Supplement World

What Supplement World does

Supplement World is a privately-held specialty retailer of sports nutrition, bodybuilding, weight loss, and vitamin supplements founded in 2013 and headquartered in Wichita, Kansas. The company operates two physical retail storefronts — its flagship at 6370 E Central Ave in Wichita and a second location in Oklahoma City, Oklahoma — combined with a BigCommerce-powered e-commerce website (supplementworldstores.com) that ships nationally and offers same-day shipping on select items. The product portfolio spans pre-workout supplements, protein powders, BCAAs and recovery products, anabolics/testosterone boosters, creatine and glutamine, fat burners and weight loss stacks, vitamins and minerals, fitness-oriented food and drink (including Clean Eatz prepared meals and TASTE FLAVOR CO. sauces), and fitness apparel and accessories. The retailer carries its own proprietary Supplement World / ONNX Nutrition house brand alongside third-party labels including Ghost, NUTRABIO, HTLT, PEScience, Black Market Labs, Anabolic Warfare, High Tech Pharmaceuticals, and Raw Nutrition.

The business operates on a transactional, one-time-purchase revenue model with no subscription tier or membership lock-in. Pricing is unit-based, ranging from $8.99 for flavored sauces to $249.99 for full bodybuilding stacks, with mid-tier supplements commonly priced in the $39.99-$99.99 range. Same-day local delivery and in-store pickup for meal products such as Clean Eatz supplement the physical retail experience. The go-to-market motion is direct-to-consumer across both channels, supported by organic social media presence on Instagram (#TEAMSW), Facebook, and YouTube, plus email newsletter and blog content marketing.

Customer acquisition and community engagement are driven by local experiential programs including the Wichita Athlete Search and Run Club, supplemented by athlete endorsement events such as the Andre Ferguson meet-and-greet. The target customer base spans three primary personas: competitive and recreational athletes and bodybuilders seeking performance and physique products, weight loss seekers purchasing thermogenics and meal replacements, and health-conscious consumers buying vitamins and general wellness supplements. The company is led by founder and CEO Dustin West, with Jordon Shaw serving as Director of Operations and VP. There is no evidence of external investment, parent company ownership, or institutional backing in the available source data.

Name

Supplement World

Legal name

Supplement World

Website

https://supplementworldstores.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Supplement World is a privately-held specialty retailer operating two physical stores in Wichita, KS and Oklahoma City, OK, plus a BigCommerce e-commerce site, selling sports nutrition, bodybuilding, weight loss, and vitamin supplements to athletes, bodybuilders, weight loss seekers, and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Multivitamins & Daily Packs (CRADAGAC), Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Bodybuilding supplements
• Weight loss supplements
• Vitamin supplements
• Fitness nutrition retail

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Supplement Sales: One-time product sales through physical retail locations and e-commerce website. Revenue generated from sports nutrition, vitamins, weight loss, pre-workout, protein, and other supplement categories. No subscription model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Supplement World is a multi-brand sports nutrition retailer that sells dietary supplements, vitamins, fitness-oriented food and snacks, and athletic apparel through two physical stores in Wichita, KS and Oklahoma City, OK and an e-commerce website. The assortment includes pre-workout, protein, BCAAs/recovery, anabolics, creatine/glutamine, fat burners, weight-loss stacks, vitamins and health products, apparel and accessories, and prepared fitness meals such as Clean Eatz. Pricing is pay-as-you-go unit pricing with BOGO and other promotional sales events, and revenue comes from one-time retail product sales.

