SMART PLACE AG
SMART PLACE AG is a Swiss building automation company that designs, develops, and manufactures a patented wired all-in-one smart home and building management system, serving residential, retail, hospitality, and commercial customers across Switzerland, Germany, and Italy via direct sales and a certified partner channel.
- Company typePrivate
- Founded2010
- HeadquartersAdliswil, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SMART PLACE AG does
SMART PLACE AG is a Swiss building automation and smart home company headquartered in Adliswil near Zurich, founded in 2010. The company develops and manufactures a proprietary all-in-one automation platform that consolidates lighting, climate, shading, security, access control, multimedia, energy metering, EV charging, and parcel management under a single patented 'central intelligence' unit. The system is fully wired (non-wireless), operates on local network infrastructure without mandatory cloud dependency, and stores all building data locally to comply with Swiss and EU data protection requirements. The platform integrates with third-party brands including Bang & Olufsen, Sonos, Philips Hue, and Google Calendar, and is offered in two product tiers: Smart Home Essential (entry-level) and Smart Home Luxe (premium).
The company's business model combines hardware sales, software licensing, recurring service subscriptions (annual basic service fees post-commissioning), and project-based professional services. Pricing is custom-quoted per project with staged payments (30% deposit, 50% on goods provision, 20% after commissioning), and hardware remains SMART PLACE property until full invoice payment. Go-to-market is sales-led with B2B direct engagement supplemented by a certified partner channel that handles installation and configuration since 2020; the company claims over 2,500 completed projects worldwide across residential, retail, hospitality, office, and mixed-use segments. Operations span Switzerland, Germany, and Italy, supported by a 130 m² showroom in Adliswil and a multi-language website.
SMART PLACE is a private, bootstrapped, founder-controlled company led by CEO Nesrin Elsawi alongside founders David Bleiker (CRO/Chairman) and Marco Bleiker (CTO). No external funding rounds have been disclosed. The product roadmap is anchored by the 2024 SMART PLACE 2.0 release, which introduced end-user self-service software updates, and the company is broadening into adjacent modules such as EV charging and a resident platform, while expanding its integration ecosystem and international partner footprint.
SMART PLACE AG firmographics
Firmographics- Name
- SMART PLACE AG
- Legal name
- SMART PLACE AG
- Website
- https://smartplace.ch
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMART PLACE AG is a Swiss building automation company that designs, develops, and manufactures a patented wired all-in-one smart home and building management system, serving residential, retail, hospitality, and commercial customers across Switzerland, Germany, and Italy via direct sales and a certified partner channel.
- Ownership category
- akta.pro rank
SMART PLACE AG industry classification
Industry- Product category
- Building Automation Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industries
- Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Lighting & Shading Systems (HSAPAPAC), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)
Keywords
Where SMART PLACE AG is headquartered
LocationHeadquarters
- HQ city
- Adliswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SMART PLACE AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of proprietary SMART PLACE hardware (central unit, touch panels, sensors, and accessories) forms the primary revenue stream. Hardware remains company property until full payment (per AGB terms: 30% deposit, 50% on provision of goods, 20% after commissioning).
- SaaS / Recurring Service Fees: Recurring basic service costs are automatically billed after system commissioning. The smart metering system displays energy consumption transparently with recurring costs billed accordingly. Additional services are defined in separate service contracts.
- Installation and Configuration Services: Planning, design, installation, configuration, and commissioning services provided either directly or through certified partner network. Service warranty of 12 months from acceptance protocol and commissioning.
- Software Licensing: Non-transferable and non-exclusive right to use SMART PLACE software is granted to customers. Property rights to software including source code remain with SMART PLACE AG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom project-based pricing with staged payment structure |
| Subscription | Annual | Recurring service subscription post-installation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SMART PLACE AG product offering
Product offeringCore offering
SMART PLACE AG provides a patented, fully wired, all-in-one building automation system with proprietary Swiss-made hardware and software. The platform unifies lighting, climate, shading, security, access, multimedia, and energy management through a single central intelligence unit and a unified mobile app/touch panel interface. Offerings include two product tiers (Smart Home Essential and Smart Home Luxe) and vertical-specific solutions for residential, retail, and hospitality buildings.
