McDaniel & Associates

What McDaniel & Associates does

McDaniel & Associates, P.C. is a privately held, full-service Certified Public Accounting firm founded in 1940 in Dothan, Alabama, and incorporated in 1986. It was Dothan's first full-service accounting firm and one of the earliest AICPA members in the city. The firm employs between 101 and 250 people and is led by eight named partners, including J. Stephen Kingry, J. Michael Farris, J. Gunter Price, Sean K. Ingram, Benjamin C. Wallace, George C. McClintock, Josh Riley, and Dana Starling, holding credentials such as CPA, CCIFP, CVA, CEPA, PFS, and IAR. Its headquarters at 1669 Whatley Drive, Dothan, AL serves as the sole office location, with services delivered primarily across the southeastern United States.

The firm's service portfolio spans seven core lines: Accounting, Tax & Auditing (bookkeeping, payroll, tax preparation, financial statement compilation, assurance); Government Operations (GASB 34 reporting, single audits, CAFR preparation for municipalities, airport authorities, and E-911 districts); Employee Benefit Plan Audits (plans from 100 to 5,000 participants and up to $130 million in plan assets); Management Advisory (profit enhancement, business valuations, M&A support, litigation support); Estate & Trust Planning; Cost Segregation Studies (accelerated depreciation for commercial real estate); and Business Valuations. The underlying technology stack is non-proprietary and consists of standard accounting software including QuickBooks and Sage, supplemented by a ClientAxcess client portal with ShareSafe secure document sharing. There is no evidence of proprietary platforms, APIs, or AI/ML systems.

Revenue is generated through professional services billed on a quote-based, engagement-by-engagement model, with fees determined by scope and complexity across annual, project-based, and multi-year engagements. The go-to-market is sales-led, relying on professional reputation, industry specialization (construction, automobile dealerships, medical practices, government entities), and direct client engagement via online appointment scheduling, the website, and a referral-driven network. The firm is a member of the AICPA, the Alabama Society of Certified Public Accountants (ASCPA), and the Governmental Audit Quality Center (GAQC). There are no subsidiaries, no external funding, no parent company, and no M&A activity disclosed.

Name

McDaniel & Associates

Legal name

McDaniel & Associates, P.C.

Website

https://mcdanielcpa.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

McDaniel & Associates is a privately held, full-service CPA firm founded in 1940 in Dothan, Alabama, serving businesses, individuals, and government entities across the southeastern United States with accounting, tax, audit, advisory, and specialty valuation services.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Accounting services
• Tax preparation
• Governmental auditing
• Employee benefit plan audits
• Business valuations

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accounting Services: The firm generates revenue through professional services including accounting, tax preparation, auditing, consulting, and advisory services. Revenue is earned through billable hours and professional fees for ongoing and project-based engagements with businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

McDaniel & Associates is a full-service CPA firm providing accounting, tax preparation, and auditing services for businesses and individuals. The firm delivers specialized governmental audits (GASB 34, single audits, CAFR preparation), employee benefit plan audits, management advisory and consulting (including business valuations and M&A support), estate and trust planning, and cost segregation studies. Services are delivered directly by certified public accountants and partners primarily to clients in the southeastern United States.

