NextUp

What NextUp does

NextUp (legally NEXTUP MANAGEMENT SOLUTIONS S.R.L.) is a Romanian business software provider founded in 1991, headquartered in Bucharest, and operating as part of the Symfonia group (with the NextUp trademark held by CIEL Romania SRL). The company develops and sells two tightly integrated core products: NextUp ERP, a Windows-based, client-server ERP covering financial accounting, inventory and stock management, invoicing, treasury, fixed assets, and Romanian statutory reporting (SAF-T/D406, e-Factura, D100/D101/D300/D394 declarations); and NextUp Salarii, a payroll application managing employee records, D112 declarations, sector-specific tax facilities, and banking file exports. The platform runs on Microsoft SQL Server 2019 with i7 Gen 13 server hardware minimums and is delivered as installed on-premise software with native ANAF SPV integration for e-Factura and e-Transport.

The commercial model is a hybrid of perpetual license plus mandatory annual support subscription, priced on a quote basis (no public price list), distributed via a direct sales motion in Romania (phone, email, demo/quote web forms), and supported by 12-hour-per-day technical support. Customers are primarily Romanian SMBs and mid-market firms, including named enterprise logos such as Coca-Cola Romania, Toyota Romania, BRD Groupe Societe Generale, Continental, and Deloitte Romania. Per company disclosure, more than 5,000 companies use NextUp, 3,000 businesses operate the system daily, 30,000+ users log in daily, payroll covers 90,000+ employees, and 3 billion documents are processed annually; 95% customer loyalty year-over-year is claimed.

The technology stack is purpose-built for Romanian fiscal and payroll compliance, with integrations to ANAF SPV, MT940 banking (Raiffeisen, BRD, ING, Unicredit), SmartBill, and Oblio. A public API documentation portal signals early ecosystem extensibility. Recent activity in 2026 has been dominated by rapid regulatory-driven product releases (ERP versions 8.97 through 8.103) keeping pace with ANAF declaration updates, e-Factura B2C mandates, and Order 1041/2025 health-insurance changes, evidencing a defensible, compliance-led product cadence rather than AI-driven differentiation.

Name

NextUp

Legal name

NEXTUP MANAGEMENT SOLUTIONS S.R.L.

Website

https://nextup.ro

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

NextUp is a Romanian on-premise ERP and payroll software vendor (founded 1991, part of the Symfonia group) serving 5,000+ Romanian SMBs and mid-market firms with deeply integrated fiscal compliance (SAF-T, e-Factura, D112) via a quote-based, direct-sales subscription model.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• ERP software solutions
• Payroll management software
• Romanian fiscal compliance
• Business management software
• Electronic invoicing software

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ERP Software Licenses and Subscriptions: NextUp generates revenue through perpetual software licenses combined with subscription-based support and maintenance services. The license is perpetual but ongoing updates and support require an active subscription contract. The company offers both Single-Workstation (Monopost) and Network (Server-based) license versions.
2. Technical Support Services: Technical support is provided as a subscription add-on service. Two levels of support are offered: Level 1 (general usage questions) and Level 2 (complex incident resolution). Support is delivered remotely via phone, email, and remote access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NextUp develops and sells integrated ERP and payroll software for Romanian businesses. The core product, NextUp ERP, covers inventory management, financial accounting, invoicing, treasury, fixed assets, and Romanian statutory reporting (SAF-T, e-Factura, D100, D101, D300, D394). The companion product, NextUp Salarii, handles payroll processing including D112 declarations, salary calculation, and employee management. Both products are tightly integrated and include modules for electronic invoicing, audit file reporting, dashboard reporting, and industry-specific customizations.