Product overview

Supplement World is a brick-and-mortar and online supplement retailer offering a comprehensive range of sports nutrition, fitness, and health products across multiple categories. The product portfolio includes pre-workout supplements (Pre-Workout & N.O.), protein products (Protein), amino acids and recovery (BCAA's & Recovery), muscle building support (Anabolics, Creatine & Glutamine), weight management (Fat Burners & Weight Loss), general health (Vitamins & Health), fitness-oriented food and snacks (Food & Drink), athletic apparel and accessories, and pre-formulated supplement stacks. The store carries multiple third-party brands including ONNX Nutrition, NUTRABIO, Ghost, HTLT, PEScience, Black Market Labs, Anabolic Warfare, High Tech Pharmaceuticals, Raw Nutrition, Clean Eatz, and TASTE FLAVOR CO., as well as its own house brand products. Products are organized into Weight Loss Stacks and Anabolic/Growth Stacks for targeted fitness goals. The company operates physical locations in Wichita, KS and Oklahoma City, OK.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Workout & N.O. Pre-workout supplements and nitric oxide boosters designed to enhance energy, focus, and muscle pumps during training sessions, for athletes and bodybuilders shopping at Supplement World.
• Protein Protein supplements including whey protein, vegan protein, and protein powders for muscle recovery and growth, targeted at athletes and bodybuilders.
• BCAA's & Recovery Branched-chain amino acid supplements and recovery products to support muscle repair and reduce soreness after workouts, for athletes and fitness enthusiasts.
• Anabolics (Test Boosters & Growth) Testosterone boosters and anabolic support supplements for muscle building and performance enhancement, targeted at bodybuilders and strength athletes.
• Creatine & Glutamine Creatine monohydrate and glutamine supplements for strength, power output, and muscle recovery, for strength and physique athletes.
• Fat Burners & Weight Loss Thermogenic supplements and fat burners designed to increase metabolism and support weight loss goals, for weight-loss seekers and physique athletes in cutting phases.
• Vitamins & Health Vitamins, minerals, and general health supplements including multivitamins, vitamin D, B-complex, and specialty health products, for health-conscious daily-use consumers.
• Food & Drink Health food products, meal replacements, snacks, and flavored sauces for fitness-focused nutrition, including Clean Eatz prepared meal cases at $74.99 for 10 meals and low-calorie TASTE FLAVOR CO. sauces.
• Apparel & Accessories Fitness apparel, accessories, and gear for athletes and fitness enthusiasts.
• Stacks Pre-formulated supplement stacks including weight loss stacks, anabolic stacks, and bodybuilding systems for targeted fitness goals, including ONNX Nutrition Lean Gain Stack and House of Nutrition BOGO bundle stacks priced up to $249.99.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lucky Vitamin: Discount online supplement and natural-products retailer. Comparable as a multi-brand sports-nutrition e-commerce competitor targeting price-sensitive supplement shoppers.
• The Vitamin Shoppe: Specialty multi-brand supplement retailer combining physical stores with e-commerce — the closest structural analog to Supplement World's brick-and-mortar-plus-online model, with overlap on Ghost, NutraBio, and sports-nutrition brands alike.
• Supplement Giant: Online-only discount supplement retailer carrying many of the same third-party sports-nutrition brands (NUTRABIO, PEScience, MuscleTech). Direct competitor on price across the multi-brand sports nutrition assortment.
• 1UP Nutrition: Sports-nutrition brand that also operates its own direct retail channel, with emphasis on pre-workout and fat burners that overlap directly with Supplement World's highest-velocity categories.
• Onnit: DTC-first functional supplement and fitness brand selling proprietary stacks, protein, pre-workout, and nootropics. Comparable to the proprietary ONNX/HTLT in-house brand angle inside Supplement World.
• Vitacost.com: Online supplement, vitamin, and health-product retailer (now owned by Kroger), competing with Supplement World's e-commerce channel on breadth of vitamins and sports nutrition with strong promotional cadence.
• Muscle & Strength: Online sports-nutrition store and content hub selling protein, pre-workout, fat burners, and stacks. Direct overlap with Supplement World's bodybuilding/strength athlete customer segment.
• Bodybuilding.com (Store): Pure-play sports nutrition specialty retailer (now part of Amazon), competing head-to-head for the same pre-workout, protein, BCAA, and stack shopper, with a much larger nationwide e-commerce funnel.

Broad incumbents

• GNC: Largest U.S. specialty supplement retailer with hundreds of mall and strip-mall storefronts plus a national e-commerce site. Competes with Supplement World across the full sports-nutrition, vitamin, and weight-management assortment, but at vastly greater scale and broader category depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCa6hTlAcNgpTjoTB2huNBXg
• Facebookfacebook.com/supplementworldstores
• Instagraminstagram.com/supplementworld
• LinkedInlinkedin.com/company/supplement-world-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supplement World