Saboo Rks Motor

What Saboo Rks Motor does

Saboo Rks Motor, operating under the legal name POPULAR RKS PVT. LTD., is an authorized Maruti Suzuki automobile dealership group headquartered in Somajiguda, Hyderabad, Telangana, India. Founded in 1997, the company functions as Telangana's No. 1 Maruti Suzuki dealer and operates approximately 22 physical touchpoints across the state, comprising Arena showrooms for new vehicle sales, True Value certified pre-owned outlets, authorized service workshops, and Maruti Suzuki Driving School locations. Its core product offering spans ten Maruti Suzuki passenger vehicle models — VICTORIS, Swift, Alto K10, Brezza, Dzire, S-Presso, Wagon R, Ertiga, Celerio, and Eeco — priced from ₹3.49L to ₹10.50L ex-showroom.

The company's revenue model is multi-streamed across seven distinct lines: new vehicle sales (one-time unit transactions), after-sales service across 22 workshops (labor, parts, maintenance packages), insurance renewal commissions, finance facilitation commissions, True Value certified pre-owned vehicle sales, genuine accessories sales, and driving school course fees. It serves two primary customer segments — individual retail buyers (first-time purchasers and upgraders) and corporate clients for fleet acquisition — through a sales-led GTM motion centered on showroom visits, test drives, and direct sales interactions.

The dealership differentiates itself through an extensive service network footprint, decades of regional brand trust under the Saboo group name, and an integrated customer lifecycle offering that anchors customers from purchase through servicing, insurance, trade-in, and replacement. Recent investments in a metaverse-based virtual showroom on Spatial.io and a dedicated corporate sales vertical indicate incremental digital and B2B channel expansion. The business has no disclosed funding, parent company, M&A activity, or AI/technology capability, and operates as a privately held regional dealer dependent on its exclusive Maruti Suzuki franchise relationship.

Name

Saboo Rks Motor

Legal name

POPULAR RKS PVT. LTD.

Website

https://saboomaruti.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Saboo Rks Motor is a Maruti Suzuki authorized automobile dealership group in Hyderabad, Telangana, operating ~22 retail and service touchpoints across the state as Telangana's No. 1 Maruti Suzuki dealer, selling ten passenger vehicle models alongside after-sales service, insurance, finance, certified pre-owned, and driving school services to individual and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Maruti Suzuki vehicles across 10 models including VICTORIS, Swift, Alto K10, Brezza, Dzire, S-Presso, Wagon R, Ertiga, Celerio, and Eeco. Primary revenue stream through ex-showroom pricing with additional margins on accessories and add-ons.
2. After-sales Service: Maintenance and repair services at 22 workshops across Telangana. Revenue generated from service labor, spare parts, and maintenance packages.
3. Insurance Services: Insurance renewal and processing services for vehicles. Revenue generated through commissions from insurance provider partnerships.
4. Finance Services: Vehicle financing facilitation through partner financial institutions. Revenue from processing fees and commissions on loans arranged.
5. True Value (Certified Pre-owned): Sale of certified pre-owned vehicles under Maruti Suzuki's True Value brand. Revenue from used car sales with margin between acquisition and resale.
6. Accessories: Sale of Maruti genuine accessories including car care products, electronics, and interior items. Revenue from add-on product sales during vehicle purchase or at showroom.
7. Driving School: Maruti Suzuki Driving School providing driver training services. Revenue generated from training course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Saboo Rks Motor is an authorized Maruti Suzuki automobile dealership that sells new Maruti Suzuki passenger vehicles, certified pre-owned cars through the True Value program, genuine Maruti accessories, and provides vehicle servicing, insurance renewal, vehicle financing facilitation, and driver training through the Maruti Driving School. Operations run from approximately 22 physical touchpoints across Hyderabad and Telangana, supported by a corporate website for browsing, test-drive booking, payments, and online service requests.

