What Wireless Zone does

Wireless Zone, LLC is a privately held Verizon Authorized Retailer franchise operating as the largest wireless retail franchisor for Verizon in the United States. Founded in 1988 (originally as The Car Phone Store) and headquartered in Fishers, Indiana, the company runs 786+ independently owned and operated retail locations across 43 states. Wireless Zone is a wholly owned subsidiary of Round Room, LLC, which also owns TCC (The Cellular Connection), Redux, and Culture of Good; the combined Round Room entities exceeded $2 billion in revenue in 2017.

Wireless Zone's core offering is the retail sale of smartphones (Apple, Samsung, Google) and Verizon wireless service plans, including Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, prepaid tiers, and the Simplicity Plan. The company also distributes Verizon Fios and Frontier fiber home internet services and 5G Home Internet with multi-year price lock guarantees. A notable proprietary offering is Redux, a patented vacuum drying service for wet electronics that has grown to over 3 million prepaid subscribers at $3/month. The franchise system is supported by Wireless Zone University, a structured training and certification program for franchisees and their leadership teams.

The business model is a franchise retail operation: Wireless Zone collects device sales margin, accessory revenue, and ongoing commissions on Verizon service plans, home internet subscriptions, and Redux memberships. Customers are primarily individual consumers, families, and small businesses purchasing connectivity, devices, and device protection. Distribution spans in-store retail, phone sales, e-commerce with free 2-day shipping, and appointment-based consultations. Franchise economics require an investment of $160,000–$414,500 per location, with franchisees operating under the SBA Franchise Registry.

Name

Wireless Zone

Legal name

Wireless Zone, LLC

Website

https://wirelesszone.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wireless Zone is the largest Verizon Authorized Retailer franchise in the United States, operating 786+ independently owned stores across 43 states. It sells smartphones, Verizon wireless and home internet plans, and the patented Redux wet-device recovery service to consumers, families, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Rocky Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Wireless Device Sales: Sale of smartphones, tablets, smartwatches, and accessories through retail locations. Devices are sold at retail prices with options for device payment plans.
2. Wireless Service Plans: Commission revenue from Verizon wireless plans including Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, and prepaid plans. Also includes MyPlan and Simplicity Plan subscriptions.
3. Home Internet Services: Sales and commissions from 5G Home Internet, Fios Home Internet, and Frontier Home Internet services with various speed tiers and price lock guarantees.
4. Redux Drying Service: Subscription-based service ($3/month) for wet device recovery using patented vacuum drying technology. Over 3 million customers have prepaid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wireless Zone is a Verizon Authorized Retailer operating as a franchise system of independently owned retail stores selling smartphones, Verizon wireless service plans, and home internet services. It generates revenue through device sales, commissions on Verizon mobile and home internet subscriptions, and ancillary services including the patented Redux wet device recovery program. The company operates more than 786 franchise locations across 43 states.

Product overview

Wireless Zone is a Verizon Authorized Retailer franchise offering a comprehensive portfolio of wireless products and services. The core offerings include smartphones from Apple, Samsung, and Google sold through retail locations nationwide, alongside Verizon mobile plans (Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, and Simplicity Plan) providing cellular service on Verizon's 5G network. Home internet services include 5G Home Internet, Fios Home Internet, and Frontier Home Internet. The product ecosystem extends to business solutions, the Redux water damage protection service, an Annual Upgrade Program, and loyalty rewards through Verizon Dollars. The company operates over 700 independently owned franchise locations across 43 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones Wireless Zone offers smartphones from major manufacturers including Apple iPhone, Samsung Galaxy, and Google Pixel, sold at retail locations with device payment and trade-in options through Verizon's network.
• Verizon Wireless Plans Mobile service plans on Verizon's 5G network including Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, MyPlan, and the Simplicity Plan, offering various data tiers, perks, and pricing structures.
• 5G Home Internet Wireless home internet service using Verizon's 5G network, available in 5G Home, 5G Home Plus, and 5G Home Ultimate tiers with price lock guarantees ranging from 3 to 5 years.
• Fios Home Internet Fiber-optic home internet service from Verizon offering speeds up to 2.3 Gbps with 100% fiber-optic network reliability and price guarantees of 3 to 5 years.
• Frontier Home Internet Fiber internet service from Frontier (now part of Verizon) offering high-speed connectivity with no hidden fees, overage charges, or data caps.
• Redux Wet Device Recovery Water damage protection and recovery service using a patented vacuum drying process that reduces the evaporating point of water to restore wet electronics, offered as a subscription at $3 per month with over 3 million subscribers.
• Verizon Small Business Solutions Mobile connectivity solutions tailored for small businesses including Business Unlimited plans, mobile device management, point-of-sale tablets, mobile Wi-Fi hotspots, fleet and field management through Verizon Connect, and One Talk service.
• Annual Upgrade Program Early upgrade program allowing eligible customers to upgrade to the newest iPhone before completing payments on their current device, requiring at least 50% paid off and device in good condition.
• Verizon Mobile Protect Device protection service covering theft or damage for mobile devices and business equipment, offered alongside wireless plans.
• Simplicity Plan Single-line wireless plan starting at $30 per month after Auto Pay and Switcher discount, with bundle options for families, movie lovers, and travelers at $20-$30 per month, including 3% cash back monthly in Verizon Dollars.
• Wireless Zone Franchise Opportunities Franchise program enabling entrepreneurs to own and operate exclusive Verizon Authorized Retailer stores under the Wireless Zone brand, with an investment range of $160,000 to $414,500 and listing on the SBA Franchise Registry.

Quantifiable outcome

• Over 3 million customers subscribe to Redux wet device protection services
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• VerizoncoreChannel Partner/ Reseller/ DistributorWireless Zone is a Verizon Authorized Retailer, selling Verizon wireless plans, devices, and home internet services. This is the core business relationship - Wireless Zone operates as an exclusive authorized retailer for Verizon's products and services, providing access to Verizon's 5G network and brand recognition.
• Round Room Holdings, Inc.coreStrategic or Co-development PartnerRound Room is the parent company of Wireless Zone (along with TCC, Culture of Good, and Redux brands). Combined entities eclipsed $2 billion in revenue in 2017. Round Room provides corporate support including training (Wireless Zone University), marketing, purchasing power, and operational guidance to franchisees.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wireless Advocates (also known as Wireless Vision): Authorized retailer franchise for major carriers including Verizon, with a kiosk- and store-based retail model. Comparable authorized retail model targeting similar consumer wireless buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wireless-zone-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wireless Zone