Schiffer Publishing
Schiffer Publishing is an independent book publisher based in Atglen, Pennsylvania, operating multiple specialized imprints (Schiffer, REDFeather, Schiffer Kids, Schiffer Military, Schiffer Craft, Better Day Books, Sea Glass) that produce illustrated nonfiction books and craft kits for collectors, crafters, families, and military history and spirituality enthusiasts, sold via direct-to-consumer e-commerce and B2B wholesale.
- Company typePrivate
- Founded1974
- HeadquartersAtglen, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schiffer Publishing does
Schiffer Publishing, Ltd. is an independent book publishing company headquartered at 4880 Lower Valley Road in Atglen, Pennsylvania. The company operates a portfolio of wholly-owned imprints under the Schifferbooks.com platform, including the main Schiffer imprint (4,023 titles on antiques, architecture, art, fashion, lifestyle, pop culture, and regional subjects), REDFeather Mind Body Spirit (tarot, oracle decks, astrology, divination), Schiffer Kids (children's SEL and STEAM-inspired picture books, board books, and activity books), Schiffer Military History (aerospace, naval, Civil War, ground forces, militaria), Schiffer Craft (ceramics, jewelry, leatherwork, needlework, quilting, woodworking, and craft kits), Better Day Books (activity and craft kits), Sea Glass Publishing (beachcombing content), Cornell Maritime, and Cornell Tidewater. The total catalog spans 7,851+ titles across these imprints.
The company's core technology is a multi-website e-commerce platform (Shopify-based storefront at schifferbooks.com plus separate imprint domains) with no proprietary technology layer disclosed. Products are predominantly physical printed books and physical craft kits, with no software, API, or digital product offerings.
Schiffer's revenue model is one-time sale of physical books and craft kits, with prices ranging from $7.99 (children's board books) to $295.00 (premium specialty titles). The company operates a dual go-to-market: direct-to-consumer sales through its e-commerce websites and email-driven catalog sales, plus a B2B wholesale portal supplying merchants and wholesalers with competitive discount terms. International shipping extends the geographic reach to global e-commerce and wholesale customers. The customer base is fragmented across multiple consumer personas (collectors, crafters, parents, military history enthusiasts, spirituality readers) with no enterprise or named-account anchor customers, indicating a long-tail B2C revenue mix supplemented by wholesale distribution.
Schiffer Publishing firmographics
Firmographics- Name
- Schiffer Publishing
- Legal name
- Schiffer Publishing, Ltd.
- Website
- https://schifferbooks.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schiffer Publishing is an independent book publisher based in Atglen, Pennsylvania, operating multiple specialized imprints (Schiffer, REDFeather, Schiffer Kids, Schiffer Military, Schiffer Craft, Better Day Books, Sea Glass) that produce illustrated nonfiction books and craft kits for collectors, crafters, families, and military history and spirituality enthusiasts, sold via direct-to-consumer e-commerce and B2B wholesale.
- Ownership category
- akta.pro rank
Schiffer Publishing industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
Keywords
Where Schiffer Publishing is headquartered
LocationHeadquarters
- HQ city
- Atglen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schiffer Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Book Sales: Primary revenue from direct sales of published books and products through their e-commerce platform and wholesale channels. Products include hardcover and paperback books, craft kits with materials, and specialty items like tarot decks and notecards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General nonfiction and illustrated books (Schiffer imprint) |
| One time/ perpetual license | Pay-as-you-go | Craft books and kits (Schiffer Craft and Better Day Books imprints) |
| One time/ perpetual license | Pay-as-you-go | Children's books (Schiffer Kids imprint) |
| One time/ perpetual license | Pay-as-you-go | Military history books (Schiffer Military imprint) |
| One time/ perpetual license | Pay-as-you-go | Tarot decks and mind/body/spirit products (REDFeather imprint) |
| One time/ perpetual license | Pay-as-you-go | Regional and souvenir books |
| Unit Pricing | Multi-year contract | Wholesale/B2B pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Schiffer Publishing product offering
Product offeringCore offering
Schiffer Publishing is an independent book publisher that produces and sells illustrated nonfiction books, craft books and kits, children's books, military history titles, and mind/body/spirit products (including tarot and oracle decks) under multiple specialized imprints. The company operates direct-to-consumer through its e-commerce websites and supplies wholesalers and retailers through a dedicated B2B wholesale portal offering competitive discount terms.
Product overview
Schiffer Publishing is an independent book publishing company operating multiple imprints under a unified publishing platform. The company publishes illustrated nonfiction books across diverse categories including antiques and collectibles, architecture, art, fashion, health and lifestyle, pop culture, regional interests, crafts, children's books, military history, and mind/body/spirit content. The main Schiffer imprint serves as the flagship brand publishing over 4,000 titles, while specialized imprints including REDFeather (tarot/spirituality), Schiffer Kids (children's books), Schiffer Military (military history), Schiffer Craft (crafting), Better Day Books (activity/craft kits), Sea Glass Publishing (maritime/beachcombing), Cornell Maritime, and Cornell Tidewater serve niche markets. The company offers products ranging from comprehensive reference books to interactive craft kits that combine printed instructions with physical materials.
