling emblems, trim, lighting, and disc brake conversions to enthusiasts and dealers.

Ownership category

akta.pro rank

Product category

Classic Car Restoration Parts

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs) (IMACANAA)

Keywords

• Classic car restoration parts
• Aftermarket automotive parts
• Disc brake conversions
• OEM-style replacement parts
• Vintage vehicle components

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Aftermarket Automotive Parts Sales: Restoration Parts Unlimited generates revenue through the direct sale of aftermarket automotive restoration parts. Products include disc brake conversion kits, pre-bent tubing, cables & hoses, brake components, emblems, exterior trim, lighting & lenses, and interior trim for classic American vehicles. Revenue is generated on a per-transaction basis with unit pricing for individual parts and kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Restoration Parts Unlimited manufactures and sells OEM-style restoration parts and modern performance upgrades for classic American vehicles (1930s to early 2000s) through two sub-brands, Trim Parts Inc. (show-quality cosmetic reproductions including emblems, lenses, exterior/interior trim, lighting, and weatherstripping) and The Right Stuff (disc brake conversions, pre-bent brake/fuel/transmission lines, cables & hoses, and brake components). All parts are produced in-house in Lebanon, Ohio using injection molding, die casting, stamping, CNC-tubing, and laser-scanned precision bending, and distributed primarily through a direct-to-consumer e-commerce storefront at rpui.com supplemented by a dealer network.

Product overview

Restoration Parts Unlimited (RPUI) operates an e-commerce platform built on BigCommerce, offering two primary sub-brands: Trim Parts Inc. and The Right Stuff. Trim Parts focuses on cosmetic restoration products including emblems, lenses, exterior/interior trim, and lighting for classic GM and Mopar vehicles. The Right Stuff provides safety and performance components including disc brake conversion kits, pre-bent brake/fuel/transmission lines, and brake components. Together, the brands cover classic American vehicles from the 1930s through the early 2000s, serving GM, Ford, and Mopar applications. The company also offers SoffSeal as a weatherstripping brand under its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Trim Parts: Premier manufacturer of show-quality restoration products including emblems, lenses, interior trim, exterior trim, lighting, and weatherstripping. GM-Licensed and Mopar-Authentic manufacturer operating out of Lebanon, Ohio facility.
• The Right Stuff
• SoffSeal

Products and services

• Trim Parts Inc. Show-quality restoration products including emblems, lenses, interior trim, exterior trim, lighting, and weatherstripping manufactured under GM-Licensed and Mopar-Authentic agreements using original tooling for authentic reproductions. Targets classic GM and Mopar vehicle restorers.
• The Right Stuff Disc brake conversions, pre-bent brake lines, fuel lines, transmission lines, and brake repair components for classic American muscle cars and trucks, produced using laser scanning and automated bending equipment for precision manufacturing.
• Disc Brake Conversion Kits Bolt-on disc brake conversion kits for classic vehicles featuring Timken bearings and certified spindles, offered in Street Series and Performance Series options for vintage car owners seeking modern braking performance.
• Pre-Bent Tubing Pre-bent brake lines, fuel lines, and transmission lines laser-measured and machine-bent to factory tolerances, available in OE steel and stainless steel for classic GM, Ford, and Mopar restorations.
• Cables & Hoses Performance brake hoses and cables covering classic GM, Ford, and Mopar vehicles with factory-correct fitment.
• Brake Components

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors (GM)coreOEM/ Whitelabel/ Licensing PartnerTrim Parts Inc. holds GM-Licensed manufacturing agreements, providing direct access to original GM tooling and specifications. This enables Trim Parts to manufacture authorized reproduction parts for classic GM vehicles including Chevelles, Camaros, Novas, and C/K trucks with factory-correct accuracy.
• Mopar (Stellantis)coreOEM/ Whitelabel/ Licensing PartnerTrim Parts Inc. holds Mopar-Authentic manufacturing agreements for Chrysler/Dodge/Plymouth vehicles. This provides access to original tooling and specifications for manufacturing authorized reproductions for Chargers, Challengers, Dusters, and other Mopar classic vehicles.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHO6cfjp648Ahn5HeZrxd0g
• LinkedInlinkedin.com/company/rpui

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restoration Parts Unlimited