West Shore Bank

What West Shore Bank does

West Shore Bank is a Michigan-based community bank founded in 1898, operating nine branch locations across West and Northern Michigan (Ludington, Frankfort, Hart, Manistee, Onekama, Scottville, Traverse City, Muskegon). The bank offers a full suite of consumer and commercial financial services including personal and business checking and savings accounts, certificates of deposit, IRAs, HSAs, mortgage loans (conventional, FHA, USDA, MSHDA, home equity), auto and RV loans, personal credit cards, SBA loans, commercial real estate loans, business lines of credit, letters of credit, municipal loans, and business credit cards. Treasury management, wealth management, and private banking services round out the product portfolio.

The underlying technology stack centers on a digital banking platform branded WSB Touch (online and mobile app) supported by third-party integrations including Zelle for P2P payments, Autobooks for business invoicing, Tap2Local for contactless merchant payments, Apple/Google/Samsung Pay for digital wallet support, and Positive Pay for check and ACH fraud detection. The bank is FDIC-insured, Equal Housing Lender compliant, and operates under CRA and HMDA reporting obligations, with NMLS ID 552389 for mortgage operations. Customer-facing digital channels are complemented by traditional in-person branch service, dedicated Treasury Management Officers, local mortgage lenders, and a wealth advisory team.

West Shore Bank is publicly traded on OTC markets under ticker WSSH (OTCMKTS:WSSH) and reported revenue of $36.87 million in its most recent fiscal year. Revenue is generated primarily through net interest income from lending (mortgage, consumer, commercial) net of deposit interest, supplemented by non-interest fee income from deposit accounts, treasury services, and fee-based wealth management and trust services. Distribution is community-led, leveraging local decision-making, branch presence, and substantial community engagement (over $240,000 in annual donations, 1,600+ staff volunteer hours, and support for 100+ local organizations) to drive customer acquisition and retention across consumer, small business, homebuyer, and wealth management segments in the Michigan lakeshore region.

Name

West Shore Bank

Legal name

West Shore Bank

Website

https://westshorebank.com

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

West Shore Bank is a Michigan community bank operating nine branches across West and Northern Michigan, offering consumer, business, mortgage, treasury management, and wealth services to individuals, small businesses, and municipalities in the lakeshore region.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

• Community banking services
• Commercial lending
• Mortgage financing
• Treasury management
• Wealth management

Headquarters

HQ city

Ludington

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from lending activities minus interest paid on deposits. This is the primary revenue driver for the regional bank, generated through mortgage lending, commercial loans, personal loans, and consumer credit.
2. Non-Interest Income: Fee income from deposit account maintenance, ATM/debit card transactions, wire transfers, treasury management services, wealth management services, and other banking service fees.
3. Wealth Management / Trust Services: Investment management, financial planning, trust and estate services generating fee-based revenue from customers across Michigan communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

West Shore Bank is a community bank providing comprehensive financial services across deposit accounts (personal and business checking, savings, money market, CDs, IRAs, HSAs), consumer and commercial lending (mortgages, auto, RV, SBA, commercial real estate, business term loans, lines of credit), treasury management with automated fraud detection and expanded FDIC deposit coverage, and wealth management and trust services. The bank operates nine physical branches across West and Northern Michigan complemented by comprehensive digital banking through the WSB Touch online and mobile platform with digital wallet and P2P payment integrations.

