SEACAMP

What SEACAMP does

Seacamp is a marine science summer camp and education center founded in 1966 in Big Pine Key, Florida Keys, operating as a private, family-run organization now in its third generation of leadership (Irene Hooper → Grace Upshaw → Reece Spencer). The company delivers experiential marine science and water sports programming to youth ages 10–17 through 1-week ($2,300) and 2-week ($5,050) residential sessions, week-long summer daycamps ($400/week), and newly expanded winter and spring break daycamps. Its curriculum is organized into four interlocking program tracks — Marine Science, SCUBA, Aquatics, and Creative Expressions — anchored by third-party credentials including NAUI SCUBA certifications, American Red Cross Lifeguarding/CPR/AED, and US Sailing instruction, taught by instructors holding four-year degrees in marine science, oceanography, or related fields.

The business model is direct-to-consumer: families register online via the UltraCamp platform, contact Seacamp by phone or email, or discover the camp through social media (YouTube, Facebook, Instagram, TikTok), the ACA directory, or word-of-mouth from a documented alumni network. Revenue is generated primarily through one-time session fees plus SCUBA ($650) and lifeguarding add-ons, with a parallel school-program sub-brand, the Newfound Harbor Marine Institute (NHMI), operating year-round (September–May) and serving approximately 5,000 students, teachers, and parent chaperones annually from 4th grade through college level. Discount levers include early-bird ($100 off by December 31), sibling ($100 off each additional), and scholarships via downloadable application.

Core technology is described as not applicable — Seacamp is a traditional experiential education business whose intellectual property consists of curriculum, instructor credentials, and a single irreplaceable oceanfront campus adjacent to the Coupon Bight Aquatic Preserve, providing direct access to ecologically diverse Florida Keys waters with 400+ species of fish, coral, and algae for field study. There are no proprietary software platforms, integrations, mobile apps, or AI capabilities disclosed; operational technology is limited to standard registration (UltraCamp) and web infrastructure. Marketing relies on organic social, the official seacamp.org site, and ACA directory placement rather than paid acquisition or channel partners.

Name

SEACAMP

Legal name

Seacamp Association (operating as Newfound Harbor Marine Institute at Seacamp)

Website

https://seacamp.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Seacamp is a family-owned marine science summer camp and education center in Big Pine Key, Florida, founded in 1966, serving youth ages 10–17 through residential and day programs in marine science, SCUBA, aquatics, and creative arts, plus the NHMI school program reaching ~5,000 students annually.

Ownership category

akta.pro rank

Product category

Summer Camp / Marine Science Education

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Snorkeling & Marine Activity Centers (THAAAKAE)

akta.pro secondary industries

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Coastal & Marine Nature Lodges (THAGAIAH)

Keywords

• Marine science education
• Summer camp programs
• Scuba certification training
• Sailing and water sports
• Environmental field education

Headquarters

HQ city

Big Pine Key

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Camp Sessions: One-time session fees for residential overnight camp programs including 1-week and 2-week intensive sessions. Fees vary by session length and include program activities. Additional fees charged for optional SCUBA certification and transportation.
2. Daycamp Sessions: Weekly daycamp fees for daytime-only programs during summer, winter break, and spring break. Monday-Friday 9am-5pm schedule.
3. SCUBA and Lifeguard Certification: Additional fee add-ons for SCUBA courses (NAUI certification) and American Red Cross Lifeguard certification bundled with camp sessions.
4. NHMI School Programs: School group field trip programs offered September through May for students 4th grade through college level, approximately 5,000 students annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SEACAMP is a marine science summer camp and education center that has operated since 1966 in Big Pine Key, Florida Keys. It offers residential overnight camp sessions (1- and 2-week) and daycamp programs for youth ages 10-17, combining experiential marine science education with water sports instruction (SCUBA, sailing, windsurfing, kayaking, lifeguarding) and creative arts activities. Through its Newfound Harbor Marine Institute (NHMI) sub-brand, it also serves approximately 5,000 school students (grades 4 through college) and teachers annually with field-trip marine science programs from September through May.

