What Piccadilly Restaurants does

Piccadilly Restaurants LLC is a privately held, Texas-domiciled cafeteria-style restaurant chain operating approximately 30 locations across the Southeastern United States (Mississippi, Georgia, Louisiana, Tennessee, Alabama, Florida), with corporate headquarters in Southlake, Texas. The company was founded in 1944 according to firmographic data, although its Terms and Conditions carry a 1994 effective date. It serves homestyle Southern cuisine through full-service cafeterias and Piccadilly To Go express locations, and retains the acquired Morrison's Cafeteria brand in Mobile, Alabama as a wholly owned subsidiary.

The product portfolio extends well beyond restaurant dining. Piccadilly Food Service provides managed institutional meal programs for healthcare facilities, educational institutions, senior living communities, and corporate clients. Piccadilly Rapid Response is a mobile Emergency Kitchen operation that has served over one million relief meals in partnership with utility companies and government agencies. Group dining packages (Group Saver, Group Saver Plus, Group Saver Deluxe, A.M. Special) are sold to tour groups of 15 or more, and catering for events of 60 to 600 guests is distributed through the EZ Cater marketplace. Supporting technology includes a website-based online ordering platform, a loyalty mobile app (Piccadilly Rewards) with QR-code signup, SMS/email promotional automation via Salesforce Pardot, and Google Analytics for site measurement; the company maintains WCAG 2.1 AA accessibility compliance on its web properties.

Piccadilly generates revenue primarily through unit-priced dine-in transactions (ranging from $1.99 kid meals to $19.99 full-meal bundles and $10.79 daily specials), online pickup and delivery orders, per-guest group dining packages ($14.99-$19.99/guest), catering commissions via EZ Cater, and institutional food service contracts. Discounts include 10% off for active and retired military personnel and seniors aged 55 and older during afternoon hours. Customer segments span individual diners, families, seniors, military, tour groups, and institutional buyers, with no disclosed customer logos or revenue concentration data. Headcount is reported at 1,001-5,000 employees, and the company is privately held with no disclosed funding rounds, parent company, or investor base.

Name

Piccadilly Restaurants

Legal name

Piccadilly Restaurants LLC

Website

https://piccadilly.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Piccadilly Restaurants LLC is a privately held cafeteria-style chain operating about 30 locations across the Southeastern US, serving homestyle Southern meals to individual diners, groups, institutional clients, and catering customers via in-store, online, and EZ Cater channels.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Cafeteria restaurant chain
• Homestyle Southern dining
• Group dining packages
• Institutional food service
• Catering services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Traditional cafeteria-style dining where customers select from prepared homestyle Southern dishes including entrees, vegetables, salads, breads, beverages, and desserts. Revenue generated from individual meal purchases at varying price points.
2. Online Ordering (Pickup/Delivery): Customers place orders through the website for pickup or delivery at various locations. Online ordering system allows customers to customize meals with specific entrees, sides, and extras.
3. Catering Services: Fully staffed catering for events serving 60 to 600 guests. Orders placed through EZ Cater partner platform. Includes professional staff, punctual delivery, setup, and cleanup services.
4. Institutional Food Service: Contract food service for healthcare facilities, educational institutions, senior living facilities, and businesses. Customized menus prepared fresh daily for group settings.
5. Group Dining: Pre-priced group tour meal packages for groups of 15 or more, including Group Saver, Group Saver Plus, Group Saver Deluxe, A.M. Special, and Kids Combo options. Drivers and tour coordinators eat free with qualifying groups.
6. Loyalty Program: Piccadilly Rewards program where customers earn points for purchases that can be redeemed for free food and exclusive deals. Members receive promotional messages via SMS and email.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Piccadilly Restaurants operates a chain of approximately 30 company-owned cafeteria-style restaurants across six US Southeastern states, serving homestyle Southern meals (entrées, vegetables, and desserts) to walk-in diners. In addition to restaurant service, the company offers catering, group dining/tour packages, institutional food service for healthcare and education clients via Piccadilly Food Service, and rapid-response emergency kitchen deployment.