Product overview

West Shore Bank offers a comprehensive regional banking platform serving West and Northern Michigan through nine branch locations. The portfolio comprises core deposit products (checking, savings, CDs, IRAs, HSAs) and lending products (mortgages, auto loans, RV loans, personal loans, business loans, SBA loans, commercial real estate). Digital banking capabilities include WSB Touch online/mobile banking, digital wallet integration (Apple Pay, Google Pay, Samsung Pay), Zelle P2P payments, and business tools like Autobooks and Positive Pay fraud protection. Wealth management services cover financial planning, investment management, trust and estates, and private banking. Treasury management provides business cash management, ICS/CDARS deposit insurance, and PropertyPro banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal deposit checking accounts including Simple Secure Checking (with identity theft protection) and Shoreline High Yield Checking, offering digital banking access, contactless debit card with Extra Awards rewards, and tiered fee structures with waivers based on age or balance thresholds.
• Personal Savings Accounts Personal savings accounts including regular savings, Money Market Savings with tiered interest rates, Steady Saver with automatic transfers for goal-based savings, and Christmas Club for holiday savings with funds distributed in November.
• Certificates of Deposit (CDs) Time deposit accounts offering competitive fixed interest rates for various term lengths, available as both personal and business CDs.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRAs for personal retirement planning.
• Health Savings Account (HSA) Tax-advantaged savings account for individuals enrolled in high-deductible health insurance plans, providing triple tax benefits for qualified medical expenses and retirement healthcare costs.
• Business Checking Accounts Business deposit checking accounts with digital banking access, treasury management services, and options for small business through commercial banking needs.
• Business Savings Accounts Business savings accounts including Business CDs for depositing funds with competitive returns.
• Home Mortgage Loans Residential mortgage financing including fixed-rate and adjustable-rate mortgages for home purchases and refinancing, with local decision-making rather than centralized underwriting.
• Fixed Rate Mortgages Conventional mortgages with interest rates locked for the life of the loan, available in 15, 20, or 30-year terms for stable monthly payments.
• Adjustable Rate Mortgages Mortgage loans with an initial fixed-rate period followed by rate adjustments based on market conditions, offering lower introductory rates.
• FHA Loans Government-backed mortgages partially guaranteed by the Federal Housing Administration with flexible credit requirements and down payments as low as 3.5%.
• USDA Rural Development Loans Government-backed loans guaranteed by the US Department of Agriculture for purchasing, building, or renovating homes in designated rural areas with no down payment required.
• MSHDA Down Payment Assistance Loans Michigan State Housing Development Authority program providing loans up to $7,500 statewide or $10,000 in select zip codes to cover down payment costs.
• Home Equity Loans Loans allowing homeowners to borrow against the equity in their home, available as fixed-term loans or revolving lines of credit.
• Mortgage Refinance Refinancing options to replace existing mortgages with new loans, potentially securing lower rates or accessing home equity.
• Auto Loans Financing for vehicle purchases including new and used automobiles with competitive rates.
• Recreational Vehicle (RV) Loans Specialized financing for recreational vehicles, boats, and other leisure vehicles.
• Personal Term Loans Unsecured personal loans for various purposes including debt consolidation, with fixed rates and terms.
• Personal Credit Cards Credit cards including Cash Rewards Platinum with 1% cashback on purchases and Rewards Platinum with points earning potential.
• Commercial Real Estate Loans Loans for commercial property acquisition, development, and refinancing for business purposes.
• Business Lines of Credit Revolving credit facilities allowing businesses to access funds as needed for operational flexibility.
• Small Business Administration (SBA) Loans Government-backed small business loans through the SBA program for qualified business needs.
• Municipal Loans Financing for municipal government entities and public projects.
• Business Term Loans Fixed-term loans for business capital needs including equipment purchases and working capital.
• Letters of Credit Standby letters of credit issued to guarantee business contractual obligations.
• Business Credit Cards Credit card products designed for business spending with expense management features.
• Treasury Management Services Cash management services including deposit services, digital banking, and treasury solutions for business optimization of cash position and operations, provided by dedicated Treasury Management Officers.
• Positive Pay Automated fraud detection service matching checks and ACH transactions presented for payment against issued items to identify forged, altered, or counterfeit transactions; prevented over $5,000 in losses for a single business customer.
• ICS and CDARS Deposit placement services providing FDIC insurance coverage beyond the $250,000 limit by placing funds across multiple banks within the ICS and CDARS network.
• PropertyPro Banking Specialized banking services for property management companies and landlords.
• Digital Banking (WSB Touch) Online and mobile banking platform enabling customers to manage accounts, transfer funds, pay bills, deposit checks, and access account services 24/7 via web and the WSB Touch mobile app.
• Digital Wallet Mobile payment integration allowing customers to add West Shore Bank cards to Apple Pay, Google Pay, and Samsung Pay for contactless payments.
• Financial Planning Wealth planning services including goal-setting, retirement planning, and comprehensive financial strategy development for individual clients.
• Investment Management Portfolio management and investment advisory services tailored to individual client risk tolerance and objectives.
• Trust and Estates Estate planning, trust administration, and end-of-life planning services for individuals and families.
• Private Banking Banking services for high-net-worth individuals including personalized financial solutions and dedicated relationship management.
• Shoreline High Yield Checking High-yield checking account offering enhanced interest rates for qualifying customers as a summer/seasonal promotion.

