Promart

What Promart does

ProMart Oy is a Finnish B2B distributor founded on October 1, 2009 and headquartered in Pirkkala, Finland, supplying professional tools, power tools, workwear, safety equipment, fasteners, and consumable supplies to construction, industrial, and maintenance customers across Finland. The company operates an integrated multi-channel model comprising 8 physical retail stores (Pirkkala HQ/warehouse, Vantaa, Turku, Jyväskylä, Kempele/Oulu, Toivala/Kuopio, Ylöjärvi, and Tornio), a B2B e-commerce platform with customer-specific pricing and order history, a mobile application, technical field sales representatives, EasyMart 24/7 self-service shops installed at customer construction sites, and direct delivery in the Pirkanmaa and Helsinki regions. The catalog spans more than 11,300 SKUs from premium brands including Makita, Bosch, Milwaukee, Festool, Snickers, Fristads, Helly Hansen, and Portwest, and in February 2026 the company began selling its own ProMart-branded professional paintbrush line.

The core technology is a multi-channel ordering system that lets business customers access personalized pricing, product lists, and full order history consistently across the online store, mobile app, in-store, EasyMart on-site shops, and field sales. Revenue is generated primarily through one-time product sales, supplemented by subscription-style managed workwear programs (including logo printing), workwear and tool leasing on 12-24 month contracts (minimum EUR 1,500), equipment financing via Puiterahoitus, and managed on-site supply and shelving services. Pricing is opaque and negotiated per account through dedicated account managers, and customer-specific invoicing is supported through integrations with Paytrail (payments), Walley/Norion Bank (BNPL up to EUR 5,000), and Maventa (e-invoicing).

ProMart serves two primary B2B segments — individual industrial and construction professionals, and construction/industrial companies with managed procurement needs — via a vertical segmentation approach. Go-to-market combines enterprise field sales (dedicated account managers and technical sales reps), a direct-to-consumer on-site convenience layer (EasyMart), and self-service e-commerce. The company is privately held with no disclosed parent, investors, or institutional capital, and is founder/management-owned based on available sources.

Name

Promart

Legal name

Promart Oy

Website

https://promart.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ProMart Oy is a Finnish B2B distributor, founded 2009, supplying professional tools, workwear, safety equipment, and consumables to construction and industrial customers across Finland through 8 retail stores, a B2B e-commerce platform, mobile app, field sales, and on-site EasyMart self-service shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Pirkkala

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales: Sale of professional tools, power tools, fasteners, safety equipment, workwear, and supplies to B2B customers through physical stores, e-commerce, and sales representatives.
2. Workwear service: Managed workwear program including product supply, logo printing, and ongoing replenishment for corporate customers.
3. Workwear leasing and tool leasing: Equipment leasing programs allowing customers to acquire workwear and tools through fixed monthly payments over contract periods of 12-24 months.
4. Construction site services: EasyMart self-service shops installed at construction sites providing 24/7 access; on-site shelf stocking services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Promart is a Finnish B2B retailer and service provider supplying professional tools, workwear, safety equipment, fasteners, and consumables to industrial, construction, and maintenance companies. The company sells products through 8 physical stores, a B2B e-commerce platform, mobile app, field sales representatives, and EasyMart on-site self-service shops, complemented by workwear programs, tool and workwear leasing, equipment financing, and on-site shelving services.

Product overview

ProMart is a B2B online store and service provider for professional construction and industrial companies in Finland. The core offering is the ProMart B2B Online Store, supported by complementary services including EasyMart self-service stores (24/7 on-site concept), Työvaatepalvelut (workwear service with leasing and financing options), Työkaluleasing (tool leasing), Työmaa- ja hyllytyspalvelu (site supply service), and a mobile application. Product portfolio spans professional tools (Makita, Bosch, Milwaukee, Festool), workwear (Snickers, Fristads, Helly Hansen, Portwest), safety equipment, fasteners, and accessories. ProMart also offers logo printing services on workwear and recently launched a ProMart-branded paintbrush collection (February 2026). The company operates 8 physical store locations across Finland.

Differentiator

Problem solved

Functional benefit

Brands

• EasyMart: Self-service store concept for construction sites providing tools and supplies on-site 24/7.
• Ruuvi.fi

Products and services

• Promart B2B Online Store Authenticated B2B e-commerce platform where business customers view customer-specific pricing, custom product lists, and complete order history after login. The core commerce channel for professional tools, workwear, safety equipment, fasteners, and consumables.
• EasyMart Self-Service Store Self-service store concept deployed at customer work sites, operating 24/7. Provides on-site access to tools and supplies for construction workers, reducing trips to physical stores and minimizing downtime.
• Workwear Service (Työvaatepalvelut) Professional workwear procurement service for corporate customers, covering needs assessment, custom product selection, company-specific product lists, employee ordering capability, logo printing, and delivery to workplace or employee addresses.
• Workwear Leasing (Työvaateleasing) Leasing program for workwear allowing customers to acquire uniforms through fixed monthly payments over 12-24 month contract periods, with ownership transferring to the customer at the end of the contract.
• Tool Leasing and Financing (Työkaluleasing ja -rahoitus) Leasing and financing service for professional tools and equipment, allowing customers to acquire machinery through fixed monthly payments without large upfront capital outlay.
• Site and Shelving Service (Työmaa- ja hyllytyspalvelu) On-site material supply and shelving service ensuring the right products are available at the right time and location on customer construction sites, including shelf stocking and direct delivery.
• Promart Mobile Application Mobile application providing convenient ordering and account management for B2B customers, integrated with the same customer-specific pricing, product lists, and order history as the online store.
• Logo Printing Services (Logon painatuspalvelut) Workwear personalization service printing company logos on workwear in single or multi-color, with employee name personalization available, and fastest turnaround during store visits.
• ProMart Paintbrush Collection Promart-branded professional paintbrush collection launched in February 2026, comprising 24 brushes including outdoor brushes with Soft and Super Soft synthetic bristles, allround brushes in 25-75mm sizes, panel brushes in 25-70mm sizes, and element brushes in 25-75mm sizes, developed specifically for professional painters.
• Makita 18V LXT Garden Tools Campaign Featured Makita 18V LXT cordless garden tool line including trimmers, lawn mowers, leaf blowers, and hedge cutters, promoted under a campaign valid until 30.9.2026.

Quantifiable outcome

• Reduced procurement time by consolidating purchases through single supplier
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• FazerminorOthers · 15 June 2026ProMart provided EasyMart self-service shop for Fazer confectionery factory construction project in Lahti, Finland. The on-site shop operates 24/7 for workers on the construction site.
• SkanskaminorOthers · 15 June 2026Skanska is the main contractor for the Fazer Lahti confectionery factory project where ProMart's EasyMart solution is deployed.
• MakitaminorOthersMajor tool brand featured prominently in ProMart's product catalog and promotional campaigns. Makita 18V LXT cordless garden equipment campaign running until September 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PromartOY

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promart