Product overview

McDaniel & Associates is a full-service CPA firm (established 1940) offering a unified portfolio of accounting and financial services rather than a modular software product. The core offerings include Accounting, Tax & Auditing (bookkeeping, tax preparation, assurance services), Government Operations (municipal audits, GASB reporting), Employee Benefit Plan Audits (401k plans), Management Advisory (consulting, M&A support), Estate & Trust Planning, Cost Segregation Studies (commercial property tax optimization), and Business Valuations. The firm specializes in serving construction, automobile dealership, and medical industry clients in the southeastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting, Tax & Auditing Comprehensive accounting, tax preparation, and auditing services including bookkeeping, payroll, sales tax reporting, financial statement compilation, federal/state/local tax return preparation, tax planning, and assurance services for businesses and individuals.
• Government Operations Governmental audit services for municipalities, airport authorities, E-911 districts, and special purpose government entities, including GASB 34 reporting, single audits, CAFR preparation, and compliance with Government Auditing Standards.
• Employee Benefit Plan Audits Yearly employee benefit plan audits for plans ranging from 100 to 5,000 participants and up to $130 million in plan assets, including 401(k) plan audits, IRS and Department of Labor reporting for plan sponsors.
• Management Advisory Business consulting services including profit enhancement analysis, cash flow projections, litigation support, business valuations, financing and debt management, mergers, sales or acquisitions, and exit strategy planning for business owners.
• Estate & Trust Planning Estate planning services to ensure assets are distributed according to client wishes, including determining inheritance recipients, assets, and timing of asset distribution for individuals and families.
• Cost Segregation Studies Tax optimization service for commercial property owners that accelerates depreciation by reclassifying assets from 39-year to 5, 7, or 15-year recovery periods to reduce current tax liability and improve cash flow.
• Business Valuations Comprehensive business valuation reports analyzing relative strengths and weaknesses, steps to enhance value, tax minimization strategies, potential buyers, optimal selling time, and tangible and intangible asset values for business owners considering sale, merger, or transition.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Governmental Audit Quality Center (GAQC)coreOthersMcDaniel & Associates is a member of the Governmental Audit Quality Center (GAQC), sponsored by the American Institute of Certified Public Accountants. This membership signifies commitment to governmental audit quality and provides access to resources and best practices for serving government entity clients.
• American Institute of Certified Public Accountants (AICPA)coreOthersMcDaniel & Associates is a member of the AICPA and one of the first members in Dothan. The firm is bound by AICPA professional standards of confidentiality and quality.
• Alabama Society of Certified Public Accountants (ASCPA)coreOthersMcDaniel & Associates maintains a membership in the Alabama Society of Certified Public Accountants, supporting the local accounting profession and maintaining professional connections in the state.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cherry Bekaert: Top-30 U.S. accounting and advisory firm with a strong Southeast presence offering audit, tax, government, and advisory services — broader portfolio and larger scale than McDaniel, but overlapping in governmental audit and SMB services.
• Forvis (formerly BKD): Top-10 U.S. accounting firm with deep governmental, healthcare, and construction industry practices in the Southeast — broader scale and resources, but overlapping industry specializations with McDaniel & Associates.

Direct peers

• Mauldin & Jenkins: Southeast-based regional CPA firm providing audit, tax, advisory, and governmental services to SMBs and government entities — overlapping practice areas, geography, and client profile with McDaniel & Associates.
• Carr, Riggs & Ingram: Large regional CPA and advisory firm headquartered in the Southeast U.S. with deep governmental audit, tax, and SMB practices — directly comparable in service mix, client base, and regional orientation to McDaniel & Associates.
• Hancock Askew & Co. Southeast regional CPA firm offering audit, tax, advisory, and employee benefit plan services to SMBs — closely matches McDaniel's service mix, particularly the employee benefit plan audit capability.
• Aldridge, Borden & Company: Alabama-based regional CPA firm providing accounting, tax, audit, and advisory services to SMBs and government clients in the Southeast — directly comparable in size, regional focus, and service mix.
• Frazier & Deeter: Mid-Atlantic and Southeast regional CPA and advisory firm serving middle-market businesses, government entities, and benefit plans — directly comparable in governmental audit, employee benefit plan audit, and tax services.
• Bennett Thrasher: Southeast-based CPA and advisory firm with strong tax, audit, and business advisory practices serving middle-market clients — directly comparable in service portfolio and regional concentration.
• PBMares: Mid-Atlantic and Southeast regional CPA firm providing audit, tax, and advisory services to privately-held businesses, government entities, and benefit plans — closely comparable in service mix and client profile.
• Warren Averett: Alabama-based regional CPA and advisory firm serving businesses, individuals, and government entities across the Southeast — directly comparable in scale, service portfolio, and regional focus to McDaniel & Associates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcdanielcpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDaniel & Associates