Holiday Autos
Holiday Autos is a privately held car rental comparison and booking marketplace headquartered in Dundrum, Ireland, serving individual holidaymakers and leisure travelers across 150+ countries by aggregating inventory from 1,700+ rental suppliers across 50,000+ pickup locations and earning marketplace commissions on each booking routed through its website and mobile app.
- Company typePrivate
- Founded1983
- HeadquartersDundrum, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Holiday Autos does
Holiday Autos is a consumer-facing car rental comparison and booking marketplace that aggregates inventory from 1,700+ rental suppliers across more than 50,000 pickup locations in 150+ countries. The company serves individual holidaymakers and leisure travelers — primarily in the UK, Spain, Portugal, France, Italy, the USA, Ireland, Germany, Greece, Cyprus, South Africa, and Australia — and lets them search, compare prices, and book vehicles through the holidayautos.com website and an iOS/Android mobile app. Integrated supply partners include Avis, Enterprise, Sixt, Hertz, Alamo, Budget, Thrifty, and Europcar, covering both premium and value segments.
The platform's technical core is a marketplace/aggregation layer over third-party supplier inventory, with image and supplier endpoints served via CarTrawler infrastructure (cartrawler.com CDN domains are referenced throughout the source material), suggesting Holiday Autos operates as a consumer brand on top of CarTrawler's travel technology stack. Customer-facing product surface is the website plus a mobile app differentiated by paperless vouchers, phone-based pickup verification, and exclusive app-only deals. The company holds a Trustpilot score of 4.0/5 across 40,000+ reviews and has served 8M+ holidaymakers on a cumulative basis.
Holiday Autos monetizes on a marketplace commission basis, earning a percentage of each car rental booking routed through the platform from its supplier partners. Pricing is dynamic — set per supplier, location, rental period, and vehicle category — and is offered with free cancellation as a customer-side risk mitigator. The go-to-market is product-led growth: the company runs no membership or subscription product, captures demand via organic search and direct traffic to its owned website and app, and uses Trustpilot social proof as the principal mid-funnel conversion lever. The company is privately held, headquartered in Dundrum, Ireland, with a headcount of 251–500 employees.
Holiday Autos firmographics
Firmographics- Name
- Holiday Autos
- Legal name
- Holiday Autos
- Website
- https://holidayautos.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Holiday Autos is a privately held car rental comparison and booking marketplace headquartered in Dundrum, Ireland, serving individual holidaymakers and leisure travelers across 150+ countries by aggregating inventory from 1,700+ rental suppliers across 50,000+ pickup locations and earning marketplace commissions on each booking routed through its website and mobile app.
- Ownership category
- akta.pro rank
Holiday Autos industry classification
Industry- Product category
- Car Rental Comparison Platform
- NAICS
- All Other Consumer Goods Rental (532289)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
Keywords
Where Holiday Autos is headquartered
LocationHeadquarters
- HQ city
- Dundrum
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Holiday Autos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Car Rental Bookings: Holiday Autos earns commissions from car rental suppliers for each booking completed through their platform. The marketplace model connects travelers seeking car rentals with a network of 1,700+ supplier brands across 50,000+ global pickup locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic pricing based on supplier, location, and rental period |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Holiday Autos product offering
Product offeringCore offering
Holiday Autos operates an online car rental comparison and booking marketplace that aggregates inventory from 1,700+ supplier brands (including Avis, Enterprise, Sixt, Hertz, Budget, Alamo, Thrifty, and Europcar) across 50,000+ pickup locations in 150+ countries. Travelers use the website and mobile app to search, compare prices, and book rental vehicles, with paperless vouchers, free cancellation, and 24/7 customer support as standard features.
Product overview
Holiday Autos operates as a single unified car rental comparison and booking platform. The core product aggregates inventory from 1,700+ supplier partners (including Avis, Enterprise, Sixt, Alamo, Hertz, Budget, Thrifty, and Europcar) to offer customers access to 50,000+ pickup locations across 150+ countries worldwide. Users can search, compare prices, and book car rentals through the website and mobile app. The platform also offers a mobile app with features for exclusive deals, paperless vouchers, and phone-based vehicle pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Autos Car Rental Platform An online car rental comparison and booking platform for individual travelers and holidaymakers. It aggregates inventory from 1,700+ supplier brands (including Avis, Enterprise, Sixt, Hertz, Budget, Alamo, Thrifty, and Europcar) across 50,000+ pickup locations in 150+ countries, enabling users to search, compare prices, and book rental vehicles via website and mobile app with paperless vouchers, free cancellation, and 24/7 customer support.
Quantifiable outcome
- 4.0/5 stars on Trustpilot with 40,000+ reviews
Companies that use Holiday Autos
Customer profileSegments1 record
Ideal customer profiles1 record
Holiday Autos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holiday Autos partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AviscoreMajor international car rental supplier brand available through Holiday Autos platform. Avis operates as one of the largest rental car companies globally, providing inventory to the Holiday Autos marketplace.
- EnterprisecoreLeading car rental brand integrated into Holiday Autos supplier network. Enterprise provides vehicles across numerous pickup locations worldwide through the platform.
- SixtcorePremium car rental supplier available on Holiday Autos platform. Sixt offers luxury and business vehicle rentals across international markets.
- HertzcoreGlobal car rental brand partnered with Holiday Autos. Hertz provides standard and premium vehicles through the Holiday Autos booking platform.
- AlamocoreCar rental supplier brand integrated into Holiday Autos marketplace network serving leisure and business travelers.
- BudgetcoreValue-focused car rental supplier available through Holiday Autos platform, serving cost-conscious travelers.
- ThriftycoreCar rental brand partnered with Holiday Autos providing vehicles at competitive price points across global locations.
- EuropcarcoreEuropean car rental leader integrated into Holiday Autos supplier network, offering vehicles across continental Europe and internationally.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Holiday Autos competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holiday Autos social profiles
Digital presenceHoliday Autos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday Autos leadership team
Management profileNumber of profiles
Holiday Autos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday Autos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday Autos
What does Holiday Autos do?
Holiday Autos operates an online car rental comparison and booking marketplace that aggregates inventory from 1,700+ supplier brands (including Avis, Enterprise, Sixt, Hertz, Budget, Alamo, Thrifty, and Europcar) across 50,000+ pickup locations in 150+ countries. Travelers use the website and mobile app to search, compare prices, and book rental vehicles, with paperless vouchers, free cancellation, and 24/7 customer support as standard features.
Is Holiday Autos a public or private company?
Holiday Autos is a private company. It is classified as unknown and is currently operating.
When was Holiday Autos founded?
Holiday Autos was founded in 1983. It employs 251 to 500 people.
Where is Holiday Autos based?
Holiday Autos is headquartered in Dundrum, Ireland, in the Europe region.
How does Holiday Autos make money?
One revenue line is on record: car Rental Bookings.
Does Holiday Autos have an API?
No public API is recorded for Holiday Autos.
What industry is Holiday Autos in?
Holiday Autos's product category is Car Rental Comparison Platform. Its primary akta.pro industry code is THADAAAH, Specialty Vehicle Rentals (SUVs, Convertibles, 4x4). Its NAICS code is 532289 and its SIC code is 7510.