Brosway Italia

What Brosway Italia does

Brosway Italia, operating through its parent entity Bros Manifatture S.r.l. (founded 1979, headquartered in Montegiorgio in Italy's Marche region), designs, manufactures, and distributes fashion jewelry across men's and women's categories. The product portfolio spans necklaces, bracelets, earrings, rings, watches, charms, and anklets, organized into named collections such as DESIDERI, CHAKRA, FANCY, With You, and dedicated men's lines including Avantgarde, Backliner, Bullet, Ink, Logan, and Riptide. Core materials are 304 surgical-grade stainless steel marketed as hypoallergenic and waterproof, plus 925 sterling silver finished with rhodium plating for shine and tarnish resistance; pricing is concentrated in the $69-$89 band per piece on the US storefront.

The company runs a multi-channel go-to-market: proprietary e-commerce on US (brosway.com/en-us) and Italian (brosway.com/it-it) storefronts with USD and EUR pricing respectively, a network of Italian brick-and-mortar stores, a flagship retail store at the Venetian Hotel in Las Vegas, wholly-owned regional subsidiaries Bros USA Corporation (Miami) and Bros Manifatture Asia Limited (Hong Kong), international cross-border shipping via Global-e to 40+ countries, and a B2B partner program for corporate gifting and incentive campaigns. Payment integrations include Stripe, PayPal, Amazon Pay, Nexi, Scalapay (BNPL), and major card networks; shipping in the US is handled via USPS and FedEx. Differentiators emphasize Italian design, waterproof/hypoallergenic materials, and a 2-year international warranty.

Ownership is concentrated within the founding family, with no institutional or external investor participation disclosed in source materials. Headcount is reported at 101-250 employees. Revenue is not publicly disclosed; the company's scale (DTC plus retail plus B2B across three continents) and Italian mid-market jewelry comparables imply a mid-single-to-low-double-digit-million-Euro annual revenue profile, but the absence of confirmed financials limits precision.

Name

Brosway Italia

Legal name

Bros Manifatture S.r.l.

Website

https://brosway.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Brosway Italia (Bros Manifatture S.r.l.) is a privately held Italian fashion jewelry brand that designs, manufactures, and distributes men's and women's stainless steel, sterling silver, and gold-plated jewelry and watches through DTC e-commerce, retail stores in Italy and Las Vegas, and a B2B partner program for corporate gifting.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fashion jewelry
• Stainless steel jewelry
• Sterling silver jewelry
• Men's and women's accessories
• Corporate gifting programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales - E-commerce: Brosway generates revenue through direct-to-consumer online sales via their US (brosway.com/en-us) and Italian (brosway.com/it-it) e-commerce platforms. Products include jewelry (necklaces, bracelets, earrings, rings) and watches for men and women, with price points ranging from under $50 to over $100.
2. Retail Store Sales: Physical retail store sales through their store network including flagship locations such as the Las Vegas Venetian Hotel store. Operates brick-and-mortar locations across Italy.
3. Corporate/Partner Sales: B2B sales through partner programs for corporate gifting, team rewards, incentive programs, and promotional campaigns. Partners can access select products at wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brosway Italia designs, manufactures, and sells Italian-designed fashion jewelry — including necklaces, bracelets, earrings, rings, watches, charms, and anklets — primarily in 304 hypoallergenic stainless steel and 925 sterling silver with rhodium plating, marketed as waterproof for everyday wear. The company sells direct-to-consumers through its US and Italian e-commerce sites plus physical retail stores (including a flagship at the Las Vegas Venetian), and offers a B2B partner program for corporate gifting and incentive campaigns.

Product overview

Brosway Italia is an Italian jewelry company operating as a multi-channel e-commerce and retail business with two primary legal entities: Bros Manifatture S.r.l. (Italy) and Bros Usa Corporation (United States). The company offers a portfolio of stainless steel, sterling silver, and gold-plated jewelry products including necklaces, bracelets, earrings, rings, watches, charms, and anklets. The product line is organized into distinct collections targeting both women's and men's segments, with notable sub-brands including DESIDERI, CHAKRA, FANCY, and With You. Brosway also operates a B2B partner program for corporate gifting and wholesale relationships. The company operates physical retail stores including a flagship location at the Venetian Hotel in Las Vegas.

Differentiator

Problem solved

Functional benefit

Brands

• Brosway: Primary jewelry and watch brand featuring stainless steel, gold-plated, and silver pieces. Collections include Chakra, Desideri, Fancy, and others for men and women.

Products and services

• Necklaces Jewelry category including pendants, chokers, long necklaces, chains, and symbolic designs (hearts, infinity symbols, four-leaf clovers) in stainless steel, sterling silver, and gold-plated finishes, available in women's and men's variants.
• Bracelets Jewelry category including rigid, semi-rigid, and pendant bracelets in stainless steel, sterling silver, and gold-plated materials, with symbolic motifs (letters, hearts, infinity symbols), available for women and men.
• Earrings Jewelry category including hoop, pendant, stud, and leverback earrings in stainless steel, sterling silver, and gold-plated materials for women and men.
• Rings Jewelry category in various ring styles with different finishes and stone options such as crystals and colored cubic zirconia, marketed in men's and women's designs.
• Watches (Orologi) Timepiece collection including solo tempo (time-only) watches and chronograph watches for both men and women, sold primarily through the Italian storefront.
• Charms Charm jewelry pieces designed for personalization, intended to be added to bracelets sold alongside the broader bracelet line.
• Cavigliere (Anklets) Anklet jewelry pieces marketed for women, sold through the US storefront category page.
• Accessories Complementary jewelry accessories and companion products sold alongside the core jewelry catalog.
• DESIDERI Collection Women's jewelry collection featuring stainless steel pieces with cubic zirconia accents, including necklaces, earrings, and bracelets, priced around $69-$89 for entry pieces.
• CHAKRA Collection Jewelry collection featuring chakra-inspired designs with symbolic motifs such as the moon and sun, including necklaces, bracelets, and earrings.
• FANCY Collection Women's jewelry collection featuring colored cubic zirconia pieces in Passion Ruby, Freedom Blue, Infinite White, and Life Green variants, set in sterling silver with rhodium plating.
• With You Collection Symbolic jewelry collection designed for both men and women to celebrate special connections, offered across multiple jewelry categories.
• Brosway Partner Program (B2B) B2B partnership program offering exclusive opportunities for corporate gifting, team rewards, incentive programs, and promotional campaigns, with partner access to select products at preferential wholesale pricing via the Serverbros portal.

Quantifiable outcome

• 2-year international warranty on all products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broswayitalia
• Instagraminstagram.com/broswayitalia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brosway Italia