Product overview
SMART PLACE AG offers a modular Swiss-made building automation and smart home platform consisting of the core SMART PLACE System, the proprietary Central Intelligence engine, hardware (Touchpanel, Alpine Tap Tasters), mobile applications, and vertical-specific solution packages (Smart Residential, Smart Retail, Smart Hospitality). The system is offered in two product tiers: Smart Home Essential (entry-level) and Smart Home Luxe (premium), providing unified control of lighting, climate, shading, multimedia, access, security, video surveillance, energy metering, EV charging, and parcel management. Software and hardware are developed and manufactured in Switzerland with a patented central intelligence architecture. The platform supports integrations with Bang & Olufsen, Sonos, Philips Hue, and Google Calendar. End-users can self-configure scenes and receive software updates autonomously (SMART PLACE 2.0).
Differentiator
Problem solved
Functional benefit
Brands
- Smart Home Essential: Entry-level smart home package covering lighting, climate, and shading control with the central smart home unit.
- Smart Home Luxe
Products and services
- SMART PLACE System A Swiss-made building automation and smart home platform controlling lighting, climate, shading, security, access, multimedia, and energy through a single unified interface with patented central intelligence. Combines proprietary hardware and software developed and manufactured in Switzerland.
- Smart Home Essential An entry-level smart home tier offering core building automation functions including lighting control, climate management, and shading automation for residential applications.
- Smart Home Luxe A premium smart home tier delivering advanced building automation with extended functionality, higher-end integrations, and more comprehensive control for luxury residential properties.
- Touchpanel The central wall-mounted control interface for the SMART PLACE system, providing in-building access to all automation functions including lighting, climate, shading, security, and multimedia.
- SMART PLACE App Mobile application for remote control and monitoring of the building automation system, enabling management of all building functions including lighting, climate, shading, security, and access control.
- Smart Residential Solution Building automation solution targeting residential properties including single-family homes and multi-unit residential buildings, covering comfort, security, and operational efficiency for homeowners and property managers.
- Smart Retail Solution Building automation solution for retail environments, enabling control of lighting, climate, and other systems across retail spaces to enhance customer experience and operational efficiency.
- Smart Hospitality Solution Building automation solution for hotels and hospitality venues, providing integrated control of guest room environments, common areas, and operational systems for enhanced guest comfort and energy management.
- Showroom Rental Event venue rental service at the SMART PLACE headquarters in Adliswil near Zurich — a 130 m² smart showroom space for corporate events, product presentations, workshops, and networking events featuring integrated building automation technology.
- SMART PLACE 2.0 An updated version of the SMART PLACE platform that introduces user self-update capability, allowing end-users to autonomously apply software updates to their building automation system without requiring technician intervention.
Quantifiable outcome
- Over 2,500 successful projects completed worldwide, demonstrating system reliability and market validation.
- +1 more outcomes
Companies that use SMART PLACE AG
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SMART PLACE AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
SMART PLACE AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Installation PartnerscoreSince 2020, SMART PLACE has operated a B2B partner channel model where certified installation and configuration partners implement the system. Partners receive technical training and certification, enabling them to deliver SMART PLACE solutions to end customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SMART PLACE AG competitors and assessment
Company assessmentDirect peers
- Loxone: Austrian smart home and building automation provider with its own wired (Tree/Air) hardware/software platform and a strong certified-partner channel across Europe. Closely comparable to SMART PLACE in product architecture, B2B partner-led GTM, and target customer (premium residential, commercial, hospitality in DACH).
- Gira: German manufacturer of KNX-based building automation systems (switches, dimmers, smart home controls). Directly comparable to SMART PLACE in the German-speaking premium residential and commercial automation market with a focus on wired, design-led control hardware.