Product overview

NextUp is a Romanian business software company offering two integrated core products: NextUp ERP (a modular ERP system for inventory, accounting, invoicing, treasury, and fixed assets management) and NextUp Salarii (a payroll and salary management application). Both products are tightly integrated and share data (payroll accounting entries flow into the ERP). Additional modules include e-Factura for Romanian mandatory e-invoicing via ANAF SPV, SAF-T (D406) for audit file reporting, Dashboard & Reports for real-time business intelligence, and industry-specific customizations. The company also provides a publicly accessible API documentation portal for developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• NextUp ERP A comprehensive ERP system covering inventory management, financial accounting, invoicing, document management, treasury, fixed assets, payroll integration, and Romanian statutory reporting including e-Factura, SAF-T (D406), D100, D101, D300, D394 declarations. Supports multi-warehouse, multi-currency, and cross-border trade within the EU. Designed for Romanian businesses of all sizes.
• NextUp Salarii (Payroll Software) A payroll management application handling employee contracts, salary calculation, D112 declarations, sick leave management, attendance/punch records, payslip generation, and banking file exports. Currently manages payroll for over 90,000 employees across client companies. Fully compliant with Romanian tax legislation including CAS, CASS, CAM calculations.
• e-Factura (RO e-Invoicing) Integrated Romanian mandatory B2B and B2C e-invoicing module supporting transmission and reception via ANAF SPV web services, including XML generation, digital signatures, and e-transport codes. Required for Romanian businesses to comply with mandatory e-invoicing regulations.
• SAF-T (D406) Integration Romanian Standard Audit File for Tax (SAF-T) declaration module generating the D406 XML report per ANAF specifications, covering sales/purchase journals, inventory, fixed assets, and partner data. Ensures compliance with Romanian tax authority audit file requirements.
• Dashboard & Reports Real-time business intelligence dashboard providing visibility across operations, financial reports, and KPIs with customizable reporting views. Enables business owners to monitor operations remotely.
• Software Customizations Custom development services tailoring NextUp ERP to specific industry or business process requirements. Enables businesses to adapt the software to unique operational needs.
• Industry-Specific Software Modules Verticalized ERP modules adapted for specific industries such as construction, distribution, and other sectors with specialized workflows. Provides industry-tailored functionality for sector-specific needs.

Quantifiable outcome

• 3,000 businesses manage operations in NextUp ERP daily
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ciel Romania: Romanian accounting and ERP software provider, and the entity holding the NextUp trademark. Operates in the same Romanian SMB/mid-market ERP and fiscal-compliance niche with overlapping customer segments.
• SocrateERP: Romanian-developed ERP and accounting software with native ANAF integrations and payroll, competing head-to-head with NextUp in the domestic SMB ERP segment.
• WinMentor: Established Romanian ERP suite covering accounting, inventory, payroll, and production. Targets the same SMB/mid-market Romanian customer base with comparable fiscal compliance depth.
• Total ERP (Romania): Romanian ERP solution positioned for SMBs with integrated accounting, inventory, and e-invoicing capabilities. Operates in the same domestic ERP niche with comparable regulatory-compliance focus.
• SAGA Software: Long-standing Romanian ERP and accounting software vendor serving SMBs with similar integrated accounting, inventory, and payroll capabilities and direct overlap in Romanian fiscal-compliance features.

Broad incumbents

• SAP Business One: SAP's mid-market ERP, widely deployed by larger Romanian subsidiaries of multinationals. Competes with NextUp for mid-market and enterprise Romanian customers needing integrated ERP and fiscal compliance.
• Microsoft Dynamics 365 Business Central: Global cloud ERP from Microsoft frequently deployed by multinationals operating in Romania. Targets the same mid-market segment and is increasingly sold into Romanian enterprises as a cloud-first alternative to on-premise ERPs like NextUp.
• Oracle NetSuite: Global cloud ERP serving fast-growing mid-market companies. Increasingly used by Romanian enterprises as a cloud alternative to traditional on-premise ERPs and a long-term competitive threat to NextUp's upper-tier accounts.

Emerging players

• Oblio: Romanian cloud invoicing and accounting software with native e-Factura and ANAF integration. Competes with NextUp's invoicing/accounting modules in the SMB segment and integrates with broader ERP systems.
• SmartBill: Romanian cloud-based invoicing and accounting platform. While lighter on full ERP, it directly overlaps with NextUp's e-Factura and accounting modules and is gaining share in the SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZM_zhmE4O8C7Dw3YGiRgAA/videos
• Facebookfacebook.com/CIELRomania
• LinkedInlinkedin.com/company/ciel-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NextUp