Verdego
VerdeGo is a North Florida landscape services and retail garden center company serving Flagler, Volusia, and St. Johns Counties. Founded in 2002, it provides commercial maintenance, residential design and installation, hardscapes, irrigation, lighting, and garden retail products.
- Company typePrivate
- Founded2002
- HeadquartersBunnell, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Verdego does
VerdeGo is a North Florida landscape services and retail garden center company headquartered in Bunnell, Florida, founded in 2002 by T.J. McNitt. The company operates across three locations — its Palm Coast Garden Center in Bunnell (headquarters and retail), St. Augustine Operations, and Daytona Operations in Holly Hill — serving Flagler, Volusia, and St. Johns Counties. VerdeGo began as a small retail garden center and in 2005 pivoted into a full-service landscape design and installation business, building a vertically integrated model that combines commercial landscape maintenance, residential design and installation, hardscapes, irrigation, landscape lighting, and fertilization and pest control, alongside a retail garden center selling plants, mulch, rock, fertilizers, and lawn care products.
The company generates revenue through three primary streams: recurring commercial landscape maintenance contracts (HOAs, CDDs, commercial office and industrial, hospitals, resorts, municipalities, condos and townhomes), one-time residential and commercial design and installation projects, and retail product sales through the garden center. Its commercial maintenance book — explicitly flagged for growth — is delivered via dedicated Account Managers and Branch Managers at each operational location, supported by a Business Development Director. The company employs approximately 51-100 staff, of which ~30 are named on its website including FNGLA-certified designers, Florida Certified Horticultural Professionals, licensed irrigation technicians, and BMP-certified field teams. No proprietary technology platform is disclosed; the company uses standard landscape design software for full-color scaled designs and standard digital marketing channels (newsletter, website content, "Plant of the Week" video series, social media, community events).
VerdeGo is privately held by founder T.J. McNitt, with no disclosed parent company, institutional investment, funding rounds, or M&A activity. Its competitive position rests on 24 years of regional operating history, certified talent, multi-county physical distribution, and a broad enterprise-customer logo set spanning healthcare, education, retail, real estate, and hospitality verticals. Pricing is not publicly disclosed and revenue is not reported.
Verdego firmographics
Firmographics- Name
- Verdego
- Legal name
- VerdeGo
- Website
- https://verdego.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VerdeGo is a North Florida landscape services and retail garden center company serving Flagler, Volusia, and St. Johns Counties. Founded in 2002, it provides commercial maintenance, residential design and installation, hardscapes, irrigation, lighting, and garden retail products.
- Ownership category
- akta.pro rank
Verdego industry classification
Industry- Product category
- Landscaping Services
- NAICS
- Landscaping Services (561730)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA)
- akta.pro secondary industries
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Verdego is headquartered
LocationHeadquarters
- HQ city
- Bunnell
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Verdego business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Landscape Design & Installation Services: Revenue from residential and commercial landscape design, installation, hardscapes, irrigation, and lighting services. Includes new construction and re-design projects with full-color scaled designs.
- Commercial Landscape Maintenance: Recurring revenue from commercial landscape maintenance contracts serving HOA, commercial office/industrial, hospitals, resorts, and municipalities.
- Retail Product Sales: Sale of plants (palms, trees, shrubs, annuals, perennials), mulch, rock, fertilizers, insecticides, and lawn care products through garden center retail location.
- Delivery & Installation Services: Professional delivery and installation services for larger plant material and garden accents, with plant guarantee for installations of 15g or larger.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Verdego product offering
Product offeringCore offering
VerdeGo is a North Florida landscaping company that provides end-to-end landscape services including commercial landscape maintenance contracts, residential landscape design and installation, hardscapes (pavers, fire pits, pergolas), irrigation, low voltage landscape lighting, and customized fertilization and pest control. The company also operates a large retail garden center selling plants (palms, trees, shrubs, perennials), mulch, rock, fertilizers, and lawn care products, supported by professional delivery and installation services across Flagler, Volusia, and St. Johns Counties.