- Control4 (Snap One): Premium smart home automation platform sold through authorized dealers for residential and light commercial projects. Comparable to SMART PLACE in product scope (lighting, climate, AV, security unified control) and channel-led GTM, though typically wireless and ecosystem-oriented rather than wired.
- Jung: German building automation and electrical installation systems provider with KNX-based smart home solutions. Comparable as a DACH-region premium smart home/building automation specialist targeting the same installer and property developer channels as SMART PLACE.
- Crestron Electronics: US-headquartered premium home and commercial automation provider with integrated lighting, climate, shading, AV, and access control. Comparable to SMART PLACE at the premium/luxury end of residential, hospitality, and corporate projects with a similar all-in-one systems architecture and certified integrator channel.
Broad incumbents
- Lutron Electronics: Global lighting controls and shading specialist with premium residential and commercial offerings (HomeWorks, Quantum). Comparable to SMART PLACE specifically on the lighting control, dimming, and shading modules, but operates at significantly larger scale and breadth.
- Siemens Smart Infrastructure: Global incumbent in building technologies including Desigo and KNX-based automation. Competes with SMART PLACE in larger commercial and hospitality projects, with a much broader portfolio and deeper enterprise sales coverage in DACH and globally.
- Schneider Electric (Wiser / KNX): Global energy management and automation incumbent with Wiser smart home and KNX offerings. Comparable to SMART PLACE at the building automation and energy metering layer, but operating at far larger scale and breadth across residential, commercial, and industrial segments.
- ABB Smart Buildings: Swiss-headquartered global incumbent offering ABB-free@home, KNX, and i-bus building automation portfolios. Overlaps with SMART PLACE in residential/commercial Swiss and DACH projects, but as part of a much broader electrification portfolio rather than a focused premium niche.
Regional players
- tado°: European smart home climate control specialist (Munich-based) with a wireless, retrofit-friendly approach. Comparable as a European smart home player targeting residential energy efficiency, but takes a wireless-only, consumer-leaning approach versus SMART PLACE's wired, premium, project-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SMART PLACE AG social profiles
Digital presenceSMART PLACE AG compliance and trust
Trust signalCompliance2 records
SMART PLACE AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMART PLACE AG leadership team
Management profileNumber of profiles
Profiles3 records
SMART PLACE AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMART PLACE AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMART PLACE AG
What does SMART PLACE AG do?
SMART PLACE AG provides a patented, fully wired, all-in-one building automation system with proprietary Swiss-made hardware and software. The platform unifies lighting, climate, shading, security, access, multimedia, and energy management through a single central intelligence unit and a unified mobile app/touch panel interface. Offerings include two product tiers (Smart Home Essential and Smart Home Luxe) and vertical-specific solutions for residential, retail, and hospitality buildings.
Is SMART PLACE AG a public or private company?
SMART PLACE AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMART PLACE AG founded?
SMART PLACE AG was founded in 2010. It employs 11 to 50 people.
Where is SMART PLACE AG based?
SMART PLACE AG is headquartered in Adliswil, Switzerland, in the Europe region.
How does SMART PLACE AG make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are saaS / Recurring Service Fees, installation and Configuration Services and software Licensing.
Who are SMART PLACE AG's main competitors?
Direct peers on record are Loxone, Gira, Control4 (Snap One), Jung and Crestron Electronics. Broad incumbents are Lutron Electronics, Siemens Smart Infrastructure, Schneider Electric (Wiser / KNX) and ABB Smart Buildings. tado° is listed as a regional player.
Does SMART PLACE AG have an API?
No public API is recorded for SMART PLACE AG.
What industry is SMART PLACE AG in?
SMART PLACE AG's product category is Building Automation Systems. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of BPABAGAC, Lighting Controls & Smart Lighting Systems. Its NAICS code is 334512 and its SIC code is 3822.