11 Investments

What 11 Investments does

11 Investments is a UK-headquartered recruitment investment group founded in 2014 by Andy Sellers, Charlie Rawstron, and Joe Curtis. The company operates as a holding platform for seven discipline-specific boutique recruitment brands: 3Search (marketing, digital, and bids), The Sales Recruitment Company (sales), Tarka Talent (strategy, transformation, and change), Tenzing Search (senior finance and accountancy), Finrox (newly qualified finance), NearTech Search (technology), FIFTEEN WEST (recruiter-to-recruiter executive search), and edenity (VC-backed scale-ups). The group employs approximately 100 people across its portfolio and operates in the UK and North America, with FIFTEEN WEST providing a New York presence following its July 2024 acquisition.

The group generates revenue primarily through placement fees calculated as a percentage of hired candidate salaries, with revenue streams spanning permanent and contract recruitment across marketing, digital, sales, finance, technology, consulting, and executive search verticals. The underlying technology stack comprises standard recruitment-sector SaaS tools, including Cognism (B2B data), SourceWhale (LinkedIn automation), Vincere (CRM), SourceBreaker (sourcing), and LinkedIn Recruiter, supplemented by Force24 for marketing automation and Google Analytics. No proprietary AI/ML capability is disclosed; the group's competitive positioning rests on sector specialisation, consultant quality, and a shared back-office infrastructure.

Beyond direct recruitment services, 11 Investments operates an incubation and investment platform ("Grow a Business") that provides seed capital, finance, marketing, operations, talent acquisition, and learning and development support to entrepreneurial recruiters launching new brands under the group umbrella. The company is privately held with no external venture or private equity funding disclosed, is B Corp certified, and was featured in The Sunday Times Best Places to Work 2023, including recognition as Best Place to Work for 16–34 year-olds and a top-10 UK medium-sized employer.

Name

11 Investments

Legal name

11 Investments Limited

Website

https://11investments.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

11 Investments is a UK-based recruitment investment group operating seven specialist boutique recruitment brands across marketing, sales, finance, technology, consulting, and executive search verticals, serving enterprise and mid-market clients in the UK and North America with approximately 100 employees.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

Financial Services Leadership Search (Banking/Insurance/PE/Asset Mgmt) (BPACAAAF), Emerging Manager / Seeding Platforms (Multi-Manager) (FSANAGAF)

Keywords

• Recruitment services
• Talent acquisition
• Executive search
• Specialist staffing
• Permanent placement

Headquarters

HQ city

Longdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment fee-based revenue: The group generates revenue through its portfolio of specialist recruitment brands providing permanent and contract recruitment services to clients across marketing, digital, sales, finance, technology, consulting, and executive search sectors. Revenue is derived from placement fees, typically calculated as a percentage of the hired candidate's salary.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

11 Investments is a recruitment investment group that owns and operates seven discipline-specific boutique recruitment brands (3Search, Tarka Talent, NearTech Search, FIFTEEN WEST, Tenzing Search, Finrox, edenity, and The Sales Recruitment Company) delivering permanent and contract placement services to enterprise and mid-market clients across the UK and North America in marketing, digital, sales, finance, technology, consulting, and executive search sectors. In parallel, the group incubates new recruitment businesses by providing seed capital, strategic guidance, finance management, marketing, back-office operations, talent acquisition, and learning and development support to entrepreneurial recruiters launching under its umbrella.

Product overview

11 Investments operates as a recruitment group investment platform comprising seven discipline-specific recruitment sub-brands that work collaboratively under a unified high-performance culture. The portfolio includes 3Search (marketing, digital, and bids recruitment), Tarka Talent (strategy and change recruitment), NearTech Search (technology recruitment), FIFTEEN WEST (rec2rec specialist), Tenzing Search (finance/accountancy search), Finrox (newly qualified finance recruitment), and edenity (VC-backed scale-up services), plus The Sales Recruitment Company. The group's core offering is investment and operational support for launching and scaling recruitment businesses, providing capital, guidance, finance, marketing, operations, talent acquisition, and L&D to partner founders.