Product overview

Saboo Rks Motor (operating as Popular RKS) is a Maruti Suzuki dealership in Hyderabad, Telangana. The company operates as a multi-outlet automobile dealership offering a portfolio of new Maruti Suzuki vehicles (VICTORIS, SWIFT, ALTO K10, BREZZA, DZIRE, S-PRESSO, WAGON R, ERTIGA, CELERIO, EECO) alongside complementary services including Arena showrooms for new car sales, True Value certified pre-owned car services, authorized service workshops, Maruti Driving School, insurance renewal, car finance, CNG car variants, tour cars, genuine accessories, car comparison tools, and a loyalty rewards program. The dealership serves as Telangana's No. 1 Maruti Suzuki Dealer with approximately 22 touchpoints across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Maruti Suzuki VICTORIS Maruti Suzuki VICTORIS premium hatchback available for purchase at Saboo Rks Motor at Rs 10.50 L ex-showroom, targeted at personal and family buyers across Telangana.
• Maruti Suzuki Swift Maruti Suzuki Swift compact hatchback sold at Saboo Rks Motor at Rs 5.78 L ex-showroom, also offered in a CNG variant launched at Rs 8.20 lakh as referenced in dealership blog coverage.
• Maruti Suzuki Alto K10 Maruti Suzuki Alto K10 entry-level hatchback sold at Saboo Rks Motor at Rs 3.69 L ex-showroom, targeted at entry-level and first-time car buyers in Telangana.
• Maruti Suzuki Brezza Maruti Suzuki Brezza compact SUV sold at Saboo Rks Motor at Rs 8.25 L ex-showroom, available in editions including the Urbano Edition promoted on the dealership's homepage.
• Maruti Suzuki Dzire Maruti Suzuki Dzire compact sedan sold at Saboo Rks Motor at Rs 6.25 L ex-showroom, including the dazzling Dzire variant with five-star rating highlighted in current offers.
• Maruti Suzuki S-Presso Maruti Suzuki S-Presso mini SUV sold at Saboo Rks Motor at Rs 3.49 L ex-showroom for budget-conscious buyers in Telangana.
• Maruti Suzuki Wagon R Maruti Suzuki Wagon R hatchback sold at Saboo Rks Motor at Rs 4.98 L ex-showroom, including the limited Waltz Edition variant.
• Maruti Suzuki Ertiga Maruti Suzuki Ertiga MPV sold at Saboo Rks Motor at Rs 8.80 L ex-showroom, targeted at larger families and group transportation needs.
• Maruti Suzuki Celerio Maruti Suzuki Celerio compact hatchback sold at Saboo Rks Motor at Rs 4.69 L ex-showroom as an automatic/AMT-friendly urban hatchback option.
• Maruti Suzuki Eeco Maruti Suzuki Eeco van sold at Saboo Rks Motor at Rs 5.20 L ex-showroom, used for passenger and small-load transport applications.
• True Value Certified Pre-Owned Vehicles Sale of Maruti Suzuki-certified pre-owned vehicles and vehicle exchange services under the True Value brand, for individual and corporate buyers across Telangana.
• Authorized Service Workshop Maruti Suzuki authorized service center providing vehicle maintenance, repair, and spare-parts services at approximately 22 touchpoints across Telangana for owners of Maruti Suzuki vehicles.
• Maruti Driving School Professional driver training services operated under the Maruti Driving School brand, offering certified driving courses at designated Saboo Rks Motor locations in Telangana.
• Vehicle Insurance Renewal Services Insurance renewal and processing services for vehicles, monetized via commissions from partner insurance providers, available to vehicle owners in Telangana.
• Vehicle Finance Facilitation Vehicle financing arrangement and loan facilitation through partner banks and NBFCs, monetized via processing fees and commissions, supporting retail and corporate vehicle buyers.
• Maruti Genuine Accessories Sale of genuine Maruti Suzuki accessories including car-care, electronics, and interior items, available at vehicle purchase or via showrooms/workshops.
• Corporate and Fleet Sales Dedicated sales channel for corporate clients seeking bulk or fleet vehicle purchases, employee transportation vehicles, and associated fleet service packages.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maruti Suzuki India LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized Maruti Suzuki dealer operating exclusively under the Arena brand. The company represents Maruti Suzuki's complete passenger vehicle portfolio including VICTORIS, Swift, Alto K10, Brezza, Dzire, S-Presso, Wagon R, Ertiga, Celerio, and Eeco models. Receives vehicles, marketing support, training, and service standards from Maruti Suzuki.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/saboorksmaruti
• Facebookfacebook.com/saboorksmaruti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saboo Rks Motor