Quantifiable outcome

• Top lender in market since 1900
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership with GreenPath Financial Wellness, a trusted national non-profit with over 60 years of experience, to provide free financial courses, debt management counseling, and financial wellness resources to West Shore Bank customers. GreenPath offers educational content including budgeting, savings, and debt management through online platforms and one-on-one coaching. This partnership supports the bank's CRA commitment to community financial wellness.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Shelby State Bank: Shelby State Bank is a Michigan community bank with a multi-county western-Michigan footprint that overlaps with West Shore Bank's lakeshore communities. Similar personal/business banking and lending product suite.
• Independent Bank Corporation: Independent Bank Corporation is a Michigan-based bank holding company operating community banks across the state, including Independent Bank. It shares the same SBA, mortgage, business banking, and treasury product focus as West Shore Bank while operating at a meaningfully larger scale.
• Ottawa Bancorp: Ottawa Bancorp is a Michigan-based community bank holding company of Ottawa Savings Bank, explicitly profiled alongside West Shore Bank in the same $18M–$36M revenue peer comparison. Same state-chartered, community-led GTM model with overlapping product suite and footprint.
• Chelsea State Bank: Chelsea State Bank is a Michigan community bank serving consumers and small businesses with a similar product mix of deposits, mortgages, and commercial lending. Comparable in scale, branch-led distribution, and community-oriented GTM motion.
• Mercantile Bank Corporation: Mercantile Bank is a Grand Rapids-headquartered community bank serving Michigan businesses and consumers. It overlaps directly with West Shore Bank on commercial lending, SBA lending, treasury management, and local-deposit gathering across western Michigan.
• Isabella Bank: Isabella Bank is a Michigan community bank offering consumer, business, mortgage, and wealth services across mid-Michigan and beyond. It mirrors West Shore Bank's relationship-led community banking model and full-service product breadth.

Broad incumbents

• Huntington Bancshares: Huntington Bancshares is a regional bank holding company with deep Michigan roots following its TCF/Flagstar mergers. It offers a much broader commercial, treasury, mortgage, and wealth platform than West Shore Bank and competes in the same Michigan small-business and consumer segments.
• Fifth Third Bank: Fifth Third Bank is a Midwestern regional bank with a substantial Michigan branch and commercial banking presence. It competes with West Shore Bank on consumer deposits, mortgages, and small-business banking while offering broader capital markets and treasury capabilities.

Regional players

• Lake Michigan Credit Union: Lake Michigan Credit Union is Michigan's largest credit union, headquartered in Grand Rapids and serving western and central Michigan. It competes with West Shore Bank for consumer deposits, mortgages, and small-business banking in overlapping geographies.
• Capitol National Bank: Capitol National Bank is a small community bank headquartered in Lansing, Michigan, offering consumer and business banking services. Comparable in scale, product scope, and community-bank operating model to West Shore Bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WestShoreBank?lang=en
• YouTubeyoutube.com/channel/UC92RdCe51tdUR11-q4baJCQ
• Facebookfacebook.com/westshorebank
• LinkedInlinkedin.com/company/west-shore-bank
• Instagraminstagram.com/westshorebank/?hl=en
• Pinterestpinterest.com/westshorebank

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Shore Bank