Product overview

Piccadilly Restaurants operates a cafeteria-style Southern dining chain as a single unified product, with integrated service modules including a customer loyalty Rewards Program, Group Dining package services for parties of 15+, Catering Services for events of 60-600 guests, institutional Food Service programs for healthcare/education/senior/business sectors, Rapid Response emergency meal services, and Online Ordering for pickup and delivery. The core cafeteria product features standardized menu categories (Entrees, Vegetables, Salads, Desserts, Beverages, Bread, and Extras) across 28 locations in multiple states, supported by family-sized Dilly Pack offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Piccadilly Food Service: Corporate food service division serving seniors, healthcare, education, and business sectors with fresh-made meals
• Piccadilly Rapid Response
• Piccadilly To Go
• Morrison's Cafeteria

Products and services

• Piccadilly Cafeteria Company-operated, cafeteria-line restaurant service offering homestyle Southern entrées, vegetables, and desserts to walk-in diners for individual meal purchase at approximately 30 locations across six US Southeastern states.
• Piccadilly Catering Catering service for corporate and private events, providing Piccadilly's homestyle Southern menu for off-premise or large-group occasions.
• Group Dining / Group Tour Meal Packages Pre-arranged group meal packages for tour groups, motorcoach groups, corporate outings, and large family celebrations, coordinated through Piccadilly's Group Dining department.
• Piccadilly Food Service Institutional food service division providing contracted feeding programs for healthcare facilities, K-12 schools, higher education institutions, and senior living communities.
• Piccadilly Rapid Response Emergency kitchen service providing rapid deployment of large-scale hot meal production for government agencies and disaster-response clients during natural disasters and crisis events.

Quantifiable outcome

• Over 1 million relief meals served through Rapid Response program
• +1 more outcomes

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• EZ CatercoreChannel Partner/ Reseller/ DistributorEZ Cater serves as Piccadilly's third-party catering partner, hosting catering orders through the EZ Cater platform. Customers ordering catering are directed to ezcater.com/brand/piccadilly-cafeteria. This partnership enables Piccadilly to reach corporate catering customers and process catering orders through an established catering marketplace.
• Pardot (Salesforce.com)supportingTechnology or IntegrationPiccadilly uses Pardot from Salesforce.com as their marketing automation platform. Pardot uses cookies and similar technologies solely for Piccadilly Restaurants marketing purposes, enabling automated email campaigns, lead tracking, and customer communication management.
• Google AnalyticssupportingTechnology or IntegrationPiccadilly uses Google Analytics as their third-party analytics provider. Google Analytics uses cookies and similar technologies to collect and analyze information about website usage. Users can opt out using the Google Analytics Opt-Out Browser Add-on.
• Utility Companies and Government AgenciessupportingStrategic or Co-development PartnerPiccadilly has partnered with numerous utility companies as well as state and local agencies for disaster relief operations. Their Rapid Response program serves relief meals to those impacted by disasters, demonstrating a unique public-private partnership model for emergency food service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodexo: Global food service and facilities management company with deep institutional presence in healthcare, education, and senior living. Directly comparable to Piccadilly Food Service's B2B contract model.
• Aramark: Large-scale institutional food service provider serving healthcare, education, senior living, and corporate clients. Overlaps directly with Piccadilly Food Service's institutional contract business.
• Compass Group: World's largest contract food service group (including Chartwells, Morrison's Healthcare) serving healthcare, education, and senior living. Closest broad incumbent peer to Piccadilly Food Service's institutional contracts.

Others

• World Central Kitchen: Non-profit disaster relief food service that mobilizes kitchens to provide fresh meals in emergencies. Directly comparable to Piccadilly Rapid Response on the mobile emergency-meal capability, though operating under a non-profit model.

Direct peers

• Golden Corral: Largest US buffet/cafeteria-style chain serving homestyle American fare for families, seniors, and groups. Most directly comparable to Piccadilly on format (self-service buffet), customer mix (families, seniors, tour groups), and value-driven pricing.
• Sizzler: Family-style steakhouse with a buffet bar and homestyle sides. Comparable to Piccadilly on the buffet/salad-bar format and value-focused family-meal positioning.
• Cracker Barrel: Homestyle Southern family dining chain with a strong senior and travel-stop customer base. Directly comparable to Piccadilly on cuisine style, geographic skew toward the Southeast, and family/group dining use cases.
• Bob Evans: Homestyle family dining chain known for farm-style meals and breakfast offerings. Comparable to Piccadilly on homestyle menu, family-friendly positioning, and group/tour dining programs.
• Ponderosa Steakhouse: Steakhouse buffet chain offering self-service salad bars and homestyle sides. Directly comparable to Piccadilly on the buffet-format family dining model.
• CiCi's Pizza: Buffet-style pizza chain offering unlimited self-service meals at a fixed price. Comparable to Piccadilly on the self-service buffet format and value-driven family pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eatpiccadilly
• Instagraminstagram.com/piccadilly
• Facebookfacebook.com/piccadillymeals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piccadilly Restaurants