Product overview

Seacamp is a marine science summer camp and education center operating since 1966, offering residential camp sessions for ages 10-17 and daycamp programs. The core product portfolio consists of four interconnected program areas: the Marine Science Program providing experiential education in marine biology and ecology with courses at introductory, intermediate, and advanced levels; the SCUBA Program with progressive certification levels (Snorkeling through SCUBA V: Marine Restoration) using NAUI curriculum; the Aquatics Program covering sailing, windsurfing, kayaking, and lifeguarding with American Red Cross and US Sailing certifications; and the Creative Expressions Program featuring arts, crafts, journalism, and photography. The Newfound Harbor Marine Institute (NHMI) operates as a related sub-brand providing year-round school programs for grades 4 through college. Daycamp and Lifeguarding Certification serve as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Science Program

Quantifiable outcome

• NAUI SCUBA Diver Certification upon successful completion of SCUBA I course
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Camp Association (ACA)coreOthersACA accreditation demonstrates Seacamp's compliance with national standards for camp operations, health, safety, and programming. ACA accreditation is a mark of quality and accountability for parents seeking trusted summer camp programs.
• National Association of Underwater Instructors (NAUI)coreStrategic or Co-development PartnerSeacamp is authorized to offer NAUI SCUBA Diver certification courses. NAUI-certified instructors lead SCUBA training programs tailored for teenagers at camp.
• American Red CrosscoreStrategic or Co-development PartnerSeacamp offers American Red Cross Lifeguarding certification, including First Aid and CPR/AED training. Required courses for SCUBA III participants.
• US SailingcoreStrategic or Co-development PartnerAffiliated program providing sailing instruction following US Sailing standards and curriculum for teaching the art and sport of sailing.
• Divers Alert Network (DAN)minorGTM or Marketing PartnerDAN scuba diving insurance recommended for all SCUBA participants. Partnership includes DAN logo on website and enrollment links for campers.
• SCOPE USAminorGTM or Marketing PartnerSCOPE Partner Camp designation indicating partnership with SCOPE USA organization for conservation and environmental education.
• Be Kid Safe (Camp Safe Program)minorOthersCamp Safe badge certification indicating compliance with safety standards for camps.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catalina Sea Camp: Marine science and water sports summer camp for youth in Catalina Island, California. Directly comparable residential marine science camp model serving similar age groups with SCUBA, sailing, and marine biology at $4,000-$5,000+ price points.
• Broadreach: Teen-focused global adventure and marine programs including SCUBA diving, sailing, and marine science on multi-week teen voyages. Comparable target market (ages 10-17) and experiential marine education model with similar tuition pricing.
• Sail Caribbean: Teen sailing and marine science programs in the Caribbean for ages 11-19. Directly competes for the same teen marine education customer with sailing, diving, and marine biology in a Caribbean setting.
• Marine Science Institute (Port Aransas, TX): Marine science education programs for K-12 and adults, including summer camps and field trips. Comparable mix of school-group marine science programs and youth camp offerings, though based in Texas rather than Florida Keys.
• Sea Camp San Diego: Marine science summer camp in San Diego offering snorkeling, kayaking, marine biology, and ocean adventure for youth ages 4-15. Direct competitor in marine science camp category with similar curriculum and pricing tier.
• Action Quest: Teen marine adventure programs combining sailing, SCUBA, and marine science for grades 9-12. Comparable premium experiential marine education targeting the same demographic with similar multi-week program structures.
• SeaTrek Oceanic Discovery: Marine science cruise-based programs for teens and families on sailing vessels, combining SCUBA, snorkeling, and marine biology. Comparable marine science experiential education for similar youth demographic in a different delivery model.

Broad incumbents

• Mote Marine Laboratory & Aquarium: Established marine research institution in Sarasota, FL offering marine science education programs, summer camps, and public aquarium. Larger, broader portfolio organization with marine science education overlap but operates as a research institution rather than a private camp.

Others

• Reef Environmental Education Foundation (REEF): Marine conservation and citizen science organization offering fish survey diving programs and educational initiatives. Comparable citizen science and reef monitoring credentialing angle that overlaps with SEACAMP's AGRRA-based research program.

Emerging players

• Outward Bound: Experiential outdoor education programs for youth and adults including sailing and marine courses. Partial overlap in experiential outdoor education philosophy and youth adventure programming, though broader and not marine-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SeacampNHMI
• Facebookfacebook.com/SeacampNHMI
• Instagraminstagram.com/seacampnhmi
• TikToktiktok.com/@seacampnhmi
• Xx.com/SeacampNHMI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEACAMP