What Skogman Realty does

Skogman Realty is a privately held, family-owned residential real estate brokerage founded in 1973 and headquartered in Cedar Rapids, Iowa. The company operates through three owned offices in Cedar Rapids, Hiawatha, and Manchester, supported by more than 160 agents serving buyers and sellers across the Cedar Rapids and Iowa City Corridor and broader Eastern Iowa. Skogman reports annual sales volume exceeding $1 billion and operates a commission-based transaction fee revenue model typical of full-service U.S. brokerages, with brokerage revenue derived from agent-sourced transactions across residential, land, new construction, and commercial segments.

The company's core product is its integrated real estate services platform, built on standard MLS integration with no documented proprietary technology stack, no public API, and no AI/ML capabilities. The platform supports property search, home valuation, comparative market analysis, and corporate relocation services. Adjacent services are delivered through affiliated entities under the Skogman family of companies: Skogman Homes (new construction across Cedar Rapids neighborhoods including Bowman Woods, Stoney Point, Northbrook, Cedar Hills, Fox Trail, and Willowood), Skogman Insurance, Skogman Remodeling, and Skogman Commercial. A preferred lending partner and LeadingRE international network affiliation supplement the offering.

Go-to-market is sales-led and agent-driven, with direct in-person representation as the primary motion supplemented by a self-service property search website, email listing alerts, and organic social presence on Facebook and Instagram. Customer segmentation is hybrid: the primary segment is individual home buyers and sellers (mid-market consumer) across roughly 30 Iowa sub-markets, while a corporate relocation practice serves enterprise transfers from Collins Aerospace, Quaker Oats/PepsiCo, UnityPoint Health, and the University of Iowa. Geographic reach is concentrated in Eastern Iowa with no international footprint. The company has operated under family ownership through six generations, with Tiffani Conrey serving as CFO; no external parent, private equity sponsor, or institutional investor is indicated.

Name

Skogman Realty

Legal name

Skogman Realty

Website

https://skogman.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Skogman Realty is a family-owned residential real estate brokerage founded in 1973, operating through 160+ agents across three Eastern Iowa offices (Cedar Rapids, Hiawatha, Manchester) with over $1 billion in annual sales volume and an integrated ecosystem of new construction, insurance, remodeling, and commercial services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Corporate relocation services
• New construction homes
• Property search platform

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where the company and its agents earn fees on completed property transactions. Commission rates typically split between listing agent, buyer's agent, and brokerage. Additional revenue from related services including new construction, insurance, and remodeling referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Skogman Realty is a full-service residential real estate brokerage representing home buyers and sellers across the Cedar Rapids and Iowa City Corridor in Eastern Iowa. Services are delivered by 160+ agents through three offices and supported by an MLS-integrated property search platform, home valuation tools, market analysis, and corporate relocation services. The brokerage operates alongside affiliated sub-brands for new construction homebuilding, home remodeling, property insurance, and commercial real estate.

Product overview

Skogman Realty is a full-service residential real estate brokerage operating as a unified platform with multiple integrated sub-brands. The core brokerage platform (Skogman Realty) provides buying and selling services through 160+ agents, while the ecosystem includes Skogman Homes (new construction/homebuilding), Skogman Remodeling (renovation services), Skogman Insurance (coverage options), and Skogman Commercial (commercial real estate). Additional tools include home valuation, market analysis, property search, relocation services, and lending partner connections.

