Autotruck Financial Credit Union

What Autotruck Financial Credit Union does

Autotruck Financial Credit Union is a federally-insured, member-owned not-for-profit credit union founded in 1961 and headquartered in Louisville, United States, serving individuals associated with the transportation industry. The credit union operates with 11-50 employees and offers a full suite of consumer financial products, including share and money market savings accounts, checking accounts, vehicle loans (cars, trucks, boats, RVs, motorcycles), mortgage and home equity loans, VISA credit cards, signature and share-secured loans, and payday alternative loans. Its product surface is extended via partnerships with TruStage Insurance for protection products and WealthMax for wealth management, certificates, and IRAs.

The institution's technology layer consists of standard credit union banking infrastructure with a digital channel stack: Autotruck Online (web banking), a mobile banking app with mobile deposit (remote check capture), Audio Teller (telephone banking), Bill Pay, E-Statements, and Credit Sense for credit monitoring. Distribution is multi-channel, combining physical branch locations, an ATM and shared branching network (via CO-OP), and digital self-serve channels. Member acquisition is direct-to-consumer, anchored in the credit union's transportation-industry brand identity and community presence.

Revenue is generated through a standard credit union model: net interest income from the spread on loans versus deposit costs, supplemented by transactional fees (Courtesy Pay $29, NSF $29, wire transfers $10-$50, ATM usage beyond 10 free transactions per month at $2 each, shared branch usage beyond 4 free transactions per month at $4 each), insurance affiliate referral income via TruStage, and wealth management fees via WealthMax. The institution is regulated and insured by the National Credit Union Administration (NCUA), holds NMLS# 643962, and is compliant with the Fair Housing Act and Equal Credit Opportunity Act.

Name

Autotruck Financial Credit Union

Legal name

Autotruck Financial Credit Union

Website

https://autotruckfcu.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Autotruck Financial Credit Union is a federally-insured, member-owned credit union founded in 1961 and headquartered in Louisville, serving transportation industry workers and their families with deposit accounts, vehicle and mortgage loans, digital banking, and partner-distributed insurance and wealth products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Credit union banking
• Consumer lending services
• Vehicle loan financing
• Mortgage lending
• Digital banking

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Credit unions primarily generate revenue through interest earned on loans including vehicle loans, mortgages, signature loans, and other lending products. The spread between interest earned on loans and interest paid on deposits constitutes the primary revenue source.
2. Fee-based Services: Various service fees including Courtesy Pay fees ($29), NSF fees ($29), wire transfer fees ($10-$50), stop payment fees ($15), and other transactional fees generate non-interest income.
3. Insurance Products: Partnership with TruStage Insurance and other insurance providers offering Auto GAPP, extended warranty protection, credit life and disability, and accidental death and dismemberment coverage.
4. Wealth Management: WealthMax wealth management services and investment products including certificates and IRAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Autotruck Financial Credit Union is a member-owned, federally-insured credit union that provides consumer retail banking and lending products to transportation industry workers and qualifying members. Core offerings include deposit accounts (share/savings, money market, prime advantage, checking, certificates/IRAs), a consumer lending suite (vehicle loans for cars, trucks, boats, RVs and motorcycles; mortgages and home equity; VISA credit cards; signature, share-secured and payday-alternative loans), digital banking services (online banking, mobile app, mobile deposit, bill pay, e-statements, audio teller), and partner-distributed insurance (TruStage, Auto GAPP, extended warranty, credit life/disability, AD&D) and wealth management (WealthMax).