Differentiator
Problem solved
Functional benefit
Brands
- REDFeather Mind, Body, Spirit: Tarot decks, oracle decks, books, and more for mind, body, and spirit topics
- Schiffer Kids
- Schiffer Military History
- Schiffer Craft
- Better Day Books
- Sea Glass Publishing
Products and services
- Schiffer (Main Imprint) Books General illustrated nonfiction books covering art, design, architecture, pop culture, music, photography, fashion, antiques, and lifestyle topics for adult readers and collectors. Hardcover books typically priced $29.99–$75.00; paperbacks $12.99–$19.99.
- REDFeather Mind, Body, Spirit Tarot decks, oracle decks, astrology books, divination tools, meditation resources, and metaphysics titles for mind/body/spirit readers and practitioners. Oracle decks and kits priced $24.99–$29.99; books typically $12.99–$34.99.
- Schiffer Kids Children's picture books, board books, and activity books grounded in Social-Emotional Learning and STEAM education for ages 0–12. Board books and activity books $7.99–$14.99; coloring books $12.99–$16.99.
- Schiffer Military History Illustrated and narrative military and aviation history books for collectors, historians, and modelers, including titles on aerospace, the American Civil War, ground forces, militaria, naval history, and modeling collectible figures. Prices typically $29.99–$65.00.
- Schiffer Craft Books and Kits Illustrated craft books and kits covering ceramics, jewelry making, leatherwork, metalwork, needlework, crochet, quilting, weaving, woodworking, and paper crafts for craft enthusiasts and beginners. Craft books $16.99–$34.99; all-in-one craft kits $24.99–$29.99.
- Better Day Books Illustrated non-fiction activity and crafting books plus kits for creativity and good living, including watercolor kits, amigurumi crochet kits, finger knitting kits, and paint-by-number sets.
- Sea Glass Publishing Sea glass and beachcombing identification guides and notecards for collectors and enthusiasts of coastal and beach-themed content.
- Cornell Maritime Press Books on naval history and maritime topics for readers of maritime and naval subject matter.
- Cornell Tidewater Regional titles for the Chesapeake Bay and Tidewater area, including children's books and military history titles tied to the region.
Companies that use Schiffer Publishing
Customer profileSegments7 records
Ideal customer profiles6 records
Schiffer Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schiffer Publishing partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Schiffer Publishing competitors and assessment
Company assessmentDirect peers
- Fox Chapel Publishing: Independent publisher of craft, woodworking, and how-to books with kits and patterns. Directly comparable to Schiffer Craft's craft instruction book and kit business model.
- Phaidon Press: Independent publisher of books on visual arts, architecture, design, and culture. Comparable premium illustrated publishing model with global specialty distribution and craft/military adjacent categories.
- Chronicle Books: Independent publisher of illustrated books, gifts, and stationery across categories like art, design, food, and children's. Comparable business model of premium illustrated trade publishing with strong DTC and gift-shop distribution.
- Running Press: Independent publisher of illustrated gift books, mini kits, and novelty formats. Comparable in producing premium illustrated trade books plus craft/activity kits with bundled physical materials.
- Quarto Group: Independent illustrated book publisher operating multiple imprints across crafts, children's, home, and reference categories. Directly comparable to Schiffer's multi-imprint strategy serving niche nonfiction audiences.
- Skyhorse Publishing: Independent publisher with broad nonfiction catalog across sports, military, cooking, and reference. Comparable to Schiffer's diversified nonfiction publishing approach with multiple niche verticals.
- Taschen: Independent publisher of illustrated books on art, architecture, design, pop culture, and photography. Comparable premium illustrated trade publishing model with strong specialty retail and DTC distribution.
- Abrams Books: Independent publisher of illustrated books on art, architecture, cooking, and children's. Comparable to Schiffer's illustrated nonfiction trade publishing with similarly strong brand and visual identity.
- Workman Publishing: Independent publisher of trade nonfiction including cookbooks, calendars, children's, and craft/reference titles. Comparable in operating multiple imprints targeting niche audiences with high-quality illustrated books.
Emerging players
- Walter Foster Publishing: Illustrated art and craft instructional book publisher with kits, comparable to Schiffer Craft and Better Day Books. Operates as a smaller imprint within Quarto Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schiffer Publishing social profiles
Digital presenceSchiffer Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schiffer Publishing leadership team
Management profileNumber of profiles
Schiffer Publishing subsidiaries and ownership
Company hierarchySubsidiaries6 records
Schiffer Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schiffer Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schiffer Publishing
What does Schiffer Publishing do?
Schiffer Publishing is an independent book publisher that produces and sells illustrated nonfiction books, craft books and kits, children's books, military history titles, and mind/body/spirit products (including tarot and oracle decks) under multiple specialized imprints. The company operates direct-to-consumer through its e-commerce websites and supplies wholesalers and retailers through a dedicated B2B wholesale portal offering competitive discount terms.
Is Schiffer Publishing a public or private company?
Schiffer Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schiffer Publishing founded?
Schiffer Publishing was founded in 1974. It employs 11 to 50 people.
Where is Schiffer Publishing based?
Schiffer Publishing is headquartered in Atglen, United States, in the North America region.
How does Schiffer Publishing make money?
One revenue line is on record: book Sales.
Who are Schiffer Publishing's main competitors?
Direct peers on record are Fox Chapel Publishing, Phaidon Press, Chronicle Books, Running Press, Quarto Group, Skyhorse Publishing, Taschen, Abrams Books and Workman Publishing. Walter Foster Publishing is listed as an emerging player.
Does Schiffer Publishing have an API?
No public API is recorded for Schiffer Publishing.
What industry is Schiffer Publishing in?
Schiffer Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature). Its NAICS code is 51313 and its SIC code is 2731.