Differentiator

Problem solved

Functional benefit

Brands

• Skogman Homes: New construction home building division of Skogman Realty
• Skogman Insurance
• Skogman Commercial
• Skogman Remodeling

Products and services

• Skogman Realty Residential Brokerage Full-service residential real estate brokerage helping buyers and sellers across the Cedar Rapids and Iowa City Corridor, with property search, home valuation, market analysis, and relocation services delivered through a network of 160+ agents.
• Skogman Homes New construction homebuilding division developing neighborhoods across Cedar Rapids, including Bowman Woods, Stoney Point, Northbrook, Cedar Hills, Fox Trail, and Willowood, serving buyers seeking newly built homes.
• Skogman Remodeling Home remodeling and renovation services offered to existing homeowners and brokerage clients looking to update or improve their properties.
• Skogman Insurance Property insurance services providing coverage options for homeowners and property buyers as part of the integrated Skogman service ecosystem.
• Skogman Commercial Commercial real estate division handling commercial property sales, leasing, and related services for businesses and investors seeking commercial properties in the Cedar Rapids and Iowa City Corridor.
• Corporate Relocation Services Dedicated relocation practice assisting employees transferring into the Corridor with home buying and selling support, serving major regional employers including Collins Aerospace, Quaker Oats/PepsiCo, UnityPoint Health, and the University of Iowa.

Quantifiable outcome

• Over $1 billion in annual sales volume
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Skogman HomescoreStrategic or Co-development PartnerRelated company under family ownership providing new construction home building services. Skogman Homes has developed neighborhoods across Cedar Rapids including Bowman Woods, Stoney Point, Northbrook, Cedar Hills, Fox Trail, and Willowood through six generations of homebuilding history.
• Skogman InsurancecoreStrategic or Co-development PartnerRelated company providing property insurance services as part of the integrated real estate service offering.
• Skogman RemodelingminorStrategic or Co-development PartnerRelated company providing home remodeling services, available as a resource for clients looking to update or improve properties.
• Skogman CommercialcoreStrategic or Co-development PartnerRelated company providing commercial real estate services for businesses and investors seeking commercial properties in the Corridor.
• Lending PartnerminorGTM or Marketing PartnerMortgage lending partner providing financing options and resources for buyers, accessible through the website's lending partner page.
• LeadingREminorChannel Partner/ Reseller/ DistributorInternational real estate network affiliation providing access to global referral network and additional marketing resources.
• GreenState BankminorGTM or Marketing PartnerRegional bank partnership visible in footer branding, suggesting co-marketing or referral relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled national residential brokerage competing for the same agent talent and high-end buyer pool; relevant as a technology and competitive benchmark for traditional brokerages like Skogman.
• Century 21 Real Estate: Global real estate franchise operating under traditional commission-based residential brokerage model with affiliated agent offices; comparable in offering and customer base.
• RE/MAX: One of the largest global real estate franchise networks, directly comparable to Skogman as a commission-based residential brokerage serving buyers and sellers through independent agent offices.
• Iowa Realty (HomeServices of Iowa): Major Iowa-based residential brokerage with deep presence in Des Moines and statewide footprint; directly comparable as a competing regional brokerage with similar full-service offerings.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with comparable commission-based residential brokerage model and market-based operating centers. Directly competes for the same agent and consumer pool.
• Berkshire Hathaway HomeServices: National residential brokerage franchise competing directly for the same buyer/seller customers and agent talent; comparable commission model and relocation focus.
• Coldwell Banker Realty: National residential brokerage franchise with similar full-service buyer/seller representation and corporate relocation capabilities; directly competes with Skogman across Eastern Iowa.

Regional players

• Ruhl & Ruhl Realtors: Family-owned regional brokerage serving Eastern Iowa and Western Illinois; directly comparable to Skogman in geographic footprint, family-ownership structure, and full-service residential brokerage model.
• Lepic-Kroeger REALTORS: Long-standing Iowa City-area independent brokerage directly competing with Skogman for buyers and sellers in the Iowa City Corridor segment of Skogman's market.
• Howard Hanna Real Estate: Family-owned regional residential brokerage serving the Midwest and Mid-Atlantic; comparable in scale, family-ownership structure, and integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skogmanrealty
• Instagraminstagram.com/skogman_realty
• Xx.com/skogmanrealty
• LinkedInlinkedin.com/company/skogman-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skogman Realty