Product overview

Autotruck Financial Credit Union offers a comprehensive suite of financial products and services organized around three core areas: Save (savings and checking accounts), Borrow (loans including vehicle, mortgage, and credit cards), and Access (digital banking tools). The credit union's digital platform includes Autotruck Online for web-based banking, a Mobile App for smartphone access, Mobile Deposit for remote check processing, Bill Pay, E-Statements, and Credit Sense for credit monitoring. Insurance and wealth management products are available through partnerships including TruStage Insurance and WealthMax. The credit union serves members with products ranging from basic Share Accounts and Checking Accounts to vehicle loans, mortgages, and VISA credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Account Basic savings (share) account offering competitive rates and NCUA-insured deposit protection for credit union members.
• Money Market Account Higher-tier savings account offering higher interest rates for members maintaining larger balances.
• Prime Advantage Account Premium savings account offering enhanced benefits and competitive rates for qualifying members.
• Checking Accounts Share draft (checking) accounts providing debit card access, overdraft protection options, and online e-services for daily transactional banking.
• Certificates & IRAs Term certificates of deposit and Individual Retirement Accounts for member savings and retirement planning.
• New/Used Cars and Trucks Loans Vehicle financing for new and pre-owned automobiles and trucks at competitive credit union rates for members.
• New/Used Boats, RVs and Motorcycles Loans Recreational vehicle and motorcycle financing for new and pre-owned boats, RVs, and motorcycles for members.
• Mortgage Loans Home purchase and refinance mortgage loans including traditional mortgages and home equity loan options for members.
• VISA Credit Card Credit card issued on the VISA network with various rate and reward options available to members.
• Signature Loans Unsecured personal loans for members based on creditworthiness for general-purpose borrowing.
• Share Secured Loans Loans collateralized by the member's share/savings deposits, used to build or rebuild credit.
• Payday Alternative Loans Small-dollar, short-term consumer credit alternative to payday loans offered as a member-friendly borrowing option.
• Autotruck Online Web-based online banking platform providing members 24/7 account access, balance inquiries, transfers, and transaction history.
• Mobile Banking App Smartphone mobile banking application enabling members to manage accounts, pay bills, and deposit checks on the go.
• Mobile Deposit Remote deposit capture feature allowing members to deposit checks by capturing them with a smartphone camera.
• Bill Pay Electronic bill payment service letting members schedule and manage recurring payments from their credit union accounts.
• Audio Teller Automated telephone banking service providing account access and transactions by phone for members.
• Credit Sense Credit monitoring and scoring service helping members track their creditworthiness through their digital banking experience.
• WealthMax Wealth Management Wealth management and investment services for members seeking financial planning assistance, delivered in partnership with WealthMax.
• TruStage Insurance Insurance products including life insurance and disability coverage offered to members through the TruStage partnership.
• Auto GAPP Insurance Guaranteed Asset Protection coverage for financed vehicles, protecting members against total loss or theft gaps.
• Extended Warranty Protection Extended vehicle warranty protection products offered to members in connection with auto lending.
• Credit Life & Disability Insurance Credit life and disability insurance products that pay off or cover loan obligations in the event of death or disability.
• Accidental Death & Dismemberment Insurance Accidental death and dismemberment insurance coverage offered to members as part of the insurance product suite.
• Kids Club Sub-brand savings and financial education program designed for children of members with age-appropriate accounts and materials.
• Teen Club Sub-brand banking services and financial education program tailored for teenage members.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TruStage InsurancecoreGTM or Marketing PartnerPartnership offering TruStage Insurance products including credit life and disability insurance, accidental death and dismemberment coverage, and other insurance products marketed alongside credit union services.
• Shared Branching Network (CO-OP)coreChannel Partner/ Reseller/ DistributorAccess to thousands of shared branching locations and surcharge-free ATMs through shared branching network partnerships, enabling members to conduct transactions at participating credit unions nationwide.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that insures member deposits up to $250,000 and supervises federal credit unions. Autotruck Financial CU is federally-insured by NCUA.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alliant Credit Union: Large digitally-focused credit union offering consumer loans (auto, mortgage, credit cards), deposits, digital banking, and investment products. Comparable full-product credit union model with strong digital channel emphasis, but operating at materially larger scale with broader membership eligibility.
• UPS Federal Credit Union: Transportation-industry occupational credit union serving UPS employees and their families. Direct peer given the same transportation-vertical membership focus, full-service banking offering (loans, deposits, digital), and member-owned cooperative structure.
• Connexus Credit Union: Online-forward credit union offering vehicle loans, mortgages, credit cards, savings, checking, and wealth management. Comparable as a digitally-led full-service credit union competing for the same consumer relationships.

Broad incumbents

• Ally Financial: Public financial services company with a leading direct-to-consumer auto finance franchise, online deposit products, and wealth offerings. Comparable as a competitor for Autotruck's vehicle loan and consumer deposit customers, operating at vastly larger scale and as a digital-first incumbent.
• Patelco Credit Union: California-based occupational/community credit union offering consumer loans (including auto), mortgages, credit cards, deposits, and digital banking. Comparable as a mid-sized occupational CU with a similar full-service product mix.
• SchoolsFirst Federal Credit Union: Large occupational credit union serving school employees and their families, offering consumer lending (auto, mortgage), credit cards, deposits, digital banking, and wealth/insurance products. Comparable full-service occupational credit union model serving a defined employee vertical.
• BECU (Boeing Employees Credit Union): Originally founded as Boeing Employees Credit Union, BECU is a large community/membership-expanded credit union offering the same comprehensive suite of lending, deposit, digital, insurance, and wealth products as Autotruck, serving as a scaled-up model of the occupational credit union concept.
• First Tech Federal Credit Union: Large occupational credit union serving technology industry employees. Comparable as a multi-product, occupational-membership credit union with vehicle lending, mortgages, credit cards, digital banking, and wealth services, but materially larger in scale and asset base.
• PenFed Credit Union: Large federally-chartered credit union serving military and broader membership with vehicle loans, mortgages, credit cards, and digital banking. Comparable product breadth and federal charter status, but far larger scale and broader membership field.
• Capital One Auto Finance: Major national auto lender and credit card issuer offering competitive vehicle financing, credit cards, and digital banking. Directly comparable as a scaled competitor for Autotruck's vehicle loan and VISA credit card members, with substantially greater pricing power and underwriting scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotruck Financial Credit Union