Differentiator

Problem solved

Functional benefit

Brands

• 3Search: International specialists in marketing, digital and bids recruitment. Working across UK and North America.
• Tarka Talent
• NearTech Search
• FIFTEEN WEST
• Tenzing Search
• Finrox
• edenity
• The Sales Recruitment Company

Products and services

• 3Search Digital and marketing recruitment agency operating across the UK and North America, recruiting digital, marketing, communications, product and bids professionals into all industries. Served as the founding brand of the 11 Investments group and grew over 8 years to become the largest marketing recruiter in London.
• Tarka Talent Specialist Strategy and Change Recruitment Agency recruiting into the Strategy, Transformation, and Change world for both consultancies and direct to industry clients. Grown from a single desk to a team of 12 people within 2 years of founding.
• NearTech Search Technology recruitment partner for tech-driven companies prioritising positive and collaborative culture, specialising in niche and innovative technology markets across North America and Europe.
• FIFTEEN WEST Premier Rec2Rec (recruiter-to-recruiter) company with presence in the UK and New York, connecting leading recruitment firms with top talent through retained search-to-search services for SVPs, Directors, Managing Directors and Partners across the US and Europe.
• Tenzing Search Specialist Finance and Accountancy Search business specialising in Senior Qualified appointments across the UK and USA, focusing on both Interim and Permanent appointments across all sectors.
• Finrox Finance recruitment agency specialising in the newly qualified to 4 years post-qualification sector, partnering with a specific talent pool to develop unrivalled market knowledge.
• edenity

Quantifiable outcome

• 3Search grew over 8 years to become the largest marketing recruiter in London
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Otto Careers / Talent Rocket Group: Emerging UK recruitment investment platforms operating multi-brand roll-ups in specialist verticals. Comparable emerging incubator-style group model.

Direct peers

• Marks Sattin: Established UK finance and accountancy recruitment brand serving newly qualified through to director-level hires. Direct overlap with Finrox and Tenzing Search's finance/accountancy verticals.
• SThree: Listed specialist STEM recruitment group with multiple sub-brands (Huxley, Real Staffing, Progressive). Directly comparable to NearTech Search and the broader multi-brand specialist recruitment playbook.
• EquityFC: UK finance executive search firm placing senior qualified accountants into commerce and practice. Directly comparable to Tenzing Search's senior finance/accountancy appointment offering.
• Harnham: UK specialist recruitment firm focused on data, analytics and technology hires. Closely comparable to NearTech Search's niche tech and data positioning.
• Heidrick & Struggles: Global executive search firm with deep finance and technology practices. Comparable to FIFTEEN WEST's retained Rec2Rec and Tenzing Search's senior finance appointment work.
• Hays plc: Global publicly-listed recruitment group operating across accountancy/finance, technology, sales and consulting verticals with a strong UK base. Comparable multi-discipline, multi-geography staffing model to 11 Investments.
• Robert Walters: UK-listed specialist recruitment firm operating across multiple professional disciplines including technology, finance, sales and marketing. Highly comparable to 11 Investments given the shared multi-vertical, UK-anchored specialist recruitment model.
• PageGroup (Michael Page & Page Personnel): FTSE-listed recruitment group with discipline-specific brands (Page Executive, Michael Page, Page Personnel) serving similar mid-to-senior professional functions. Closely mirrors 11 Investments' brand-architecture approach and permanent placement focus.

Broad incumbents

• Reed Specialist Recruitment: One of the largest UK-owned recruitment groups, covering broad professional verticals. A broader incumbent whose multi-vertical structure mirrors 11 Investments but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@11investments
• LinkedInlinkedin.com/company/11-investments
• TikToktiktok.com/@11investments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11 Investments