Native Roots
Native Roots is a vertically integrated Colorado cannabis company operating 20+ retail dispensaries and the 173,000 sq ft Mothership cultivation facility, serving medical marijuana patients and recreational consumers aged 21+ across Denver Metro, Boulder, Colorado Springs, the Rocky Mountains, and the Western Slope.
- Company typePrivate
- Founded2009
- HeadquartersDenver, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Native Roots does
Native Roots is a vertically integrated Colorado cannabis company operating 20+ retail dispensaries across Denver Metro, Boulder, Northern Colorado, the Rocky Mountain resort corridor, Colorado Springs, and the Western Slope, serving both registered medical marijuana patients and adult-use recreational customers aged 21+. Founded in 2009 under Colorado's original medical marijuana caregiver model, the company has grown into one of the longest-operating dispensary chains in the United States, with the legal entity NR Parentco, LLC domiciled in Colorado and 400+ employees.
The company's core operations span cultivation, extraction, manufacturing, and retail. The Mothership, a 173,000+ sq ft indoor cultivation and processing facility in Denver, supports CO2 and BHO extraction plus finished-goods manufacturing under controlled-environment agriculture with LED lighting and water-efficient irrigation. The product portfolio includes flower, pre-rolls, concentrates, vaporizers, edibles, topicals, and tinctures, sold through three house-brand tiers (Green Label, Gold Label, Onyx Label) and third-party brands such as 710 Labs, Artsy, and Bloom County. Proprietary customer-facing tools include the Mood State Matrix (effect-based strain selection) and the Garden Club loyalty program with Weed Diary personal tracking. Distribution channels include physical storefronts, online ordering with in-store pickup via Dutchie, and same-day delivery in the Denver metro area for a $10 fee.
The business model is direct-to-consumer retail, with revenue generated through point-of-sale transactions at dispensary locations. Pricing is segmented between medical patients (who receive tax exemptions, $50 off flower and $25 product credit for first-time patients, and ongoing discounted pricing) and recreational customers (standard unit pricing with Garden Club BOGO rewards after spending thresholds). The company markets through a blog/education platform, organic social media (LinkedIn, Facebook, Twitter/X, Instagram), email newsletters, local sponsorships, and its loyalty program. In March 2026, Verdant Capital Partners entered into a definitive agreement to acquire Native Roots' 17-dispensary retail operations, subject to regulatory approval of license transfers. Co-founders Josh Ginsberg and Peter Knobel have been involved in years of legal disputes over share sales and funding that preceded the announced sale.
Native Roots firmographics
Firmographics- Name
- Native Roots
- Legal name
- NR Parentco, LLC
- Website
- https://nativerootscannabis.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Native Roots is a vertically integrated Colorado cannabis company operating 20+ retail dispensaries and the 173,000 sq ft Mothership cultivation facility, serving medical marijuana patients and recreational consumers aged 21+ across Denver Metro, Boulder, Colorado Springs, the Rocky Mountains, and the Western Slope.
- Ownership category
- akta.pro rank
Native Roots industry classification
Industry- Product category
- Cannabis Dispensary Retail
- NAICS
- Food Crops Grown Under Cover (11141)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Native Roots is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Native Roots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Dispensary Sales: Direct retail sales of cannabis products (flower, concentrates, edibles, topicals) to consumers at 17+ dispensary locations across Colorado. Both medical marijuana cardholders and recreational customers 21+. Revenue is point-of-sale, driven by product mix and foot traffic.
- Delivery Services: Same-day delivery service for customers in the Denver metro area, extending reach beyond physical storefronts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Medical Patient Pricing |
| Unit Pricing | Pay-as-you-go | Recreational Customer Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Native Roots product offering
Product offeringCore offering
Native Roots is a vertically integrated cannabis dispensary chain that cultivates, manufactures, and retails medical and recreational marijuana products through 20+ retail locations across Colorado. The company operates The Mothership, a 173,000 sq ft indoor cultivation facility, and sells flower, pre-rolls, concentrates, edibles, vaporizers, topicals, and tinctures through in-store retail, online ordering with in-store pickup, and same-day delivery in the Denver metro area. They serve both registered medical marijuana patients with tax benefits and recreational consumers aged 21+.
Product overview
Native Roots is a vertically integrated Colorado cannabis dispensary chain operating 20+ retail locations across the state, offering both recreational and medical marijuana products. The company sells a comprehensive portfolio through multiple sales channels: in-store dispensary shopping, online ordering with in-store pickup, and same-day delivery in the Denver metro area. Product categories include cannabis flower (from brands like 710 Labs, Artsy, and Bloom County, plus Native Roots' own Green Label, Gold Label, and Onyx Label house brands), pre-rolls (including their signature Noodle Doink Joints), vaporizers, concentrates (shatter, wax, live resin, live rosin), edibles, topicals, and tinctures. The company complements its retail operations with proprietary tools like the Mood State Matrix for strain selection and the Garden Club loyalty program featuring a Weed Diary for personalized tracking. Native Roots also provides medical marijuana services including card assistance referrals and medical-specific deals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.2 million+ flower customers served
- +2 more outcomes
Companies that use Native Roots
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Native Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Native Roots partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights5 records
Native Roots competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Native Roots social profiles
Digital presenceNative Roots compliance and trust
Trust signalCompliance3 records
Native Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Native Roots leadership team
Management profileNumber of profiles
Profiles4 records
Native Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Native Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Native Roots
What does Native Roots do?
Native Roots is a vertically integrated cannabis dispensary chain that cultivates, manufactures, and retails medical and recreational marijuana products through 20+ retail locations across Colorado. The company operates The Mothership, a 173,000 sq ft indoor cultivation facility, and sells flower, pre-rolls, concentrates, edibles, vaporizers, topicals, and tinctures through in-store retail, online ordering with in-store pickup, and same-day delivery in the Denver metro area. They serve both registered medical marijuana patients with tax benefits and recreational consumers aged 21+.
Is Native Roots a public or private company?
Native Roots is a private company. It is classified as private equity controlled and is currently operating.
When was Native Roots founded?
Native Roots was founded in 2009. It employs 251 to 500 people.
Where is Native Roots based?
Native Roots is headquartered in Denver, United States, in the North America region.
How does Native Roots make money?
Two revenue lines are on record. Retail Dispensary Sales are the primary driver. The others are delivery Services.
Does Native Roots have an API?
No public API is recorded for Native Roots.
What industry is Native Roots in?
Native Roots's product category is Cannabis Dispensary Retail. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries, with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 11141 and its SIC code is 5912.