What Schretter & Cie does

Schretter & Cie GmbH & Co KG is a 125-year-old Austrian family-owned mineral products manufacturer headquartered in Vils, Tyrol. The company produces cement (Portland cement types CEM I, CEM II, CEM III in bulk and bagged form), lime (hydraulic and quicklime), gypsum (from the only mineable gypsum deposit in Tyrol at Weißenbach am Lech), specialty binders (Spezialbindemittel SF for shotcrete, PrimoCem rendering cement, Hydraulit-M), and the NOVITECH line of specialty building materials (repair mortars, grouting mortars, shotcrete, injection grouts, anchoring mortars, fire-protection shotcrete) for tunnel, bridge, and infrastructure rehabilitation. Core production assets include a rotary kiln with ~1,000 tonnes/day clinker capacity, cement grinding facilities (including the 2020-commissioned Cement Grinding Plant 6), a gypsum plant operated through the wholly-owned subsidiary Gipswerk Schretter & Cie GmbH (acquired 1981), and the Höfen limestone quarry.

The company operates a B2B direct sales model targeting civil engineering contractors, readymix and precast concrete producers, building materials traders, the paper industry, and the agricultural sector (via Agro-Lapis gypsum fertilizer). Distribution combines direct silo/bulk deliveries from Vils with bagged cement distributed through the German partner SCHWENK Zement, which became an equity participation partner in 2017. Geographic reach spans Austria, Switzerland, Germany, and the BENELUX region, with Schretter positioned as the last remaining cement works in western Austria. Revenue is generated through one-time product sales with quote-based B2B pricing not publicly disclosed.

The business is currently undergoing a significant transformation: an €80 million investment program at the Vils site (€40 million already invested, €40 million planned through 2028) is funding new clinker silos, Cement Mill 6, silo loading infrastructure, and modernization of grinding, storage, control, QA, and occupational safety systems. Approximately 25% of annual investment is allocated to environmental protection (SNCR systems for NOx reduction, alternative fuel utilization, dust filtration). Concurrently, the company is shutting down its rotary kiln and transitioning clinker supply to its partner SCHWENK Zement, which is expected to accelerate the CO2-neutral cement manufacturing roadmap. The company employs approximately 125 people across its Vils, Weißenbach, and Höfen sites.

Name

Schretter & Cie

Legal name

Schretter & Cie GmbH & Co KG

Website

https://schretter.tirol

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

51–100 employees

Short description

Schretter & Cie is a 125-year-old Austrian family-owned mineral products manufacturer producing cement, lime, gypsum, specialty binders, and NOVITECH specialty building materials. It serves civil engineering, readymix concrete producers, building materials trade, agriculture, and paper industry customers across Austria, Switzerland, Germany, and BENELUX.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Cement Manufacturing (327310), Cement and Concrete Product Manufacturing (3273), Gypsum Product Manufacturing (327420), Lime and Gypsum Product Manufacturing (3274)

SIC

Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industries

Gypsum & Anhydrite (IMAEAFAK), Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG), Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH), Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC)

Keywords

• Cement manufacturing
• Lime production
• Gypsum processing
• Specialty building materials
• Concrete repair mortars

Headquarters

HQ city

Vils

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cement and binder sales: Revenue from production and sale of Portland cement (bulk/silo), specialty cements, and hydraulic binders. Primary product lines include CEM I, CEM II, CEM III cements in various strength classes, sold to readymix producers, construction companies, and building materials traders. Products are delivered in silo trucks (Siloware) or bags (Sackware, distributed via SCHWENK).
2. Specialty building materials (NOVITECH): Sale of specialty repair mortars, injection grouts, shotcrete products, and anchoring materials under the Novitech brand. These are higher-margin, technically differentiated products for tunnel construction, bridge rehabilitation, and avalanche protection structures.
3. Lime and gypsum products: Revenue from calcium hydroxide (hydratkalk), quicklime, gypsum (stucco and building gypsum), and agro-gypsum (Agro-Lapis) sold to construction, paper, and agricultural industries. Gypsum is sourced from the only mineable gypsum deposit in Tyrol.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schretter & Cie manufactures and sells mineral building materials — bulk and bagged Portland cement (CEM I/II/III), hydraulic and non-hydraulic lime, natural and agricultural gypsum, specialty binders for shotcrete and rendering, and the NOVITECH specialty building materials line (concrete repair mortars, shotcrete, injection and anchoring mortars, self-leveling screeds). Products are produced at integrated Vils (cement/lime) and Weißenbach am Lech (gypsum) plants and sold B2B to readymix producers, civil engineering contractors, building materials traders and industrial customers across the Alpine region.

