What V-Moda does

V-Moda (legal entity v-moda, llc) is a US-based, privately held premium headphone and audio accessories company founded in 2006 and currently operating as a subsidiary or controlled brand of Roland, the Japanese music equipment manufacturer. Its core product portfolio spans over-ear DJ and studio headphones (Crossfade M-100 line, M-200, M-200 ANC), consumer wireless headphones (Crossfade 2/3 Wireless), in-ear and true wireless earbuds (Forza, Hexamove), fitness-oriented earphones (Bassfit), and accessories such as the BoomPro microphone, REVAMP amplifier, and Vibrato cable. Underlying technology centers on proprietary 50mm dual-diaphragm drivers, Bluetooth wireless connectivity, active noise cancellation in selected models, and a modular shield architecture that historically enabled consumer customization.

The business model is a straightforward consumer hardware play: one-time sales of physical audio products, distributed direct-to-consumer via v-moda.com, through a global network of authorized resellers, and now also through the Roland corporate website, which has assumed product information and inquiry handling. Revenue is transaction-based with no recurring component, pricing is not publicly disclosed, and the only visible loyalty mechanism is the Immortal Life Program, which is being wound down with a final cutoff of January 31, 2026. The customer base is fragmented across individual premium audio enthusiasts, DJs, and musicians in North America and Europe, with operations explicitly excluding 11 Asia-Pacific and Middle East markets.

Name

V-Moda

Legal name

v-moda, llc

Website

https://v-moda.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

V-Moda is a US-based, Roland-owned premium headphone and audio accessories brand founded in 2006, serving individual audio enthusiasts, DJs, and musicians in North America and Europe through direct-to-consumer e-commerce and authorized resellers.

Ownership category

akta.pro rank

Product category

Consumer Audio / Premium Headphones

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

akta.pro secondary industries

Wired Headphones & Earphones (CRACANAC), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Microphones, Headsets & Audio Input Devices (HDACAFAH), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Premium headphones
• Wireless audio equipment
• Noise cancelling headphones
• DJ studio headphones
• Audio accessories

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: V-Moda generates revenue primarily through the sale of premium headphones and audio equipment, including over-ear, in-ear, and wireless models. Revenue is one-time transaction-based rather than recurring.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

V-Moda designs, manufactures, and sells premium headphones and audio accessories, including over-ear, on-ear, in-ear, and true-wireless models across the Crossfade M-series, Crossfade wireless line, M-200 studio monitoring, Bassfit fitness, Forza/Forza Metallo in-ear, Hexamove earbuds, and S-80/REMIX lines. The lineup is complemented by audio accessories such as the BoomPro microphone, REVAMP amplifier, and Vibrato cable, and historically featured customizable shields for personalization (services discontinued).

