Steal Deal

What Steal Deal does

Steal Deal is a Los Angeles-based wholesale clothing distributor founded in 2002 that specializes in streetwear, hip hop, and urban wear apparel. The company carries 60+ branded collections spanning major labels such as Levi's, Reebok, Ecko Unlimited, Diamond Supply Co, Stance, Kangol, and Primitive, alongside licensed merchandise covering entertainment, sports, Formula 1, WWE, and a roster of music artists. Departmental coverage has been extended beyond the original men's focus into Women's/Junior's, Kids' (boys and girls), and Big Men's Plus Size (4XL-7XL), plus accessories including Cookies-branded smell-proof bags. The company self-describes as 'America's #1 Clothing Distributor,' though this is a brand claim rather than a third-party validated market position.

The business operates on a B2B wholesale model with a $500 minimum order, 6-piece style minimum per SKU, and volume discounts on orders above $2,000. Distribution is multi-channel: a walk-in showroom at the Los Angeles headquarters (5716 Alba St, open Mon-Fri 9am-3pm), a four-rep sales team (Jonathan Mina, Berto Bartolo, Claire Ronquillo, Luis Toro) covering English/Spanish/Filipino-speaking buyers, and a self-serve e-commerce storefront at stealdeal.com. Marketing relies on the e-commerce platform, an email newsletter, and trade show participation. Pricing is unit-based with per-pack SKUs ranging from approximately $24 for assorted truck-logo hats to $300 for higher-value items such as Mitchell & Ness football jerseys.

There is no disclosed proprietary technology, AI/ML capability, or third-party platform integration in the source data. The founder is identified as Ebby Davood. Ownership structure is not documented in the available material; no investors, funding rounds, M&A activity, or parent-company relationships are evidenced, and the company appears to be independently operated. Operating geographies are restricted to the United States, with no international expansion claims. No revenue, headcount growth, or financial performance figures are disclosed in the input.

Name

Steal Deal

Website

https://stealdeal.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Steal Deal is a Los Angeles-based wholesale clothing distributor founded in 2002, supplying 60+ branded streetwear, hip hop, and urban wear collections to retail buyers via a showroom, sales reps, and e-commerce.

Ownership category

akta.pro rank

Product category

Wholesale Apparel Distribution

NAICS

Clothing and Clothing Accessories Retailers (458110), All Other Miscellaneous Retailers (459999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industry

Off-Price Toys, Games & Family General Merchandise Retail (CRAEACAG)

Keywords

• Wholesale clothing distribution
• Streetwear wholesale
• Urban apparel supplier
• Licensed merchandise wholesale
• Hip hop clothing distributor

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Clothing Distribution: B2B wholesale revenue model selling streetwear, hip hop, and urban wear apparel to retailers and resellers. Revenue generated through per-order transactions with minimum order requirements of $500 and 6-piece style minimums. Bulk discounts offered on orders over $2,000. Price points shown range from $15 to $300+ per item/pack.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Steal Deal is a wholesale clothing distributor selling streetwear, hip hop, and urban wear apparel in bulk to retailers, boutiques, and resellers. The business operates a B2B e-commerce storefront and a walk-in showroom in Los Angeles, stocking 60+ branded collections including licensed music, entertainment, and sports merchandise. Orders require a $500 minimum with 6-piece style minimums and offer bulk discounts on orders over $2,000.

Product overview

Steal Deal is a wholesale clothing distributor specializing in streetwear, hip hop, and urban wear. The core offering is wholesale clothing distribution requiring a minimum order of $500 and 6 pieces per style. The product portfolio spans multiple categories including branded streetwear from labels like Crooks & Castles, Diamond Supply Co, Ecko Unltd, and Kangol; licensed merchandise featuring pop culture, music, and entertainment properties; blank apparel from manufacturers like Gildan and Jerzees; and accessories including bags and hats. The company serves retailers through a physical showroom in Los Angeles with dedicated sales representatives and discounts on bulk orders over $2K.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SanMar: One of the largest wholesale apparel and accessories distributors in the U.S., serving decorators, resellers, and retailers with multi-brand inventory. Directly comparable to Steal Deal as a B2B wholesale clothing distributor with broad brand assortments.
• S&S Activewear: Wholesale distributor of blank and branded apparel, headwear, and accessories to screen printers, embroiderers, and retailers. Comparable B2B wholesale model, multi-brand catalog, and minimum-order-based buyer relationships.
• Alpha Broder: Wholesale distributor of apparel, headwear, and accessories to the promotional products and decorated apparel industry. Comparable B2B wholesale distributor serving resellers with branded and blank inventory.
• City Threads: Wholesale children's apparel maker/distributor selling basics in kids' sizes. Comparable in operating a wholesale apparel model targeting boutique and reseller buyers.
• Bodek + Rhodes: Wholesale distributor of imprintable apparel, headwear, and accessories to decorators and resellers. Comparable in the B2B wholesale apparel and accessories category with volume-based pricing.
• Staton Apparel: Wholesale distributor of apparel and accessories for the screen-printing and embroidery industry. Comparable B2B wholesale model serving resellers and decorators with blank and branded inventory.

Emerging players

• Faire: Online B2B wholesale marketplace connecting independent brands with retail buyers. Comparable in enabling small retailers to source apparel inventory at wholesale, though operating as a platform rather than a single distributor.
• Tundra: Zero-commission B2B wholesale marketplace for buyers and suppliers. Comparable as a wholesale channel for retailers sourcing branded goods, though not a vertically integrated distributor.
• Abound (formerly Handshake): B2B wholesale marketplace focused on independent retailers and brands. Comparable in serving small boutique buyers with wholesale apparel and accessory inventory.

Others

• B&H Wholesale: Large-scale wholesale and retail distributor operating across multiple consumer product categories. Comparable as a B2B wholesale operator with multi-category consumer goods assortment, though apparel is not a primary focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/stealdeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steal Deal