Product overview

Schretter & Cie is a medium-sized mineral products company producing cement, lime, and gypsum as core products, along with specialty binders and specialty construction materials (NOVITECH line). The product portfolio includes bulk and bagged cement (CEM I, CEM II, CEM III types), lime products (VERIT, AKTIV), gypsum (Topas, Saphir, Agro-Lapis), specialty binders (SF for shotcrete, PrimoCem for rendering, Hydraulit-M for concrete), and the NOVITECH specialty construction materials line covering concrete repair, injection grouts, and tunnel construction solutions (NOVISAN, NOVINJEKT, NOVIMONTAN, NOVGUSS, VISCOPLAN products). Products are manufactured at the Vils location (cement, lime, specialty products) and Weißenbach am Lech (gypsum), with raw materials from the Höfen limestone quarry.

Differentiator

Problem solved

Functional benefit

Brands

• NOVITECH: NOVITECH specialty building materials brand representing a product line of concrete repair, injection, tunnel and special civil engineering products for over 40 years. Includes NOVISAN (repair mortars), NOVIGUSS (grouting mortars/concretes), VISCOPLAN (high-performance floors), NOVINJEKT (injection mortars), and NOVIMONTAN (anchor mortars).
• PrimoCem
• SupraCem

Products and services

• Cement (Zement - Siloware / Bulk Cement) Bulk cement products in silo delivery (Siloware) including CEM I 52,5 N-SR 0 (sulfate-resistant, C3A-free), CEM I 42,5 R-SR 0, CEM I 52,5 R (sb), CEM I 52,5 R, CEM II/A-LL 52,5 N, CEM II/A-LL 52,5 N WT 38, CEM II/B-M (S-LL) 42,5 N, CEM II/B-M (S-LL) 42,5 N (az), and CEM III/A 42,5 L-LH (blast furnace cement). Delivered directly from the Vils plant via silo trucks to readymix producers and large construction companies; low-chromium per EU Directive 2003/53/EG (Cr(VI) ≤ 2 ppm).
• Cement (Zement - Sackware / Bagged Cement) Bagged cement products distributed through the company's strategic partner Schwenk Zement's commercial network, including special cements for various construction applications. Extends Schretter's reach beyond its direct sales territory into German-speaking markets via www.swenk.de.
• Lime (Kalk) Hydraulic and non-hydraulic lime products including Hydratkalk calcium hydroxide (VERIT NATUR, VERIT EDELWEISS), AKTIV Weißfeinkalk high-whiteness hydrate, Wasserbausteine hydraulic engineering stone, and Kalksteinsplitt limestone grit. Based on Höfener Wettersteinkalk for exceptional whiteness, used in construction, environmental technology, and as paper-industry filler.
• Gypsum (Gips) Natural gypsum products including Stuck- und Baugips Topas, Stuck- und Baugips Saphir (beta-hemihydrate natural gypsum plaster per EN 13279-1) and Agro-Lapis for agricultural use. Processed from Tyrol's only mineable gypsum deposit at the Weißenbach am Lech plant. Particularly suitable for gypsum binders and gypsum dry mortars due to special fineness and reactivity.
• Agro-Lapis (Agricultural Gypsum) Ground and natural calcium sulfate agricultural fertilizer from processed gypsum, containing Calcium (Ca) 24%, Magnesium (Mg) 2%, Sodium (Na) 0.1%, Sulphur (S) 16%, Iron (Fe) 0.3%, Potassium (K) 0.3%. Sold to the agricultural sector for soil improvement.
• Spezialbindemittel SF (Shotcrete Specialty Binder) Hydraulic quick-setting binder per ÖBV guidelines for shotcrete. Contains Portlandzementklinker with calcium sulfate and setting regulators; designed for dry shotcrete applications with early and final strength requirements J2-J3. Low-chromate per EU Directive 2003/53/EG (Cr(VI) ≤ 2 ppm).
• PrimoCem (Putzzement / Rendering Cement) Hydraulic quick-setting rendering cement with Portlandzementklinker and calcium sulfate, optimized for machine-applicable render mortars with controlled setting behavior through retarder additives. Low-chromate per EU Directive 2003/53/EG.
• Hydraulit-M (Concrete Additive) Hydraulically effective combination products consisting primarily of blast furnace slag and fly ash, used as concrete additives per ÖNORM B-4710 to influence concrete properties.
• NOVITECH Specialty Building Materials Line The NOVITECH line covers concrete repair mortars (NOVISAN SM 2 K, NOVISAN SK 4), wet spray mortars (NOVISAN NSM 4 K), wet shotcrete (NOVISAN NSB 8 L), dry spray mortar (NOVISAN SB 4 L), grout mortars (NOVIGUSS VM 3, NOVIGUSS SCC 8), high-performance self-leveling floors (VISCOPLAN VP 07), injection grouts (NOVINJEKT IM 50), anchor mortars (NOVIMONTAN AM 08 Q), and fire-protection spray products (NOVISAN NSM 4 K Fire-Protect, NOVISAN NSB 4 L Fire-Protect). CE certified per EN 1504-3 where applicable; products for tunnel, bridge, underground garage and avalanche protection applications.