Product overview

V-MODA is an award-winning headphone company that offers a diverse portfolio of headphones and audio accessories. The product lineup consists primarily of over-ear and on-ear headphones across multiple series: the professional Crossfade M-series (including M-100, M-100 PRO, M-100 Master, M-80, M-10), the consumer Crossfade series (Crossfade LP/LP2, Wireless, 2 Wireless, 2 Wireless Codex, 3 Wireless), the studio-focused M-200, the fitness-oriented Bassfit, in-ear options (Forza, Forza Metallo, Forza Metallo Wireless, Zn), wireless earbuds (Hexamove Lite, Hexamove Pro), compact on-ear models (XS, Vibe Duo, Vibe II), and specialized products like the S-80 on-ear headphones, REMIX with built-in amplifier, and M-200 ANC with active noise cancellation. Accessories include BoomPro microphone, REVAMP amplifier, and Vibrato cable. V-MODA previously offered customization services for shields but no longer provides these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bassfit In-ear headphones or earbuds designed for fitness and active use, targeting consumers needing secure, sweat-resistant fit for workouts.
• BoomPro A detachable boom microphone accessory that attaches to compatible V-Moda headphones, enabling headset functionality for calls, gaming, or broadcasting.
• Crossfade 2 Wireless Wireless over-ear headphones with Bluetooth connectivity for general consumer listening.
• Crossfade 2 Wireless Codex Wireless over-ear headphones featuring Qualcomm aptX codec support for high-quality Bluetooth audio streaming.
• Crossfade 3 Wireless Wireless over-ear headphones, the third-generation successor to the Crossfade 2 Wireless line.
• Crossfade LP / Crossfade LP2 Wired over-ear headphones in the Crossfade LP line, with the LP2 being the second-generation variant.
• Crossfade Wireless Wireless over-ear headphones, the first wireless model in the Crossfade series.
• Forza Metallo Wireless Wireless in-ear headphones with metal construction for durable on-the-go listening.
• Hexamove Lite Wireless in-ear headphones, the lighter variant in the Hexamove true-wireless series.
• Hexamove Pro Wireless in-ear headphones with advanced features, the higher-tier variant in the Hexamove true-wireless series.
• M-200 ANC Over-ear wireless headphones featuring active noise cancellation (ANC) technology for immersive listening in noisy environments.
• REMIX On-ear wireless headphones with a built-in headphone amplifier for enhanced audio output.
• S-80 Wireless on-ear headphones for portable everyday listening.
• Crossfade M-100 / M-100 PRO / M-100 Master Professional over-ear DJ headphones in the Crossfade M-100 family — covering the original M-100, the M-100 PRO professional variant, and the M-100 Master/reference variant for DJs and studio professionals.
• Crossfade M-80 / M-10 Compact on-ear wired headphones in the Crossfade M series — the M-80 is a compact version of the Crossfade M line, and the M-10 is the entry compact variant.
• Forza / Forza Metallo Wired in-ear headphones — the Forza is a standard variant, and the Forza Metallo adds metal construction for increased durability.
• M-200 Over-ear wired headphones engineered for studio monitoring and reference-grade audio production.
• REVAMP A standalone headphone amplifier accessory for boosting audio performance when paired with compatible headphones.
• Vibe Duo / Vibe II On-ear wired headphones in the Vibe line — the Vibe Duo as the original variant and Vibe II as the second generation.
• Vibrato A replacement/cable accessory for connecting and using V-Moda headphones.
• XS Compact and portable on-ear wired headphones for on-the-go listening.
• Zn In-ear wired headphones featuring high-quality drivers for audiophile-grade sound reproduction.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RolandcoreOthersV-MODA products and product information are now available through the Roland website. Roland appears to be the parent company or acquiring entity for the V-MODA brand. Customers are directed to the Roland website for product inquiries and information. The relationship suggests an acquisition or brand integration where Roland has assumed control of V-MODA's online presence and product distribution.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Beats by Dre: Premium lifestyle headphones and earbuds marketed to consumers and professionals; directly competes with V-Moda's Crossfade and M-200 ANC lines in the same retail and price tiers. Backed by Apple, which makes it both a competitor and a benchmark for premium headphone brand-building.
• Sennheiser: Premium headphone maker with deep DJ and pro-audio heritage (HD 25, Momentum series); directly comparable to V-Moda in target customer (audiophiles, DJs, professionals), pricing, and category positioning.
• Audio-Technica: Professional and DJ headphone specialist (M-series) with a broad consumer lineup; competes with V-Moda's Crossfade M-100 and M-200 in studio monitoring, DJ use cases, and entry-to-mid consumer tiers.
• AKG (Harman): Studio and consumer headphone maker owned by Harman/Samsung; directly comparable to V-Moda in pro-audio heritage, studio monitoring lines, and mid-to-premium consumer headphones.
• Bang & Olufsen: Premium design-led audio brand (Beoplay headphones/earbuds); comparable to V-Moda in targeting affluent, design-conscious consumers seeking premium materials and aesthetics in personal audio.
• Master & Dynamic: Premium headphones and earbuds positioned on materials, design, and audio fidelity; competes with V-Moda's high-end over-ear and ANC SKUs at similar price points and similar customer profile (professionals, creatives, audiophiles).
• Marshall Headphones: Lifestyle/premium headphones and earbuds with rock-and-roll aesthetic heritage; comparable to V-Moda's premium positioning, design-led marketing, and emphasis on durability and signature sound.

Broad incumbents

• Bose: Global incumbent in premium headphones and active noise cancellation (e.g., QuietComfort line); directly overlaps with V-Moda's wireless over-ear and ANC offerings. Larger portfolio spans consumer, aviation, and professional audio.
• Sony: Major consumer electronics brand whose WH-1000XM and WF series are category-leading in wireless ANC headphones and earbuds; overlaps directly with V-Moda's wireless over-ear and earbud product lines.

Emerging players

• Audeze: Niche premium planar magnetic headphone maker focused on audiophiles and professionals; overlaps with V-Moda's M-200 studio and audiophile segments though at a higher price tier and smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VMODA
• Facebookfacebook.com/VMODA
• LinkedInlinkedin.com/company/5049943

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V-Moda