Hersha Hospitality Management

What Hersha Hospitality Management does

Hersha Hospitality Management (operating as HHM Hotels) is a privately held hotel management, investment, and development firm headquartered in Philadelphia, Pennsylvania, founded in 1994. The company operates as a third-party hotel manager serving institutional and private owners of hotel real estate, with a portfolio of 240 hotels spanning full-service, select-service, extended-stay, resort, premium, and luxury lifestyle segments across the United States and Canada, totaling over 37,000 hotel keys and more than $2 billion in managed revenues.

HHM delivers its services through four interconnected pillars. The core management offering relies on proprietary data, processes, and business systems built over 30 years to drive revenue generation, cost management, service delivery, and associate development for owners. A parallel investment services pillar sources, underwrites, and introduces hotel deals to industry-leading investment partners, supported by in-house legal, asset management, and risk management capabilities. A brand positioning pillar handles openings, rebranding, and market repositioning, with documented experience including Forbes Five-Star property openings and global product launches. The company also operates curated brand collections, including Echelon Luxury & Lifestyle and an Independent Collection of 30+ hotels, and integrates the Canadian operations of Urgo Hotels & Resorts acquired in 2022.

The business model is based on contractual management fees earned on managed hotel revenues, supplemented by investment and repositioning service revenue, with terms negotiated privately with each owner. The company pursues growth through a combination of new management contracts, acquisitions (most notably the 2022 Urgo Hotels & Resorts deal that added approximately 30% to the portfolio and extended operations into Canada), and senior leadership expansion (CFO and COO additions) to support the scaled platform.

Name

Hersha Hospitality Management

Legal name

HHM Hotels

Website

https://hhmhospitality.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hersha Hospitality Management (HHM Hotels) is a Philadelphia-based, privately held hotel management and investment firm operating 240 hotels across the U.S. and Canada under proprietary operating systems, serving institutional and private hotel real estate owners through management, investment, and brand positioning services.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Business & Corporate Full-Service Hotels (THAGAAAE), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel management services
• Hospitality investment
• Hotel asset management
• Hotel brand positioning
• Hotel operations

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: HHM Hotels generates revenue by managing hotels for institutional and private real estate owners. The company manages over $2 billion in managed revenues across 240 hotels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HHM Hotels manages hotel properties for institutional and private hotel real estate owners, providing revenue generation, cost management, service delivery, and associate development capabilities across full-service, select-service, and extended-stay hotels. The company also operates an active investment team that sources, underwrites, and introduces hotel deals to investment partners, and offers brand positioning expertise for branded and independent hotels.

Product overview

HHM Hotels operates as a unified hotel management and investment platform offering four interconnected service pillars: Hotel Management Services (core operations with proprietary data and business systems for revenue generation and cost management), Investment Services (deal sourcing and underwriting through in-house legal, asset management, and risk management teams), Brand Positioning Services (market analysis and repositioning for branded and independent hotels), and a portfolio of property brand collections including Echelon Luxury & Lifestyle (luxury lifestyle properties) and Urgo Hotels Canada (acquired Canadian hotel operations). The company manages 240 hotels across the United States and Canada with over $2 billion in managed revenues.

Differentiator

Problem solved

Functional benefit

Brands

• Echelon Luxury & Lifestyle: Luxury and lifestyle hotel collection operated by HHM Hotels

Products and services

• Hotel Management Services Core hotel management capabilities focused on revenue generation, cost management, service delivery, and associate development, utilizing proprietary data and business systems for institutional and private hotel real estate owners.
• Investment Services Active investment team that leverages operating capabilities and market knowledge to source, underwrite, and introduce deals to investment partners, with in-house legal, asset management, and risk management teams.
• Brand Positioning Services Brand positioning expertise for branded and independent hotels, including hotel openings, rebranding projects, and market repositioning from Forbes Five-Star property openings to corporate rebranding.
• Echelon Luxury & Lifestyle A luxury and lifestyle hotel brand collection operated by HHM Hotels, featuring premium properties across key markets in the United States.
• Urgo Hotels Canada Canadian hotel operations acquired through the Urgo Hotels & Resorts acquisition, expanding HHM's portfolio into Canada as a wholly owned subsidiary.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Urgo Hotels & ResortscoreStrategic or Co-development Partner · 7 June 2022HHM Hotels acquired Urgo Hotels & Resorts, making it a wholly owned subsidiary. The acquisition increased HHM's hotel portfolio by nearly 30 percent to approximately 235 hotels and expanded operations into Canada. The transaction was expected to close before October 2022.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aimbridge Hospitality: Aimbridge is one of the largest independent third-party hotel management companies in North America, operating a global portfolio of franchised and independent hotels. It is the most direct competitor to HHM in terms of business model (third-party management for institutional owners) and scale.
• Highgate Hotels: Highgate is a major independent operator of branded and independent hotels across the U.S., known for investments and renovations in urban and resort markets. It competes head-to-head with HHM for institutional owner mandates and shares HHM's full-service, luxury, and lifestyle positioning.
• Crescent Hotels & Resorts: Crescent operates a portfolio of branded and independent hotels for institutional owners across North America, with strength in resort and lifestyle properties. It competes directly with HHM in the third-party management and owner-representation space.
• White Lodging: White Lodging is an established U.S. hotel management, development, and investment company operating owned and third-party-managed properties. It overlaps with HHM in select-service and full-service management as well as investment services.
• Sage Hospitality Group: Sage manages and develops hotels, restaurants, and residential assets with concentrations in lifestyle and independent properties. It is a direct comparable to HHM given its third-party management model and focus on lifestyle/independent positioning.
• PM Hotel Group: PM Hotel Group is a third-party operator of full-service, lifestyle, and resort hotels for institutional owners, often with renovation and repositioning capabilities. It closely mirrors HHM's third-party management and brand-repositioning service offering.
• TPG Hotels & Resorts: TPG is a national operator of upscale, full-service, and lifestyle hotels for institutional owners. It competes directly with HHM for management contracts in similar property tiers across the U.S.

Broad incumbents

• Marriott International: Marriott is the world's largest hotel company, operating franchised and managed brands across virtually all tiers. While not a pure third-party operator, its management contracts on branded properties are the primary alternative to HHM for institutional owners of branded assets.
• Hilton Worldwide: Hilton manages and franchises hotels across luxury, full-service, focused-service, and all-suites categories. Its management franchise is a broad-scale incumbent alternative to HHM's third-party management services.
• Hyatt Hotels Corporation: Hyatt operates luxury, lifestyle, and resort hotels globally, with an increasing emphasis on third-party management following its Apple Leisure and Dream Hotels acquisitions. It is a relevant broad incumbent against HHM in luxury and lifestyle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hhmhospitality
• LinkedInlinkedin.com/company/hersha-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hersha Hospitality Management