HIGGINS EVENT RENTALS
- Company typePrivate
- Founded1909
- HeadquartersEtobicoke, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
HIGGINS EVENT RENTALS firmographics
Firmographics- Name
- HIGGINS EVENT RENTALS
- Legal name
- Element Event Solutions
- Website
- https://higginseventrentals.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
HIGGINS EVENT RENTALS industry classification
Industry- Product category
- Event Rental Services
- NAICS
- Food Service Contractors (722310), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Event Signage, Props & Custom Installations (HSACAOAG), Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Decor Props & Themed Set Rentals (HSACAFAK), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where HIGGINS EVENT RENTALS is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
HIGGINS EVENT RENTALS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Event Equipment Rentals: Rental of event equipment including tabletop, linens, furniture, catering equipment, tents, drapery and décor for gatherings, parties, weddings, corporate events, and sports & entertainment events. Revenue generated through rental fees based on event duration and equipment quantity.
- Full-Service Event Solutions: Comprehensive event services including product curation, event design, project management, logistics and installation. White-glove service delivery across Canada.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HIGGINS EVENT RENTALS product offering
Product offeringCore offering
Higgins Event Rentals, part of the Element Event Solutions / Chair-man Mills portfolio, rents event equipment including tabletop, linens, furniture, catering equipment, tents, drapery and décor for weddings, private celebrations, corporate events, and sports & entertainment events across Canada. The company delivers full-service event solutions spanning product curation, event design, project management, logistics, and installation, with white-glove service and coast-to-coast Canadian delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Rentals (Tabletop, Linens, Furniture, Catering Equipment)
Quantifiable outcome
- 8+ years of partnership with Tennis Canada for annual National Bank Open ATP & WTA tournament
Companies that use HIGGINS EVENT RENTALS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
HIGGINS EVENT RENTALS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HIGGINS EVENT RENTALS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered internal.
- Chair-man Mills PortfoliointernalElement Event Solutions was formed by continuing the legacy of the Chair-man Mills portfolio of brands, combining multiple established event rental companies under one unified brand.
- Advanced TentinternalAdvanced Tent (ATR) was a critical supplier for Tennis Canada's National Bank Open and has been integrated into Element Event Solutions as part of the Chair-man Mills portfolio consolidation.
- CMMC (Chair-man Mills)internalCMMC (Chair-man Mills) was referenced as a critical contractor for Tennis Canada's annual tournament, now part of the consolidated Element Event Solutions brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
HIGGINS EVENT RENTALS competitors and assessment
Company assessmentDirect peers
- Chair-man Mills (legacy brand): Predecessor brand now consolidated under Element Event Solutions; offers the same event rental categories (tents, furniture, tabletop, linens) in Canada and represents the most direct historical peer within the same corporate family.
- Advanced Tent (legacy brand): Former subsidiary brand now part of Element, specializing in tent and structure rentals for major sports and entertainment events including the National Bank Open; directly comparable tenting peer within the same portfolio.
- Linens by Eva: Canadian event linen and tabletop rental specialist serving weddings and corporate events with similar product categories (linens, chargers, table settings) in the Canadian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HIGGINS EVENT RENTALS social profiles
Digital presenceHIGGINS EVENT RENTALS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HIGGINS EVENT RENTALS leadership team
Management profileNumber of profiles
HIGGINS EVENT RENTALS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HIGGINS EVENT RENTALS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HIGGINS EVENT RENTALS
What does HIGGINS EVENT RENTALS do?
Higgins Event Rentals, part of the Element Event Solutions / Chair-man Mills portfolio, rents event equipment including tabletop, linens, furniture, catering equipment, tents, drapery and décor for weddings, private celebrations, corporate events, and sports & entertainment events across Canada. The company delivers full-service event solutions spanning product curation, event design, project management, logistics, and installation, with white-glove service and coast-to-coast Canadian delivery.
Is HIGGINS EVENT RENTALS a public or private company?
HIGGINS EVENT RENTALS is a private company. It is classified as corporate owned and is currently operating.
When was HIGGINS EVENT RENTALS founded?
HIGGINS EVENT RENTALS was founded in 1909. It employs 101 to 250 people.
Where is HIGGINS EVENT RENTALS based?
HIGGINS EVENT RENTALS is headquartered in Etobicoke, Canada, in the North America region.
How does HIGGINS EVENT RENTALS make money?
Two revenue lines are on record. Event Equipment Rentals are the primary driver. The others are full-Service Event Solutions.
Who are HIGGINS EVENT RENTALS's main competitors?
Direct peers on record are Chair-man Mills (legacy brand), Advanced Tent (legacy brand) and Linens by Eva.
Does HIGGINS EVENT RENTALS have an API?
No public API is recorded for HIGGINS EVENT RENTALS.
What industry is HIGGINS EVENT RENTALS in?
HIGGINS EVENT RENTALS's product category is Event Rental Services. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 722310 and its SIC code is 7350.