Quantifiable outcome

• Clinker production capacity of ~1,000 tonnes per day after 2007 heat exchanger upgrade
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SCHWENK Zement (bagged cement distribution)coreChannel Partner/ Reseller/ DistributorBagged cement (Sackware) produced at Schretter's Vils plant is distributed through SCHWENK Zement's commercial network, extending Schretter's reach beyond its direct sales territory into German-speaking markets.
• Vereinigung der Österreichischen Zementindustrie (Austrian Cement Industry Association)minorStrategic or Co-development PartnerAs a member of the Austrian Cement Industry Association, Schretter & Cie co-sponsors the association's internationally recognized research institute, contributing to and benefiting from shared R&D in cement technology, environmental performance, and product standards.
• Vereinigung der österreichischen Zementindustrie (Forschungsinstitut)minorOthersSchretter & Cie supports the research institute operated by the Austrian Cement Industry Association, which conducts applied research in cement production, concrete technology, and environmental performance.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Holcim Ltd: Global building materials major with extensive European cement, aggregates, and ready-mix operations. Comparable as a broad incumbent offering cement, specialty binders, and concrete repair solutions across Schretter's geographic markets.
• CRH plc: Global building materials group with substantial European cement and aggregates operations. Comparable as a broad incumbent whose cement and concrete products overlap with Schretter's portfolio across Central Europe.
• Heidelberg Materials: Global cement and aggregates major with strong presence in Central Europe. Operates cement, ready-mix concrete, and specialty building materials businesses across all of Schretter's core markets — a broad incumbent whose portfolio overlaps with Schretter's full offering.

Direct peers

• Rohrdorfer Gruppe: Austrian/German cement and building materials group with multiple cement plants in Bavaria and Austria, plus ready-mix concrete and aggregates operations. Closest direct peer to Schretter in scale, geography (Alpine/Bavarian region), and integrated cement-based product portfolio.
• Leube GmbH: Austrian family-owned cement and lime producer based in Salzburg region. Closely comparable regional peer with similar mid-sized scale, integrated cement/lime production, and Austrian/Central European market focus.
• Wopfinger Baustoffindustrie: Austrian dry-mix mortar and specialty building materials producer, part of the Baumit Group. Direct competitor in specialty mortars, plasters, and repair systems serving the Austrian and Central European construction market.
• SCHWENK Zement: German family-owned cement producer with equity stake in Schretter since 2017. Directly comparable as a regional Central European cement manufacturer with focus on Germany, Austria, and Switzerland; currently Schretter's exclusive clinker supplier post-rotary-kiln shutdown and bagged cement distribution partner.
• Buzzi SpA (Dyckerhoff): Italian-headquartered cement group with significant German and Central European operations via Dyckerhoff. Directly comparable as a multi-country Central European cement and concrete products producer serving similar construction and infrastructure customers.
• Opterra Zement GmbH: German cement producer operating plants in Germany with focus on decarbonization and CCS. Comparable in Central European cement manufacturing and competing for similar ready-mix and infrastructure customers in Germany.

Emerging players

• Baumit Beteiligungen GmbH: Central European dry-mix mortar and facade systems specialist with strong presence in Austria and Eastern Europe. Comparable as a specialty building materials peer competing in plasters, mortars, and renovation products across Schretter's core Austrian and CEE markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schretter.tirol
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/schretter.vils

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schretter & Cie