Product overview
VerdeGo is a North Florida-based landscape and garden center company offering a comprehensive suite of services and retail products. The company operates a unified service model combining commercial and residential landscape maintenance, landscape design and installation, fertilization and pest control, hardscapes, irrigation, and landscape lighting services, alongside a full retail garden center. The product portfolio includes live plants (palms, trees, shrubs, flowering plants, semi-tropicals, citrus), landscape materials (mulch, rock, soil), fertilizers, insecticides, and lawn care products from brands like Nurserymen's Sure Gro, Bio-Tone, Fertilome, and Hi-Yield. VerdeGo also provides free digital tools including lawn care calendars by grass type, a material calculator for mulch and rock, a shopping list builder, and educational video content. The company serves Flagler, Volusia, and St. Johns Counties with locations in Palm Coast, St. Augustine, and Daytona.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Landscape Maintenance
Quantifiable outcome
- Studies show good curb appeal can increase home value by 10-19%
- +2 more outcomes
Companies that use Verdego
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Verdego technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verdego partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FNGLA (Florida Nursery, Growers and Landscape Association)coreVerdeGo is a member company of FNGLA. Their landscape designers are FNGLA certified professionals, and the company participates in industry standards and certifications through this membership.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Verdego competitors and assessment
Company assessmentBroad incumbents
- BrightView Landscapes: Largest commercial landscaping services provider in the U.S. (NYSE: BV), serving HOAs, commercial properties, and resorts with maintenance, design, and enhancement services. Comparable as a broad incumbent offering the same commercial maintenance core, though at vastly larger national scale.
- Davey Tree Expert Co. Large, established U.S. provider of tree care, landscape management, and environmental services for residential, commercial, and utility clients. Comparable as a broad incumbent with overlapping maintenance, irrigation, and arbor offerings.
- TruGreen: National residential lawn care giant offering fertilization, weed control, and pest management across the U.S. Comparable service adjacency (fert & pest, lawn care) to VerdeGo's fertilization/pest control and retail lawn care product lines.
Direct peers
- Yellowstone Landscape: Florida-headquartered full-service commercial landscape contractor providing maintenance, irrigation, landscape enhancement, and arbor care across the Southeast. Closely comparable to VerdeGo on geography, service mix, and commercial customer profile.
- Mainscape: Florida-based commercial landscape management company serving HOAs, resorts, and commercial properties with maintenance, irrigation, and turf care. Directly overlaps VerdeGo's commercial maintenance segment and Florida concentration.
- Russo Landscape Services: Florida-based full-service landscape company offering commercial grounds maintenance, landscape installation, irrigation, and tree care. Comparable in service breadth, customer type, and regional focus to VerdeGo.
- Marathon Landscape Management: Florida-based commercial landscape management provider serving HOAs, municipalities, and commercial properties. Direct overlap with VerdeGo's recurring commercial maintenance offering in the same state.
Regional players
- Yardnique: Southeast U.S.-based landscape services firm offering commercial maintenance, landscape installation, irrigation, and pest management across multiple states. Comparable integrated service model but operating in adjacent geography.
- Landscape Workshop: Alabama-headquartered commercial landscape management provider with operations across the Southeast, focused on grounds maintenance for commercial, HOA, and institutional clients. Similar service model with broader geographic reach.
Emerging players
- The Grounds Guys: Franchise-based residential and commercial landscape services network operating across North America. Provides a partial-overlap competitor in residential landscape maintenance and design services, with a differentiated franchise delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Verdego social profiles
Digital presenceVerdego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verdego leadership team
Management profileNumber of profiles
Profiles14 records
Verdego funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verdego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verdego
What does Verdego do?
VerdeGo is a North Florida landscaping company that provides end-to-end landscape services including commercial landscape maintenance contracts, residential landscape design and installation, hardscapes (pavers, fire pits, pergolas), irrigation, low voltage landscape lighting, and customized fertilization and pest control. The company also operates a large retail garden center selling plants (palms, trees, shrubs, perennials), mulch, rock, fertilizers, and lawn care products, supported by professional delivery and installation services across Flagler, Volusia, and St. Johns Counties.
Is Verdego a public or private company?
Verdego is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verdego founded?
Verdego was founded in 2002. It employs 51 to 100 people.
Where is Verdego based?
Verdego is headquartered in Bunnell, United States, in the North America region.
How does Verdego make money?
Four revenue lines are on record. Landscape Design & Installation Services are the primary driver. The others are commercial Landscape Maintenance, retail Product Sales and delivery & Installation Services.
Who are Verdego's main competitors?
Broad incumbents on record are BrightView Landscapes, Davey Tree Expert Co. and TruGreen. Direct peers are Yellowstone Landscape, Mainscape, Russo Landscape Services and Marathon Landscape Management. Regional players are Yardnique and Landscape Workshop. The Grounds Guys is listed as an emerging player.
Does Verdego have an API?
No public API is recorded for Verdego.
What industry is Verdego in?
Verdego's product category is Landscaping Services. Its primary akta.pro industry code is IMAIAIAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 561730 and its SIC code is 5200.