WiseMedia

Name

WiseMedia

Legal name

上海新数网络科技股份有限公司

Website

https://wisemedia.cn

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Programmatic advertising
• Digital marketing services
• Demand-side platform
• Ad exchange
• Content marketing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 程序化广告代理服务: As a top-tier licensed agent for 巨量引擎, the company earns commissions and fees by managing advertising budgets and providing AD bidding, 星图, 千川, 云图, DP and other full-link services for advertisers. Monthly managed marketing spend exceeds 2亿 RMB.
2. 数字营销技术服务: Provides marketing technology consulting, data analysis, ad monitoring and optimization services to advertisers.
3. 内容营销服务: Content marketing services including live streaming and short video operations for brands.

Go-to-market motion1 record

Distribution channels1 record

Core offering

WiseMedia operates four integrated digital marketing service segments: programmatic advertising (DSP) for automated ad buying, traffic trading (ADX) for real-time bidding and inventory monetization, data empowerment for marketing analytics and insights, and content marketing including short video and live streaming operations. As a top-tier full-license agency for ByteDance's Ocean Engine platform, the company provides end-to-end services — AD bidding, Star Atlas (星图), Qianchuan (千川), Cloud Atlas (云图), DP, and CID link backend data deep conversion tracking — to advertisers across daily chemicals, maternal/infant, pet, food/beverage, local services, and FMCG verticals.

Product overview

WiseMedia operates a four-segment digital marketing service portfolio built on a platform-plus-modules architecture. The core offerings include: (1) Programmatic Advertising (DSP) for automated ad buying and optimization across exchanges; (2) Traffic Trading (ADX) for inventory monetization and real-time bidding; (3) Data Empowerment for marketing analytics and insights; and (4) Content Marketing encompassing short video and live streaming operations. The company serves as a full-service agency for ByteDance's Ocean Engine (巨量引擎) platform, providing AD bidding, Star Atlas (星图), Qianchuan (千川), Cloud Atlas (云图), and DP services with CID chain post-end data conversion support. The portfolio spans PC, mobile, video, smart TV, and smart audio devices.

Differentiator

Problem solved

Functional benefit

Brands

• WiseADX: Overseas self-service performance advertising platform launched in January 2015 for international programmatic advertising.

Products and services

• Programmatic Advertising (DSP) Demand-side platform (DSP) enabling advertisers to programmatically purchase advertising inventory across multiple exchanges and optimize ad delivery through automated bidding across PC, mobile, video, smart TV, and smart audio devices.
• Data Empowerment Data analytics and intelligence services that provide insights for advertising optimization and marketing decision-making, including audience analysis, ad monitoring, and CID link backend data deep conversion tracking.
• Traffic Trading (ADX) Advertising exchange (ADX) platform for buying and selling traffic inventory, enabling real-time bidding (RTB) and programmatic media buying for advertisers and media partners.
• Content Marketing Content creation and marketing services including short video and live streaming operations for brand and performance marketing, supporting advertiser presence on ByteDance ecosystem platforms.
• ByteDance Ocean Engine Full-Link Agency Services Full-license comprehensive service provider offering for ByteDance Ocean Engine (巨量引擎), delivering AD bidding, Star Atlas (星图), Qianchuan (千川), Cloud Atlas (云图), DP, and CID link backend deep conversion services to advertisers across daily chemicals, maternal/infant, pet, food/beverage, local services, and FMCG verticals.
• WiseADX Overseas self-service performance advertising platform for international programmatic advertising, sub-brand of WiseMedia.

Quantifiable outcome

• Monthly managed marketing spend exceeds 2亿 RMB
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• MOB (移动开发者平台)minorStrategic or Co-development Partner · 1 April 2016Strategic partnership established in April 2016 with China's leading mobile developer platform MOB, enabling broader mobile ecosystem integration and data capabilities.
• 巨量引擎 (ByteDance Marketing Platform)coreChannel Partner/ Reseller/ DistributorTop-tier licensed agency (全牌照综合服务商) for 巨量引擎 providing AD竞价、星图、千川、云图、DP全链路服务. Monthly managed marketing expenses exceed 2亿 RMB.

Scale indicators4 records

Recent moves2 records

Direct peers

• YOYI (悠易互通): YOYI is one of China's leading independent DSPs and programmatic ad-tech platforms, operating a cross-device demand-side platform with data and audience capabilities. It directly competes with WiseMedia's Programmatic Advertising (DSP) and Data Empowerment products in the Chinese programmatic market.
• Pinyou Interactive (品友互动): Pinyou is a long-established Chinese DSP and marketing technology company offering programmatic buying and data-driven audience targeting. It is a direct competitor in the Chinese DSP space alongside WiseMedia, with similar advertiser verticals and platform-partner relationships.
• Chuangyang Technology (传漾科技): 传漾科技 is a Chinese ad-tech company offering programmatic advertising, audience data, and marketing technology services. It competes directly with WiseMedia's DSP, ADX, and Data Empowerment offerings for Chinese advertisers' programmatic budgets.
• Gravity Media (引力传媒): Gravity Media is a Chinese digital marketing and content company focused on social and short-video platforms, including operations on ByteDance ecosystem. It is directly comparable to WiseMedia in providing brand and performance marketing services on Chinese digital platforms.
• iClick Interactive Asia Group: iClick is a Chinese-headquartered programmatic and digital marketing technology company offering DSP, cross-channel media buying, and data analytics. It is a direct competitor in the China and Asia-Pacific programmatic advertising space.

Broad incumbents

• Hylink Digital (华扬联众): Hylink is one of China's largest independent digital marketing agencies, offering full-service internet advertising and media planning across major platforms. It is a broader incumbent in the same Chinese digital marketing space as WiseMedia, with a wider service portfolio and larger scale.
• BlueFocus Communication Group (蓝色光标): BlueFocus is China's largest marketing services group, providing digital advertising, content, and data-driven marketing across platforms. It competes with WiseMedia in Chinese digital advertising services and content marketing but at significantly greater scale and breadth.
• Leo Digital Group (利欧数字): Leo Digital is the digital marketing arm of Leo Group, a major Chinese digital advertising agency offering media planning, programmatic buying, and content services. It is a broader incumbent competing with WiseMedia for Chinese advertiser digital marketing budgets.
• Alimama (阿里妈妈): Alimama is Alibaba's official digital marketing platform and DSP, serving as both a competitor and a past partner of WiseMedia (Gold Partner 2014). It is the dominant Chinese e-commerce-focused ad platform and overlaps with WiseMedia's e-commerce conversion and performance marketing services.

Emerging players

• Miaozhen Systems (秒针系统): Miaozhen is a leading Chinese marketing measurement and analytics platform that intersects with WiseMedia's Data Empowerment product line. While more focused on ad measurement and brand analytics, it competes for advertisers' data and analytics budgets in the Chinese market.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiseMedia